Samford University creates CMO position

Steve’s breakdown: University leads are great because you can have as many of these clients as you want. They seem to like that so go for it. Betsy Holloway is the new CMO.

BIRMINGHAM, AL: Samford University announced the creation of a chief marketing officer position with the university, which will be filled by Betsy Holloway.

“Dr. Holloway brings a unique blend of corporate marketing and academic experience to this important new role that will enable her to help us to think strategically in all of our decisions,” Samford Presidnet Andrew Westmorelandsaid in a press release.

Samford spent one year analyzing its marketing needs before creating the new CMO position.

Holloway has been with Samford for 11 years and previously served as the Hackney Family Research Fellow, Dwight Moody Beeson chair of business and professor of marketing for the Brock School of Business. She will take over her new responsibilities Aug. 1.

“I am honored and excited to serve Samford in this new role,” said Holloway. “I look forward to working alongside our leadership to advance our marketing programs and the mission of Samford University.”

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