Silicon Valley Bank deposits Schwab Exec as CMO
Steve’s breakdown: With 20 years at Schwab, we suspect the new CMO, Michelle Draper, will be quick to make her mark.
And it looks like they might not have an AOR.
SANTA CLARA, CA: Silicon Valley Bank, the premier financial partner to technology, life science, cleantech, venture capital, private equity and premium wine businesses, hired Michelle Draper as its new Chief Marketing Officer. Draper is responsible for the strategy and execution of SVB’s global marketing initiatives, designed to reach innovative companies of all sizes worldwide.
Celebrating its 30th year in business in 2013, Silicon Valley Bank provides commercial banking and financial services to help increase its clients’ probability of success.
“Michelle is an important and welcome addition to our management team, bringing financial services marketing expertise and strong leadership skills,” said Greg Becker, President and CEO of Silicon Valley Bank. “Her experience leading client-focused marketing teams complements our client-centric strategy and will help in the development of new services and solutions for companies as they grow.”
Draper joins SVB from Charles Schwab, where she was most recently the Senior Vice President of Institutional Services Marketing. As a member of the senior management team responsible for business-to-business enterprises, she oversaw advertising, brand management, leadership and advocacy initiatives, digital marketing, social media marketing, events marketing, field marketing, marketing automation platforms, and client communications. Draper saw Charles Schwab grow from 3,000 to 14,000 employees during nearly 20 years with the company. Most recently, Draper managed a team of more than 50 marketing professionals in four regions. Draper also served as a Director of Investor Services Segment Marketing, and Vice President of Advisor Services Marketing Programs, developing marketing strategies for both the retail side of the business as well as the institutional side.
About Silicon Valley Bank
Banking the world’s most innovative companies and exclusive wineries, SVB’s diverse financial services, knowledge, global network, and world class service increase our clients’ probability of success. With $23 billion in assets and more than 1,600 employees, we provide commercial, international and private banking through 34 locations worldwide. Forbes Magazine ranks us among America’s Best Banks and Fortuneconsidered SVB one of the best places to work. (Nasdaq: SIVB) www.svb.com
Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group. Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.
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