Steve’s breakdown: This ex-GM guy probably has a bit of humility left in him. Go take advantage of it and pitch the account.

FORT LAUDERDALE, FL: Silversea Cruises has appointed Keith Spondikeas its new vice president of marketing for the Americas, effective Aug. 6, 2012.

Based in the company’s Fort Lauderdale office, Spondike will report to Ellen Bettridge, Silversea’s president of the Americas. He will oversee day-to-day marketing activities, including the development, implementation and management of advertising, collateral, direct marketing and e-marketing programs.

Prior to joining Silversea, Spondike was chief marketing officer for Avantair, a leading private air travel services company. His past experience also includes 18 years with General Motors, where he helped lead the rebirth of the Cadillac brand.

Spondike holds a master’s degree in business administration from Wayne State University and a bachelor of science degree in finance from Oakland University.

For more information, visit www.silversea.com.

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