Steve’s breakdown: We think the best opportunities here are the emerging brands such as Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

SEATTLE, WA: Starbucks Corp (NASDAQ: SBUX) appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty beauty retailer Sephora.

Rothstein will report to Schultz and serve on Starbucks senior leadership team. She will steward the Starbucks brand as well as the company’s portfolio of emerging brands, including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

As the senior vice president of marketing at Sephora since 2009, Rothstein authored the company’s new global brand positioning, elevated the brand’s image and executed multi-channel integrated marketing campaigns. She also played a key role in transforming Sephora’s digital experience with immersive content across all digital channels. Prior to Sephora, Rothstein held senior marketing and brand management positions with Godiva, Starwood Hotels and Resorts, and Procter & Gamble.

Rothstein earned her MBA from the University of California, Los Angeles and her Bachelor of Commerce from the University of British Columbia. She will start on April 15 and will be based at the Starbucks Support Center in Seattle.

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