State Street Global Advisors brings in agency guy as CMO
Steve’s breakdown: This former OppenheimerFunds & Ogilvy & Mather executive joins State Street to kick start their marketing. The account is bigger that you’d think – $30 million.
BOSTON, MA: State Street Global Advisors (SSGA), the asset management business of State Street Corporation (NYSE:STT), today announced that it has strengthened its senior leadership team by adding Stephen Tisdalle as chief marketing officer. Tisdalle will report to Cyrus Taraporevala, SSGA head of global product & marketing.
Tisdalle joins SSGA from OppenheimerFunds where he served as head of marketing with responsibility for brand advertising, corporate communications and PR, digital strategy, creative services, and integrated channel marketing to promote the firm’s thought leadership and investment strategies across retail and institutional channels. Prior to joining OppenheimerFunds, Tisdalle was managing director at the global advertising and marketing agency Ogilvy & Mather where he co-led Strategic Consulting Services, helping numerous global companies – including leading financial services firms – transform their brands. Tisdalle has also held senior leadership roles at Saffron Brand Consultants and IBM Business Consulting.
“Stephen’s diverse background in corporate marketing, agency brand strategy and business consulting will be essential in helping SSGA position our full range of investment management insights and capabilities at a time when global investors need multi-faceted approaches,” said Taraporevala. “Today SSGA is one of the few investment managers with a full suite of capabilities across traditional beta, smart beta, active quant and fundamental approaches, alternatives, multi-asset solutions and outsourced CIO. Stephen’s expertise will ensure that we tell that story in a comprehensive and meaningful way.”
“At State Street, we focus our marketing strategy on helping create a personalized and relevant client experience,” said Hannah Grove, chief marketing officer at State Street Corporation. “As we continue to innovate and evolve, we‘re delighted to have Stephen assume the marketing leadership for our asset management business.”
About State Street Global Advisors
For nearly four decades, State Street Global Advisors has been committed to helping financial professionals and those who rely on them achieve their investment objectives. We partner with institutions and financial professionals to help them reach their goals through a rigorous, research-driven process spanning both active and index disciplines. We take pride in working closely with our clients to develop precise investment strategies, including our pioneering family of SPDR ETFs. With trillions* in assets under management, our scale and global footprint provide unrivaled access to markets and asset classes, and allow us to deliver expert insights and investment solutions.