Storage Post Self Storage locks down new CMO
Steve’s breakdown: They’ve recently did a major rebranding of many locations and it seems advertising would be the next move after this new hire. So get in there.
ATLANTA, GA: Storage Post Self Storage has appointed Carol O’Kelley as its chief marketing officer (CMO), reporting to CEO Bruce Roch. O’Kelley’s responsibilities include marketing strategy and operations for the company’s existing properties, acquisitions and new developments.
O’Kelley has 20 years of leadership experience in marketing and operations, most recently as CMO of RedPrairie, a privately held supply chain, workforce and all-channel commerce software provider headquartered in Alpharetta, Ga. She has also held executive positions at Oracle, Manhattan Associates and Retek, which was acquired by Oracle in 2005. O’Kelley’s expertise includes developing differentiated brand strategies, completing strategic acquisitions and successfully integrating them into existing operations, and creating marketing programs.
“Carol brings a track record of success as a strategy and marketing professional in high-growth segments. We have great confidence in her ability to take the Storage Post brand to the next level,” said Roch. “Her background complements the experience of our existing executive leadership, and thereby enhances the strength of the Storage Post team. We are looking forward to this partnership.”
O’Kelley lives in Dunwoody, Ga. She is a graduate of Washington and Lee University, where she earned a bachelor’s degree in English. She has received many industry awards for her marketing accomplishments, including the Business Marketing Association’s Bell and Excellence Award, the Web Marketing Association’s Webby Award, and the International Visual Arts Academy’s W3 Award.
Headquartered in Atlanta, Storage Post has locations along the East Coast and throughout the South, and is pursuing self-storage acquisitions.