Tabasco hires Heinz exec as CMO – Ratti Report Tabasco hires Heinz exec as CMO

Tabasco hires Heinz exec as CMO

Steve’s breakdown: Tabasco has had only 2 agencies since 1986 but between the competition from the likes of Sriracha and the fact the new guy’s from Heinz, this account could be had.

BTW: The featured spot is my fav for Tabasco!

AVERY ISLAND, LA: Jason West has been appointed Marketing Officer at McIlhenny Company, maker of TABASCO Brand products. In this role, West will manage marketing efforts for the iconic brand, drawing from his experience as the former Chief Marketing Officer for Heinz North America. There, he managed the Heinz North America brand equity strategies, leading the long-term business planning process, category insights and consumer communications.

“As a family owned business for nearly 150 years, we have a high standard of excellence for the officers in our company. The marketing discipline is a particularly important one for us because it helps set the tone for all that we do,” said Tony Simmons, President and CEO of McIlhenny Company. “We are very pleased to welcome Jason and his vast experience in the worlds of food and consumer packaged goods to our team and look forward to the impact he will make as we embark on the next 150 years.”

Jason brings 15 years of senior marketing leadership experience to the TABASCO brand. His seasoned career includes a variety of brand management, research and development, sales and marketing roles, managing major food brands for global companies like Heinz and P&G. With a strong background in finance, Jason has also served as an Investment Banking Analyst at NationsBank.

Jason holds a Business Administration degree from Texas A&M for Finance and an MBA from the University of Chicago. He and his family will be relocating to New Orleans from Pittsburgh, Pennsylvania.

TABASCO® is a registered trademark for sauces and other goods and services; TABASCO, the TABASCO bottle design and label designs are the exclusive property of McIlhenny Company, Avery Island, Louisiana, USA 70513.


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