Steve’s breakdown: American Banker reports that TD Bank has a new CMO. The current campaign is very popular but we don’t know how it’s doing with deposits.

CHEERY HILL, NJ: Vijay will oversee all marketing initiatives and branding strategies for the bank. He will report to Bharat Masrani, president and chief executive of TD Bank, and Dominic Mercuri, who is the chief marketing officer for the bank’s parent company, Toronto-Dominion Bank (TD).

With almost two decades of marketing experience, Vijay most recently led the rebranding efforts in North America for Ally Financial’s bank. Prior to that, he spent seven years with Bank of America (BAC) in several leadership roles.

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