True Drinks taps CMO
Steve’s breakdown: True Drinks markets kid beverages such as AquaBall Naturally Flavored Water and Bazi Energy Drink. And we know they know the value of marketing because of their licensing agreements with Marvel and Disney.
The new CMO is Kevin Sherman and he was promoted from within the company.
IRVINE, CA: True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the appointment of Kevin Sherman as Chief Marketing Officer.
Lance Leonard, Chief Executive Officer of True Drinks, commented, “Kevin has been an integral part of the product and brand development of AquaBall Naturally Flavored Water and Bazi Energy Drink, and we are fortunate to have him join the executive team as Chief Marketing Officer. Kevin brings leadership and experience to his new role, as well as the vision for the future product development of True Drinks.”
Kevin Sherman has served as the Vice President of Marketing, managing the brand development of AquaBall Naturally Flavored Water, since he joined the Company in October 2012. Prior to joining True Drinks, Mr. Sherman was the Vice President Strategy and Network Development and President of Retail for Bazi, Inc. He was instrumental in the development of Bazi’s All-Natural formula and spearheaded the concept of all-natural energy. Mr. Sherman has a number years of management and consultative experience, working as the Senior Manager of Network Development for Product Partners, LLC, which owns brands such as P90X and Insanity Workouts, as well as the COO for the management consulting firm, Educational Leadership, Los Angeles.
About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste.