U.S. Bank marketing chief leaves for Greater Cincinnati Foundation

Steve’s breakdown: We got a two-fer here. Whether you go after Greater Cincinnati Foundation‘s new CMO or you help U.S. Bank find their new CMO, both are good moves. BTW: US Bank spends around $40 and their creative needs some serious help. Check out the featured video.

CINCINNATI, OH: U.S. Bank’s top marketing chief has stepped down from her Cincinnati-based position to take a job with the Greater Cincinnati Foundation.

Jenny Powell closed out her 25-year career with U.S. Bank and its predecessors in Cincinnati on Sept. 2, she told me.

“This is a great opportunity to take my marketing skills to a nonprofit that I truly believe in,” Powell told me. “I’ve been involved in eight to 10 nonprofits, and probably more than that. It’s a real passion of mine.”

She’ll start Sept. 19 as vice president for marketing and communications at the Greater Cincinnati Foundation. Powell will be in charge of building the foundation’s reputation and brand and communicating the impact of its community investments.

The foundation had $533 million in assets at year-end, making it one of the nation’s largest community foundations. The Greater Cincinnati Foundation and its donors gave $101 million in grants last year.

“They’re a really well-kept secret,” Powell said of the foundation. “Their impact is so great, and there’s an opportunity to do so much more.”

Greater Cincinnati Foundation CEO Ellen Katz said the organization is fortunate to add Powell. “She will work closely with our leadership in advancing the impact of the foundation and communicating our mission of inspiring generous people to create a more vibrant and prosperous Greater Cincinnati where everyone can thrive,” Katz said in a statement. “Jenny has a passion to make a positive difference in our region, and we look forward to leveraging her talents to grow effective charitable giving in our region.”

U.S. Bank officials appreciated the marketing role she played over a quarter-century.

“We’re grateful for the many contributions Jenny made to U.S. Bank over her 25-year career,” U.S. Bank officials said in a statement. “We wish her the best with the Greater Cincinnati Foundation, giving back to her hometown and a region that’s very important to U.S. Bank.”

Powell joined what was then Star Bank in 1991, managing affiliate marketing for banks that Cincinnati-based Star had just acquired. The bank has grown a lot since those days. Star had 300 offices then. U.S. Bank now has 3,000.

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