Steve’s breakdown: All you kid advertising agencies out there should give this one a look over.

HERMOSA BEACH, CA: Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-online youth purchasing, today announced that they have appointed entertainment industry marketing executive Joanne Wong to head up their global marketing efforts.

“Virtual Piggy’s revolutionary technology taps into key consumer needs by empowering young consumers while ensuring parental safeguards”

Ms. Wong most recently was Vice President of Strategy at brand strategy firm, Chatter Inc., where she advised clients such as Activision Blizzard, Disney, and Sony. Prior to that, she served as Director of Global Brand Management at Activision Blizzard where she spearheaded the global marketing campaigns for the Tony Hawk and DreamWorks franchises, overseeing their global television, digital, packaging and product demo campaigns in addition to future franchise strategy.

“At Virtual Piggy we are the first company to bring safe online purchasing to the Millennials and Generation Z,” said Dr Jo Webber, CEO of Virtual Piggy. “We are building a base of merchants from action sports through fashion, electronics, toys, music and entertainment. We needed a professional who could manage all aspects of global marketing and brand management in this diverse and youth-centric environment and we found that in Joanne.”

“Virtual Piggy’s revolutionary technology taps into key consumer needs by empowering young consumers while ensuring parental safeguards,” added Ms. Wong. “There is tremendous potential for this innovative ecommerce solution, and I am extremely excited to join the team.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

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