Vonage Appoints Chief Marketing Officer
Steve’s breakdown: Vonage hired a new ad agency in 2009 but you have to wonder how happy they are if they’re bringing in a new CMO. The image to the left is from the latest TV campaign which you can see via the YouTube link at the bottom of this post.
HOLMDEL NJ: Vonage Holdings Corp, a leading provider of communications services connecting individuals through broadband devices worldwide, today announced the appointment of Scott Ballantyneas Chief Marketing Officer.
Mr. Ballantyne will be responsible for the strategic direction and implementation of the Company’s global sales and marketing initiatives including advertising, media, segment marketing, pricing, promotions, and all retail distribution. He will serve on the company’s Senior Leadership Team and will report to Vonage CEO, Marc Lefar.
“Vonage is at a pivotal point in its evolution and I’m confident that Scott has the leadership ability and expertise to drive our sales and marketing strategies,” said Marc Lefar, Chief Executive Officer of Vonage. “His broad technology and international experience will prove invaluable as we execute against our growth strategies and enter new markets.”
Mr. Ballantyne comes to Vonage from Tendril Networks, where he held the position of Senior Vice President of Marketing. He has enjoyed a 24-year track record of success across all aspects of marketing and sales with well-known technology companies including Hewlett-Packard, T-Mobile, Dell and Motorola.
“Vonage has made extraordinary progress over the past couple of years,” added Mr. Ballantyne. “I’m thrilled to be joining the company at a time of tremendous growth opportunity and look forward to contributing to Vonage’s future success.”
Vonage (NYSE: VG) is a leading provider of low-cost communications services connecting individuals through broadband devices worldwide. Our technology serves approximately 2.4 million subscribers. We provide feature-rich, affordable communication solutions that offer flexibility, portability and ease-of-use. Our Vonage World plan offers unlimited calling to more than 60 countries with popular features like call waiting, call forwarding and voicemail — for one low monthly rate. Vonage’s service is sold on the web and through regional and national retailers including Wal-Mart Stores Inc. and is available to customers in the U.S. (www.vonage.com), Canada (www.vonage.ca) and the United Kingdom (www.vonage.co.uk).
Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage® is a registered trademark of Vonage Marketing Inc., a subsidiary of Vonage Holdings Corp.
News source: http://www.prnewswire.com/news-releases/vonage-appoints-scott-ballantyne-as-chief-marketing-officer-121595488.html
Their web site: http://www.vonage.com
Image source is a still from the TV commercial seen here: http://www.youtube.com/watch?v=LQqXxHi4vRo&feature=player_embedded