The Weather Company’s Jordan Bitterman
Steve’s breakdown: The new CMO has been at Mindshare, Digitas, Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas. That should give you a few clues how to engage with this guy.
ATLANTA, GA: The Weather Company announced today that Jordan Bitterman has joined Weather as chief marketing officer.
Bitterman will oversee and connect all of Weather’s marketing teams, including business solutions marketing, ad sales marketing and consumer marketing, as well as corporate communications. Bitterman will report to Cameron Clayton, CEO and general manager, The Weather Company, and will be based in Weather’s NY office.
“Jordan is ideally suited to support the vision we’re working towards at Weather,” said Clayton. “He’s a disruptor and an innovative thinker, able to see things before many others do.”
Bitterman was most recently chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a huge differentiator for the agency. He was one of the first to recognize the immense value of The Weather Company’s weather and location data and predictive insights, and as such invited Weather to be one of Mindshare’s initial partners in The Loop.
Prior to his time at Mindshare, Bitterman spent eight years at Digitas as SVP, media, social, mobile & content for all of North America. Previously, he held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas. Throughout his career, he has worked with blue chip brands such as Unilever, American Express, Delta Airlines, Volvo, Bacardi, Dell, UPS and more.
Bitterman co-created the digital advertising NewFronts, was named an Adweek Media All Star and one of the 13 Most Admired Media Executives by Adweek in 2015. He also serves on the Bitly board of directors; is an industry advisor to iHeart Media, Millenial Media, Zefr and the IAB Video Center; and serves as co-chair for the Ad Industry Golf Tournament to Support Multiple Sclerosis.