Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

Two brand booze client is finally ready for your call

Steve’s breakdown: We’ve been waiting on Beach Whiskey to get their ducks in-a-row and we think it’s time to pounce. Brands include Beach Whiskey and Harvest Vodka, which they bought from...

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

Automotive client gets marketing vet as CEO

Steve’s breakdown: We love it when CMOs become CEOs and that’s what just happened at JEGS Automotive. JEGS marketing is modest now but that will probably change with this ex-GNC CMO coming...

Cleaning house could include ad agencies

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

Food giant will be reviewing everything

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New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

Forth CEO since 2012: Mid-West Retailer

Steve’s breakdown: On top of the CEO thing, Bon-Ton Stores lost $64 million last year and spent over $20 million in advertising. Oh Yeah, it’s broke and if you have “The Way”,...

A Breitbard just became President: Retail

Steve’s breakdown: Actually the unfortunate name is Mark Breitbard’s and he just became CEO of Banana Republic. He was President of Gap North America for, like, 5 month 4 years ago. Since...

Who’s buying BJ’s

Steve’s breakdown: No matter who ends up owning BJ’s, the account will go into review. We’ll keep an eye on it. WESTBOROUGH, MA: BJ’s Wholesale Club is putting itself up...

Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering...

Naturally, there’s a new CEO at Sequential Brands

Steve’s breakdown: We’re talking about brands like Caribbean Joe, Ellen Tracy, Emeril’s Homebase, Gaiam, Inc., Heelys, Inc., Joe’s Jeans Inc., Martha Stewart Living Omnimedia, The Franklin Mint, LLC and William Rast Inc. That’s just too much stuff to handle...

Lands’ End is finally ready for You

Steve’s breakdown: They fired their CEO after a 2 year disaster but now they finally have a new boss. Will he let loose and hire an agency? It’s worth checking...

Hertz decides to turn-this-thing-around

Steve’s breakdown: A turn-a-round plan like this one will most likely involve an advertising review of some kind. In fact, they said it: “Hertz is focused on four areas for growth: fleet, service,...

Changing of the guard at Autodesk

Steve’s breakdown: With a new CMO, CPO and a new CEO on the way, there’s plenty of opportunity for you to make a good impression. BTW: Autodesk, Inc. is the world...

Tiffany’s fires CEO

Steve’s breakdown: Even though Tiffany’s aired their first Suer Bowl ad last night, we still think it’s worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is the...

Update: Jump into the VisitFlorida account

Steve’s breakdown: With the whole million dollar BitBull debacle, the firing 0f the CEO and everyone wondering what the heck happened, it’s time for VisitFlorida to start anew. And that’s what...

Hersey’s new CEO & Product launch

Steve’s breakdown: The new CEO was their CMO so what’s good new new biz wise. Plus they are launching a meat-bar line via their Krave division. There is no ad agency...

Taken the keys from Hertz CEO

Steve’s breakdown: After 2 years of falling stocks, you can bet there will be big changes at Hertz. That could include a new agency relationship. ESTERO, FL: Hertz Global Holdings Inc.,...

Smashburger brand chief is now Chief Chief

Steve’s breakdown: It’s sorta hitting the fan over at Smashburger so it’s a good time to check around. And as you know, we love to see marketing people moving up to...

Pabst has a new CEO

Steve’s breakdown: And it’s all about growth so we believe many regional beers are going to be getting into high gear. Read on to get the new guy’s plan. LOS...

Big changes at Jerome’s Furniture

Steve’s breakdown: There’s been a lot going on over at Jerome’s over the past few months. The new CEO is Brian Woods, new COO is Kevin Bligh and Jon Landis as SVP and general merchandising...

The comeback: Retailer Aéropostale

Steve’s breakdown: It’s almost time to start looking into Aéropostale now that they’ve been saved by mall operator Simon Property Group. While you’re at it, look into Simon as a client too....

Miller & Coors & Molson now under one roof

Steve’s breakdown: That’s right and they say they’ve never seen Peter Coors smile so hard in their lives. My point being is we expect a lot – we mean a...

Spaceport America Names Daniel Hicks as New CEO

Steve’s breakdown: It’s not just about launching rockets into space here. They sell everything. They have event venues, museum, shops, you name it. It’s a full-on destination! The new CEO...

rue21 ousts longtime CEO and that’s not all

Steve’s breakdown: There’s a new interim CEO, a new chief merchandising officer and a new chief customer officer. I’d say that’s enough change going on to introduce the agency with a few hearty...

Fris Vodka has a new owner

Steve’s breakdown: And that’s not all. They been buying up brands for a while so it’s time to give’m a ring. METAIRIE, LA: The Sazerac Co has continued its spending spree with the...

Here’s How Adidas’ New CEO Could Chase Down Nike

Steve’s breakdown: One of the ways this article from Fortune sights is making “advertising more efficient”. Of course one way to do that is with better creative. We think our friends...

Swiss brand Anonimo restructures under new CEO

Steve’s breakdown: We love when CMOs turn into CEOs. Especially with guys as cocky as this one. BTW: This is a global account with an American presence that they will...

Staples finally nails down a CEO

Steve’s breakdown: Check out the featured video to get a sense of what Shira Goodman, the new CEO, is like. She’s been with the company for 24 years. Is there change...

Two Beers Brewing sold to Agrial Group

Steve’s breakdown: Okay, three things: • Brands involved in the deal include fast growing Seattle Cider Company. • Agrial collects 427 million pounds of cider apples annually. • Time to give the...

Getting into bed with Mattress Firm

Steve’s breakdown: These guys spend almost $200 million/year so we expect the new owners to take a close look at advertising. Be in the conversation. 713-923-1090 HOUSTON, TX: Mattress Firm Holding Corp.,...

Flip Flop Shops is on the move . . .

Steve’s breakdown: . . . but they are going to need some help. As for their big expansion plan, think Sunglass Hut. The main contacts are Brian Curin, president of...

Duvel Moortgat USA has a new Chief

Steve’s breakdown: Duvel Moortgat USA came about in 2014 and now they have their head guy. Cranking up distribution is there next task and that will need a big marketing push. Get...

Casper Sleep’s New Leadership Team

Steve’s breakdown: With a new CEO, CMO and VP of Operations, I’d say this is a great time to introduce yourself. BTW: They spent almost $5 million in 2015. NEW...

Foster Farms plucks a CEO from ConAgra

Steve’s breakdown: We love it when marketing executives become CEOs. They just can’t keep their hands off advertising. And judging by their latest campaign, see featured video, I couldn’t my hands off...

Barnes & Noble CEO is OUT

Steve’s breakdown: Looks like it’s hitting the fan over at Barnes & Noble. Keep an eye on these guys. They haven’t had an AOR for a couple of years and...

Ballast Point Brewing’s new Owner

Steve’s breakdown: Constellation Brands is now financially and manageally (is that a word?) full owners of Ballast Point Brewing. I cost $1 billion and waiting for the founders to leave but it...

Tune into Barstool Sports

Steve’s breakdown: Barstool Sports has their first CEO, a new headquarters in NYC and a new owner in The Chernin Group. Sounds like a great time to find your inner sports fan...

Stuart Weitzman’s new Brand President

Steve’s breakdown: Shoe & bag account alert!! Though they do TV like the featured video, the real money is spent on magazines. Their number is 212-582-9500 and we believe her email will be...

Quiznos’ CMO is now CEO

Steve’s breakdown: Don’t ya love it when the marketing chief tasks over? N0w she can do whatever she wants. (She kinda did already with the Burning Man spoof trailer spot....

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