Chicago Lead: True Value CEO to retire in May

Steve’s breakdown: There are a few reasons why we like this lead.

These folks look to be redirecting marketing dollars towards digital and that means more opportunities.

The new CEO has more “customer acquisition” experience and this also could mean change is coming to True Value marketing.

Lastly, you have a month to prepare your pitch.

CHICAGO, IL: True Value Co. president and chief executive Lyle Heidemann will retire at the end of May, the company said Monday.

John R. Hartmann will serve as the cooperative’s new president and chief executive officer, following the retirement of Heidemann.

Heidemann, who has led the hardware retailer since 2005, will continue to serve True Value through the end of 2013 as an advisor. He previously spent more than 30 years at Sears, Roebuck and Co.

“I leave feeling confident in the future of True Value,” Heidemann said.

Hartmann is the former chief executive officer of Mitre 10, a New Zealand-based hardware cooperative and also spent eight years at Home Depot and HD Supply in a variety of roles. He has a bachelor’s degree from Rochester Institute of Technology and a law degree from Syracuse University College of Law.


ACLink: True Value Company

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