EZLinks Golf’s new CEO has big marketing plans

EZLinks Golf’s new CEO has big marketing plans

Steve’s breakdown: As we’ve said in the past, we only report new CEOs when they have a marketing background. That’s the case here with EZLinks Golf. Couple that with the fact they plan on selling tee-times on the site and this story equals a new business lead.

CHICAGO, IL: EZLinks Golf, Inc., the world’s largest golf reservations network and operator of the highest-volume tee time call center in the industry, added experienced corporate strategist and technology entrepreneur Gary Cohen to the executive team as the company’s chief executive officer. Cohen, who has a wealth of experience building technology companies and consumer-facing brands, joined EZLinks Golf to extend the company’s position as the leading provider of technology to the golf industry and to establish EZLinks as a retail site, selling tee times directly to golfers through its ecommerce platform.

Prior to joining EZLinks Golf, Cohen was senior vice president of marketing and customer experience at Redbox, where he was instrumental in growing the movie and video game rental company into the market share leader with revenue in excess of $1 billion. Cohen is leveraging the brand-building insights, retail experience and product development expertise gained at Redbox to expand the golf industry’s approach to consumer and business services.

“I look forward to bringing new strategies and technologies to the golf industry and to building on EZLinks’ history of driving revenue through innovation for our golf course partners,” Cohen remarked. “It’s time for the golf industry to further leverage emerging technology to streamline core processes and to create a better user experience for golfers and industry professionals. In my mind, EZLinks is a 16-year-old start-up and the company is primed for exceptional growth. I join an established team of talented golf, technology and ecommerce experts and our Chicago base provides us with access to additional top caliber talent.”

Prior to taking on a pivotal leadership role at Redbox, Cohen served as managing director of Six Degrees Capital Management, where he led funding of media, entertainment, technology and intellectual property-focused ventures.

Previously, Cohen founded MusicNow, a subscription music service, and orchestrated its sale to Circuit City and then to AOL, serving as general manager until the company was successfully sold to Napster.

A serial entrepreneur, Cohen also was co-founder of Cruise Technologies and served as director, mobile systems at Zenith Data Systems. Earlier in his career, Cohen was managing consultant at Frank Lynn & Associates, an international marketing firm. He earned an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in economics and computer science from Union College.

About EZLinks Golf, Inc.

A pioneer in online reservations and tee time services, EZLinks was founded in 1995 and currently operates the world’s largest golf reservations network as well as the industry’s highest-volume tee time call center. The company, with more than 200 employees, provides tee sheet management software, 24/7 live operator reservations support, custom online booking technology, golf course web development and integrated point-of-sale, email marketing, mobile app and social media tools for the golfing industry. The EZLinks Golf ecommerce platform provides golfers with the ability to book their next tee time online at ezlinks.com. Discover more at www.ezlinks.com.


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