Winning New Business & The Super Bowl: VI

19524079-mmmainSteve’s breakdown: Super Bowl 50! It’s here and could anybody care less? Which teams are in this thing? At least “the deflater” is not coming. Anyway . . .

LEVI’S STADIUM, SANTA CLARA, CA: Since 2011, we’ve reminded our members the Super Bowl strategy is a great new business tool.

Walking into a pitch with a Super Bowl spot “in the pitch bag” is a crowd pleaser and agency motivator. Who cares if they have a buck and a quarter to spend on media?

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