“How do you get to Carnegie Hall?” Pitch-it, pitch-it, pitch-it
Steve’s breakdown: Seems Carnegie Hall is looking for a Marketing Chief. The job listing is below and can be a blue print to any pitch you present to them. AND, if you can find Carnegie a CMO, you just might have a new account.
NEW YORK, NY: For more than a century, New York City’s Carnegie Hall has set the international standard for excellence in performance. Its walls have echoed with applause for the world’s outstanding classical music artists, as they have for the greatest popular musicians and many prominent dancers, authors, social crusaders, and world figures who have appeared on its stages. Today, the venue remains a preeminent concert hall and a vital, active cultural destination for performers and audiences.
In this unique role, the Chief Marketing Officer (CMO) leads and sets the marketing strategy across the institution. The CMO is responsible for the consistency and effectiveness of the message delivered to different constituent audiences through marketing materials, and furthering the Carnegie Hall identity through positioning in the marketplace, strategic licensing and, audience development and outreach. The Chief Marketing Officer has supervisory responsibility for Marketing, Creative Services, Ticket Services (including CarnegieCharge, Box office, Subscriptions Services, Group Sales and Patron Desk) and Digital Content and Engagement, all of which are departments that function as resources for the whole of Carnegie Hall.
Responsibilities & Tasks:
Responsible for generating over $14 million in annual revenue from subscription and single-ticket sales through direct marketing and telemarketing.
Oversees a departmental operating budget representing over $4 million per annum; and for contributing to the general management of the institution as a key member of the Senior Staff.
Serves as the liaison to client departments throughout the organization (including Artistic Programming, Weill Music Institute (WMI), Development, and Public Relations) to develop and implement plans for all the institution’s advertising and promotional efforts.
Leads the creation of internal and external publications in collaboration with Public Relations, including each concert’s program booklet, the Annual Report, concert calendars and brochures and all WMI collateral. Contributes to the packaging of artistic and educational product, including subscription series packages and educational materials.
In collaboration with Information Technology and content management oversees social media and web site activity.
Oversees the tours, volunteers and retail operations; including online merchandising, licensing, onsite gift shop and customer services.
A related degree and at least 10 years of relevant marketing experience; with 5 of those years being in a management role.
A successful candidate will have a strategic and creative approach, resulting in: increasing market share, developing new products and audiences, and furthering the Carnegie Hall identity.
An ideal candidate will have a proven track record leading dynamic multi-functional teams; including a creative, analytical and strategic approach to leadership and teambuilding.
Deep knowledge, understanding and interest in technology and social media as it relates to marketing in a performance environment; including experience with Tessitura.
Project management experience, including balancing multiple projects and deadlines. Able to set and align priorities with institutional goals.
Experience creating and executing organizational image management including: style, message, copywriting, graphic design and production.
Significant knowledge of classical music, web, publishing, telemarketing operations, customer service, audience outreach and development, product creation, licensing, and sales.