Gibson auditioning CMOs
Steve’s breakdown: I can’t think of one agency that doesn’t want to work on this brand. Well, find them a CMO and you’ll get your chance to audition too.
NASHVILLE, TN: Gibson Brands is a global leader in musical instruments, consumer electronics and professional audio with a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include: Epiphone; Dobro; Valley Arts; Kramer; Steinberger; Tobias; Slingerland; Maestro; Baldwin; Hamilton; Chickering and Wurlitzer. In professional audio: KRK Systems; TASCAM; Cerwin-Vega; Stanton; and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include: Onkyo, Integra; TEAC; and Esoteric.
The Chief Marketing Officer will have a key leadership role within Gibson Brands and will be a thought leader and brand builder who has a solid analytical orientation and knows how to drive business results. This individual will be a key member of the executive team and will be empowered to allocate resources to support Gibson Brands’ aggressive growth and to build on the current capabilities of the marketing organization.
The CMO will work in conjunction with the CEO and executive team to develop the strategic vision for Gibson Brands; will have primary responsibility for developing and implementing a long-term brand strategy and annual plans that build sales and achieve EBITDA targets. He/she must be comfortable working in an entrepreneurial environment where his/her initiative will have a visible and immediate impact on the business.
The individual’s core focus will be to continue to build the infrastructure and capabilities of the marketing organization for each business unit. Through a collaborative, constructive and energetic style, the CMO will provide leadership, management and the vision necessary to ensure that the company has the proper plans, people and other resources in place to grow revenues/profits and to guarantee future market success. The CMO will be responsible for building, leading and directing the global marketing team to achieve the company’s goals and objectives.
Develop and manage a long-term strategy that is executed in annual plans. Plans effectively and adjusts as circumstances require.
Collaborates with the CEO and Executive Team to set strategic direction for all marketing plans; maintains strong and functional interdepartmental relationships and communications.
Develop and implement an integrated strategic marketing agenda, reinforcing brand message and a multi-channel approach.
Builds and leads a world class team which excels in all facets of marketing including creative services, product, branding, online and consumer insights.
Leads the organization in developing an integrated marketing plan that covers new media such as web, social media, online video, email marketing, PR strategy along with traditional media such as print, direct mail, infomercials and TV advertising.
Leads the company in using data and analytics to understand results and chart future actions. Helps provide data in a way that is leverage able in overall decision making and by the Sales team.
Leads and develops direct reports.
Defines the customer journey that covers every touch point – encompassing initial product awareness, purchase, usage experience, customer service and experience with Gibson products.
Develops an integrated product launch plan that leverages PR, social media, web and in-store marketing to drive world class product launches.
Works closely with the product development teams to define the right product and go-to-market strategy. Responsible for defining the consumer/customer target, product requirements, product positioning, packaging and pricing strategy.
Ensures all marketing assets are on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
Identifies potential new customers and monitors competitive trends and reviews new technologies with potential impact on business.
Represents the company in its relationships, alliances, and partnerships with major customers, prospects, agencies and professional associations.
Qualifications & Education
A 15-20 year proven track record of growth, success building and leading a diverse, strategic marketing organization across multiple channels and multiple geographies. The ideal candidates will have significant experience in a diverse go-to market strategy.
Bachelor’s Degree required but Master’s degree preferred.
The ideal candidate with have proven experience in a key leadership role with a track record of success at leading a marketing organization that services customers in multiple distribution channels. He/She will be a hands-on executive who is at ease both working at a high strategic level with the ability to work at a detailed level.
Be the consummate team player who can operate in a complex, multi-faceted business with excellent presentation skills coupled with sound financial acumen.
The ability to bring new inventive solutions and marketing thought processes to be considered with bottom line metric driven results.
Excellent organizational skills and ability to influence and motivate large, cross-functional teams to get complex projects/bids delivered on-time, with an out of box, creative approach.
Strong business-building drive, strategic vision, intellectual capacity, and implementation skills.
Strong understanding of the business and the ability to motivate teams whether a direct report or other functional area.
An ability to think creatively as a leader with the ability to establish credibility at all levels of the organization.
Excellent relationship skills with an ability to work effectively in a team environment and a demonstrated track record of leading and successfully driving change within the marketing organizational structure and performance.
Ability and willingness to travel internationally and domestically.
To be considered, please send your resume and salary history in MS Word format to firstname.lastname@example.org . Please put “Chief Marketing Officer” in the subject line