Chevy Just Needs To Stop It!
Steve’s breakdown: These “Real People – Not Actors” spots Chevy has been airing are just too much. Holy crap! Who’s buying this sham? There has got to be a better solution to whatever the client is trying to do. If you know what that could be, contact Mr. Paul Edwards at email@example.com. He’s the Vice President of Chevrolet Marketing, US
DETROIT, USA: “Real people” in commercials are like very realistic CGI people. You can’t pinpoint it exactly, but something about them is … off. College Humor has taken the more recent iteration of this real-people-not-actors phenomenon in commercials and called bulls**t.