Kraft opens talks with creative hotshops

Steve’s breakdown: Kraft Foods is looking to add more creative firepower to its advertising roster. The lead guy on the pitch is an Ogilvy alum but they already have some...

Mitsubishi scouts for creative partner

Steve’s breakdown: It’s account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so...

Müller Dairy calls $48 million media review

Steve’s breakdown: Their marketing director, Lee Rolston, is running this pitch. Be patient with him because he just went through a creative review in February which TBWA\London won. SHROPSHIRE, UK:...

Time to contact Western Union

Steve’s breakdown: On CNBC today, Hikmet Ersek, Western Union president & CEO talked about the who, what & where of the company. The most surprising fact that came out of...

KB Home Names VP of Marketing

Steve’s breakdown: Beverage guy alert! Hey – I’m a big fan of “cross training” marketing folks. That’s what most advertising professionals are and why they can tackle almost any project....

Visit Kent seeks digital agency

Steve’s breakdown: Now that the royal wedding has come and gone, the country is gearing up for the Olympics in London. And now that I think about it, so should...

Aer Lingus seeks creative agency

Steve’s breakdown: You’ll need a little luck of the Irish to get into this pitch because from the looks of it, they’ve already started. But if you’re in the neighborhood...

adidas has new global CMO

Steve’s breakdown: Accuse me if this smells like stage one of a consolidation. I could be wrong but whether you’re a roster shop or not, I’d keep a close eye...

State of Vermont marketing account is in review

Steve’s breakdown: Here’s a two year contract to handle the Vermont account. The whole schmear! The proposals are due June 9, 2011. And here’s the entire document: RFP LINK And...

Pabst Blue Ribbon moves to LA

Steve’s breakdown: We’ve been writing a lot about Pabst since the Metropoulos family took over. The Colt 45 Blast debacle and the new CEO & COO announcements are two stories...

HireVue welcomes new CMO

Steve’s breakdown: They seem pretty high on the new guy and are probably expecting some big things. They do have some big clients but a well oiled lead generating marketing...

Best Buy Circulates RFP to Multiple Shops

Steve’s breakdown: It’s being reported this review is for radio, email and direct mail services so if that’s your bag in the retail sector, there could be a chance to...

BBC Worldwide reviews advertising account

Steve’s breakdown: There are a lot of shops in the BBC agency roster but this assignment is for BBC Worldwide, the commercial arm of the BBC. AAR is handling the review...

Marketing department shake up at TimeWarner

Steve’s breakdown: There was so much movement in the marketing department at TimeWarner, it’s almost like shooting fish in a barrel to find some kind of project to get your...

Harveys kicks off $24 million ad review

Steve’s breakdown: This review is being handled by AAR so hopefully they already have your credentials in house. Harvey’s has over 150 stores throughout the UK and is the #2...

Nintendo Welcomes New Marketing Overlord

Steve’s breakdown: Package goods dude might have a bit of a learning curve at Nintendo but he will bring in some change. Which, as you know, is what we are...

Aircel reviews creative biz

Steve’s breakdown: Celebrity spokes couple Surya & Jothika are doing the advertising now on this acoount but the creative could use some help. Be aware they seem to prefer big agencies. DELHI,...

Vonage Appoints Chief Marketing Officer

Steve’s breakdown: Vonage hired a new ad agency in 2009 but you have to wonder how happy they are if they’re bringing in a new CMO. The image to the...

Tree.com Names new CMO

Steve’s breakdown: This is a big one in the financial dot com world. Tree.com includes the LendingTree, RealEstate.com, GetSmart.com, HomeLoanCenter.com, RealEstate.com, REALTORS®, iNest.com and Domania.com brands. Check out their video at...

Starr Companies hires new CMO

Steve’s breakdown: This is one of those companies that have to look good and that means high production values in their marketing. As for the new CMO, she’s and ex-MetLife...

Damas reviews ad brief for Farfasha brand

Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the credentials, there’s a good chance you can get in the pitch. DEIRA, Dubai: Dubai-based gold and...

ooVoo Appoints new CMO

Steve’s breakdown: The new CMO will be responsible for ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. I happen to know these folks have done...

NaturallyCurly Network Names First CMO

Steve’s breakdown: Wow – a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire....

Sunshine Coast Desination seeks digital agency

Steve’s breakdown: This is a very new organization that’s trying to find its way and could use some help. Their website says “Sunshine Coast Destination Ltd’s core role is to...

Will GM bring back the El Camino?

Steve’s breakdown: Ray Wert of Jalopnik.com is on a mission from God. GM’s Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray’s...

Purdue University brand director calls it quits

Steve’s breakdown: Something is fishy about this exit and I suspect it was the “Makers, All” campaign that brought her down. The image above is from that campaign’s website. What...

Marsh Supermarkets announces new CEO

Steve’s breakdown: I don’t normally report on new CEOs but when a retail business gets one with a marketing background, there’s always a chance for a change in marketing strategy...

Procter & Gamble Names New Top Digital Marketer

Steve’s breakdown: The new top digital marketer is a bit of a risk taker. During her watch on Always in the U.S., the brand launched the unusual and sometimes controversial “Have...

H&M Puts Media Account into Review

Steve’s breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has...

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