SAAB’S $114M Global Ad Account Up For Grabs

Steve’s breakdown: The Ratti Report has done it again and scooped the entire American media reporting this major account review. Last time it was Heineken. OK, this article is a...

Specialized Hires Chief Marketing Officer

Steve’s breakdown: Specialized is truly a global bike company with a massive distribution system that the new guy is going to head up. There’s probably no advertising but if you...

Ladbrokes in $13 million ad review

Steve’s breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested in...

Panasonic names new head of marketing, branding

Steve’s breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either...

IMAX Corporation Names Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with “tapping into the emotional connection consumers have with The IMAX Experience” around the globe. And I guess this ex-Red Bull executive can...

FIAT North America issues RFI

Steve’s breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don’t have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120...

Tim Hortons CEO exits abruptly

Steve’s breakdown: Did taking on McDonalds, Dunkin’ Donuts & Starbucks head-on break this 20 year vet. If it didn’t, it should have. Look for some big marketing chances over at...

Restaurant.com Welcomes New President/CMO/IT Guy

Steve’s breakdown: The reason for this hire was to find someone to oversee and unify the company’s marketing and IT functions. If your agency has that kind of capability, I’d call...

AP Hires Marketing Director From American Express

Steve’s breakdown: Normally I wouldn’t report on this type of news but when they say the new guy “will be in charge of developing and implementing a marketing strategy for the...

Nevada Commission on Economic Development issues RFP

Steve’s breakdown: The RFP is due on June 23, 2011 @ 2:00 p.m to the State of Nevada, Purchasing Division, via e-mail at srvpurch@purchasing.state.nv.us. The RFP document can be downloaded here: http://purchasing.state.nv.us/services/1930.doc For additional...

New CEO takes the reins of RadioShack

Steve’s breakdown: Though there wasn’t much fanfare, the new CEO of RadioShack did announce some big plans to expand the signature assortment, improve in-store presentation and increase spending on targeted...

T-Mobile on the Hunt for Social-Media Shop

Steve’s breakdown: There are a lot of moving parts with this news but one executive said the pitch includes social-media management, app development and web design. Developing . . ....

Former A-B InBev exec buys O’Fallon Brewery

Steve’s breakdown: Here’s a brewery that almost didn’t make it. Distributed in 11 states with a loyal following, O’Fallon now has a steady hand on the wheel. Look for these...

Fall TV season prediction: Pan Am takes flight

Steve’s breakdown: It’s Friday and I love to take time to post something fun before the weekend. I don’t usually make predictions. That’s how lots of new business guys go...

Kraft opens talks with creative hotshops

Steve’s breakdown: Kraft Foods is looking to add more creative firepower to its advertising roster. The lead guy on the pitch is an Ogilvy alum but they already have some...

Mitsubishi scouts for creative partner

Steve’s breakdown: It’s account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so...

Müller Dairy calls $48 million media review

Steve’s breakdown: Their marketing director, Lee Rolston, is running this pitch. Be patient with him because he just went through a creative review in February which TBWA\London won. SHROPSHIRE, UK:...

Time to contact Western Union

Steve’s breakdown: On CNBC today, Hikmet Ersek, Western Union president & CEO talked about the who, what & where of the company. The most surprising fact that came out of...

KB Home Names VP of Marketing

Steve’s breakdown: Beverage guy alert! Hey – I’m a big fan of “cross training” marketing folks. That’s what most advertising professionals are and why they can tackle almost any project....

Visit Kent seeks digital agency

Steve’s breakdown: Now that the royal wedding has come and gone, the country is gearing up for the Olympics in London. And now that I think about it, so should...

Aer Lingus seeks creative agency

Steve’s breakdown: You’ll need a little luck of the Irish to get into this pitch because from the looks of it, they’ve already started. But if you’re in the neighborhood...

adidas has new global CMO

Steve’s breakdown: Accuse me if this smells like stage one of a consolidation. I could be wrong but whether you’re a roster shop or not, I’d keep a close eye...

State of Vermont marketing account is in review

Steve’s breakdown: Here’s a two year contract to handle the Vermont account. The whole schmear! The proposals are due June 9, 2011. And here’s the entire document: RFP LINK And...

Pabst Blue Ribbon moves to LA

Steve’s breakdown: We’ve been writing a lot about Pabst since the Metropoulos family took over. The Colt 45 Blast debacle and the new CEO & COO announcements are two stories...

HireVue welcomes new CMO

Steve’s breakdown: They seem pretty high on the new guy and are probably expecting some big things. They do have some big clients but a well oiled lead generating marketing...

Best Buy Circulates RFP to Multiple Shops

Steve’s breakdown: It’s being reported this review is for radio, email and direct mail services so if that’s your bag in the retail sector, there could be a chance to...

BBC Worldwide reviews advertising account

Steve’s breakdown: There are a lot of shops in the BBC agency roster but this assignment is for BBC Worldwide, the commercial arm of the BBC. AAR is handling the review...

Marketing department shake up at TimeWarner

Steve’s breakdown: There was so much movement in the marketing department at TimeWarner, it’s almost like shooting fish in a barrel to find some kind of project to get your...

Harveys kicks off $24 million ad review

Steve’s breakdown: This review is being handled by AAR so hopefully they already have your credentials in house. Harvey’s has over 150 stores throughout the UK and is the #2...

Nintendo Welcomes New Marketing Overlord

Steve’s breakdown: Package goods dude might have a bit of a learning curve at Nintendo but he will bring in some change. Which, as you know, is what we are...

Aircel reviews creative biz

Steve’s breakdown: Celebrity spokes couple Surya & Jothika are doing the advertising now on this acoount but the creative could use some help. Be aware they seem to prefer big agencies. DELHI,...

Anheuser Taps Gum, Candy Veteran For Marketing Post

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Vonage Appoints Chief Marketing Officer

Steve’s breakdown: Vonage hired a new ad agency in 2009 but you have to wonder how happy they are if they’re bringing in a new CMO. The image to the...

Tree.com Names new CMO

Steve’s breakdown: This is a big one in the financial dot com world. Tree.com includes the LendingTree, RealEstate.com, GetSmart.com, HomeLoanCenter.com, RealEstate.com, REALTORS®, iNest.com and Domania.com brands. Check out their video at...

Starr Companies hires new CMO

Steve’s breakdown: This is one of those companies that have to look good and that means high production values in their marketing. As for the new CMO, she’s and ex-MetLife...

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