Schweppes calls ad review

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http://www.youtube.com/watch?v=Twe2H_aioyg Steve's breakdown: Schweppes, the Coca-Cola-owned soft drinks and mixer brand, is talking to agencies about its $6.3 million advertising account. LONDON, UK: Mother, a Coca-Cola roster agency, last created...

Shops line up for Viking River Cruises task

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http://www.youtube.com/watch?v=f9BQj49zfXg Steve's breakdown: Viking has a great relationship with travel agents and I'm sure that will be a large part of this account. And the funny part about this $5.5...

Heineken USA Throws Amstel Into Review

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Steve's breakdown: There have been so many changes at Heineken I just think they are looking for something different. Something that they will get lucky with. Either way, it's a...

The City of Hickory, NC seeks ad agency

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Steve's breakdown: Interested firms should submit the requested information at this link to: Mandy Pitts, City of Hickory Communications Director and Brand Manager to mpitts@hickorync.gov  by Friday, December 16, 2011....

Tourism Northern Territory reviews creative and digital

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http://www.youtube.com/watch?v=75b4W1NVOrc Steve's breakdown: I smell a fickle client. The only reason they would change agencies again has to be integrating digital with traditional. DARWIN NT, Australia: Tourism Northern Territory government...

Medibank Private launches creative review

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http://www.youtube.com/watch?v=OP3e0R_cMsM Steve's breakdown: There was a lot of chatter about this account review so if you are interested, get in there sooner than later. MELBOURNE, Australia: Medibank Private Health Insurance...

New CMO @ KFC

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http://www.youtube.com/watch?v=cld55FG11UU&list=UUR8RWMHZcSgqjD0HiUiJ_cQ&index=5&feature=plcp Steve's breakdown: This was obviously not a planned move so I suspect they don't know what's going to happen next. Then take the fact that sales are down almost...

Avis Budget in Review at McCann

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http://www.youtube.com/watch?v=Dd-3smmgDKg Steve's breakdown: My "spidey senses" say McCann will keep the business but you should make them work for it. Maybe you'll even take the prize. PARSIPPANY, NJ: Another account...

BMW in Early Stages of Public-Relations Pitch

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Steve's breakdown: Carmaker is seeking help with consumer marketing, auto shows and Olympic PR. WOODCLIFF LAKE, NJ: BMW is currently in the initial phase of a wide-ranging public-relations review, the...

ING calls agency review

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http://www.youtube.com/watch?feature=player_embedded&v=rAf-xTdi-jU Steve's breakdown: Charles the Orangutan is going to be hard to beat but that's what they want. SYDNEY, Australia: ING Direct has announced a review of its agency partnerships...

The Children’s Place Appoints Chief Marketing Officer

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Steve's breakdown: This ex-PepsiCo executive will most likely bring new changes to the kids retailer. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media...

Le Creuset cooks up creative review

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http://www.youtube.com/watch?v=IzZ5C7RlUAU Steve's breakdown: The new guy, Neil McIntosh, is handling the pitch for the French cookware brand's pan-European advertising account. The video is actually the first featured radio ad in...

Bookmaker, William Hill bets on an account review

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http://www.youtube.com/watch?v=hLe5Ix7ZlHQ Steve's breakdown: William Hill, the bookmaker, is reviewing its $20 million media planning and buying account, currently held by the7stars. LONDON, UK: The betting company is talking to agencies...

Kenwood kicks off $31 million global advertising review

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http://vimeo.com/21109032 Steve's breakdown: Remember when this brand felt like an American stereo brand? That's before they merged with JVC. Now they're all about kitchens and Europe and expanding into Asia...

Landry’s to buy McCormick & Schmick’s

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Steve's breakdown: The new owner has some deep pockets for marketing. My question is whether they are going to fold one seafood place into the other. The other thing is...

Audi Reviewing Public-Relations Duties

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http://www.youtube.com/watch?v=GRqdRFroIHc Steve's breakdown: There's been a lot of movement at Audi lately but I still think they are going to stick with the entertainment style PR like the featured video...

Motivational Speaker Seeks PR Pitches

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  Steve's breakdown: The RFP can be downloaded here => RattiReportRFP32 and is due December 1st. ROCKAWAY, NJ: Johnnie Lynch, a motivational speaker looking to develop a TV talk show,...

Middle East account action

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http://www.youtube.com/watch?v=odBzqrVkEX4 Steve's breakdown: We have two account reviews in this post. Both are in the middle east. One an airline and the other a telco. ABU DHABI, USE: Etihad Airways...

There goes the neighborhood: Applebee’s goes into review

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http://www.youtube.com/watch?v=xGe9jCw5CuY Steve's breakdown: Becky Johnson is the marketing head at Applebee's. She's been the CMO at Brinker and then Block Buster. Morgan Anderson Consulting is handling the review. LENEXA, KS:...

Taking on the legends: McLaren calls global ad pitch

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http://www.youtube.com/watch?v=VdWKABff6nw Steve's breakdown: McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in...

Logo soup of U of Montana wants one voice: Issues RFP

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http://www.youtube.com/watch?v=N4MxgLMbZlQ Steve's breakdown: The story says they issued an RFP that "asks the consultant come up with brand statements, concepts, messaging and to create a visual identity for stationery, brochures,...

University of Stirling seeks media buying agency

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http://www.youtube.com/watch?v=AO9aZA_S2OA Steve's breakdown: The above video is all I could find with regards to creative and I'm sure that's not it. I just served it up anyway. STIRLING, Scotland: The...

Woolworths puts retail account in review

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http://www.youtube.com/watch?v=SpKY_Ao3GRQ Steve's breakdown: The account is worth over $100 Australian and M&C Saatchi is defending. SYDNEY, Australia: Woolworths has launched a review of its creative advertising account, marking the fourth...

TRANSO seeks media planning & buying firm

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Steve's breakdown: The South Bend Public Transportation Corporation (TRANSPO) is seeking proposals for media planning & buying. "Sealed proposals shall be submitted in envelopes marked "Media Planning and Placement Services”,...

U of Houston want to push of-campus: Issues RFP for marketing

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http://www.youtube.com/watch?v=RmdT-Xg3Cgk Steve's breakdown: Proposal Submittal Deadline: 3:00 p.m. on November 14, 2011 and you can download it here => RattiReportRFP28 Any questions or concerns regarding this RFP shall be directed...

PR battle at the Olympics: Coke vs. Pepsi

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Steve's breakdown: It's Coke vs. Pepsi UK style! They already have some big players in the pitch but you can still get in if you have the juice! CHELMSFORD, UK:...

They say the new guy is TayorMade to be CMO

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Steve's breakdown: There's a lot of back slapping in this press release but don't let that fool ya. These guys are all over the place with co-op advertising, brand launches...

Galena/Jo Daviess County seeks marketing agency

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http://www.youtube.com/watch?v=g2eU0hxlzTc Steve's breakdown: General Grant country has a lot of history to show off and they want a new marketing agency to get busy. The featured video was part of...

Big Blue looks into the wide blue yonder with a new CEO

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http://www.youtube.com/watch?v=Ct544iR9JJM Steve's breakdown: What's the new business opportunity here? Working on regional projects and lots of them. They're out there, you just have to find them. ARMONK, NY: IBM Corp....

INXPO Announces Chief Marketing Officer

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Steve's breakdown: They say one of the reasons they hired the new guy was "he held a number of senior marketing services agency positions, notably as a VP with Design...

AXA put’s Asian media in review

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http://video.cnbc.com/gallery/?video=2061095872 Steve's breakdown: ASIA-PACIFIC - International insurance giant AXA has confirmed that it has called a regional media pitch, which is now a "work in progress". This is on the...

Four Square wants to check-in to a PR firm

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http://www.youtube.com/watch?v=DFXzyJ8mUh4 Steve's breakdown: I use Four Square every day so you'll know when to break into my house. But be that as it may, these folks do have a PR...

Allianz puts $17m creative account into play

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http://www.youtube.com/watch?v=EKVZCgkR8b0&feature=related Steve's breakdown: Allianz Australia Limited operates throughout Australia and New Zealand and through its subsidiaries offers a range of insurance and risk management products and services. SYDNEY, Australia, Insurance...

Chevy Global Creative in Review

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http://www.youtube.com/watch?v=nFGGfmj_jPg Steve's breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I...

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