Damas reviews ad brief for Farfasha brand

Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the credentials, there’s a good chance you can get in the pitch. DEIRA, Dubai: Dubai-based gold and...

ooVoo Appoints new CMO

Steve’s breakdown: The new CMO will be responsible for ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. I happen to know these folks have done...

NaturallyCurly Network Names First CMO

Steve’s breakdown: Wow – a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire....

Sunshine Coast Desination seeks digital agency

Steve’s breakdown: This is a very new organization that’s trying to find its way and could use some help. Their website says “Sunshine Coast Destination Ltd’s core role is to...

Will GM bring back the El Camino?

Steve’s breakdown: Ray Wert of Jalopnik.com is on a mission from God. GM’s Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray’s...

Purdue University brand director calls it quits

Steve’s breakdown: Something is fishy about this exit and I suspect it was the “Makers, All” campaign that brought her down. The image above is from that campaign’s website. What...

Marsh Supermarkets announces new CEO

Steve’s breakdown: I don’t normally report on new CEOs but when a retail business gets one with a marketing background, there’s always a chance for a change in marketing strategy...

Procter & Gamble Names New Top Digital Marketer

Steve’s breakdown: The new top digital marketer is a bit of a risk taker. During her watch on Always in the U.S., the brand launched the unusual and sometimes controversial “Have...

H&M Puts Media Account into Review

Steve’s breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has...

Gov. Christie to Sign Atlantic City Rescue Package

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May 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In May of 2010 we posted 22 new business leads on Twitter. Here they are: Xerox Appoints Burns as Chairman http://tinyurl.com/RattiLead225 20 May 10 Orbitz Media in Play....

March 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In March of 2010 we posted 53 new business leads to Twitter. Here they are: Darden Restaurants today (Friday) promoted John Caron to a newly created role of...

February 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In February of 2010 we posted 44 new business leads to Twitter. Here they are: AMA PRO RACING: Harris Named Director Of Marketing And Competition Relations http://tinyurl.com/RattiLead100 27...

January 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In January of 2010 we posted 55 new business leads to Twitter. Here they are: Arby’s chief Tom Garrett resigns. Advertising account could go into review sooner than...

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