Westchester Medical Center issues RFP for advertising

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Steve's breakdown: I know we have agency subscribers with hospital experience and that's why we're...

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Piaggio’s Vespa Scooters scouts for creative agency

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Steve's breakdown: The brand is in for a complete revamp and image makeover. And talk...

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Complaint filed on R.I. state ad contracting

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Steve's breakdown: The proverbial sh*t is hitting the fan in Rhode Island. Seems there was...

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McCormick & Company Reviews Global PR Account

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Steve's breakdown: This global PR account review is a long time coming so hopefully they...

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Centerplate promotes marketing VP to CMO

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Steve's breakdown: The sports, entertainment & hospitality industries are all part of the Centerplate business...

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BBC Entertainment reviews advertising account

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Steve's breakdown: AAR Alert! Advertising Agency Register London that is. They are handling the pitch...

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PepsiCo goes global

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Steve's breakdown: Simon Lowden is taking over as PepsiCo's chief marketing officer in the US...

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SAB Miller opts for a global approach to digital

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Steve's breakdown: They are in the midst of hiring a group head of digital who...

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Aston Luxury Group creates and fills EVP of Marketing position

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Steve's breakdown: I've said it before. Whenever a company creates a new marketing head position,...

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California High-Speed Rail Authority says Buh-bye, Ogilvy

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Steve's breakdown: This is one of those wrong-place wrong-time situations for Ogilvy. They hired an...

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Master distiller crafts new bourbon, Angel’s Envy

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Steve's breakdown: This master distiller had a long career at Brown-Forman so he knows how...

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Delaware issues an RFP for a Full Service Public Relations Firm

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Steve's breakdown: The State of Delaware, the Department of Safety and Homeland Security seeks Full...

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First California Appoints Chief Marketing Officer

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Steve's breakdown: Newly created positions are always a sign of more changes to come. And...

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Spirits News Latino distiller unveils new premium tequila in US

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Steve's breakdown: They are planning a phased release of this brand so walk lightly when...

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Safety-Kleen appoints their first Chief Marketing Officer

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Steve's breakdown: Two green accounts in one day! And this one has products I'd actually...

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Schiff Nutrition International Names Chief Marketing Officer

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Steve's breakdown: P&G alert! You never know what's going to happen when a P&G alum...

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U.S. Travel Group Begins $100 Million Agency Search

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Steve's breakdown: Here's another account review we called. Is was back in May. My ex-boss,...

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Anvil Knitwear Names new Executive Vice President of Marketing

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Steve's breakdown: We love green companies and here's one that's not only doing it right,...

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Russo Development gets new marketing chief

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Steve's breakdown: Here's a classic real estate account and a young do getter. The perfect...

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Seabrook Crisps looks to appoint ad agency

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http://www.youtube.com/watch?v=U66z1CeyKsk&NR=1 Steve's breakdown: Why they would stop this hilarious campaign is anyone's guess but an...

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Agencies line up for $8 million Tempur brief

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Steve's breakdown: The holiday week continues with news from over seas. This acount looks to...

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Casino del Sol Resort to open 11/11/11

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Steve's breakdown: Everyone is all excited about this opening but what about the marketing? When...

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Optus reviews $73million media business

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http://www.youtube.com/watch?v=qWjg_QG8MYE Steve's breakdown: Keep in mind these numbers are in Australian dollars. And also keep...

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Vietnam Airlines calls a global creative and media pitch

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http://www.youtube.com/watch?v=yYDK0bbcHoA Steve's breakdown: Some say this review is just the client going through the motions...

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Post University has their first CMO

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Steve's breakdown: Post has been around for a long time. So I think this new...

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Diageo to switch focus to emerging markets

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Steve's breakdown: There are a lot of changes going down at Diageo in western Europe....

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Dairylea calls review of $5 million advertising account

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Steve's breakdown: You know it's July 4th week when all the new business news is...

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ITC scouts for creative partner for upcoming chewing gum brand

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Steve's breakdown: Being a roster shop for a conglomerate like ITC is reason enough to...

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Bob Parsons Out as Go Daddy CEO

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Steve's breakdown: A fellow blogger read between the lines of this article and realized the...

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EXCLUSIVE: Sears Holdings and Digitas Split

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Steve's breakdown: The Ratti Report has obtained a memo from the Digitas management regarding the...

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Electrolux names CEO of Charlotte unit

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Steve's breakdown: Here's a great opportunity for shops with consumer electronics or furniture experience. You...

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Whistler specialist hired to lead area marketing

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Steve's breakdown: A few months ago Sun Valley decided to go after young affuents. Then...

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Darden to cut costs, revamp Olive Garden marketing

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http://www.youtube.com/watch?v=9XzpBIJ3tQw Steve's breakdown: Back in April we said there was a good chance this account...

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Cici’s Pizza Parts Ways With Deutsch

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http://www.youtube.com/watch?v=74rAQ2_eLQw& Steve's breakdown: Here's a perfect example why the Ratti Report covers all new CMO...

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Great-West hires new chief marketing officer

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Steve's breakdown: Great West has 3,100 employees, $2.4 billion in revenues and more than 50...

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$100 million Post Office account is in review

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Steve's breakdown: The post office is being tight lipped about this review which makes me...

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Edna Valley Vineyard sold to Gallo

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Steve's breakdown: This is great news for everyone involved. And it's a great opportunity to...

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Pizza Hut Launches $200 million Media Review

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http://www.youtube.com/watch?v=HNQwcr5RaYU& Steve's breakdown: There's an RFP going out for the media portion of the account...

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William Grant calls review for Hendricks gin

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Steve's breakdown: William Grant & Sons  is looking for an agency to handle digital work...

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YouSendIt Continues Aggressive Expansion With New CMO & Sales VP

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Steve's breakdown: We are talking global growth here with new marketing and sales chiefs. If...

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BHS kicks off $8 million ad pitch

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Steve's breakdown: Bhs, the department store owned by Sir Philip Green's Arcadia Group, is looking...

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Maine tourism issues RFP for marketing services

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Steve's breakdown: If you are interested in obtaining the RFP, go to: http://www.maine.gov/purchases/rfp/rfpads/advertising_services.htm and email...

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New global chief executive of Sony Computer Entertainment

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Steve's breakdown: Another big move over at Sony. In March we reported about the new...

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New York City Hopes to Cash In on Gay-Marriage Tourism

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Steve's breakdown: This article is about New York City but the entire state is going...

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Navistar names new chief marketing officer

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Steve's breakdown: Does the kid in you wants this account sooo bad you'll even deal...

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Saab Plans U.S. Agency Review

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Steve's breakdown: Last month we scooped the entire American press about Saab putting their $114...

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Cedar Ridge to release Griff’s Cowboy whiskey

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Steve's breakdown: Normally and product launch like this is too small for the Ratti Report...

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Cintron Beverage Group Launches New Premium Iced Teas and Fruit Drinks

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Steve's breakdown: Here's a brand that's much bigger than you think because it's distributed across...

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Washington State tourism office to close

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Steve's breakdown: Why would this news be considered a new business opportunity? Because there are...

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Confection Company Ferrero Launches European Creative Review

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Steve's breakdown: It sounds like this tasty account wants agencies to be big and European...

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Vail Resorts Names New Chief Marketing Officer

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Steve's breakdown: Another package-goods executive goes into the destination industry. She's used to big agencies...

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Has Stephen Elop doomed Nokia?

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Steve's breakdown: No matter how fishy a story sounds, when there's failure, there opportunity. Look...

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Chicago convention officials prepare new moves to tout tourism

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Steve's breakdown: There's a new sheriff in town and he is former White House chief of...

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New Mexico Tourism Director Plans New Approach

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Steve's breakdown: Here's an ex-Quaker Oats executive taking on New Mexico tourism. This account has...

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Michigan Strategic Fund issues Public Relations RFP

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Steve's breakdown: This is a PR account that wants to leverage the success of the...

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Aurora lures giant hotel complex to prairie land near DIA

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Steve's breakdown: A real estate project like this is huge and requires a lot of...

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BET Networks Names Executive Vice President of Marketing

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Steve's breakdown: Here's an opening to get into the Viacom family which includes Nickelodeon, Comedy...

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Depomed Names Vice President of Marketing

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Steve's breakdown: Depomed has one brand on the market with another on the way. It...

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RBS to give selected brands chance to bid for $80 million media account

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Steve's breakdown: Here's an account I won back during my M&C Saatchi days. To say...

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