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Take-Two for LendingTree account review

Steve’s breakdown: Last May we reported: $20 million LeadingTree.com account seeks new creative but they hired anyone. What’s different this time? Not too sure but I suspect last year’s finalists might be a little squeamish to do it again. Score one opportunity for you! CHARLOTTE, NC: LendingTree is at it again. Less than a year after […]

Remember the Alamo: Texas Historical Commission seeks marketing services

Steve’s breakdown: Here’s some pertenat information from the RFP: Contract term: The services requested shall be provided for a period of two (2) years and, beginning July 20, 2012, or the last signature date, whichever is later, and ending July 18, 2014. At the sole option of the THC the Contract may be extended as […]

Ruby Tuesday founder, chairman, president & CEO steps down

Steve’s breakdown: This looks like a perfect story about a founder moving on; leaving a healthy company behind. We even looked for dirt on this guy to no avail. Anyway, when someone with that many top ranking titles leaves, it’s time to put them on your watch list. MARYVILLE, TN: Ruby Tuesday, Inc.announced today that Sandy […]

Unilever Mexico and digital agency split

Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies want to move in different directions. Original article with a statement from Rodrigo Perez, one of Grupo W´s managing partners is below. TULTITLAN, Mexico: “Nuestras […]

State of Rondonia Puts Ad account in Review

Pedro‘s breakdown: The state of Rondonia in north western Brazil is hiring a new advertising agency for its advertising campaigns. Agencies must submit their proposals on July 12th. The chosen Agency will be responsible for every aspect of the state government´s advertising activities, from planning to execution. Agencies from outside of Rondonia are expected to […]

Chrysler and new dealerships: Post bankruptcy opportunities for agencies

Steve’s breakdown: While on our daily search for the leads you need, we found the article below. The headline read: Chrysler reopening area (Dallas) dealerships closed in bankruptcy. We wondered if this was a national trend among all brands. Then we ran into Bruno Lucarelli of BCI Media, one of the nation’s premiere dealership marketing […]

Virgin Mobile & FRiENDi hook-up in Africa & Middle East

Steve’s breakdown: Say what you want about Sir Richard Branson, the guy is truely global so if you get in good graces with his company, an opportunity will come. Here’s another one. JOHANNESBURG, South Africa & DUBAI, UAE: Virgin DGroup and FRiENDi GROUP have announced the signing of a strategic partnership agreement for the Middle East […]

Mahanagar Telephone Nigam is taking calls for their account

Steve’s breakdown: Deadline to apply is June 22, size of the biz is $4.5 million, eligibility criteria for this account is in italics below. Good luck MUMBAI, India: Mahanagar Telephone Nigam Limited (MTNL) Mumbai has called advertising agencies for empanelment for the next two years. Last date for application for the empanelment is June 22, 2012. […]

Sara Lee bets the farm on Hillshire name

Steve’s breakdown: So the other shoe fell today at Sara Lee. They are going to call the company Hillshire Brands. We don’t know the agency but we do know they will increase ad dollars. DOWNERS GROVE, IL: Sara Lee Corp will change its name to Hillshire Brands Co later this month to reflect its focus […]

Burger King marches further into Russia

Steve’s breakdown: People say we don’t cover Russia and they’re mostly right, but not today. This expanding account will be huge and could use some grown-up marketing. And the best part is you already know who the client is: BurgerKing Rus! MIAMI, FL & EVERYWHERE, Russia: Burger King has set its sites on Russia as […]

Sacré bleu! Starbucks to buy then expand La Boulange nationally

Steve’s breakdown: Taking La Boulange nationally is going to take some marketing. They say they are going to do it store-by-store so keep that in mind while pitching. SEATTLE, WA & SAN FRANCISCO, CA: Starbucks Corp. is looking to offer a more tempting menu, with a $100 million cash deal to buy a small bakery […]

Universal Health Services makes another buy: Is it time for a new campaign?

Steve’s breakdown: Here’s a category that should be a little more out in front of the consumer’s eye. And now that they are the behavioral-health services leader, any marketing for the category would be good for them. KING OF PRUSSIA, PA: Universal Health Services Inc. is pushing further into behavioral health, announcing Monday that it […]

$1.5 million product & industry launch for Tata

Steve’s breakdown: This is a small assignment in a monster of a company. And because this is their first foray into the grooming industry, they could use some expertise. BENGALURU, India: Tata Group’s Titan Industries is on the lookout for a creative agency. The pitch, which is still in its initial stages, is underway in […]

A new company with 7 brands is born: Coffee Co

Steve’s breakdown: I’ve had a hard time following Sara Lee since the 90s. They seem more interested in making deals than food. Here’s another example of the insanity. I’ll break it down for you. Sara Lee is going to split off it’s Coffee Co unit which just hired a new CMO in November. Then Coffee […]

Pharma purchase: Colcrys to Takeda

Steve’s breakdown: Key line of this article: “Takeda America will immediately assume the marketing and promotion of Colcrys” And with sales of about $430 million in 2011, they’ll have an advertising budget in the 7 to 8 figures. And check out their print!! DEERFIELD, IL & PHILADELPHIA, PA: Takeda Pharmaceutical Co. Ltd., completed its $800 […]

Beyond Lutherans: Thrivent Financial looks to expand

Steve’s breakdown: Here’s an interesting opportunity. A 110 year old faith-based financial services company wants to breakout. Being a Lutheran would probably help to win this account. But you’ll also have to be a staunch capitalist too. Very interesting!! Looking for growth, Thrivent Financial for Lutherans is considering expanding to markets beyond the nation’s 18 million […]

WellPoint plans to put on 1-800-CONTACTS

Steve’s breakdown: Their last compaign was pretty great but with an insurance company owning the brand, the only thing we can say is, things are going to change. INDIANAPOLIS, IN: WellPoint Inc., the health insurer, plans to buy 1-800 Contacts and may develop vision coverage that offers discounts on contacts and eyewear, according to  a […]

Kellogg’s snaps-up Pringles

Steve’s breakdown: A lot can happen in a few months. We thought Diamond was buying this brand but in the end, it is Kellogg’s. Needless to say, Pringles has been ignored for months and could use a new agency now! BTW: The featured video is the only commercial on the brand site. BATTLE CREEK, MI: […]

Beam buys Pinnacle Vodka

Steve’s breakdown: Pinnacle vodka has been soaring for years now and with no major marketing. At least until this February. That’s when they launched the featured campaign. We think it was produced to help with the sale. Anyway, all bets are off now that Beam owns the brand. Time to give them a call. DEERFIELD, […]

32 innovations that will change your tomorrow

Steve’s breakdown: Being a new business pro means you’re also a Futurist. Yes – Futurist! Everyday the new business department has to see and go after the money that’s in their future. New York Times Magazine did a nice piece yesterday you should click through to. EVERYWHERE, USA: The electric light was a failure. Invented […]

New York State Thruway (and canals) Authority seeks horn blower

Steve’s breakdown: 800 press releases don’t get in the news by themselves. That would be your job if you win the pitch. Proposals are due July 9. View the RFP at thruway.ny.gov. ALBANY, NY: The New York State Thruway Authority, which runs the longest toll superhighway in the in the U.S., along with the Erie […]

bcalm chills out with new Chief Marketing Officer

Steve’s breakdown: Harvard grad start-up company that began with a trip to South America to find peace, & balance ALERT!! Yah I know, we shouldn’t make fun of these folks but it’s so hard not to. Anyway, I smell investment money all over this one so expect a major marketing push that you should pitch. Boston, […]

Loews checks-in new CMO

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RFP Issued: 5 year Stategic plan for Montana Tourism and Recreation

Steve’s breakdown: Montana has had some movement in the recent past including Montana Issues and RFP for Comprehensive Strategic Planning, Marketing and Branding but this is the biggest account by far. Good Luck! RFPs are due June 29th and you can get all the documents and contact info right at this link. HELENA, MT: SCOPE […]

NBA gets CMO

Steve’s breakdown: Things are going well for the NBA. Hopefully the new guy won’t mess it up. Maybe you should give him a ring to make sure he doesn’t. NEW YORK, NY: The NBA has gone to the ad-agency world for its new top marketer, hiring Jamie Gallo, now head of TBWA/Chiat/Day’s‘s New York office. […]

Nike throws in the towel on Cole Hann & Umbro

Steve’s breakdown: Looks like Cole Haan and Umbro brands are getting cut loose by Nike. It might take a bit to find buyers but that doesn’t mean you can’t start getting cozy which their marketing departments. SCARBOROUGH, ME & CHEADLE, UK: Nike is kicking its Cole Haan and Umbro brands to the curb. The world’s […]

Christian business forum organization receives CMO

Steve’s breakdown: Holy CEO in the pulpit hole, Batman. Say what you want about making money off religion, these folks are on to something and your well executed marketing plan could take them to the promised land. PLACENTIA, CA: Convene, the premier Christian CEO and Business Owner forum organization, hired marketing executive Dan Notti as its […]

Goodyear steers into a $45 million Media Review

Steve’s breakdown: “The tyre giant Goodyear Dunlop is reviewing its estimated $45 million pan-European media planning and buying business, which is currently split between a number of networks.” The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle […]

Digital Review: Luxury tobacco products from British American Tobacco

Steve’s breakdown: Here’s a hot potato review for you. It’s big money if you can sleep at night. LONDON, UK: The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with […]

$38 million global Old El Paso creative in review

Steve’s breakdown: We’re the first in the American press to cover this global review. You’re welcome! We think the “When you gotta have Mexican” campaign should be made global but you might have some better ideas. GOLDEN VALLEY, MN: The pitch, which encompasses Old El Paso’s key markets of the US, the UK, France and […]

BlueCross BlueShield puts National Account in Review

Steve’s breakdown: This account includes creative for TV, print, radio, digital and out-of-home. Media is not included but they spent $50 million last year. WASHINGTON, DC: BlueCross BlueShield Association is searching for a national agency of record to help it market with an increased focus on consumers. The BCBSA, the national trade association of the […]

Fiat Industrial to merge with Illinois based CNH farm and construction

Steve’s breakdown: Fiat is #3 behind Caterpillar and Volvo in this market. But what’s really interesting about this new company is that they will be dropping the Fiat name. That sounds like an account ready to go in review if you ask me. BURR RIDGE, IL & MILAN, Italy: Fiat Industrial Chairman Sergio Marchionne is […]

Technicolor gets its mojo back via patents: Marketing next?

Steve’s breakdown: This story is interesting to us because of two reasons. I actually pitched and won this business while at M&C Saatchi and, believe it or not, they do have lots of products that need to be advertised and sell. Two: They have just finished reorganizing and are racking up revenue by going after […]

PR review in the mix at the U.S. Census Bureau

Steve’s breakdown: The Census Bureau is dipping its toe in the water on this one; but that’s one big toe. You better send someone in to investigate! The link to the RFI is below. SUITLAND, MD: The communications directorate of the U.S. Census Bureau put out a feeler May 25 to firms as it plans […]

Fed-Ex expands in Brazil with purchase of Rapidão Cometa

Steve’s breakdown: This is the second American company in a week to buy in Brazil. On Friday it was General Mills. Is this a trend? Everyone on the globe thiks it is so jump on it! MEMPHIS, TN: FedEx says it will expand in Latin America with its purchase of a Brazilian transportation and logistics […]

Real Estate project in Noida puts cretive in reivew

Steve’s breakdown: “The real-estate arm of Jaiprakash Associates plans to appoint a creative agency for its yet-to-be launched residential project in Noida. The multi-agency pitch is currently underway in Delhi.” DELHI, India: Jaypee Greens, the real estate division of Jaiprakash Associates, is on the lookout for a creative partner for its yet-to-be launched residential project […]

Pitch Idea: Find a new way to use the clown

Steve’s breakdown: It’s the Friday before Memorial Day and time for some bluesky thinking to get us through the long weekend. Here’s the idea: McDonald’s just had their annual shareholder meeting yesterday and they are not backing down on kids. As far as they are concerned, their food and fat kids have zero correlation. If that’s […]

General Mills buys major brand without a US agency

Steve’s breakdown: If you have a relationship with General Mills and want to start doing business in Brazil, one of the fastest growing economies on the planet, it’s time to get busy. GOLDEN VALLEY, MN & SAO BERNARDO do CAMPO, Brazil: General Mills Inc. said Thursday that it will scoop up Brazilian foodmaker Yoki Alimentos […]

NovaStar has new name & stock symbol: Branding & marketing could be next

Steve’s breakdown: When ever a company changes its name, it’s either a good thing or a bad thing. In this case it’s good and that means there could be some work for an ad agency who wants to help them along. KANSAS, CITY, MO: NovaStar Finanical Inc. has taken a new name, Novation Companies Inc. […]

Knoxville & Knox County tourism in limbo . . . but in review

Steve’s breakdown: People are looking for answers in Knoxville and you could be the answer. Read on and learn more about this account review that is kinda not really happening but you could make it happen. Get it? KNOXVILLE, TN: Knoxville and Knox County leaders are evaluating their tourism marketing needs. Both governments have put […]

Maker of Sleep Number beds sets alarm for Media Review

Steve’s breakdown:According to this article, the company will continue to bulk up on national advertising through TV and other traditional media, direct marketing and increasingly, e-commerce and could reach $120 million in spending this year. MINNEAPOLIS, MI: Select Comfort Corp., marketer of Sleep Number brand mattresses and related bedding products is conducting a media agency […]

Reviving the brand: Marriott Hotels & Resorts creative account in play

Steve’s breakdown: Having worked at the Marriott back in the day, I can confidently say this: These guys have Standard Operating Procedures (SOPs) for everything. To how long an employee’s sideburns can be to what kind of nuts can be served at the bar. So be ready for that when you pitch. WASHINGTON, DC: Marriott […]

$9.4 million media in review at Experian

Steve’s breakdown: “Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.” DUBLIN, Ireland: Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian’s […]

Media agency contest at Arcadia

Steve’s breakdown: “Arcadia, the retail group owned by Sir Philip Green, is reviewing its $6.2 million media planning and buying account, currently held by Carat.” LONDON, UK: The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to […]

Fiat + Mazda = New Roadsters

Steve’s breakdown: This is a three continent deal involving three different cars. Hopefully the Chrysler folks will be the driving force behind marketing in the United States. DETROIT, MI & HIROSHIMA, Japan & TURIN, Italy: Fiat SpA — the parent company of Chrysler Group LLC — announced Wednesday a new alliance with Mazda Motor Corp. […]

Lamborghini • PR • Review

Steve’s breakdown: They say under 10 agencies got an RFP so getting into this one might be tough. (though you should try if you have the stuff) But you might want to keep an eye on additional Lamborghini accounts for movement. ENGLEWOOD CLIFFS, NJ: Volkswagen’s Automobili Lamborghini America brand is on the hunt for a […]

Huawei puts UK PR in Review

Steve’s breakdown: This review hit the ground running so if you are interested, move fast. BASINGSTOKE, UK & SHENZHEN, China: Chinese networking giant Huawei is reviewing its UK PR account, as it steps up ambitious growth plans in the country. The telecommunications company, often viewed as one of the few Chinese companies with realistic global […]

Motorola Mobility now in the Google house

Steve’s breakdown: Not too many years ago, Motorola Mobility was a 8 figure advertising account. Now that Google has it, who knows. Google doesn’t know the first thing about advertising beyond selling it. Maybe that’s why you should pitch it. MOUNTAIN VIEW, CA: Google has completed its $12.5 billion purchase of device maker Motorola Mobility […]

Florida plans to spead its sunshine in Europe: PR in review

Steve’s breakdown: VisitFlorida has been reviewing accounts almost every six months lately. First it was “Your Florida Side” needs some PR last September.  And before that it was: Visit Florida Reviews Digital Business. Now Florida’s official tourism agency has launched a major pan-European hunt for support as the state seeks to boost visitor numbers. BTW: […]

Motel 6 bought by Hilton owner: Any account reviews to come?

Steve’s breakdown: The “We’ll leave the light on for you” campaign is one of the most successful and longest running in the ad biz but with the new owners, the media account could move. NEW YORK, NY & CARROLLTON, TX: Motel 6 and Studio 6, the no-frills budget hotel chains that once offered rooms for […]

UK Shake Up: $189 million Government media account in reivew

Steve’s breakdown: “The Government is preparing to review its media buying business, currently handled by WPP’s M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.” LONDON, UK: The media review will form part of the coalition’s new approach to […]

Canada puts $47 million global tourism in review

Steve’s breakdown: They are working on the short list right now so if you’re in the market for a national tourism account with global reach, pick up the phone. VANCOUVER, Canada: The Canadian Tourism Commission has kicked off a review of its estimated $47 million international advertising arrangements. The board is currently drawing up a […]

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