home1

BadAss Beer sobers up to find new bad ass brewer

Steve’s breakdown: The brand is still around but will need a new brewer . . .  and probably a new campaign. WEBBERVILLE, MI: An auction is planned for Wednesday to sell off assets of Michigan Brewing Co., known for making beers including musician Kid Rock’s own Badass Beer. The Lansing State Journal reports (http://on.lsj.com/Lqy8QI ) […]

Sam Adams goes for the hard stuff: Partnering with Berkshire Mountain to make whiskey

Steve’s breakdown: We all knew this was going to happen someday. Well here it is: Sam Whiskey! Managing the expectations of this brand will probably be the big job. BOSTON GREAT BARRINGTON, MA: You know what’s good? Samuel Adams beer. You know what’s better? Samuel Adams liquor. The local brewery today announced a partnership with […]

ADT catches CMO

Steve’s breakdown: Here’s a new CMO at a company that wants to look like it’s out from under its owner, Tyco, that is tasked with putting “some rigor in place around how we’re going-to-market and generating leads to drive new growth.” Now there’s a simple BtoB account to break into. BTW: I use ADT at […]

TouchTunes cues up new CMO

Steve’s breakdown: We got a American Express vet here so look for big agency thinking. The only thing is, they don’t have big agency money which could be good for most shops looking for a new account. NEW YORK, NY: TouchTunes Interactive Networks, the largest interactive out-of-home entertainment network in North America, has named Patricia […]

LeapFrog lands on a new CMO

Steve’s breakdown: We got a Toy-Guy Alert on this one. Between Toys”R”Us, Hasbro and Mattel, this guys has been around the block with kids. If you have too, make that call. EMERYVILLE, CA: LeapFrog Enterprises, Inc. LF +0.90% , the leader in educational entertainment, today announced that Greg Ahearn has joined the company as chief […]

Molson Coors goes to Europe to buy a few brews

Steve’s breakdown: This is a great buy for the company and establishes it in central Europe with the help of a few hundred years with history. Maybe the next move is to import brands like Staropramen to the USofA. DENVER, CO & MONTREAL, Canada: Molson Coors Brewing Company TAP +0.94% today announced that it has […]

Two in one pitch: Liberty & Videocon

Steve’s breakdown: She’s a strange combo but who are we to complain about another account review. MUMBAI, India: General insurance brand Liberty Videocon is scouting for a creative partner. Liberty Videocon is a JV (joint venture) company between US-based Liberty Mutual Group and Indian consumer electronics player Videocon. The process is underway in Mumbai. Though […]

P&G Korea reviews media planning

Steve’s breakdown: This review is for media planning but not buying. And they are looking to do a consolidation not the opposite. SEOUL, Korea: Procter & Gamble (P&G) is understood to have called a pitch for its media planning account in Korea, which is predominantly handled by MediaCom and Starcom. Sources have indicated that P&G […]

Universal Music Group signs new marketing talent

Steve’s breakdown: The music business is tricky but if you can navigate it, this would be a good call to make. NASHVILLE, TN: UNIVERSAL MUSIC GROUP DISTRIBUTION has appointed ADAM ZELINKA AS SVP/Marketing & Product Development. The announcement was made today by Pres./CEO JIM URIE, to whom ZELINKA reports. “ADAM is an innovator, an entrepreneur […]

New CEO at Rolls-Royce China

Steve’s breakdown: China over took the USA as the #1 Rolls-Royce market so now they have a new CEO. BTW: China has been a tough nut-to-crack lead wise so news like this is what we’re going to report until things open up. BEIJING, China: Rolls-Royce Motor Cars has announced that Henrik Wilhelmsmeyer has been appointed […]

Orange & T-Mobile owner puts PR in review

Steve’s breakdown: They’re saying the company has contacted a number of agencies to pitch but stops before mentioning the is a finals list. Check it out! LONDON, UK: Everything Everywhere, the telco giant that owns Orange and T-Mobile, is searching for corporate PR support, less than a year after consolidating its comms business with three […]

Watch All 4 “About” Videos

During a gorgeous day in Asbury Park, we just decided to get on the roof of The Berkeley Oceanfront Hotel and shoot something. Nothing was written but we kind of knew what needed to be said about The Ratti Report. Here’s the entire series of four videos. Buy Premium Access to The Ratti Report at this […]

Camden National banks on new marketing head

Steve’s breakdown: There aren’t a ton of marketing account is Maine so if you’re up there, here’s a “must call.” CAMDEN, ME: Greg Dufour, president and chief executive officer of Camden National Corporation, is pleased to announce that Jennifer Roper has joined Camden National as vice president and director of marketing, communications and research. Roper […]

Nokia throws the Hail Mary with leadership shake-up

Steve’s breakdown: With all these changes, there has got to be an ad account somewhere to pitch. Especially after the “Smartphone Beta Test is Over” campaign. FYI: We’ve been watching the fall of this company for a while now. Last year we reported Has Stephen Elop doomed Nokia? and then we posted Nokia, Wieden & […]

Marriott kicks off review of European hotels ad account

Steve’s breakdown: I’m a bit confused by this news because we just reported last month Reviving the brand: Marriott Hotels & Resorts creative account in play. Now this happens. Either way, it’s good news for shops who want to pitch. LONDON, UK: The group has approached a number of agencies ahead of a pitch process […]

Police ad account on the loose in London

Steve’s breakdown: So you know, The Home Office is the lead government department for immigration and passports, drugs policy, crime, counter-terrorism and police. I know this because we had this account while I was at M&C Saatchi. LONDON, UK: The Home Office has invited agencies to pitch for a new campaign to raise awareness of […]

Mulberry puts the bag out for media agencies to pitch

Steve’s breakdown: It didn’t take long for the new CEO to put this account into review. The business includes UK, France and the USofA. LONDON, UK: The Mulberry handles its media in-house, but is looking for an agency to oversee media in the UK, France and the US. The search is being led by Tori […]

$1.5 billion Macy’s media account up for grabs

Steve’s breakdown: A) We saw this coming in February when we reported Macy’s makes some moves at the top of Marketing. 2) Joanne Davis Consulting is supporting the review so make sure your credentials are over there. 3) Then make the call to get in the pitch. CINCINNATI, OH: Macy’s, which spends nearly $1.5 billion […]

Saab assets sold to China-Japan Buyer to produce electric cars

Steve’s breakdown: They will start selling cars in China in 2014. Their main competition: Chevrolet Volt. The name of the new company is National Electric Vehicle Sweden. The size of the advertising budget is anybody’s guess but China is a big country! STOCKHOLM, Sweden: A Chinese-Japanese investment group agreed to buy Saab Automobile and convert […]

Rebranding: Dropping the Lutheran from Gundersen Lutheran

Steve’s breakdown: What these folks need is a team of branding experts to solve this thing. So if you’re in the neighborhood, you know what to do. BTW: This is our second Lutheran themed story this month. Earlier we reported Beyond Lutherans: Thrivent Financial looks to expand. LA CROSSE, WI: Gundersen Lutheran is considering dropping […]

What Happens Here campaign vet to enter Foxwoods

Steve’s breakdown: My spidey senses are tingling on this one. Why would you bring in a guy who was part of the most successful tourism/casino campaign ever and just have him “help” with a current campaign that, frankly, blows? The CMO’s days are numbered! MASHANTUCKET, CT: Foxwoods Resort Casino has hired a veteran advertising executive who […]

Extreme seeks agency for all 6 extreme categories

Steve’s breakdown: “The Extreme Group is on the hunt for a PR agency to help it become one of the world’s leading alternative sports lifestyle brands.” LONDON, UK: The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme’s categories include […]

J&J makes biggest acquisition ever

Steve’s breakdown: The acquired company did close to $4 billion in sales last year. Wondering what the ad account would be? You do the math. NEW BRUNSWICK, NJ: Johnson & Johnson said Tuesday evening that it plans to complete the largest acquisition in the company’s 126-year history on Thursday, taking over medical device maker Synthes […]

Hawaii seeks European tourists with PR pitch

Steve’s breakdown: We saw this one coming when we reported Hawaii Tourism seeks Kahuna for European markets back in May. Now it’s the PR biz covering UK, Germany, France, Italy, Switzerland and the Scandinavian countries. O’AHU, HI: The Hawaii Tourism Authority brief will primarily target the UK and Germany, with a secondary focus on France, […]

Guinness wants to tap a new digital shop

Steve’s breakdown: They say they’ve met with a few agencies but no finalist list has been listed. So get in there and see what they need LONDON, UK: The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in […]

Dot.AnythingYouWant is coming and they will all need advertising

Steve’s breakdown: The cat is about to get out-of-the-bag. The can-of-worms is about to be opened. The genie is about to be let out of the bottle. ICANN tomorrow will reveal who is going after what new domain extensions, paving the way for a very different looking Web. Prepare for dot-madness. And then dot-opportunities for […]

Anti-Big Tobacco PR account up for pitch

Steve’s breakdown: Now you can be that guy who tells everyone else to stop smoking and get paid for it! Here’s the main page for the review. DRUID HILLS, GA: The Centers for Disease Control is reviewing its national tobacco education campaign aimed to counter tobacco industry marketing efforts. The CDC says cigarette companies spend […]

Voter Education Campaign in review in PA

Steve’s breakdown: Hey look, we found a way you too can cash in on the presidential election this year. The contact for this account is Chris Wolf at 717-214-4927 & [email protected] The due date is July 2, 2012 and all documentation is here! HARRISBURG, PA: The Secretary of the Commonwealth (Pennsylvania) requires a vendor to […]

Texas Health Science Center seeks ad & marketing

Steve’s breakdown: All the documentation for this RFP can be downloaded at this page an submissions are due June 29, 2012. The intro duction to this account is below. TYLER, TX: Description of University The University of Texas Health Science Center at Tyler (UTHSCT) is one of six health institutions of the world-renowned University of Texas […]

Best Buy Update III: Founder is Out!

Steve’s breakdown: The count down to the Best Buy agency review has officially started. Do the research and be ready to pounce once the dust settles. RICHFIELD, MN: Best Buy Co. Inc. founder Richard Schulze said on Thursday that he is immediately resigning from his role of chairman and as a director board as he […]

Rio in Review

Pedro‘s breakdown: After the initial round of proposals was cancelled, The state legislature of Rio de Janeiro is reissuing its call for proposals for its annual advertising and communications contract. Expected budget: $ 5.7 million. RIO DE JANEIRO, Brazil: A Assembleia Legislativa do Rio de Janeiro (Alerj) cancelou definitivamente a concorrência que estava em curso para […]

Bisleri bottled water hunts fror creative agency

Steve’s breakdown: Agencies have been in talks with the client but no briefs have been shared yet. In the meantime, their Stay Protected campaign should be stolen fro another client! MUMBAI, India: Bottled drinking water giant Bisleri is looking for a creative partner. The pitch process is still in its nascent stages and is anchored […]

Animal health company, Zoetis, to be spun off Pfizer

Steve’s breakdown: Here’s a great idea from a consumer point of view. Of course Pfizer only sees the financial side of it. Anyway, this is the beginning of a new advertising account and you should roll over to get it. NEW YORK, NY: Pfizer Inc. said Thursday that it would spin off its animal health […]

Casual Male Retail Group sizes up new CMO

Steve’s breakdown: Looks like the big responsibility for the new guy is the DestinationXL brand and that could mean the creation of a new ad account. CANTON, MA: Casual Male Retail Group, Inc. , the largest retailer of big & tall men’s apparel and accessories, today announced that Derrick Walker has been appointed Senior Vice […]

Planet Sports looks to win over customers with new agency

Steve’s breakdown: Here another one of those brands that’s part of a giant portfolio of brands in multiple categories. This happens a lot in India. But the good news is, you win one and you’re on the perfered vendor list. MUMBAI, India: Planet Sports, the sportswear retail brand from the stable of Future Group, is […]

Take-Two for LendingTree account review

Steve’s breakdown: Last May we reported: $20 million LeadingTree.com account seeks new creative but they hired anyone. What’s different this time? Not too sure but I suspect last year’s finalists might be a little squeamish to do it again. Score one opportunity for you! CHARLOTTE, NC: LendingTree is at it again. Less than a year after […]

Remember the Alamo: Texas Historical Commission seeks marketing services

Steve’s breakdown: Here’s some pertenat information from the RFP: Contract term: The services requested shall be provided for a period of two (2) years and, beginning July 20, 2012, or the last signature date, whichever is later, and ending July 18, 2014. At the sole option of the THC the Contract may be extended as […]

Ruby Tuesday founder, chairman, president & CEO steps down

Steve’s breakdown: This looks like a perfect story about a founder moving on; leaving a healthy company behind. We even looked for dirt on this guy to no avail. Anyway, when someone with that many top ranking titles leaves, it’s time to put them on your watch list. MARYVILLE, TN: Ruby Tuesday, Inc.announced today that Sandy […]

Unilever Mexico and digital agency split

Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies want to move in different directions. Original article with a statement from Rodrigo Perez, one of Grupo W´s managing partners is below. TULTITLAN, Mexico: “Nuestras […]

State of Rondonia Puts Ad account in Review

Pedro‘s breakdown: The state of Rondonia in north western Brazil is hiring a new advertising agency for its advertising campaigns. Agencies must submit their proposals on July 12th. The chosen Agency will be responsible for every aspect of the state government´s advertising activities, from planning to execution. Agencies from outside of Rondonia are expected to […]

Chrysler and new dealerships: Post bankruptcy opportunities for agencies

Steve’s breakdown: While on our daily search for the leads you need, we found the article below. The headline read: Chrysler reopening area (Dallas) dealerships closed in bankruptcy. We wondered if this was a national trend among all brands. Then we ran into Bruno Lucarelli of BCI Media, one of the nation’s premiere dealership marketing […]

Virgin Mobile & FRiENDi hook-up in Africa & Middle East

Steve’s breakdown: Say what you want about Sir Richard Branson, the guy is truely global so if you get in good graces with his company, an opportunity will come. Here’s another one. JOHANNESBURG, South Africa & DUBAI, UAE: Virgin DGroup and FRiENDi GROUP have announced the signing of a strategic partnership agreement for the Middle East […]

Mahanagar Telephone Nigam is taking calls for their account

Steve’s breakdown: Deadline to apply is June 22, size of the biz is $4.5 million, eligibility criteria for this account is in italics below. Good luck MUMBAI, India: Mahanagar Telephone Nigam Limited (MTNL) Mumbai has called advertising agencies for empanelment for the next two years. Last date for application for the empanelment is June 22, 2012. […]

Sara Lee bets the farm on Hillshire name

Steve’s breakdown: So the other shoe fell today at Sara Lee. They are going to call the company Hillshire Brands. We don’t know the agency but we do know they will increase ad dollars. DOWNERS GROVE, IL: Sara Lee Corp will change its name to Hillshire Brands Co later this month to reflect its focus […]

Burger King marches further into Russia

Steve’s breakdown: People say we don’t cover Russia and they’re mostly right, but not today. This expanding account will be huge and could use some grown-up marketing. And the best part is you already know who the client is: BurgerKing Rus! MIAMI, FL & EVERYWHERE, Russia: Burger King has set its sites on Russia as […]

Sacré bleu! Starbucks to buy then expand La Boulange nationally

Steve’s breakdown: Taking La Boulange nationally is going to take some marketing. They say they are going to do it store-by-store so keep that in mind while pitching. SEATTLE, WA & SAN FRANCISCO, CA: Starbucks Corp. is looking to offer a more tempting menu, with a $100 million cash deal to buy a small bakery […]

Universal Health Services makes another buy: Is it time for a new campaign?

Steve’s breakdown: Here’s a category that should be a little more out in front of the consumer’s eye. And now that they are the behavioral-health services leader, any marketing for the category would be good for them. KING OF PRUSSIA, PA: Universal Health Services Inc. is pushing further into behavioral health, announcing Monday that it […]

$1.5 million product & industry launch for Tata

Steve’s breakdown: This is a small assignment in a monster of a company. And because this is their first foray into the grooming industry, they could use some expertise. BENGALURU, India: Tata Group’s Titan Industries is on the lookout for a creative agency. The pitch, which is still in its initial stages, is underway in […]

A new company with 7 brands is born: Coffee Co

Steve’s breakdown: I’ve had a hard time following Sara Lee since the 90s. They seem more interested in making deals than food. Here’s another example of the insanity. I’ll break it down for you. Sara Lee is going to split off it’s Coffee Co unit which just hired a new CMO in November. Then Coffee […]

Pharma purchase: Colcrys to Takeda

Steve’s breakdown: Key line of this article: “Takeda America will immediately assume the marketing and promotion of Colcrys” And with sales of about $430 million in 2011, they’ll have an advertising budget in the 7 to 8 figures. And check out their print!! DEERFIELD, IL & PHILADELPHIA, PA: Takeda Pharmaceutical Co. Ltd., completed its $800 […]

Beyond Lutherans: Thrivent Financial looks to expand

Steve’s breakdown: Here’s an interesting opportunity. A 110 year old faith-based financial services company wants to breakout. Being a Lutheran would probably help to win this account. But you’ll also have to be a staunch capitalist too. Very interesting!! Looking for growth, Thrivent Financial for Lutherans is considering expanding to markets beyond the nation’s 18 million […]

WellPoint plans to put on 1-800-CONTACTS

Steve’s breakdown: Their last compaign was pretty great but with an insurance company owning the brand, the only thing we can say is, things are going to change. INDIANAPOLIS, IN: WellPoint Inc., the health insurer, plans to buy 1-800 Contacts and may develop vision coverage that offers discounts on contacts and eyewear, according to  a […]

Kellogg’s snaps-up Pringles

Steve’s breakdown: A lot can happen in a few months. We thought Diamond was buying this brand but in the end, it is Kellogg’s. Needless to say, Pringles has been ignored for months and could use a new agency now! BTW: The featured video is the only commercial on the brand site. BATTLE CREEK, MI: […]

Beam buys Pinnacle Vodka

Steve’s breakdown: Pinnacle vodka has been soaring for years now and with no major marketing. At least until this February. That’s when they launched the featured campaign. We think it was produced to help with the sale. Anyway, all bets are off now that Beam owns the brand. Time to give them a call. DEERFIELD, […]

32 innovations that will change your tomorrow

Steve’s breakdown: Being a new business pro means you’re also a Futurist. Yes – Futurist! Everyday the new business department has to see and go after the money that’s in their future. New York Times Magazine did a nice piece yesterday you should click through to. EVERYWHERE, USA: The electric light was a failure. Invented […]

New York State Thruway (and canals) Authority seeks horn blower

Steve’s breakdown: 800 press releases don’t get in the news by themselves. That would be your job if you win the pitch. Proposals are due July 9. View the RFP at thruway.ny.gov. ALBANY, NY: The New York State Thruway Authority, which runs the longest toll superhighway in the in the U.S., along with the Erie […]

Type and press Enter to search