Chevy Global Creative in Review

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http://www.youtube.com/watch?v=nFGGfmj_jPg Steve's breakdown: What can anyone say about this move. GM, with the help of the President, has turn the corner and now wants to move even more forward. I...

DART’s new CMO has long ride ahead of him

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http://www.youtube.com/watch?v=ZtFZIRZDsVo Steve's breakdown: DART has a good thing going but talking people who make a living in the oil business to take the train is a tall order for the...

FRS beverages powers up with a new CMO

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http://www.youtube.com/watch?v=KpClvoSm-LE Steve's breakdown: It's another energy/endurance drink company and it looks like they are sponsoring the  "LiveStrong" campaign by Lance Armstrong. Could be a fun ride. FOSTER CITY, CA: The...

Nutrisystem Names New Chief Marketing Officer

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http://www.youtube.com/watch?v=WRow9LqgGMw Steve's breakdown: This is a direct marketing account whether it's TV, print or online. The timing of this new CMO is a bit strange because they just hire marketing...

Officeworks puts $22 million account in play

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http://www.youtube.com/watch?NR=1&v=zmX19Y5Ibhc Steve's breakdown: They say 8 agencies have already been invited but it still sounds like there might be time to sqeak in there. MELBOURNE, Australia: Wesfarmers has placed its...

Warheads seeks PR weapon

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http://www.youtube.com/watch?v=CunAODg8C54 Steve's breakdown: This campaign seems a bit contrived but the kids also seems to like it. Looks like a fun account. LITTLETON, CO: Impact Confections, maker of the Warheads...

New top dog at Taco Bell marketing

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Steve's breakdown: They say they aren't going to change agencies but they also say they'll be loyal to IPG. Why say the latter if your not changing agencies. hmmmmm: I...

$100 million Cox Communications media account in play

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http://www.youtube.com/watch?v=TmYpdWXwoyE Steve's breakdown: They aim to consolidate business now handled regionally; Doner will retain the creative business. But judging by the featured video, I have no idea why they are...

Badda Bing! Atlantic City Alliance gets a new CEO

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ATLANTIC CITY, NJ: A former executive with Aramark Corp., the company that provides food, drinks and other services at stadiums and entertainment events across the country, will run Atlantic City's...

Seoul Milk serves up creative & media account reviews

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http://vimeo.com/19381221 Steve's breakdown: Seoul Milk has called a review of its creative and media business, worth an estimated US $20 million. SEOUL, South Korea: Agencies expected to compete for the...

Famers Insurance brings in a hired gun for CMO

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http://www.youtube.com/watch?v=NSCLSjtq87o Steve's breakdown: I know the Farmers Insurance campaign is relatively new compared to it's competition. On the other hand, why would they bring in a guy like this if...

E! Entertainment exclames new EVP of Marketing

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http://www.youtube.com/watch?v=uz20JcAqqiY Steve's breakdown: The Discovery Channel veteran now directs all advertising and promotions for the NBCUniversal-owned network and its branded platforms. Whether he'll use an agency is uncertain but a hint...

Piedmont Healthcare get some new blood with CMO hire

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http://vimeo.com/3871104 Steve's breakdown: This appointment goes into affect October 31st so you have time to do some research and background checks before approaching. ATLANTA, GA: Piedmont Healthcare has named Matt...

Charge4Life campaign puts $22 miilion media account in review

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http://www.youtube.com/watch?v=_grpZ0zTPak& Steve's breakdown: The creative portion of this account has just finished being pitched. Now it's the media that's in review. LONDON, UK: Agencies, including the incumbent, are expected to...

UK is planning post-riot youth campaign

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http://www.youtube.com/watch?v=L2_gpxPDEuY Steve's breakdown: The Cabinet Office is looking for an agency to handle an integrated marketing campaign that aims to bring young people closer together and encourage them to engage...

South Dakota tourism focusing spending

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http://www.youtube.com/watch?v=SyjPygrmX50 Steve's breakdown: The featured video is one of many in a series promoting South Dakota. It's a good idea but this story is more about focusing marketing dollars being...

Meritor to drive global brand management with new hire

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http://www.youtube.com/watch?v=rXSFJUcw9qk Steve's breakdown: I'm a sucker for truck accounts so I had to post this news. Meritor is a global leader in providing innovative drivetrain mobility and braking solutions for...

Captain D’s wants to be a bigger fish in local markets

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http://www.youtube.com/watch?v=ps1meGroKhI Steve's breakdown: It seems things are still fluid at Captain D's. In August we reported that Zimmerman resigns Captain D's account and now this. My advise is to get in...

Target CMO Departs for JCPenney: No love lost . . . yet

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http://www.youtube.com/watch?v=vit3bk5e9dA Steve's breakdown: The funny part about this article from AdAge is they never mention Saatchi & Saatchi. They won the $430 million JCPenny business after CEO Kevin Roberts wrote...

Tapjoy bags Sony executive for CMO

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Steve's breakdown: If Tapjoy truly wants to become a consumer brand they better get their ad on! At least thats the pitch I'd give them and so should you. SAN...

TripAdvisor, fraudulent reviews and a PR account in review

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http://www.youtube.com/watch?v=aOcPe_8_4zk Steve's breakdown: Whenever the Advertising Standards Authority contacts you about anything, it's time to bring in the PR pros. Especial when you're fighting press like this: TripAdvisor’s fake reviews...

King.com anoints leader for Global Marketing

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Steve's breakdown: There are a thousand ways to market a global gaming brand. It's enough to give the best of us attention deficit disorder. If you can help these folks...

Priceline checks-in new CEO of Booking.com

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Steve's breakdown: Everyone knows Priceline is not shy about advertising their wares. Couple that with the worldwide leader in online hotel reservations and give it a new CEO from Microsoft....

The Scooter Store wheels in a new CMO

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http://www.youtube.com/watch?v=XHicEBkYBss&feature=player_embedded Steve's breakdown: If you like direct TV marketing and placing ads on The Price Is Right, then this account is for you. Call now and see if you can...

Advertising may seduce your brain, UCLA researchers say

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http://www.youtube.com/watch?v=ECyQCvttcOc Steve's breakdown: Don't you love when academia comes in and tells the world how an entire industry is messing with the public. I do, especially when we're the ones...

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