Local.com Appoints New Vice President of Marketing

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Steve's breakdown: This account has great growth potential so get in there now before the site takes off. IRVINE, CA: Local.com Corporation, a leading online local media company, today announced...

Broadridge Financial Solutions gets new CMO

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Steve's breakdown: The new CMO has worked at Capital One, Citibank, JP Morgan Chase, GE and GE Capital so she's used to big marketing budgets. And that's always good news...

ICC seeks media agency for 2012 Twenty20 World Cup

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http://www.youtube.com/watch?v=6xk4n23Bkes& Steve's breakdown: Sorry for the late notice on this one but we just found it and I couldn't resist posting. How many cricket accounts are out there for crying...

Telstra reviews $20m search business

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http://www.youtube.com/watch?v=_yO0aL8cMr0 Steve's breakdown: This pitch is not formalized yet so there's time to get in - for sure. But that also is indicative to how this account behaves. MELBOURNE, Australia:...

Numero Uno searching for creative agency

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Steve's breakdown: Well, if you ever wanted a jeans brand, here you go. It's in India. And why does The Ratti Report cover India you might ask. It's because we...

Brandt Names New Chief Marketing Officer

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Steve's breakdown: These folks might be a BtoB client but they understand what it means to get the word out to the masses. And that's always good news to new...

Florida county issues an RFP for PR services

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Steve's breakdown: This didn't take long. Just three weeks ago we were talking about how something like this would happen. Download the RFP here =>RattiReportRFP8 NAPLES, FL: Florida’s Collier County,...

Arby’s picks a winner for its fake ad contest

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http://www.youtube.com/watch?v=Hidn_LJmTBI&feature=player_embedded Steve's breakdown: Not to take anything away from the contest winner but what are they thinking at Arby's? 1) Now they have 800 fans who just lost their contest....

Sharps Bedrooms reviews media account

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Steve's breakdown: Considering the recent history of this brand, I wouldn't touch this account with a ten foot pole. But if you are in the neighborhood and have the right...

GSK names new chief marketing officer

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Steve's breakdown: Back in December we reported about an ad agency shoot-out GSK was having. Hopefully the new guy knows better. FYI: He's an ex-J&J exec so look for him...

Zimmerman Resigns Captain D’s

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http://www.youtube.com/watch?feature=player_embedded&v=QGOuR4UM7GI Steve's breakdown: Back in April we reported: Captain D's Appoints New EVP of Marketing and we predicted this account would go into review. And not a moment too soon....

ANZ bank puts global media in review

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http://www.youtube.com/watch?v=fpbRwl_drNU&feature=related Steve's breakdown: I worked on this account while at M&C Saatchi and the one thing I remember is they love creative thinking - even with media. If can't can't...

Hampton Inn Launches Creative Review

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http://www.youtube.com/watch?v=Crw-GhEHbKQ&NR=1 Steve's breakdown: Hotel creative can be the coolest to the most boring in the business. Hopefully, Hampton Inn realizes you can be cool and still sell rooms. MCLEAN, VA:...

Marketing account to stop auto theft in Texas

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Steve's breakdown: Texas is seeking a qualified vendor to partner in meeting the following objectives: (1) Reduction of auto theft, (2) Reduction of auto burglary (3) Increase public awareness and...

Nokia, Wieden & Kennedy Part Ways

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http://www.youtube.com/watch?v=NycaOZ1xNyw Steve's breakdown: This split mean there will be more slices of the Nokia pie to pitch. And as far as Jerri Devard, she was an ex-client of mine when...

AIA to review regional creative business

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Steve's breakdown: AIA Group is to hold an integrated creative pitch across Asia-Pacific, led out of Hong Kong. R3 Consulting is coordinating this pitch and Leo Burnett is expected to...

Heineken in hunt for Desperados global digital agency

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http://www.youtube.com/watch?v=961UJXWJkis Steve's breakdown: Scooping the American Press again with this one. Here's a great way to get a global account and get on the agency roster of Heineken. AMSTERDAM, Netherlands:...

Agencies line up for Freixenet media business

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Steve's breakdown: Freixenet, the Spanish wine producer, is reviewing its media planning and buying business in key global markets including the UK, France and Germany, as well as the US....

Miami Convention & Visitors Bureau Issues RFP

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Steve's Breakdown: The RFP is due by the end of day of August 29th, 2011. Submit your Statements of Interest to: digitalrfp@gmcvb.com You can download the RFP here. MIAMI, FL:...

Microsoft Reviews Singapore PR Account

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Steve's breakdown: Lots of changes going on with Microsoft PR so I suspect the incumbent doesn't have a chance with this account or any others they have. SINGAPORE: Microsoft has...

Kraft Foods Plans To Split Into 2 Companies

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Steve's breakdown: Obviously they are doing this for the stock holders but it's great news for agencies who could never pitch Kraft Foods because of conflicts. So get your pitch...

Elevation Burger issues RFP for Public Relations

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http://www.youtube.com/watch?v=2H8s8sSTqQo Steve's breakdown: We heard this through the grapevine so if you're interested, you'll have to contact the client directly. ALEXANDRIA, VA: Elevation Burger, The nation’s first organic hamburger chain,...

Siemens launches global B2B media pitch

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Steve's breakdown: Here we go again. The Ratti Report is scooping the entire American Press with this post. It's a new account with no incumbent and the pitch is being...

Holy Smoke launches with a bang

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Steve's breakdown: When a new business gets a lot of press, we here at The Ratti Report take notice. The Colbert Report & Fox News found this one and we...

Perdue Puts Marketing & PR Accounts Into Review

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http://www.youtube.com/watch?v=_LfLQioSasg Steve's breakdown: WOW! We all knew this was going to happen but not for another generation. How ever you thought it was going to go down, it doesn't matter...

New TV venture looks for creative agency

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Steve's breakdown: The pitch is specifically for the group's upcoming TV channels being launched by the joint venture. MUMBAI, India: The Ratti Report has learnt that the JV (joint venture)...

Gadhafi seeks PR help to repair image

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Steve's breakdown:Back in April we reported that a "Top Libyan defector seeks PR firm in Europe."  I guess they found a firm and it worked. Other wise I don't think...

Red Robin Appoints New Chief Marketing Officer

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http://www.youtube.com/watch?v=A2VWJnth0Go Steve's breakdown: As soon as the Red Robin ads started running a few years ago, I thought that it was great that they were finally advertising. But I didn't...

Subaru Names New Chief Marketing Officer

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http://www.youtube.com/watch?v=yMl33cENeB4 Steve's breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys' background, they are going to be moving towards a more digital...

Al Jazeera English Launches In New York City

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Steve's breakdown: Here's a new business opportunity we predicted back in February. Back then we said "It's seems the market has finally spoken and we will be able to watch...

Capital One Bank Reviews Creative Account

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http://www.youtube.com/watch?v=XxLMUoa7HEM Steve's breakdown: We reported back in December that the media portion of this account went into review. It was only a matter of time before the creative would too....

IHOP Names New Senior Vice President, Marketing

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http://www.youtube.com/watch?v=veTC7qteVis&NR=1 Steve's breakdown: PREDICTION! This account will go into review. Why? Because this is a big addition to IHOP and they are saying words like "Marketing and Food Industry Veteran...

Aspen Skiing Co. Names VP of Marketing

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Steve's breakdown: The new guy not only has a new job, he's also part of the Colorado Tourism Office Board of Directors so he's got an additional $10 million in...

HP Parts Ways with 72andSunny

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Steve's breakdown: Here's one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck. PALO...

Bupa calls review of social media

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Steve's breakdown: Bupa, the UK private healthcare provider, is looking for an agency to work on its social media strategy. LONDON, UK: Having seen credentials, Bupa is to contact agencies...

Glasgow Games 2014 Seeks Digital Media Agency

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Steve's breakdown: Hosting the Olympics is big business even if your city doesn't get the nod. Go forth and pitch with gusto! GLASGOW CITY, UK: The Commonwealth Games Glasgow 2014...

Global Trident gum account is in review

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http://www.youtube.com/watch?v=DOZB74f5Wbc& Steve's breakdown: There's a lot of movement going on over at Kraft and this is probably not the last review to happen in the near future. So my advise...

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