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Western Connecticut State University brand strategy account in review

Steve’s breakdown: WCSU is seeking a full service, high quality, cost effective for branding and marketing. Proposals are due June 7. View the RFP here. DANBURY, CT: Western Connecticut State University, a 6,400-student liberal arts institution in the Nutmeg State, is calling for agency help to create a brand marketing strategy. The university, which has […]

State of Arizona seeks agency for the entire state!

Steve’s breakdown: This is the second time Arizona has issued this RFP this year. We reported on it in January with this headline: Arizona needs an Ad Agency. I guess it didn’t work out so well. So here we go again. There is a lot to this account so make sure to read the entire […]

Another CMO is leaving his post: This time at Kodak

Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next? ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company. The […]

Direct marketing account in review at RSPCA

Steve’s breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million direct marketing account. In December RSPCA began a hunt for a creative agency WEST SUSSEX, UK: The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the […]

Best Buy CEO & CMO gone

Steve’s breakdown: Last month the CEO stepped down amid allegations that he used company resources to conduct an affair with an employee. Now Best Buy’s global chief marketing officer is out. Expect more changes in the marketing department including possible agency reviews. BTW: Last year we reported Best Buy Circulates RFP to Multiple Shops RICHFIELD, […]

The T issues RFP for marketing services

Steve’s breakdown: The T was created in 1983 as the Fort Worth Transportation Authority, a regional transportation authority of the State of Texas and is not an agency or department of any of its member cities.  It provides quality public transportation to meet the mobility needs of Tarrant County and the North Central Texas region. […]

Home emergency services, AA, puts $11 million ad account in review

McCann London was responsible for the AA’s most recent campaigns, including those that feature John Cleese and promote the brand’s home emergency services. The “faulty shower” spot, which sees Cleese reprise an incredulous Basil Fawlty character when confronted with a leak in the ceiling, broke in October 2010. It was supported by press, online and […]

Yahoo CEO lied on his resume: Lead?

Steve’s breakdown: This just in. CNBC is reporting that the CEO of Yahoo lied about what degrees he had on his resume. The resume says he had degrees in accounting & computer science. Stone Hill College, where he went to school, didn’t have a computer science degree when he attended. This is pretty big news […]

Finally: New CMO at Friendly’s

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HTC puts Global social media account in play

Steve’s breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested in participating. TAOYUAN CITY, Taiwan: The appointed agency will be expected to handle HTC’s social media output across platforms such as Facebook and Twitter. ISBA is […]

Ohio Tourism wants to say HI to a new PR shop

Steve’s breakdown: Deadline for pitches is May 18. View the RFP at this link. BTW we reported in march Ohio takes Tourism to the next level with Ad Agency Search. COLUMBUS, OH:Ohio kicked off an open review April 26 for its tourism PR account with an RFP process through mid-May. The state wants a “creative, […]

Tamil Nadu Health Systems Project in need of agency

Steve’s breakdown: This is as great cause and I suspect any agency would be proud to do this work. CHENNAI, India: World Bank-supported Tamil Nadu Health Systems Project (TNHSP) is on the lookout for a creative and media agency in Chennai. The mandate for the agency will include creating, producing and broadcasting television commercials, radio […]

Pizza Ranch rustling up marketing efforts

Steve’s breakdown: The words Pizza and Ranch don’t make much sense together but we’re talking Iowa here. And it looks like an ad account waiting to happen so jump on it. HULL, IA: Since he started his post as vice president of marketing for Pizza Ranch in January, Cody Pierce has been tasked with scaling […]

Virgin Holiday in Review

Steve’s breakdown: This is the third Virgin account review we’ve posted in the past year but I think this is probably the biggest. LONDON, UK: The business is currently handled by Elvis, which has worked with  on the brief for five years. The agency has been invited to repitch for the business in a review […]

US is key target for Singapore EDB: global creative and media pitch

Steve’s breakdown: Here’s a great opportunity for a up and coming US agency that wants to go global. SINGAPORE: The Singapore Economic Development Board (EDB) has called a pitch looking for an agency to develop and implement integrated marketing campaigns to position Singapore as an attractive business location globally, with the US as a key […]

Iowa Economic Development Authority seeks agency for everything

Steve’s breakdown: This is the whole shootin’ match for Iowa. (As they say) Proposals are due on May 14th, the RFP can be downloaded here and the lead contact is Tina Hoffman, Issuing Officer Iowa Economic Development Authority 200 East Grand Avenue Des Moines, Iowa 50309 DES MOINES, IA: The mission of the IEDA is […]

University of Illinois at Springfield has student recruitment account in play

Steve’s breakdown: If you haven’t worked on a university account before, they do a lot of direct mail, digital direct and social media. Sealed proposals will be accepted at the address below until 2:00 PM, Tuesday May 15, 2012: Purchasing Department B106 One University Plaza Springfield, IL 62703-5407 SPRINGFIELD, IL: The University seeks a vendor […]

Everyone is talking about it: IntraLinks gets CMO

Steve’s breakdown: Information management is one of those categories that is in its infancy so if your shop likes to get into growth industries, and who doesn’t, jump right in and introduce yourself. NEW YORK, NY: IntraLinks, IL -0.21% , a leading provider of critical information exchange solutions, today announced the appointment of Rainer Gawlick as […]

Wallace & Gromit get fired by npower: Creative & Media in Review

Steve’s breakdown: Lots of news from the UK this morning. Sometimes I think they hold the news back and then BAM! Anyway, Debbie Britton is handling this $13.5 million pitch and it seems they are going to move to a more project based system. But with both creative & media in review, that might not […]

Hertz wants to put you in the drivers seat of the $15 million pan-Euro media

Steve’s breakdown: They have issues an RFP for the account via Procurian so if you in the market, that’s who to call. LONDON, UK: The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account in 2009 after a […]

LV= seeks Digital agency equal to their needs

Steve’s breakdown: “LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.” BOURNEMOUTH, UK: The appointed agency will be responsible for all of LV=’s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social […]

Agencies take a shot at Jagermeister UK advertising

Steve’s breakdown: Jagermeister, the German herbal liqueur popular as a mixer or a shot, is looking for an ad agency to promote the brand in the UK. If you’re going to move on this, move now! WOLFENBTTEL, Germany: Jagermeister has approached agencies directly and is due to hold initial chemistry meetings next week. The brand has […]

Daytona Beach leaves the past behind with new CEO

Steve’s breakdown: We smelled something going on in Daytona Beach last July when we reported Daytona tourism authority looks to regroup. So now the new guy is in place. We hope he knows the best way to start spending that $6 million budget is to hire an agency. DAYTONA BEACH, FL: Jeff Hentz strolled into […]

Pollo Tropical crows about their new CMO

Steve’s breakdown: Pollo Tropical is a restaurant chain specializing in the Floribbean cuisine of South Florida (a fusion of Florida cuisine and Caribbean food). The new guy has worked at Pizza Inn and Furr’s Restaurant Group. Go give him a hearty congrats. MIAMI, FL: Pollo Tropical, the subsidiary of Fiesta Restaurant Group, has named Danny […]

Network18 initiates creative pitch for mother brand

Steve’s breakdown: They started talks with 3 to 4 agencies but there’s no word they are finalists for the pitch. If you’re a major player in the market it’s time to get in the game MUMBAI, India: The Network18 Group, a mass media giant with presence across a large gamut of media platforms, has initiated […]

Tyson needs a new Mouthpiece: PR in Review

Steve’s breakdown: You’re going to have to move fast on this one because they’ve spoken to some shops already. But don’t let that stop you if your agency has the right stuff. SPRINGDALE, AR: Tyson Foods has issued an RFP for ongoing support in corporate communications, as well as crisis and issues management, according to […]

Farmers Insurance Looks to Grow with Social Media Review

Steve’s breakdown: Here’s reason #43 to subscribe to our report. In October we reported Famers Insurance brings in a hired gun for CMO which was your hint to call the client. And if you did, you’d already be in this review. LOS ANGELES, CA: Farmers Insurance is searching for a social-media agency of record, the company’s […]

EXCULSIVE: Backwords Ad Gaffe may be Your Opening to This Ad Account

Steve’s breakdown: This is our first Man-on-the-Street report. It came in from our friends at ThinkCannon. We encourage all our subscribers to send in sightings like this. Though we don’t think the creative portion of this account will move, the media placement obviously could use some help. EVERYWHERE, USA: About the company: The Foundation For A […]

Media Account Review: Securities & Exchange Board of India

Steve’s breakdown: Here’s an old school media account which includes newspapers, magazines, TV, radio and outdoor. It’s like it’s 1999! MUMBAI, India: Securities and Exchange Board of India (SEBI) is looking for media planning agencies in Mumbai. The scope of work for the agency will include suggesting the appropriate media plan to SEBI, and to […]

Riverbed Sweeps Up a CMO

Steve’s breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I’m old) And I suspect there might be some consolidation in the years coming. Might as well dig in now so you don’t miss it. SAN FRANCISCO, CA: Riverbed Technology RVBD -0.44% , the performance company, […]

Latin American Expansion Begins for H&M in Mexico

Steve’s breakdown: This could be a major growth client. In 2000, H&M opened their first store in the USA. Now the retailer has over 200 stores in over 30 states. By-the-way, we reported H&M Puts Media Account into Review back in February. MEXICO CITY, Mexico: H&M, the national retail-company, is taking its first steps towards […]

Ralph Lauren Fancies a New Digial Agency

Steve’s breakdown: Here’s a hint about how to pitch the account: David Lauren, the company’s executive vice president, advertising and marketing (and Ralph’s son) emphasized the importance of digital in the company’s marketing mix. “We fuse art, fashion and technology. It’s about finding the right technology to help you tell the story.” NEW YORK, NY: […]

Big Baby Account is On The Lose: Nestle Buys Pfizer’s Baby Foods

Steve’s breakdown: Nestle paid way too much for this acquisition but I don’t think they will be slowing down advertising. And this story is not over yet because Nestle might have to sell 25 percent of the Pfizer unit by disposing of interests in Latin America, southeast Asia, Australia and South Africa, which could be […]

Shutterfly Hires .com Vet for CMO Spot

Steve’s breakdown: The new guy “brings proven leadership experience at marquee brands like Lonely Planet, Zagat, and 1-800-FLOWERS.com” so he’s no stranger to advertising. REDWOOD CITY, CA: Shutterfly, Inc. a leading Internet-based social expression and personal publishing service, today announced that it has appointed John Boris as senior vice president and chief marketing officer and […]

Colgate-Palmolive Hispanic Account Just Hanging Out There

Steve’s breakdown: We’ve just started covering Hispanic marketing accounts full-time and we think this is a good start. Too bad it went down with an agency. NEW YORK, NY: New York headquartered Hispanic advertising agency Siboney USA is closing. Employees have received 90-day notice, a source in Siboney said. Siboney accounts include Colgate-Palmolive. It is […]

Department of Veterans Affairs seeks Advertising Services

Steve’s breakdown: Here’s a feel good project from the DVA. The budget is $36K. Learn more by contacting Anethra.Facione@va.gov or by downloading the document here. WASHINGTON, DC: The scope of work is limited to updating a 3.5 hour interactive instructor-led training presentation that provides instruction on the Federal EEO Complaint Process, granting Reasonable Accommodation, Preventing […]

Amtel calls in new CMO

Steve’s breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses. SANTA CLARA, CA: Amtel Inc., the industry’s first integrated solution for managing mobile device security and telecom expenses, today announced the appointment of Richard Bliss to the position of Chief Marketing […]

Ocean County, NJ Seeks Radio Advertising Services

Steve’s breakdown: I just got off the phone with the Ocean County Administrators’ office and here’s the deal: The county has to advertise things like a Sheriff Actions etc. and they need an agency to create those spots. The RFP for this account is right here to download. It due May 8th. There’s no article […]

Hemp Vodka: Now that’s an account You Want!

Steve’s breakdown: Never thought you’d see a lead out of Wasilla Alaska on this report. Wasilla, where Sarah Palin was mayor. Anyway, this vodka looks to have some legs so go catch it! WASILLA, Alaska — During at least one 420 celebration in Alaska on Friday, you’ll be invited to pour yourself a drink instead […]

North Carolina looks to Thrive with new Ad Agency

Steve’s breakdown: Proposals are due April 30th to Allison Tart, Purchase and Contracts Officer atart@nccommerce.com. Please click here to view RFP RALEIGH, NC: The North Carolina Department of Commerce Marketing Division (NCCMD) is seeking the professional services of a full-service marketing communications, design and advertising agency to work as a collaborative partner in the development, implementation, […]

Fastest Growing Industries in the US of A

Steve’s breakdown: Have you ever been told by the CEO of your agency that they want you to pitch growth industries. I have!! Sometimes it was a waist of time and sometimes it paid off. Either way, we’re here to to help you out with that. IBIS World Inc. just issued this report on the […]

Codename, Project Oscar account is Calling for an Ad Review

Steve’s breakdown: This could be an amazing opportunity because there are multiple clients. This could be the account from hell because there are multiple clients. Either way, you need to contact AAR London to get in. LONDON, UK: Three of the UK’s biggest mobile operators, O2, Vodafone and Everything Everywhere, are looking for an agency […]

Tampa Hillsborough Economic Development Corp. seek Local Ad Agency

Steve’s breakdown: Here’s a local account with national reach goals. TAMPA, FL: The Tampa Hillsborough Economic Development Corp. has issued a request for proposal seeking a local, full-service agency to provide comprehensive website development and collateral design services to support its upcoming marketing initiatives. Agencies must be based in, or have an office located in, […]

DTCC and their new CMO

Steve’s breakdown: This is a complicated business but if one was to win the ad account, the number of contacts you’d make would be worth the brain strain. NEW YORK, NY: The Depository Trust & Clearing Corporation (DTCC) announced today that Marie Chinnici-Everitt has been appointed to the new position of Managing Director and Chief […]

DC Sustainable Energy Utility powers up Agency Review

Steve’s breakdown: This relatively new green organization is looking for an agency that can do it all. Of course we all say we can do it all so that shouldn’t be a problem. Proposals are due April 30th and the Request for Proposals for Marketing Services is here. Make sure to read the “Source” below. […]

J&J is getting very sick of their future CEO

Steve’s breakdown: WOW! It’s like we all knew the pharma business world was corrupt and this guy just wanted us to make sure we knew. Expect changes everywhere especially in PR. NEW BRUNSWICK, NJ: A motion filed last week in a potential multi-billion healthcare fraud case against Johnson & Johnson provides another apparent example of how […]

$4 million, 3 year Brand Awareness campaign at Georgia State University in review

Steve’s breakdown: The university has 32,000 students on more than 34 acres in downtown Atlanta and seven suburban locations. They offer 250 degree programs in more than 55 fields of study. The RFP is here and the source and additional documents are here. Proposals are due May 16th. ATLANTA, GA: During the past two years, […]

Nation’s leading Credit Union service gets new CMO

Steve’s breakdown: I normally won’t post a story like this but Credit Unions are on the rise and will be part of our future. This accounts represent 680 credit unions so they’re no slouch. Besides, they could really use some brand identity! ST. PETERSBURG, FL: Susan L. Kelly has been named PSCU’s new Chief Marketing […]

Clorox Professional seeks professional PR services

Steve’s breakdown: This last campaign in the featured video looks to have fallen flat even though it was a great cause. Can you beat it? Make the call. OAKLAND, CA: The Clorox Company’s professional products division has begun a search for a b-to-b PR agency partner. Ketchum has served as the PR agency partner for […]

One Click Venture gets First CMO via Angie’s List

Steve’s breakdown: Their brands include: ABCNeckties.com, Scarves.net, HandbagHeaven.com, ReadingGlassesShopper.com, TravelProducts.com, Socks4Life.com, SunglassWarehouse.com and TheFedoraStore.com. The new guys came from Angie’s List so he’s no stranger to TV advertising. GREENWOOD, IN: After 13 years as chief operating officer at consumer review company Angie’s List, Scott Brenton is moving to e-commerce site operator One Click Ventures. He […]

Sun Products take a shine to new EVP of National Brands

Steve’s breakdown: There are some giant brands here to research. I’d look into Wisk particularly. WILTON, CT: The Sun Products Corporation announced today that Ed Vlacich has joined the Company as Executive Vice President, National Brands. Mr. Vlacich will be responsible for building the Company’s branded business through effective marketing, innovation and strategic leadership. Mr. […]

Franchise chain, Londis, puts creative in review

Steve’s breakdown: This supermarket chain is looking to start with eight agencies in this pitch. Londis is part of the Musgrave Group and has over 1800 members. HAREFIELD, UK: The creative account for the retail symbol chain Londis has been put out to pitch. Londis will initially seek up to eight agencies to present their credentials […]

Disney Channels Worldwide inks a new CMO

Steve’s breakdown: Disney Channels Worldwide is a smaller group within ABC Cable Networks Group so it might not be such a daunting task to get in there. BURBANK, CA: Disney Channels Worldwide has promoted Richard Loomis to the newly-created position of senior vice president and chief marketing officer. The position expands Loomis’s previous role of […]

Creative pitch at Park Avenue apparel

Steve’s breakdown: Park Avenue is among India’s leading men’s readymade garment brands. It launched a women’s range in 2007, catering to the need in the western formal wear segment. The size of the account is known to be substantial. MUMBAI, India: Park Avenue has initiated a creative pitch for its apparel range in Mumbai. The […]

TD with new CMO

Steve’s breakdown: American Banker reports that TD Bank has a new CMO. The current campaign is very popular but we don’t know how it’s doing with deposits. CHEERY HILL, NJ: Vijay will oversee all marketing initiatives and branding strategies for the bank. He will report to Bharat Masrani, president and chief executive of TD Bank, […]

Account Review Prediction: Dewar’s

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Appetite of American Restaurant Brands Grows in China

Steve’s breakdown: Funny, the same day we deside to start covering China, two major articles get published to back us up. So where’s the lead for your agency? Well if you have an international restaurant client, the answer is before you . . . CHINA: The world’s largest restaurant brands have been growing rapidly in […]

Focusing in on China

Steve’s breakdown: Editorially, we don’t report on ad agencies or executives. We see it as a waist of time to the crazy-busy new business executive. But this interview is an exception because the ad executive is talking about his agency’s plans in China. And China’s advertising market grew by 14.5 percent last year with advertisers […]

Huff Post UK, in it’s first month puts Account in Review

Steve’s breakdown: The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account. Looks like they’re looking for more people to blog for them for free! LONDON, UK: The site, which launched last summer, appointed MBA to work on its advertising in June last year but has called […]

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