Post University has their first CMO

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Steve's breakdown: Post has been around for a long time. So I think this new position is even more of a big deal. Look for the university to step up...

Diageo to switch focus to emerging markets

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Steve's breakdown: There are a lot of changes going down at Diageo in western Europe. And no doubt they will make waves in the advertising assignments. Pick a brand and...

Bob Parsons Out as Go Daddy CEO

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Steve's breakdown: A fellow blogger read between the lines of this article and realized the founder of GoDaddy is out. Will there be any repercussions to their advertising account? My...

EXCLUSIVE: Sears Holdings and Digitas Split

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Steve's breakdown: The Ratti Report has obtained a memo from the Digitas management regarding the split with Sears Holdings. Considering what's been going on at Sears since we stared covering...

Electrolux names CEO of Charlotte unit

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Steve's breakdown: Here's a great opportunity for shops with consumer electronics or furniture experience. You can slip right in there under the umbrella of home goods. CHARLOTTE, NC: Electrolux, the...

Darden to cut costs, revamp Olive Garden marketing

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http://www.youtube.com/watch?v=9XzpBIJ3tQw Steve's breakdown: Back in April we said there was a good chance this account would go into review and here's another sign it most definitely will. Get in there...

Cici’s Pizza Parts Ways With Deutsch

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http://www.youtube.com/watch?v=74rAQ2_eLQw& Steve's breakdown: Here's a perfect example why the Ratti Report covers all new CMO news. Cici's gets a new CMO 9 months ago and BAM; a seven year agency...

Great-West hires new chief marketing officer

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Steve's breakdown: Great West has 3,100 employees, $2.4 billion in revenues and more than 50 locations across the nation. So if you haven't heard of these guys, not to worry,...

$100 million Post Office account is in review

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Steve's breakdown: The post office is being tight lipped about this review which makes me a bit concerned about the review process. But if you've been in this movie before,...

Edna Valley Vineyard sold to Gallo

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Steve's breakdown: This is great news for everyone involved. And it's a great opportunity to get into the Gallo roster of agencies. SAN LUIS OBISPO, CA: Edna Valley Vineyard has...

Pizza Hut Launches $200 million Media Review

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http://www.youtube.com/watch?v=HNQwcr5RaYU& Steve's breakdown: There's an RFP going out for the media portion of the account in the next two weeks. Give them a call and they will forward you to...

William Grant calls review for Hendricks gin

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Steve's breakdown: William Grant & Sons  is looking for an agency to handle digital work for its Hendrick's gin brand and is finalizing the "short list" of contenders very soon....

BHS kicks off $8 million ad pitch

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Steve's breakdown: Bhs, the department store owned by Sir Philip Green's Arcadia Group, is looking for an agency to handle its $8 million advertising account as it looks to battle...

Maine tourism issues RFP for marketing services

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Steve's breakdown: If you are interested in obtaining the RFP, go to: http://www.maine.gov/purchases/rfp/rfpads/advertising_services.htm and email mail them. And as always, we make sure there's plenty of time for you to...

Navistar names new chief marketing officer

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Steve's breakdown: Does the kid in you wants this account sooo bad you'll even deal with their dealer ship network? Well, that means you'll be good with calling the new...

Saab Plans U.S. Agency Review

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Steve's breakdown: Last month we scooped the entire American press about Saab putting their $114 million global advertising account into review. Now it seems after that review is complete, they...

Washington State tourism office to close

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Steve's breakdown: Why would this news be considered a new business opportunity? Because there are hundreds of businesses in Washington that now have to fend for themselves. They have the...

Vail Resorts Names New Chief Marketing Officer

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Steve's breakdown: Another package-goods executive goes into the destination industry. She's used to big agencies but will probably appreciate and agency with local and category experience. BROOMFIELD, CO: Vail Resorts,...

Has Stephen Elop doomed Nokia?

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Steve's breakdown: No matter how fishy a story sounds, when there's failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The...

New Mexico Tourism Director Plans New Approach

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Steve's breakdown: Here's an ex-Quaker Oats executive taking on New Mexico tourism. This account has been all over the place with their alien campaign and then there was the "Be...

Depomed Names Vice President of Marketing

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Steve's breakdown: Depomed has one brand on the market with another on the way. It may sound like small potatoes but this is pharma so give the new guy a...

Tales from the conference room: DigeRatti #1

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http://www.youtube.com/watch?v=-atFiajIr40 Steve's breakdown: My production team and I did this video year ago but I think it's time to start it up again. This particular video segment talks about lessons...

Telstra Reviews International PR Business

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Steve's breakdown: This story comes out of London but we're talking about a global company from Australia. Hoovers' description is: As Australia's #1 telecommunications carrier, Telstra provides fixed-line services to...

Prestige Cruise Holdings issues RFP for PR

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Steve's breakdown: This lead came to us a bit late so if you are interested, move fast. Here's their number: 305-514-2300 MIAMI, FL: Prestige Cruise Holdings issued an RFP for...

SABMiller Intends to Grow with a Foster’s Takeover

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Steve's breakdown: Though SABMiller has been growing mostly through selective mergers, acquisitions and restructurings they can't ignore the marketing requirements of their brands. And that spells opportunity for agencies that...

Redco Foods Names New CEO

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Steve's breakdown: We love it when a marketing guy becomes a CEO because we speak the same language. And so do you so congratulate Debo and make the introductions. LITTLE...

Al Jazeera Sports calls major ad review

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Steve's breakdown: This is the first time Al Jazeera has launched a marketing campaign for their sports channel so it's a blank slate. Perfect for creating award winning work. DOHA,...

Rolls-Royce to issure PR RFP

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Steve's breakdown: This new come in from PRWeek so we only have half the story but don't let that stop you from making the call. WOODCLIFF LAKE, NJ: Rolls-Royce Motor...

BNY Mellon Reviews Global Creative Business

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Steve's breakdown: Here's one of those clients that kicks an agency's client roster up a notch. If you're interested in pitching, you'll have to move fast because they expect this...

Foxwoods picks new Asian marketing chief

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Steve's breakdown: Foxwoods has had it's issues but they can turn into new business opportunities as we reported last month. Enter the new Asian marketing chief. If the Asian market...

Paddy Power calls $9.5 million creative review

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Steve's breakdown: Paddy Power is Ireland's biggest and most successful bookmaker and it operates both a retail and an online/telephone division. The review is just starting to get agencies lined...

Diageo Parts With CP&B, Puts Cuervo Account in Review

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http://www.youtube.com/watch?v=cOYbdYGn5Yc Steve's breakdown: Diageo has been passing it's Cuervo account around for years now but don't let that stop you from attempting to win this brand. Being a roster Diageo...

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