$175 million Tesco account goes Shopping for a new Ad Agency

Steve’s breakdown: These guys are like a combination of Walmart and FreshDirect in 14 countries and all most as big. In fact, they are the third-largest retailer in the world measured by revenues. HERTFORDSHIRE, UK: Tesco has sparked a battle for its estimated $175m advertising account, as it seeks to breathe new life into the […]

Luzerne College seeks Media Buying & Advertising Production

Steve’s breakdown: Here’s an RFP you’re going to have to call for but don’t let that slow you down. Besides, you need to work out you dialing finger anyway. NANTICOKE, PA: Luzerne County Community College Purchasing Department will receive sealed PROPOSALS for the following: Media Buyer Services & Advertising Production. Firms interested in submitting a […]

Bring Back Tourist After Earthquake: “Most Challenging brief of 2012”

Steve’s breakdown: This is a heartbreaking story that they are looking to advertising to mend. A noble cause for the right agency! CHRISTCHURCH, New Zealand: Just over a year after a massive earthquake destroyed large parts of Christchurch, the region’s authorities have begun a search for an ad agency to crack the “most challenging brief […]

Yahoo is doing the searching for a change: Seeks new CMO

Steve’s breakdown: You know what we always say about companies that need a CMO? If you can help them do that, you might be able to help yourself to their account! They mention they are looking for a CMO in the paragraph under “Corporate”. SUNNYVALE, CA: Yahoo! Inc. (NASDAQ:YHOO) is to reorganize according to a new […]

NCAA shooting for a new Agency

Steve’s breakdown: They say RFPs went out last month but that was just 10 dasys ago. There might be a chance to participate if you have the right stuff and call now! INDIANAPOLIS,, IN: College sports fans, take note: the NCAA is looking for an agency to help improve its branding and communications. The assignment […]

Port of Long Beach floats PR account

Steve’s breakdown: There’s only 10 more days to jump on this one. It includes public relations, social media and marketing tools including a media database, media monitoring (print, online, video, TV and radio), press-release distribution and tracking, and media analysis. View the RFP here. Budget? It doesn’t say but we’re guesstimatiing it at $700Kish. LONG BEACH, […]

Clackamas County, OR invities agencies to Pitch Ad Account

Steve’s breakdown: Clackamas County, in north central Oregon, is one of the counties that make up the Portland, Oregon, metropolitan area. Proposals are due April 30th at 4pm for this Tourism & Cultural Affairs ad account. You can download the invite document right here. OREGON CITY, OR: Clackamas County is requesting proposals from qualified and […]

B.E.S.T. wants to get Better: Ad account in Review

Steve’s breakdown: Here’s a public awareness account mostly using local and national newspaper. On the good side, it’s a 3 year contract. MUMBAI, India: Brihan Mumbai Electric Supply and Transport (BEST), formerly known as Bombay Electric Supply and Transport Undertaking, is on the lookout for a creative agency in Mumbai. Shalini Advertising is the incumbent […]

Digital Review @ National Museum of Science and Industry

Steve’s breakdown: They are saying “The museum is looking for three or four multi-site agencies as part of the framework agreement.” BTW, last April we reported: National Museum of Science & Industry is reviewing it’s media account. LONDON, UK: The National Museum of Science and Industry has released a tender for digital marketing agencies, who […]

Houghton Mifflin Harcourt get new CMO from Novell

Steve’s breakdown: The best advertising opportunities are probably with The Learning Company division; especially if your shop has experience with kids. BOSTON, MA: Global education leader Houghton Mifflin Harcourt (HMH) today announced the appointment of John K. Dragoon to Executive Vice President and Chief Marketing Officer. Dragoon is based in HMH’s corporate headquarters in Boston, […]

Rides Share program has $1 million for public awareness: RFP

Steve’s breakdown: We always love posting Green accounts. Here’s schedule for this one from the Clean Transportation Fund: May 8, 2012: Bidders’ Conference, AQMD, Room CC6, 10am to 11am June 26, 2012: All proposals Due by 5pm June 26 – July 20, 2012: Proposal Evaluations July 16-20, 2012: Interviews of Selected Candidate Contractors August 2, […]

Dalmia calls for creative pitch for its cement brand

Steve’s breakdown: As of now, JWT Chennai is the creative agency on the cement part of the account. The corporate duties for the parent brand lie with JWT Delhi. CHENNAI, India: Dalmia Bharat Group (formerly known as Dalmia Cements) has initiated a creative pitch process in Chennai. The pitch is specifically for the group’s cement […]

Texas Health and Human Services Commission Issues RFP

Steve’s breakdown: RFP questions are due by April 10th, RFPs are due the 19th and they expect to award the contract on May 1st. The RFP  can be downloaded here =>Package 1 AUSTIN, TX: The Texas Health and Human Services Commission (HHSC) is soliciting proposals from qualified vendors for communications marketing services. This solicitation is […]

Baja Fresh loses it’s Big Kahuna: Hires new CEO

Steve’s breakdown: When a CEO just up and leaves, I take notice and wonder what went wrong. And I suspect the new CEO will be taking a close look at advertising. IRVINE, CA: Baja Fresh® Mexican Grill, operated by fast casual franchisor Fresh Enterprises, LLC, which also operates La Salsa Mexican Grill and Canyons Burger, […]

ADT wants to Secure a New Ad Agency

Steve’s breakdown: ADT Security Services is talking to agencies about its $3 million advertising account and it’s just in the nick of time. You’ll know what I mean when you see their ad. SUNBURY-ON-THAMES UK: The UK’s biggest security company has most recently worked with Abbott Mead Vickers BBDO, which was appointed to the business […]

Digital in review Again at Taco Bell

Steve’s breakdown: Ever since the new CMO got in there, the place has been crazy. In fact, just in February we reported: Taco Bell is Acting Loco: Other IPG Agencies Should Pitch. What’s different this time is they want someone new and probably out of network. Select Resources International is handling the review. IRVINE, CA: […]

$20 Million Sun Life Financial wants a change: In Review

Steve’s breakdown: The tagline of the feature ad tells the story why they’re putting this account in review. WOW! How did they not know this was going to happen? DETROIT, MI: Insurer Sun Life Financial has opened an agency review and is seeking new ideas from creative and media agencies. The incumbent shop is Richmond, […]

Wine Giant, Constellation, let’s their Marketing Plans out of the Bottle

Steve’s breakdown: Most of the time companies stay mum about their marketing plans but sometimes they have to talk. Constellation Brands earnings took a major hit today and now they have to tell their stock holders why and how it’s going to be okay. And here’s what they let slip: “profit growth will be tempered […]

Healthy Mother & Infant campaign seeks Social Media firm

Steve’s breakdown: Social Marketing in support of the Delaware Healthy Mother & Infant Consortium needed. The RFP for Professional Services can be downloaded here. DOVER, DE: All components listed in this section are mandatory. Campaigns and events will occur concurrently for a variety of target audiences. Bidders must demonstrate capacity in-house or by subcontract with […]

Birmingham Pride wants to get the word out: In Review

Steve’s breakdown: The themes the event are using are “One Love, One World, One Community” and “The It Gets Better Project”. The dates are coinciding with The Queen’s Diamond Jubilee celebrations. Could be a fun project! BIRMINGHAM, UK: Birmingham Pride is seeking an agency to conduct the marketing and PR campaign for its Lesbian Gay […]

New CMO moves in at Extended Stay Hotels

Steve’s breakdown: So here’s the guy that was at InterContinental and was just replaced as we just reported: InterContinental hires ex-CMO of MickeyDs: Look for Pitch in Future. So this is a bit of a demotion but that might put a fire under his butt to do something. So we’re not saying there will be […]

Ad Account in Review: Albany Transport CDTA

Steve’s breakdown: Lord knows these folks can use some fresh creative. Here the schedule: All Questions Due in Writing to Stacy Sansky: April 12, 2012 Proposals Due from Proposers: April 23, 2012 1:00PM Recommendation to the CDTA Board: May 25, 2012 Approval by the CDTA Board: May 30, 2012 Notice to Proceed: May 31, 2012 […]

PR Account for Cornall in Review

Steve’s breakdown: It’s not sure how international this account is but here’s the description of the organization: Cornwall Council has placed economic development and low carbon economic growth at the heart of its ambitions for Cornwall.  The Cornwall Development Company is the economic development service for Cornwall Council and it has been charged with delivering […]

Mass Relevance makes a change at the top: New CMO

Steve’s breakdown: The company has powered the Twitter strategy for some of the biggest events in the world, including the Academy Awards, Grammy’s, NHL Awards, Katy Perry’s California Dreams Tour and The White House Twitter Town Hall. Moreover, the company has been an integral part of some of the largest, most watched media brands in […]

Wolfgang hires new executive with name-brand strategy

Steve’s breakdown: Sounds like a lot of plans for this regional candy company but with 20 years experience at Hershey, maybe they can pull it off with your help. YORK, PA: York County-based Wolfgang Candy Co. Inc. has hired a new senior vice president and chief marketing officer with duties that include the firm’s turnaround […]

San Francisco Airport Wants to Go More Global: RFQ is Available

Steve’s breakdown: The video is amature but it has some useful statistics about SFO. Pre-Submittal conference is on April 12, 2012, 11:00 a.m. at the International Terminal 5th Floor North Shoulder Building Conference Room 28R. Statement of Qualifications is due May 3, 2012 3:00 p.m. PDT. The RFQ to the $1.5 million account can be […]

Adino Energy brings in Hired Gun to Refocus Marketing/Communications

Steve’s breakdown: Here’s one of those marketing & PR accounts that focused on their shareholders. These types of accounts tend to go for high production values and pay their bills on time. Will there be a pitch for the business? Hard to say but it’s worth a phone call. Go get’em y’all! HOUSTON, TX: Adino […]

Phoenix Energy Holding powers up Ad Review

Steve’s breakdown: The Kellen Group, trading under the Phoenix Energy Holdings banner, is the pre-eminent natural gas distribution, supply and gas service business in Northern Ireland. Since 1996 they have been successful in introducing natural gas to a new market and establishing a strong and vibrant supporting industry. In the process, the Group has gained […]

New CMO at Target

Steve’s breakdown: The new guy is an ex-agency executive so expect changes in the advertising department. I’m not ready to predict this account will go into review but I’d keep an eye on it if you’re interested. MINNEAPOLIS, MN: Target Corp. said Monday that it hired advertising executive Jeffrey J. Jones as its new head […]

New Orleans Tourism: In Review

Steve’s breakdown: We told you about this one back in December when we reported New Orleans Tourism and Market Corp. will review marketing plan. BAM!! NEW ORLEANS, LA: The board of the New Orleans Tourism and Marketing Corp. is conducting a formal review of its advertising and marketing plan that includes issuing a request for […]

Cowabunga!! Hawai‘i Tourism in Review

Steve’s breakdown: You won’t find this lead anywhere else. Hawaii Tourism Authority Issues RFP for Leisure Tourism Destination Marketing Management and Island Support Services. HONOLULU, HI: The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, has released a request for written fixed price proposals from qualified applicants to provide leisure tourism destination marketing management and […]

Florida Virtual School wants a real-life Ad Agency

Steve’s breakdown: You know what they say about virtual schools? They spend more than they make! 😀 And that’s good news for the ad agency who wins this business. Proposals are due April 20th by 2pm. The RFP is here and the scope of services are below. ORLANDO, FL: Florida Virtual School services needed: Creative […]

Recruitment Account at William Paterson University in Play

Steve’s breakdown: There are 9 documents with this RFP. You cam view those documents here.   Make sure to check them all out. WAYNE, NJ: The William Paterson University of New Jersey, hereinafter referred to as “WPUNJ”, is soliciting proposals from highly qualified full-service companies specializing in student search services; targeted sophomore, junior & senior […]

Missouri Tourism: In Review

Steve’s breakdown: Normally when an account goes into review and it belongs to one of our beloved subscribers, we take a moment to ask whether we should post this account review. This time when we took a moment, we found that this subscriber is an ex-subscriber so you all win! JEFFERSON CITY, MO: Background of […]

Digital shop needed at Danone for Actimel brand

Steve’s breakdown: If you were wondering as I was, FMCG stands for Fast Moving Consumer Goods. Who knew? LONDON, UK: The FMCG company has approached agencies with a brief to work across all of Actimel’s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently […]

Breakfast brands of PepsiCo seek Digital Agency

Steve’s breakdown: PepsiCo is looking for an agency to handle UK digital advertising for its Tropicana and Quaker Oats brands. The featured video is a Tropicana campaign called “Sunrise” which will no doubt be part of this account’s creative. THEALE, UK: The food giant has contacted agencies inviting them to pitch for the business. The […]

BetVictor looks to Score with Ad Agency Review

Steve’s breakdown: BetVictor, the online betting brand owned by Victor Chandler, is on the hunt for an advertising agency just months after launching new brand. GIBRALTAR, UK: Agency sources said that BetVictor, which offers an online casino experience alongside sports betting, is talking to agencies via the intermediary Oystercatchers. Chemistry meetings are expected to take […]

Ohio takes Tourism to the next level with Ad Agency Search

Steve’s breakdown: These guys take this account very serious because they made very serious bank with tourism tax revenues in 2011. In fact I told you all about it my Op-Ed piece: Tourism: The growth industry for marketing firms in 2011-2012 Click to View RFP of this account COLUMBUS, OH: Tourism is a $38 billion dollar […]

Vermont Rolls the Dice on a New Ad Agency Search

Steve’s breakdown: The RFP is due May 10th at 2pm. All the information can be seen here on this page.  But if you want to go straight to the RFP click => VT LOTTERY ADVERTISING RFP 2012.pdf BARRE, VT: The Vermont Lottery is seeking bids from qualified vendors to provide advertising and marketing services. The Contractor will […]

Protective Life Appoints New SVP, Chief Marketing Officer

Steve’s breakdown: Today was an incredible light news day and we don’t hold back leads so we have some for later.  That’s a huge tactic in the blogosphere. Anyway hope you saw The Ratti Report v2.0 is coming out – hopefully this within a few weeks. BIRMINGHAM, AL: Protective Life Corp. (PL: News ) said that Frank Sottosanti […]

PR account in review at Wyse

Steve’s breakdown: Wyse Technology Reviews PR Support As Cloud Computing Demand Surges. SAN JOSE, CA: Cloud computing player Wyse Technology is seeking a broad level of public relations support to accompany increasing demand for the company’s products. According to sources involved in the process, Wyse has contacted several agencies regarding its global PR needs, which span […]

Comedy Central puts Ad Account in Review

Steve’s breakdown: BBH India worked on the launch campaign for the channel towards the end of January. MUMBAI, India: Viacom18’s newly launched channel Comedy Central is looking for a creative agency in Mumbai. Earlier, when the channel was launched in the last week of January, it had roped in Bartle Bogle Hegarty (BBH) to work on […]

Marie-France Bodyline group calls regional creative pitch

Steve’s breakdown: Marie-France slimming group has called a regional creative pitch for key markets in China, Hong Kong and South East Asia. HONG KONG: Agencies have been invited to pitch within the next two weeks. An undisclosed industry source said that the brand has seen big growth, especially in China, as the number of overweight people […]

Radio Lead Alert! University of Derby seeks radio ad services

Steve’s breakdown: We don’t usually report on just radio accounts but this sounds kinda fun. DERBYSHIRE, UK: The University of Derby is searching for an agency to provide radio advertising services for a one year period. There will be an option to extend the contract, which has not been given a value, in annual increments […]

North Lake Tahoe puts $1.5 Million Tourism Account in Play

Steve’s breakdown: I’ve never seen this but the RFP for this account has a spread sheet of the entire budget of $1.5 million. This makes me think that this would be a pleasurable account to manage. Check it out here. TAHOE CITY, CA: The North Lake Tahoe Association and Visitors Bureau are soliciting a Request […]

NFU Mutual Reviewing $4.7 Million Brand Task

Steve’s breakdown: Agency Insight is handling the pitch so make sure you have your credentials over there. STRATFORD UPON AVON, UK: The mutual, which offers a range of insurance, pension and investment products, has approached agencies through the intermediary Agency Insight ahead of a pitch. It last reviewed its ad business in 2008 after the […]

$26 Million Online Retail Consolidation Account in Review

Steve’s breakdown: This is one fickle company. Last month we reported Littlewoods.com goes back to the well: Second review in less than a year and now Shop Direct Group is reviewing its £17 million advertising business in a bid to consolidate the accounts for Very.co.uk, Isme and Littlewoods into one agency. Pitch at your own […]

Super Bowl Opportunity: Cars.com shops $26 million Creative Account

Steve’s breakdown: Opportunities like this don’t come around everyday, everyweek or everyquarter so take it. They have sent out RFPs; now ask for one! CHICAGO, IL: After more than 10 years of working with Omnicom Group’s DDB in Chicago, Cars.com is considering new agency options. A request-for-proposal document sent to various creative shops this week […]

U.S. Space Tourism: Your Next Fronteir

Steve’s breakdown: Obviously, the exciting part of this news is the tourism aspect but the more immediate market for the ad industry is marketing suborbital spaceflights to research organizations, educational institutes and businesses that want to conduct experiments and fly payloads in space. There are three lead opportunities mentioned in this article: Space Exploration Technologies, Orbital […]

Nothing to Sneeze at: $300K budget for Solid Waste Ad Campaign

Steve’s breakdown: Okay, this is all about Mecklenburg County encouraging residents and businesses to practice both recycling and waste reduction. Please click here to view the RFP. It’s due April 16 by 5pm. CHARLOTTE, NC: Mecklenburg County is seeking a Service Provider to work in cooperation with County Waste Reduction Staff on the design of […]

Media Buying needed at Central Piedmont Community College

Steve’s breakdown: Before you pass this up, CPCC  is way bigger than you think. There are more than 75,000 students on its six campuses! Direct all questions concerning this RFP via email only to: Rosalynn Hoang (Rosalynn.Hoang@cpcc.edu) no later than Monday, April 02, 2012. Sealed Proposals are due before 2:00 p.m., 04/10/2012. Please click here to view […]

Ann Inc seek PR representation 1 year after name change

Steve’s breakdown: I’m not too sure about the name change from Ann Taylor to Ann but I guess they have their reasons. COLUMBUS, OH: Ann Inc. is in the midst of a PR agency review. The fashion-apparel company, which owns the Ann Taylor and Loft brands, did not respond to a request for comment. It’s […]

Intel Puts Global Advertising for Major Initiative in Review

Steve’s breakdown: We believe we’re scooping the entire American press here. Intel has called a global creative pitch led by Intel’s Asia-Pacific team in Hong Kong. A number of New York agencies are already said to be participating so you’ll have to move fast! HONG KONG: According to industry sources, the pitch is to appoint […]

Nascar Seeks Agency to Help Attract Youth, Multicultural Fan Base

Steve’s breakdown: From the article “Nascar looks for a full-service agency with experience in youth, multicultural (with a focus on the Hispanic market), and digital marketing, as well as media planning and events and promotions capabilities. The ideal agency will also have sports experience, a passion for Nascar specifically, and demonstrated success in leading a […]

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