LV= seeks Digital agency equal to their needs

Steve’s breakdown: “LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.” BOURNEMOUTH, UK: The appointed agency will be responsible for all of LV=’s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social […]

Agencies take a shot at Jagermeister UK advertising

Steve’s breakdown: Jagermeister, the German herbal liqueur popular as a mixer or a shot, is looking for an ad agency to promote the brand in the UK. If you’re going to move on this, move now! WOLFENBTTEL, Germany: Jagermeister has approached agencies directly and is due to hold initial chemistry meetings next week. The brand has […]

Daytona Beach leaves the past behind with new CEO

Steve’s breakdown: We smelled something going on in Daytona Beach last July when we reported Daytona tourism authority looks to regroup. So now the new guy is in place. We hope he knows the best way to start spending that $6 million budget is to hire an agency. DAYTONA BEACH, FL: Jeff Hentz strolled into […]

Pollo Tropical crows about their new CMO

Steve’s breakdown: Pollo Tropical is a restaurant chain specializing in the Floribbean cuisine of South Florida (a fusion of Florida cuisine and Caribbean food). The new guy has worked at Pizza Inn and Furr’s Restaurant Group. Go give him a hearty congrats. MIAMI, FL: Pollo Tropical, the subsidiary of Fiesta Restaurant Group, has named Danny […]

Network18 initiates creative pitch for mother brand

Steve’s breakdown: They started talks with 3 to 4 agencies but there’s no word they are finalists for the pitch. If you’re a major player in the market it’s time to get in the game MUMBAI, India: The Network18 Group, a mass media giant with presence across a large gamut of media platforms, has initiated […]

Tyson needs a new Mouthpiece: PR in Review

Steve’s breakdown: You’re going to have to move fast on this one because they’ve spoken to some shops already. But don’t let that stop you if your agency has the right stuff. SPRINGDALE, AR: Tyson Foods has issued an RFP for ongoing support in corporate communications, as well as crisis and issues management, according to […]

Farmers Insurance Looks to Grow with Social Media Review

Steve’s breakdown: Here’s reason #43 to subscribe to our report. In October we reported Famers Insurance brings in a hired gun for CMO which was your hint to call the client. And if you did, you’d already be in this review. LOS ANGELES, CA: Farmers Insurance is searching for a social-media agency of record, the company’s […]

EXCULSIVE: Backwords Ad Gaffe may be Your Opening to This Ad Account

Steve’s breakdown: This is our first Man-on-the-Street report. It came in from our friends at ThinkCannon. We encourage all our subscribers to send in sightings like this. Though we don’t think the creative portion of this account will move, the media placement obviously could use some help. EVERYWHERE, USA: About the company: The Foundation For A […]

Media Account Review: Securities & Exchange Board of India

Steve’s breakdown: Here’s an old school media account which includes newspapers, magazines, TV, radio and outdoor. It’s like it’s 1999! MUMBAI, India: Securities and Exchange Board of India (SEBI) is looking for media planning agencies in Mumbai. The scope of work for the agency will include suggesting the appropriate media plan to SEBI, and to […]

Riverbed Sweeps Up a CMO

Steve’s breakdown: This category is exploding. Kind of like the microbrewery industry did in the early 90s. (Yah, I know, I’m old) And I suspect there might be some consolidation in the years coming. Might as well dig in now so you don’t miss it. SAN FRANCISCO, CA: Riverbed Technology RVBD -0.44% , the performance company, […]

Latin American Expansion Begins for H&M in Mexico

Steve’s breakdown: This could be a major growth client. In 2000, H&M opened their first store in the USA. Now the retailer has over 200 stores in over 30 states. By-the-way, we reported H&M Puts Media Account into Review back in February. MEXICO CITY, Mexico: H&M, the national retail-company, is taking its first steps towards […]

Ralph Lauren Fancies a New Digial Agency

Steve’s breakdown: Here’s a hint about how to pitch the account: David Lauren, the company’s executive vice president, advertising and marketing (and Ralph’s son) emphasized the importance of digital in the company’s marketing mix. “We fuse art, fashion and technology. It’s about finding the right technology to help you tell the story.” NEW YORK, NY: […]

Big Baby Account is On The Lose: Nestle Buys Pfizer’s Baby Foods

Steve’s breakdown: Nestle paid way too much for this acquisition but I don’t think they will be slowing down advertising. And this story is not over yet because Nestle might have to sell 25 percent of the Pfizer unit by disposing of interests in Latin America, southeast Asia, Australia and South Africa, which could be […]

Shutterfly Hires .com Vet for CMO Spot

Steve’s breakdown: The new guy “brings proven leadership experience at marquee brands like Lonely Planet, Zagat, and 1-800-FLOWERS.com” so he’s no stranger to advertising. REDWOOD CITY, CA: Shutterfly, Inc. a leading Internet-based social expression and personal publishing service, today announced that it has appointed John Boris as senior vice president and chief marketing officer and […]

Colgate-Palmolive Hispanic Account Just Hanging Out There

Steve’s breakdown: We’ve just started covering Hispanic marketing accounts full-time and we think this is a good start. Too bad it went down with an agency. NEW YORK, NY: New York headquartered Hispanic advertising agency Siboney USA is closing. Employees have received 90-day notice, a source in Siboney said. Siboney accounts include Colgate-Palmolive. It is […]

Department of Veterans Affairs seeks Advertising Services

Steve’s breakdown: Here’s a feel good project from the DVA. The budget is $36K. Learn more by contacting [email protected] or by downloading the document here. WASHINGTON, DC: The scope of work is limited to updating a 3.5 hour interactive instructor-led training presentation that provides instruction on the Federal EEO Complaint Process, granting Reasonable Accommodation, Preventing […]

Amtel calls in new CMO

Steve’s breakdown: Amtel, Inc. is a leading mobile device management (MDM) provider, addressing the challenges organizations face in managing mobile devices and telecommunications expenses. SANTA CLARA, CA: Amtel Inc., the industry’s first integrated solution for managing mobile device security and telecom expenses, today announced the appointment of Richard Bliss to the position of Chief Marketing […]

Ocean County, NJ Seeks Radio Advertising Services

Steve’s breakdown: I just got off the phone with the Ocean County Administrators’ office and here’s the deal: The county has to advertise things like a Sheriff Actions etc. and they need an agency to create those spots. The RFP for this account is right here to download. It due May 8th. There’s no article […]

Hemp Vodka: Now that’s an account You Want!

Steve’s breakdown: Never thought you’d see a lead out of Wasilla Alaska on this report. Wasilla, where Sarah Palin was mayor. Anyway, this vodka looks to have some legs so go catch it! WASILLA, Alaska — During at least one 420 celebration in Alaska on Friday, you’ll be invited to pour yourself a drink instead […]

North Carolina looks to Thrive with new Ad Agency

Steve’s breakdown: Proposals are due April 30th to Allison Tart, Purchase and Contracts Officer [email protected] Please click here to view RFP RALEIGH, NC: The North Carolina Department of Commerce Marketing Division (NCCMD) is seeking the professional services of a full-service marketing communications, design and advertising agency to work as a collaborative partner in the development, implementation, […]

Fastest Growing Industries in the US of A

Steve’s breakdown: Have you ever been told by the CEO of your agency that they want you to pitch growth industries. I have!! Sometimes it was a waist of time and sometimes it paid off. Either way, we’re here to to help you out with that. IBIS World Inc. just issued this report on the […]

Codename, Project Oscar account is Calling for an Ad Review

Steve’s breakdown: This could be an amazing opportunity because there are multiple clients. This could be the account from hell because there are multiple clients. Either way, you need to contact AAR London to get in. LONDON, UK: Three of the UK’s biggest mobile operators, O2, Vodafone and Everything Everywhere, are looking for an agency […]

Tampa Hillsborough Economic Development Corp. seek Local Ad Agency

Steve’s breakdown: Here’s a local account with national reach goals. TAMPA, FL: The Tampa Hillsborough Economic Development Corp. has issued a request for proposal seeking a local, full-service agency to provide comprehensive website development and collateral design services to support its upcoming marketing initiatives. Agencies must be based in, or have an office located in, […]

DTCC and their new CMO

Steve’s breakdown: This is a complicated business but if one was to win the ad account, the number of contacts you’d make would be worth the brain strain. NEW YORK, NY: The Depository Trust & Clearing Corporation (DTCC) announced today that Marie Chinnici-Everitt has been appointed to the new position of Managing Director and Chief […]

DC Sustainable Energy Utility powers up Agency Review

Steve’s breakdown: This relatively new green organization is looking for an agency that can do it all. Of course we all say we can do it all so that shouldn’t be a problem. Proposals are due April 30th and the Request for Proposals for Marketing Services is here. Make sure to read the “Source” below. […]

J&J is getting very sick of their future CEO

Steve’s breakdown: WOW! It’s like we all knew the pharma business world was corrupt and this guy just wanted us to make sure we knew. Expect changes everywhere especially in PR. NEW BRUNSWICK, NJ: A motion filed last week in a potential multi-billion healthcare fraud case against Johnson & Johnson provides another apparent example of how […]

$4 million, 3 year Brand Awareness campaign at Georgia State University in review

Steve’s breakdown: The university has 32,000 students on more than 34 acres in downtown Atlanta and seven suburban locations. They offer 250 degree programs in more than 55 fields of study. The RFP is here and the source and additional documents are here. Proposals are due May 16th. ATLANTA, GA: During the past two years, […]

Nation’s leading Credit Union service gets new CMO

Steve’s breakdown: I normally won’t post a story like this but Credit Unions are on the rise and will be part of our future. This accounts represent 680 credit unions so they’re no slouch. Besides, they could really use some brand identity! ST. PETERSBURG, FL: Susan L. Kelly has been named PSCU’s new Chief Marketing […]

Clorox Professional seeks professional PR services

Steve’s breakdown: This last campaign in the featured video looks to have fallen flat even though it was a great cause. Can you beat it? Make the call. OAKLAND, CA: The Clorox Company’s professional products division has begun a search for a b-to-b PR agency partner. Ketchum has served as the PR agency partner for […]

One Click Venture gets First CMO via Angie’s List

Steve’s breakdown: Their brands include: ABCNeckties.com, Scarves.net, HandbagHeaven.com, ReadingGlassesShopper.com, TravelProducts.com, Socks4Life.com, SunglassWarehouse.com and TheFedoraStore.com. The new guys came from Angie’s List so he’s no stranger to TV advertising. GREENWOOD, IN: After 13 years as chief operating officer at consumer review company Angie’s List, Scott Brenton is moving to e-commerce site operator One Click Ventures. He […]

Sun Products take a shine to new EVP of National Brands

Steve’s breakdown: There are some giant brands here to research. I’d look into Wisk particularly. WILTON, CT: The Sun Products Corporation announced today that Ed Vlacich has joined the Company as Executive Vice President, National Brands. Mr. Vlacich will be responsible for building the Company’s branded business through effective marketing, innovation and strategic leadership. Mr. […]

Franchise chain, Londis, puts creative in review

Steve’s breakdown: This supermarket chain is looking to start with eight agencies in this pitch. Londis is part of the Musgrave Group and has over 1800 members. HAREFIELD, UK: The creative account for the retail symbol chain Londis has been put out to pitch. Londis will initially seek up to eight agencies to present their credentials […]

Disney Channels Worldwide inks a new CMO

Steve’s breakdown: Disney Channels Worldwide is a smaller group within ABC Cable Networks Group so it might not be such a daunting task to get in there. BURBANK, CA: Disney Channels Worldwide has promoted Richard Loomis to the newly-created position of senior vice president and chief marketing officer. The position expands Loomis’s previous role of […]

Creative pitch at Park Avenue apparel

Steve’s breakdown: Park Avenue is among India’s leading men’s readymade garment brands. It launched a women’s range in 2007, catering to the need in the western formal wear segment. The size of the account is known to be substantial. MUMBAI, India: Park Avenue has initiated a creative pitch for its apparel range in Mumbai. The […]

TD with new CMO

Steve’s breakdown: American Banker reports that TD Bank has a new CMO. The current campaign is very popular but we don’t know how it’s doing with deposits. CHEERY HILL, NJ: Vijay will oversee all marketing initiatives and branding strategies for the bank. He will report to Bharat Masrani, president and chief executive of TD Bank, […]

Account Review Prediction: Dewar’s

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Appetite of American Restaurant Brands Grows in China

Steve’s breakdown: Funny, the same day we deside to start covering China, two major articles get published to back us up. So where’s the lead for your agency? Well if you have an international restaurant client, the answer is before you . . . CHINA: The world’s largest restaurant brands have been growing rapidly in […]

Focusing in on China

Steve’s breakdown: Editorially, we don’t report on ad agencies or executives. We see it as a waist of time to the crazy-busy new business executive. But this interview is an exception because the ad executive is talking about his agency’s plans in China. And China’s advertising market grew by 14.5 percent last year with advertisers […]

Huff Post UK, in it’s first month puts Account in Review

Steve’s breakdown: The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account. Looks like they’re looking for more people to blog for them for free! LONDON, UK: The site, which launched last summer, appointed MBA to work on its advertising in June last year but has called […]

Holland & Barrett gets pumped up with an ad agency review

Steve’s breakdown: Holland & Barrett is a chain of GNC type shops with over 600 stores in the United Kingdom, Republic of Ireland, South Africa, Singapore and Malta. The company also has stores in The Netherlands, where they trade as “De Tuinen”. NUNEATON, UK: Holland & Barrett has revealed that it is reviewing its $9m […]

Warehouse compiling agencies: In Review

Steve’s breakdown: We love it when the new business prospect says they are “in the process of compiling a longlist.” Here’s another hint: the new marketing director used to handle digital marketing at French Connection and it looks like they are in the middle of launching a US website. WITNEY, UK: The Aurora Fashions brand […]

Bergdorf Goodman’s new President: “bringing an idea and an ideal to life”

Steve’s breakdown: The new guys’ resume includes Jimmy Choo, Kenneth Cole, Gap, Yves Saint Laurent and Gucci. He may have been around the block but if you have too, a call of congratulations would be a good start. DALLAS, TX: Karen Katz, President and Chief Executive Officer of The Neiman Marcus Group, Inc., announced today that Joshua Schulman […]

USA Network has new Marketing EVP

Steve’s breakdown: The good thing about companies like this is they have lots of creative projects so it’s always worth looking into. NEW YORK, NY: USA Network has promoted Alexandra Shapiro to EVP of marketing and digital. In her new position, Shapiro, most recently SVP, brand marketing and digital, will take full oversight of marketing […]

Land Securities to launch Trinity Leeds 2013: Seeks PR help

Steve’s breakdown: One of Britain’s largest shopping centre owners, Land Securities, is on the hunt for a consumer PR agency. There’s a 3 minute video about the shopping centre here. LONDON, UK: The company is seeking support for the launch of $556m retail and leisure development Trinity Leeds. The one-million sq ft shopping and leisure […]

$175 million Tesco account goes Shopping for a new Ad Agency

Steve’s breakdown: These guys are like a combination of Walmart and FreshDirect in 14 countries and all most as big. In fact, they are the third-largest retailer in the world measured by revenues. HERTFORDSHIRE, UK: Tesco has sparked a battle for its estimated $175m advertising account, as it seeks to breathe new life into the […]

Luzerne College seeks Media Buying & Advertising Production

Steve’s breakdown: Here’s an RFP you’re going to have to call for but don’t let that slow you down. Besides, you need to work out you dialing finger anyway. NANTICOKE, PA: Luzerne County Community College Purchasing Department will receive sealed PROPOSALS for the following: Media Buyer Services & Advertising Production. Firms interested in submitting a […]

Bring Back Tourist After Earthquake: “Most Challenging brief of 2012”

Steve’s breakdown: This is a heartbreaking story that they are looking to advertising to mend. A noble cause for the right agency! CHRISTCHURCH, New Zealand: Just over a year after a massive earthquake destroyed large parts of Christchurch, the region’s authorities have begun a search for an ad agency to crack the “most challenging brief […]

Yahoo is doing the searching for a change: Seeks new CMO

Steve’s breakdown: You know what we always say about companies that need a CMO? If you can help them do that, you might be able to help yourself to their account! They mention they are looking for a CMO in the paragraph under “Corporate”. SUNNYVALE, CA: Yahoo! Inc. (NASDAQ:YHOO) is to reorganize according to a new […]

NCAA shooting for a new Agency

Steve’s breakdown: They say RFPs went out last month but that was just 10 dasys ago. There might be a chance to participate if you have the right stuff and call now! INDIANAPOLIS,, IN: College sports fans, take note: the NCAA is looking for an agency to help improve its branding and communications. The assignment […]

Port of Long Beach floats PR account

Steve’s breakdown: There’s only 10 more days to jump on this one. It includes public relations, social media and marketing tools including a media database, media monitoring (print, online, video, TV and radio), press-release distribution and tracking, and media analysis. View the RFP here. Budget? It doesn’t say but we’re guesstimatiing it at $700Kish. LONG BEACH, […]

Clackamas County, OR invities agencies to Pitch Ad Account

Steve’s breakdown: Clackamas County, in north central Oregon, is one of the counties that make up the Portland, Oregon, metropolitan area. Proposals are due April 30th at 4pm for this Tourism & Cultural Affairs ad account. You can download the invite document right here. OREGON CITY, OR: Clackamas County is requesting proposals from qualified and […]

B.E.S.T. wants to get Better: Ad account in Review

Steve’s breakdown: Here’s a public awareness account mostly using local and national newspaper. On the good side, it’s a 3 year contract. MUMBAI, India: Brihan Mumbai Electric Supply and Transport (BEST), formerly known as Bombay Electric Supply and Transport Undertaking, is on the lookout for a creative agency in Mumbai. Shalini Advertising is the incumbent […]

Digital Review @ National Museum of Science and Industry

Steve’s breakdown: They are saying “The museum is looking for three or four multi-site agencies as part of the framework agreement.” BTW, last April we reported: National Museum of Science & Industry is reviewing it’s media account. LONDON, UK: The National Museum of Science and Industry has released a tender for digital marketing agencies, who […]

Houghton Mifflin Harcourt get new CMO from Novell

Steve’s breakdown: The best advertising opportunities are probably with The Learning Company division; especially if your shop has experience with kids. BOSTON, MA: Global education leader Houghton Mifflin Harcourt (HMH) today announced the appointment of John K. Dragoon to Executive Vice President and Chief Marketing Officer. Dragoon is based in HMH’s corporate headquarters in Boston, […]

Rides Share program has $1 million for public awareness: RFP

Steve’s breakdown: We always love posting Green accounts. Here’s schedule for this one from the Clean Transportation Fund: May 8, 2012: Bidders’ Conference, AQMD, Room CC6, 10am to 11am June 26, 2012: All proposals Due by 5pm June 26 – July 20, 2012: Proposal Evaluations July 16-20, 2012: Interviews of Selected Candidate Contractors August 2, […]

Dalmia calls for creative pitch for its cement brand

Steve’s breakdown: As of now, JWT Chennai is the creative agency on the cement part of the account. The corporate duties for the parent brand lie with JWT Delhi. CHENNAI, India: Dalmia Bharat Group (formerly known as Dalmia Cements) has initiated a creative pitch process in Chennai. The pitch is specifically for the group’s cement […]

Texas Health and Human Services Commission Issues RFP

Steve’s breakdown: RFP questions are due by April 10th, RFPs are due the 19th and they expect to award the contract on May 1st. The RFP  can be downloaded here =>Package 1 AUSTIN, TX: The Texas Health and Human Services Commission (HHSC) is soliciting proposals from qualified vendors for communications marketing services. This solicitation is […]

Baja Fresh loses it’s Big Kahuna: Hires new CEO

Steve’s breakdown: When a CEO just up and leaves, I take notice and wonder what went wrong. And I suspect the new CEO will be taking a close look at advertising. IRVINE, CA: Baja Fresh® Mexican Grill, operated by fast casual franchisor Fresh Enterprises, LLC, which also operates La Salsa Mexican Grill and Canyons Burger, […]

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