Church’s Chicken names new SVP, Brand Marketing

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http://www.youtube.com/watch?v=F06IsxUZw24& Steve's breakdown: The great thing about restaurant accounts is you can have more than one. If fact, the client prefers it! So if you have a restaurant on your...

Complaint filed on R.I. state ad contracting

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Steve's breakdown: The proverbial sh*t is hitting the fan in Rhode Island. Seems there was only one agency that responded to an RFP and now people are crying foul. The...

Centerplate promotes marketing VP to CMO

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Steve's breakdown: The sports, entertainment & hospitality industries are all part of the Centerplate business which gives this client what I call "Case Study-ability." If you're handling this client, you...

BBC Entertainment reviews advertising account

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Steve's breakdown: AAR Alert! Advertising Agency Register London that is. They are handling the pitch so if you're interest, make sure to have your materials over there. This might all...

PepsiCo goes global

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Steve's breakdown: Simon Lowden is taking over as PepsiCo's chief marketing officer in the US and Brad Jakeman has taken up a lead role for Pepsi globally. Together with a...

First California Appoints Chief Marketing Officer

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Steve's breakdown: Newly created positions are always a sign of more changes to come. And being a retail bank, advertising is always involved. WESTLAKE VILLAGE, CA: First California Financial Group,...

Russo Development gets new marketing chief

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Steve's breakdown: Here's a classic real estate account and a young do getter. The perfect combination to pitch. CARLSTADT, NJ: Lisa Sikora has been appointed director of marketing of Russo...

Seabrook Crisps looks to appoint ad agency

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http://www.youtube.com/watch?v=U66z1CeyKsk&NR=1 Steve's breakdown: Why they would stop this hilarious campaign is anyone's guess but an agency review is an agency review. Go forward and pitch. BRADFORD, UK: Bradford-based crisp brand...

Agencies line up for $8 million Tempur brief

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Steve's breakdown: The holiday week continues with news from over seas. This acount looks to have 3 finalists but if you have the juice, give it a shot. MIDDLESEX, UK:...

Casino del Sol Resort to open 11/11/11

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Steve's breakdown: Everyone is all excited about this opening but what about the marketing? When you ask, be aware many of the folks in management are descendents of the ancient...

Optus reviews $73million media business

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http://www.youtube.com/watch?v=qWjg_QG8MYE Steve's breakdown: Keep in mind these numbers are in Australian dollars. And also keep in mind the incumbent has been reeling since it took over Mitchell Communication Group. Thirdly,...

Post University has their first CMO

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Steve's breakdown: Post has been around for a long time. So I think this new position is even more of a big deal. Look for the university to step up...

Diageo to switch focus to emerging markets

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Steve's breakdown: There are a lot of changes going down at Diageo in western Europe. And no doubt they will make waves in the advertising assignments. Pick a brand and...

Bob Parsons Out as Go Daddy CEO

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Steve's breakdown: A fellow blogger read between the lines of this article and realized the founder of GoDaddy is out. Will there be any repercussions to their advertising account? My...

EXCLUSIVE: Sears Holdings and Digitas Split

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Steve's breakdown: The Ratti Report has obtained a memo from the Digitas management regarding the split with Sears Holdings. Considering what's been going on at Sears since we stared covering...

Electrolux names CEO of Charlotte unit

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Steve's breakdown: Here's a great opportunity for shops with consumer electronics or furniture experience. You can slip right in there under the umbrella of home goods. CHARLOTTE, NC: Electrolux, the...

Darden to cut costs, revamp Olive Garden marketing

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http://www.youtube.com/watch?v=9XzpBIJ3tQw Steve's breakdown: Back in April we said there was a good chance this account would go into review and here's another sign it most definitely will. Get in there...

Cici’s Pizza Parts Ways With Deutsch

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http://www.youtube.com/watch?v=74rAQ2_eLQw& Steve's breakdown: Here's a perfect example why the Ratti Report covers all new CMO news. Cici's gets a new CMO 9 months ago and BAM; a seven year agency...

Great-West hires new chief marketing officer

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Steve's breakdown: Great West has 3,100 employees, $2.4 billion in revenues and more than 50 locations across the nation. So if you haven't heard of these guys, not to worry,...

$100 million Post Office account is in review

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Steve's breakdown: The post office is being tight lipped about this review which makes me a bit concerned about the review process. But if you've been in this movie before,...

Edna Valley Vineyard sold to Gallo

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Steve's breakdown: This is great news for everyone involved. And it's a great opportunity to get into the Gallo roster of agencies. SAN LUIS OBISPO, CA: Edna Valley Vineyard has...

Pizza Hut Launches $200 million Media Review

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http://www.youtube.com/watch?v=HNQwcr5RaYU& Steve's breakdown: There's an RFP going out for the media portion of the account in the next two weeks. Give them a call and they will forward you to...

William Grant calls review for Hendricks gin

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Steve's breakdown: William Grant & Sons  is looking for an agency to handle digital work for its Hendrick's gin brand and is finalizing the "short list" of contenders very soon....

BHS kicks off $8 million ad pitch

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Steve's breakdown: Bhs, the department store owned by Sir Philip Green's Arcadia Group, is looking for an agency to handle its $8 million advertising account as it looks to battle...

Maine tourism issues RFP for marketing services

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Steve's breakdown: If you are interested in obtaining the RFP, go to: http://www.maine.gov/purchases/rfp/rfpads/advertising_services.htm and email mail them. And as always, we make sure there's plenty of time for you to...

Navistar names new chief marketing officer

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Steve's breakdown: Does the kid in you wants this account sooo bad you'll even deal with their dealer ship network? Well, that means you'll be good with calling the new...

Saab Plans U.S. Agency Review

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Steve's breakdown: Last month we scooped the entire American press about Saab putting their $114 million global advertising account into review. Now it seems after that review is complete, they...

Washington State tourism office to close

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Steve's breakdown: Why would this news be considered a new business opportunity? Because there are hundreds of businesses in Washington that now have to fend for themselves. They have the...

Vail Resorts Names New Chief Marketing Officer

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Steve's breakdown: Another package-goods executive goes into the destination industry. She's used to big agencies but will probably appreciate and agency with local and category experience. BROOMFIELD, CO: Vail Resorts,...

Has Stephen Elop doomed Nokia?

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Steve's breakdown: No matter how fishy a story sounds, when there's failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The...

New Mexico Tourism Director Plans New Approach

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Steve's breakdown: Here's an ex-Quaker Oats executive taking on New Mexico tourism. This account has been all over the place with their alien campaign and then there was the "Be...

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