IMAX Corporation Names Chief Marketing Officer

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Steve's breakdown: The new guy is tasked with "tapping into the emotional connection consumers have with The IMAX Experience" around the globe. And I guess this ex-Red Bull executive can...

FIAT North America issues RFI

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Steve's breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don't have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120...

Tim Hortons CEO exits abruptly

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http://www.youtube.com/watch?v=WLyUyYL16hY Steve's breakdown: Did taking on McDonalds, Dunkin' Donuts & Starbucks head-on break this 20 year vet. If it didn't, it should have. Look for some big marketing chances over...

Restaurant.com Welcomes New President/CMO/IT Guy

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Steve's breakdown: The reason for this hire was to find someone to oversee and unify the company’s marketing and IT functions. If your agency has that kind of capability, I'd call...

Nevada Commission on Economic Development issues RFP

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Steve's breakdown: The RFP is due on June 23, 2011 @ 2:00 p.m to the State of Nevada, Purchasing Division, via e-mail at srvpurch@purchasing.state.nv.us. The RFP document can be downloaded here: http://purchasing.state.nv.us/services/1930.doc For additional...

New CEO takes the reins of RadioShack

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Steve's breakdown: Though there wasn't much fanfare, the new CEO of RadioShack did announce some big plans to expand the signature assortment, improve in-store presentation and increase spending on targeted...

T-Mobile on the Hunt for Social-Media Shop

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Steve's breakdown: There are a lot of moving parts with this news but one executive said the pitch includes social-media management, app development and web design. Developing . . ....

Former A-B InBev exec buys O’Fallon Brewery

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Steve's breakdown: Here's a brewery that almost didn't make it. Distributed in 11 states with a loyal following, O'Fallon now has a steady hand on the wheel. Look for these...

Fall TV season prediction: Pan Am takes flight

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http://www.youtube.com/watch?v=EZeVxqRpWMo Steve's breakdown: It's Friday and I love to take time to post something fun before the weekend. I don't usually make predictions. That's how lots of new business guys...

Kraft opens talks with creative hotshops

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Steve's breakdown: Kraft Foods is looking to add more creative firepower to its advertising roster. The lead guy on the pitch is an Ogilvy alum but they already have some...

Mitsubishi scouts for creative partner

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Steve's breakdown: It's account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so...

Müller Dairy calls $48 million media review

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Steve's breakdown: Their marketing director, Lee Rolston, is running this pitch. Be patient with him because he just went through a creative review in February which TBWA\London won. SHROPSHIRE, UK:...

Time to contact Western Union

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Steve's breakdown: On CNBC today, Hikmet Ersek, Western Union president & CEO talked about the who, what & where of the company. The most surprising fact that came out of...

KB Home Names VP of Marketing

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Steve's breakdown: Beverage guy alert! Hey - I'm a big fan of "cross training" marketing folks. That's what most advertising professionals are and why they can tackle almost any project....

Visit Kent seeks digital agency

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Steve's breakdown: Now that the royal wedding has come and gone, the country is gearing up for the Olympics in London. And now that I think about it, so should...

Aer Lingus seeks creative agency

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Steve's breakdown: You'll need a little luck of the Irish to get into this pitch because from the looks of it, they've already started. But if you're in the neighborhood...

Atkins Nutritional advertising account resigned by agency

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http://www.youtube.com/watch?v=mdyJ3UR-42U&feature=player_embedded Steve's breakdown: This agency was so happy to resign this business it sent out a press release. Not a good sign. On the other hand, Atkins might need a...

adidas has new global CMO

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Steve's breakdown: Accuse me if this smells like stage one of a consolidation. I could be wrong but whether you're a roster shop or not, I'd keep a close eye...

State of Vermont marketing account is in review

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Steve's breakdown: Here's a two year contract to handle the Vermont account. The whole schmear! The proposals are due June 9, 2011. And here's the entire document: RFP LINK And...

Pabst Blue Ribbon moves to LA

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Steve's breakdown: We've been writing a lot about Pabst since the Metropoulos family took over. The Colt 45 Blast debacle and the new CEO & COO announcements are two stories...

HireVue welcomes new CMO

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Steve's breakdown: They seem pretty high on the new guy and are probably expecting some big things. They do have some big clients but a well oiled lead generating marketing...

Best Buy Circulates RFP to Multiple Shops

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Steve's breakdown: It's being reported this review is for radio, email and direct mail services so if that's your bag in the retail sector, there could be a chance to...

BBC Worldwide reviews advertising account

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Steve's breakdown: There are a lot of shops in the BBC agency roster but this assignment is for BBC Worldwide, the commercial arm of the BBC. AAR is handling the review...

Marketing department shake up at TimeWarner

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Steve's breakdown: There was so much movement in the marketing department at TimeWarner, it's almost like shooting fish in a barrel to find some kind of project to get your...

Harveys kicks off $24 million ad review

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Steve's breakdown: This review is being handled by AAR so hopefully they already have your credentials in house. Harvey's has over 150 stores throughout the UK and is the #2...

Nintendo Welcomes New Marketing Overlord

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Steve's breakdown: Package goods dude might have a bit of a learning curve at Nintendo but he will bring in some change. Which, as you know, is what we are...

Aircel reviews creative biz

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Steve's breakdown: Celebrity spokes couple Surya & Jothika are doing the advertising now on this acoount but the creative could use some help. Be aware they seem to prefer big agencies. DELHI,...

Anheuser Taps Gum, Candy Veteran For Marketing Post

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Steve's breakdown: Here's the guy behind the "Stimulate Your Senses" campaign for Wrigley's gum. Whether his success translates to the beer business is anybody's guess but look for him to mix...

Vonage Appoints Chief Marketing Officer

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Steve's breakdown: Vonage hired a new ad agency in 2009 but you have to wonder how happy they are if they're bringing in a new CMO. The image to the...

Tree.com Names new CMO

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Steve's breakdown: This is a big one in the financial dot com world. Tree.com includes the LendingTree, RealEstate.com, GetSmart.com, HomeLoanCenter.com, RealEstate.com, REALTORS®, iNest.com and Domania.com brands. Check out their video at...

Starr Companies hires new CMO

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Steve's breakdown: This is one of those companies that have to look good and that means high production values in their marketing. As for the new CMO, she's and ex-MetLife...

Damas reviews ad brief for Farfasha brand

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Steve's breakdown: This review is underway but if you're in the neighborhood and have the credentials, there's a good chance you can get in the pitch. DEIRA, Dubai: Dubai-based gold and...

ooVoo Appoints new CMO

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Steve's breakdown: The new CMO will be responsible for ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. I happen to know these folks have done...

NaturallyCurly Network Names First CMO

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Steve's breakdown: Wow - a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire....

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