$150 Million Southwest Airlines Launches Agency Search

Steve’s breakdown: It’s not always easy to get into a pitch once Select Resources International starts the process but if you already have your credentials over there, it’s worth a call. My gut tells me they are looking for an agency to work with GSD&M. DALLAS, TX: Southwest Airlines has worked with Omnicom Group’s GSD&M […]

Tiger Beer on the Prowl for Global Ad Agency

Steve’s breakdown: Asia Pacific Breweries is reviewing the global advertising arrangements for its 80 year old Tiger beer brand which is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. And yes, we are scooping the entire American press […]

Hudson, OH Puts Up $100K for Marketing

Steve’s breakdown: We’re always casting a bigger net everyday here at The Ratti Report. This lead was a fish we caught with today’s expansion efforts. She’s a small one but yesterday we would have missed her. HUDSON, OH: A committee of local business leaders was scheduled to meet Feb. 17 to help choose a professional […]

New EVP of Marketing at Island Def Jam Music Group

Steve’s breakdown: The word “marketing” was used 9 times in this article so maybe that’s what the new guy will need from an agency but you know the music biz. Pitching digital would most likely be the way to go. BTW: That’s just the H thru M artists with the group. NEW YORK, NY: Island […]

Campbell Soup to Reinvigorate its Marketing and Advertising

Steve’s breakdown: Campbell Soup Co introduced a range of new products including soups with exotic flavors sold in pouches on Wednesday, as its new CEO aims to deliver on her mandate to turn around the company’s ailing North American soup business. And considering the pressure she’s under, there is no good marketing idea that’s not […]

$11 million Gaming Group Bets on Creative & Media Review

Steve’s breakdown: Rank Interactive, the betting group, is talking to agencies about its $11 million creative and media planning and buying accounts for the online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos. MAIDENHEAD, UK: It is understood that the initial stages of the pitch are being handled through the intermediary service at ISBA. […]

Mankind Seeks New Life: Put Ad Accounts in Review

Steve’s breakdown: Manforce Condoms and Kaloree 1 sugar free tablets brands are both in review representing $4 million. They are looking for fresh thinking so incumbents will not pitch. DELHI, India: Mankind Pharma, one of the largest pharmaceutical companies of India, is on the lookout for creative partners for two of its brands – Manforce […]

Triple Pitch: Visit Pensacola is Divvying its Current Contract

Steve’s breakdown: Here’s a $7.4 million tourism accounts up for grabs. Interested agencies should email tscruggs@pensacolachamber.com to obtain a request for qualification (RFQ) by March 2. Scruggs also is available at (850) 434-1234. Pretty easy! Details of the last agency’s contract are below. PENSACOLA, FL: Three marketing contracts for Pensacola-area tourism promotion are up for […]

In review: Shopping portal Rock.in to Launch with $3 million Creative & Media

Steve’s breakdown: Favorite line of the article is “we aren’t scared of risk.” If that’s true, this could be fun so get in there and pitch. MUMBAI, India: Soon-to-be-launched online shopping portal Rock.in has initiated a creative and media pitch in Mumbai. The development is in sync with the brand’s aggressive plans to target the […]

eBay Seeks Internal Communications Agency

Steve’s breakdown: Online retailer eBay is on the hunt for an agency to engage with its employees across its UK and European businesses. LONDON, UK: The company is currently holding initial chemistry meetings with agencies, following a shift in roles for Vanessa Canzini who moves from being head of European corporate comms to head up […]

The College Savings Plans Network has PR Account in Play

Steve’s breakdown: Here’s the schedule for this pitch is as follows: March 2, 2012: Deadline for submitting written questions March 16, 2012: Responses to written questions March 30, 2012: RFP responses due by 5:00 P.M. Eastern Time May 4, 2012: Deadline for initial evaluation of proposals May 15-18, 2012: Possible interviews of finalists May 25, […]

Taking Off Again: Vietnam Airline Reviews Global Ad Account

Steve’s breakdown: We reported in July Vietnam Airlines calls a global creative and media pitch but they called the pitch off because “none of the 17 bidding agencies had proven up to scratch.” But it seems the pitch is back on. HANOI, Vietnam: An undisclosed 4A agency head, who attended the pitch presentation earlier this […]

City of Scottsdale Seeks Firm for Tourism Plan

Steve’s breakdown: The beef of the RFP starts on page 30. Proposals are due March 15th and you can download it here. SCOTTSDALE, AZ: The City of Scottsdale is requesting proposals from firms to provide an innovative and visionary Tourism Development & Marketing Strategic Plan that will guide the City, Tourism Development Commission, the Scottsdale […]

Robson Valley to issue RFP for PR, DM, Digital and Advertising Services

Steve’s breakdown: If I was anywhere near Robson Valley, I’d be pitching this business. They have way too much fun up there not to! PRINCE GEORGE, BC, Canada: The Regional District of Fraser Fort George, the Village of McBride and the Village of Valemount have  launched a new “brand” for the  Robson Valley. Valemount Mayor Andru […]

Bacardi puts Global Grey Goose Account up for Grabs

Steve’s breakdown: The Ratti Report scoops the entire American Press again with this lead!! Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising to push its premium positioning. CORAL GABLES, FL: The brand is conducting the review out of the US and is currently meeting with competing ad agencies. […]

Double Review: VisitBritain & VisitEngland put Accounts in Play

Steve’s breakdown: VisitBritain, which last week announced plans for a £25 million global branding campaign, is looking for an agency to handle its social media business. LONDON, UK: At the same time, its sister tourist authority VisitEngland has kicked off a review of its communications planning account. VisitBritain has issued a tender inviting agencies to […]

$3.1 Million Gaming Account in Play: Unibet

Steve’s breakdown: Unibet, the Swedish-owned online betting company, is looking for an agency to handle its $3.1 million UK advertising account. Funny we couldn’t find a Unibet commercial in English… LONDON, UK: The company, which has previously worked with TBWA\London on its pan-European advertising but is no longer a client of the shop, has approached […]

Lloyds Banking Group is Retooling PR Duties

Steve’s breakdown: Lloyds Banking Group is to undertake a wide-ranging review of its PR roster as it aims to reduce the number of agencies it engages. LONDON, UK: The partially state-owned bank has an array of retained agency relationships across its business and has embarked on what one source called a ‘simplification process’. It is […]

$156 million U of Phoenix Account Shops for new Agency

Steve’s breakdown: They say the new shop’s responsibilities will include brand advertising, TV, print, digital and out-of-home and that they are reaching out to 20 to 25 shops. Go be one of those shops! PHOENIX, AZ: After a three-year run, San Francisco-based agency Pereira & O’Dell and the University of Phoenix are parting ways. The […]

Green Client wants to go after Consumers: SaviCorp

Steve’s breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA, CA: Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®. The DynoValve, when installed on cars or […]

Big shake up at Friendly’s Just Months After Ad Review

Steve’s breakdown: This account went into review last March. Pile & Co did the search. The VIA Agency won the business and launched a new campaign in September. They probably will let the dust settle a bit before rethinking VIA but I would keep a close eye on this account. Mostly because the ad shown […]

Arkansas Transit Authority issues RFP for PR services

Steve’s breakdown: Proposals are due March 9th and the RFP can be downloaded here. The contact is Sharon Williams Director of Aministration Central Arkansas Transit Authority swilliams@cat.org LITTLE ROCK, AR: The transit agency for Little Rock and central Arkansas is calling for PR proposals to bolster support and use of public transportation in the region. The […]

Coca-Cola brand Limca seeks Creative Partner

Steve’s breakdown: Bollywood is alive-and-well in the advertising business but it seems Coca-Cola wants something more fresh. GURGAON, India: Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola, is on the lookout for a creative partner. The pitch is currently underway in Delhi. The incumbent on the account is Ogilvy & Mather. Though no official […]

Indiana Tourism Account in Play

Steve’s breakdown: The budget stands around $1.7 million but I think if the right campaign came around, they would up that number; especially when boarding states have seen tax revenues to tourism spending ratios as high as 10 to 1. Proposals are due March 23rd and all the documentation can be found here. INDIANAPOLIS, IN: […]

Peace Corps Looks to go Digital: Seeks Agency

Steve’s breakdown: The Peace Corps are finally entering the 21st century with their recruitment programs. You can view the main page to this pitch here: WASHINGTON, DC: Background:  Regional Recruitment Offices (RROs) have previously used the services of print ad vendors to handle ad placement.  As the RROs shift the majority of their resources towards […]

CavinKare Seeks Creative Partner for New Henna Brand

Steve’s breakdown: CavinKare manufactures and markets personal care products such as ethnic care, skin care, and home care products, as well as offers hair care products, including coconut oil; and food products, such as pickles, vermicelli, and peanut candies. It markets its products in India, Nepal, Sri Lanka, Malaysia, Singapore, Bangladesh, the United States, and […]

AXA hires 1st CMO

Steve’s breakdown: Whenever a company creates a position like CMO, there’s going to be continued changes. The 800 lbs. gorilla campaign has ended so expect something new coming. NEW YORK, NY: AXA Equitable Life Insurance Company today announced it has named Amy J. Radin to the newly created position of senior executive vice president and […]

MG OMD on alert as Mitsubishi UK reviews media business

Steve’s breakdown: This account has been shrinking over the years. In fact, the latest creative we could find was from 2008. But don’t let that stop you from pitching if you want to be in the car biz! GLOUCESTERSHIRE, UK: MG OMD has held the account since 2001, when it was valued at £6m, following […]

Leisure Agency-of-Record Account is in Review in Annapolis

Steve’s breakdown: Proposals are due March 2nd and a decision will be made by April 1st. You can download the RFP here. The featured video is from 2008 but we think it’ll give you an idea where their head is at. ANNAPOLIS, MD: The Annapolis & Anne Arundel County Conference and Visitors Bureau (AAACCVB) is […]

Moo.com puts account in review after Facebook deal

Steve’s breakdown: The Facebook deal they just completed could put this business into high gear. I’d pitch it if I weren’t writting this sentence. EAST PROVIDENCE, RI: The personalised business card and printing company’s head of marketing, Paul Lewis, and its chief revenue officer, Lisa Rodwell, are understood to be handling the review and approaching […]

Ernst & Young kicks off Global Media Review

Steve’s breakdown: Scooping the entire American press again with this one: Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements. Whether they have chosen finalists for the pitch is not known so go ahead and give it try. […]

Kraft Seeks PR Counsel For $31 billion Snacks Spin-Off

Steve’s breakdown: Here’s an account review we predicted back in August in a post titled Kraft Foods Plans To Split Into 2 Companies, To see the corporate video for the new company, click on the image to the right. LONDON, UK: Kraft Foods is seeking European stakeholder counsel as it prepares to spin-off its $31bn […]

Frontier Biscuits Rightly Seeks New Creative Agency

Steve’s breakdown: Bad Line Alert!! Who ever came up with “The Taste of Leadership” needs to get a new job. Either way, the $700K marketing budget is small now but they are planning to go national which could triple it. DELHI, India: Frontier Biscuit Factory, manufacturer of handmade eggless biscuits, is on the lookout for […]

Flybe puts $7.9 million Ad Account in Review

Steve’s breakdown: Flybe, the budget airline, has approached ad agencies regarding its £5 million advertising account, as it looks to bolster its share of a competitive market. DEVON, UK: The airline has been in contact with agencies directly regarding the business, according to sources. Flybe’s advertising is currently handled by Souk 360, a specialist in […]

FSCS Puts Communications Planning in Review

Steve’s breakdown: The Financial Services Compensation Scheme is looking for an agency to handle its communications planning account. LONDON, UK: Mindshare is the incumbent on the business, while M4C handles media buying. The body, which launched in 2000 to help savers who have lost money invested with banks, has approached selected agencies inviting them to […]

PR Firm Needed to Lay the Groundwork for a Price Hike at BC Hydro

Steve’s breakdown: Hydro has put out a call for 10 research companies it will “pre-qualify” and use as needed to gauge public opinion with polls and surveys. BURNABY, Canada: B.C. Hydro wants to keep a close eye on the public mood and have a mass of communications people on standby as it moves to hike […]

Brand Identity Project at Wake Technical Community College

Steve’s breakdown: The Secretary of Education visits Wake Tech in the video. As for the account: A Mandatory Preproposal Conference for all prospective offerors is scheduled for 10:00am Friday February 17, 2012 in Holding Hall Room 105 on the Main Campus; 9101 Fayetteville Road, Raleigh NC 27603. Additional questions concerning the specifications in this request […]

Founded in 1694, the Bank of England seeks PR firm: 1st time in history

Steve’s breakdown: The embattled Bank of England has launched a hunt for PR support to promote itself as a place that encourages diverse employment. LONDON, UK: The Bank has issued the brief to bring in an external agency for a fixed term of three months. This is the first time that the Bank of England […]

New Hampshire Lottery puts Ad Account in Play

Steve’s breakdown: These folks need a new idea to sell the game. Stealing it didn’t work. The dead line for proposals is March 23rd and the RFP can be downloaded here. CONCORD, NH: Request for proposal for advertising services for the New Hampshire lottery commission. The purpose of this Request for Proposals hereafter (RFP) is […]

Multicultural Ad Agency Needed in Oregon

http://blip.tv/metro-events/the-rocket-817478 Steve’s breakdown: This is one of those reviews where either you have it or you don’t. For this particular account you need experience communicating in Spanish, Russian, Laotian and other Asian languages. The featured video is one of the many ways they are talking to the people of Oregon. The proposals are due February 24, […]

Kansas is “Open for Business” and Seeks Ad Agency to Tell the World

Steve’s breakdown: The bid closing date is 3/1/12 and here are the bid documents for downloading: Event Details & Bid Specification TOPEKA, KS: The Office of the Kansas Securities Commissioner (KSC) is requesting competitive proposals from qualified vendors to create and produce public service announcements designed to increase public awareness of the KSC and the […]

AOL Puts Ad Account in Review

Steve’s breakdown: They say a branding campaign to reintroduce the company to the public is needed to show relevance. It’s a tall order but someone has got to do it. It might as well be you. NEW YORK, NY: AOL is searching for an agency to help it devise a new brand campaign in the […]

Wieden+Kennedy allum gets CMO job at Facebook

Steve’s breakdown: Not sure what kind of ad account FaceBook would be but I do know they have some cash right about now! PALO ALTO, CA: Facebook has reportedly hired Rebecca Van Dyck as its first ever chief marketing officer. Van Dyck has been CMO for Levi’s at Levi Strauss & Co since April 2011 […]

National Highway Traffic Safety Administration puts account in Review

Steve’s breakdown: This is a possible 5 year contract so it’s worth jumping through the government hoops. WASHINGTON, DC: The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transportation whose primary mission is to reduce deaths, injuries and economic losses resulting from motor vehicle crashes. This is accomplished by: […]

Bagel guy now Drive-in guy: Sonic gets new CMO

Steve’s breakdown: The background of the new guy seems to point to international expansion but I also suspect they are going to take another look at advertising. The featured ad was done by Goodby and ran last summer. OKLAHOMA CITY, OK: Sonic Corp., the nation’s largest chain of drive-in restaurants, today announced the appointment of […]

Hewlett-Packard scans the globe for Global Creative Agency

Steve’s breakdown: Three client CEOs in two years can’t be easy for an agency to take. Hopefully they are done with that nonsense. BTW: The video technique used in their “hands” campaign was one of the most copied video effects out there. PALO ALTO, CA: Hewlett-Packard is on the hunt for a global creative agency […]

Winning New Business & The Super Bowl II

Steve’s breakdown: This is the second annual Winning New Business & The Super Bowl report. INDIANAPOLIS, IN: So what’s different this year? In the past, marketers would broadcast world preimeres of new creative on the Super Bowl. Last year it was about leveraging social media with the news of a Super Bowl spot. This year […]

New CMO at Gilt.com

Steve’s breakdown: If you didn’t know, Gilt Groupe provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70% off retail. The featured video is from the future 2012. AKA updated. NEW YORK, NY: Gilt Groupe, Inc., the innovative online shopping destination, announced that Elizabeth Francis […]

Ontario City Seeks Marketing Representation

Steve’s breakdown: I’m sure you’ve noticed we’ve been covering more local account review in addition to our regional, national and global coverage. It’s just another step to form a more perfect new business news source. But with this additional coverage come opportunities where you’re going to have to do a bit more work too. This […]

Media Account of Carbon Trust up for Grabs

Steve’s breakdown: The Carbon Trust, the not-for-profit organisation set up by the British Government to help businesses reduce their carbon emissions, is holding a review of its UK and international media planning and buying arrangements. LONDON, UK: The incumbent on the account is UM London, which retained the business the last time the body conducted […]

Ad Agencies invited to pitch Boston Public Schools

Steve’s breakdown: I don’t have all the details because the application for the job will not be issued until February 8th. We do know that those applications are due back on March 6th. BTW: Wasn’t there a TV show called Boston Public? BOSTON, MA: The City of Boston invites competent persons, firms or corporations to […]

Littlewoods.com goes back to the well: Second review in less than a year

Steve’s breakdown: Here we go again! Littlewoods.com, the online retailer responsible for producing last year’s most controversial Christmas TV campaign, is again on the hunt for an advertising agency to handle its $13.5 million business. LIVERPOOL, UK: Marketers from the retailer have directly approached agencies to gauge their interest in working on the account. The […]

Happy 450th birthday: St. Augustine seeks Social Media Strategy Services

Steve’s breakdown: You’ll have to ask them for the RFQ on this one but the email and phone number to do so is below. This is a three year deal and, if you are in the neighborhood, should be a lot of fun. ST. AUGUSTINE, FL: The City of St. Augustine is soliciting written Statements […]

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