WestJet launches media account review: Take off, you hoser!

Steve’s breakdown: WestJet has big goals for the airline so they’re expecting big things from their media agency. Make sure to have retail, digital, direct and trade advertising experience. CALGARY, Canada: After completing a creative agency search, WestJet is putting its media account into review. The Calgary-based airline is looking for a “best in class” […]

Benjamin Moore’s creative needs a fresh coat: Agencies invited to Pitch

Steve’s breakdown: There are two RFPs out there for this account. One for media and one for creative; which doesn’t mean one agency couldn’t win both. And judging by the creative, this account needed shaking up. Sorry C-K MONTVALE, NJ: Paint company Benjamin Moore has parted ways with its agency of five years, Cramer-Krasselt, and is […]

Molson Canadian seeks ad agency for more than Beaver Jokes

Steve’s breakdown: Looks like we’re scooping the entire US press again on this one. Past campaigns kept talking about chasing beaver or muff diving. Yes, in “that” way. I suspect they might be looking for something a bit more, dare I say it, grown up. TORONTO, Canada: Molson Coors has put its Canadian beer account […]

Advertising may seduce your brain, UCLA researchers say

Steve’s breakdown: Don’t you love when academia comes in and tells the world how an entire industry is messing with the public. I do, especially when we’re the ones doing the messing. The study suggests that the dumber the ad, the more it can persuade a consumer to buy. The above commercial featuring Pamela Anderson […]

New Lincoln Financial CMO may signal ad change but why is position so lame?

Steve’s breakdown: The campaign shown above launched about 3 years ago. It did pretty well; even getting a parody made of it. Hiring a CMO might be a sign of changes but one thing has me guessing. Why is a CMO reporting to the Chief Human Resources Officer? RADNOR, PA: Lincoln Financial Group today announced […]

Film & Tourism Office seeks marketing agency in Maine

Steve’s breakdown: We reported on another RFP Maine issued for Tourism back in June but the difference here is the word “film.” Email the the contact highlighted below for the RFP. AUGUSTA, ME: The State of Maine, Department of Economic and Community Development, Office of Tourism & Film is seeking bids for a Full-Service Interactive […]

Fieldpoint Private Appoint$ Chief Marketing Officer

Steve’s breakdown: I smell money! Lots of it getting ready to talk rich people out of theirs. Seriously, this relatively new private bank just plunked down a bunch of cash for this new CMO. Get your leather-bound portfolio over there and pitch. GREENWICH, CT: Michael White, whose work has helped shape the marketing efforts of […]

Porsche Hires New Marketing VP for US

Steve’s breakdown: This successful automotive marketing executive brings strong customer and dealer focus which could mean more local marketing. ATLANTA, GA: Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth […]

Shops Chase Jack in the Box Digital Account

Steve’s breakdown: There’s always a chance to get in a pitch if you have the right stuff. Particularly, being able to translate a highly successful TV campaign to the digital space. That’s how I’d approach this account. SAN DIEGO, CA: Jack in the Box is in the midst of a search for a new digital […]

US Soybean Growers Seek Afghan PR: No, really!

Steve’s breakdown: OK – so here’s one of those account reviews that’s a little unexpected. The American Soybean Association released an RFP on Sept. 10 but I suspect you can get in on the fun if you want to. Their tag line is “If you believe, you belong.”  The RFP text is below. ST. LOUIS, […]

TrueCar gets a new CMO and it’s not soon enough

Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way. And BTW: They’ve changed their […]

$7 million Tourism New Zealand Australasian account is in play

Steve’s breakdown: We had this account while I was at M&C Saatchi and I have to say, they don’t mind taking risks. We even had Bill Clinton do a voice over for one spot. AUCKLAND, New Zealand: Tourism New Zealand is reviewing its $7 million Australasian creative and media agency business. In recent years this work […]

CMO finnaly fits into Saks Fifth Avenue

Steve’s breakdown: For some reason, this page gets more hits than any other on the site. Make sure to check out the 1000+ other new business leads here at Ratti-Report.com Back To Saks: One hopes with this newly created position that the retailer will stretch its marketing legs and get busy. We had this account […]

Mercedes Renews Small-Car Push

Steve’s breakdown: Here’s an example of a company that is crying out “we need marketing help!!” And I don’t think these new offerings are going to their AOR so put Mercedes on the hit list. BTW, this story also calls back to a story we reported on about their Smart Car. MONTVALE, NJ: Thinking small […]

Food and Drug Administration plan to issue 2 RFPs for PR services

Steve’s breakdown: One account is for Family Smoking Prevention and the other is about the Tobacco Control Act. The RFPs will be issued on or before September 30th. SILVER SPRING, MD: The Food and Drug Administration is planning two solicitations this month for PR programs funded under the 2009 law that imposed new warnings and […]

National Fertilizers calls for pitch: What more do I need to say?

Steve’s breakdown: Who knew there was another NFL with an advertising budget? We didn’t until this morning. And it’s in review with a 3 years contract. DELHI, India: National Fertilizers Limited (NFL) has called for a pitch to empanel advertising agencies to issue display ads in newspapers. The account size is $100K annually. NFL is […]

Canadian Olympic Committee launches agency search

Steve’s breakdown: They say an RFP has been issued to 10 agencies already but with a couple of phone calls, I bet you can get a copy too. TORONTO, Canada: The Canadian Olympic Committee (COC) is seeking a new agency partner that can help it build on the positive momentum created by its triumphant showing […]

Florida rail seek sunnier marketing services firm

Steve’s breakdown: This RFP seems a bit stuffy but it would be a fun account to work on. Get the RFP here =>RattiReportRFP25 Here are some details: Proposals are due September 23, 2011. The contact is: Daniel Deily daniel.deily@dot.state.fl.us Phone: (386) 943-5514 Florida Department of Transportation District Five Procurement Services M.S.#524 719 South Woodland Boulevard […]

Omaha Convention & Visitors Bureau puts ad account into review

Steve’s breakdown: The OCVB has allocated a total estimated budget for marketing and advertising of $850,000 annually for each of the three (3) years for a total of approximately $2.5 million dollars. This budget includes, strategic planning, creative direction, graphic design, production of necessary collateral, media placement and research. Proposals are due October 5, 2011. […]

Northern Ireland Fire & Rescue Service seeks advertising & media agency to save them

Steve’s breakdown: This pitch is moving fast so make sure to let them know you’re interested in participating before October 18th. LISBURN, UK: Northern Ireland Fire and Rescue Service is seeking an advertising and media planning and media buying agency. The organisation will tender to appoint an agency to provide media services, including the delivery […]

Chance to double dip with Masafi: They call two ad reviews

Steve’s breakdown: It’s rare when a company puts two brand into review at the same time but it could be a good thing if you get in to pitch. Double the chance of winning something! DUBAI, UAE: Food and beverage brand Masafi has called two separate advertising pitches. Natascha Edelmann, head of marketing at Masafi, […]

Eurostar needs riders, not fans: Reviewing creative agency roster

Steve’s breakdown: After watching this spot, one can see that yes, it’s beautiful, but also why it didn’t work. There is absolutely no call to action. So Eurostar is reviewing its ad agency arrangements across all the countries in which it operates, including the UK where the incumbent is Fallon. LONDON, UK: The high-speed rail […]

New Orleans airport means business: Puts PR account in play

Steve’s breakdown: Proposals are due October 6th. You can download the RFQ here => RattiReportRFP23 Addition information and documents can be found at this link. NEW ORLEANS, LA: New Orleans has put its airport PR business out for review through October, calling for proposals to guide communications for Louis Armstrong International Airport. Previous budgets have been […]

Office away from office: Regus reviews Global media account

Steve’s breakdown: Regus plc is a multinational corporation that provides serviced office accommodation in business centers worldwide. As of March 2011, it operates 1,100 business centres in 85 countries. The Company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Regus is incorporated in Saint Helier, Jersey, and […]

“Your Florida Side” needs some PR: Visit Florida put PR in review

Steve’s breakdown: TODAY! You have to inform these folks your intentions to pitch TODAY! Proposals are due October 7th. You can download the RFP here=> RattiReportRFP21 TALLAHASSEE, FL: Visit Florida, the tourism marketing organization for the Sunshine State, is reviewing its PR account with an open call for proposals through mid-October. While responses to an […]

Education program, Avance, issues RFP for marketing services

Steve’s breakdown: Founded  in  1973,  AVANCE  is  one  of  the  oldest  and largest  parenting/early  childhood  programs in the country. The Avance mission is: Unlock Amercia’s Potential by strengthening families  in  at-­risk  communities  through  effective  parent  education  and  support  programs. Proposals are due September 22nd and the RFP can be downloaded here => RattiReportRFP20 SAN ANTONIO, […]

Canada Calls: There’s a new Yum! marketing head

Steve’s breakdown: This news could be an opening for an agency to land a giant brand. Call the new guy up and get the conversation going. VAUGHAN, Canada: David Vivenes has been named the new chief marketing officer at Yum! Restaurants Canada, owner of the KFC, Pizza Hut and Taco Bell brands. Mr. Vivenes previously […]

University of Queensland launches creative account review

Steve’s breakdown: There an RFP and the account includes above-the-line and below-the-line elements. The budget is $1.1 Australian. BRISBANE, Australia: The University of Queensland has launched a pitch for its creative advertising account, currently held by Publicis Mojo Brisbane. The University has opened a tender requesting proposals from interested agencies, and it will then invite […]

Cobbler’s children do have shoes: oDesk staffs a new VP of Marketing

Steve’s breakdown: This Amazon.com, OpenTable Veteran is into Lead Marketing Strategy and Operations. She has received awards for her work, including an Advertising Age Marketing 100 Award. She has also been named a Power 50 Marketing Executive by Advertising Age. REDWOOD CITY, CA: oDesk, the largest and fastest-growing online employment platform, announced today that Jaleh […]

Texas “It’s like a whole other country” tourism account is in review

Steve’s breakdown: Now’s a good time to pitch a government account in Texas because Rick Perry is not around. The contact is: Liz Reid, liz.reid@governor.state.tx.us, 512-936-9503. The due date is October 4, 2011. Get all the details to this account=> here AUSTIN, TX: The Texas Procurement and Support Services, a division of the Texas Comptroller […]

CT Returns to Tourism PR with RFP

Steve’s breakdown: UPDATE: We got the real deal as of September 9th. Email me and I’ll send you the RFP. HARTFARD, CT: Connecticut, which infamously cut its tourism marketing budget to $1 for the past two years, has issued an RFP and allocated $20M for two years to develop a “unique brand” for the New […]

Tiger Attack: P&G Reviews PR Duties for Gillette

Steve’s breakdown: A) This may be a long shot because they might have decided on the final list of shops but that doesn’t mean to back off if your shop can beat them in a shoot out. B) Do you think it was Porter who chose Tiger to represent? BOSTON, MA: After more than 20 […]

Teesside University looking good: Seeks media buying agency

Steve’s breakdown: Sounds like a great account to get your feet wet in the higher education industry. As you know, this is an industry doesn’t have many “conflicts-of-interest.” And the creative is impressive! MIDDLESBROUGH, UK: Teesside University is to seek a media buying agency to negotiate advertising space and air time for its campaign messaging. […]

Gov. Cuomo puts $50 million New York State account in play

Steve’s breakdown: “The review promises to be swift, said Harvey Cohen, the newly minted VP-marketing for the Empire State Development Corp., which is leading the process” so get in there now to even be considered. For fun we’re showing one of the I Love New York commercials from my childhood featuring the legendary voice of […]

Brookfield Investment Management Appoints Global Head of Marketing

Steve’s breakdown: This new hire will be responsible for the “expansion of our marketing presence internationally” which is the type of account that could help expand your agency globally. NEW YORK, NY: Brookfield Investment Management Inc. (Brookfield Investment Management) has announced the appointment of Ms. Heather Goldman to the position of Managing Director, Global Head, […]

Healthy creative: Bupa reviews $16 million media account

Steve’s breakdown: Back on July 28th we reported Bupa calls review of social media. That should have been a good indicator this would happen. LONDON, UK: Bupa is reported to be reviewing its media account, with joint incumbent Carat Manchester not said to be in the running. MediaWeek says that four agencies have been shortlisted […]

Take your medicine and do the RFP: NuHealth seeks advertising firm

Steve’s breakdown: Nassau Health Care Corporation, is a New York State public benefit corporation created by the New York State Public Authorities Law. NHCC operates Nassau University Medical Center, a 530-bed tertiary care teaching hospital. They are seeking an advertising firm to promote the institution. Contact: Shelley Lotenberg, Director of Public Affairs, Nassau Health Care Corporation, […]

Pennsylvania Lottery retires Gena Burghoff & Gus Groundhog: Account is in review

Steve’s breakdown: Gena Burghoff and Gus Groundhog had a nice run but I suspect Pennsylvania is ready for something new. Are you the agency to do it? You can enter the pitch by downloading the RFP => here Proposals are due October 27, 2011. Contract for 5 years with 3 one year renewals. Send Proposals […]

Wellingborough Homes seeks PR service provider

Steve’s breakdown: Not much to say on this one except to get in there if you’ve got the juice. WELLINGBOROUGH, UK: A public relations agency is being sought by housing association Wellingborough Homes to support its communications. The successful applicant will work within the housing sector with a potential four year contract that will run […]

Smart USA switches auto company teams to reinvigorate brand in US

Steve’s breakdown: Penske Automotive Group is out! Mercedes-Benz USA is in! Which means the Smart Car is getting a makeover. Get in line ladies and gentlemen, there’s going to be some pitching going on! BLOOMFIELD HILLS, MI soon to be MONTVALE, NJ: Smart has been falling off the map slowly because the brand’s awareness has […]

Can Campbell’s new CEO heat up sales? Maybe with the right advertising

Steve’s breakdown: The key line in this article is “Morrison has indicated that Campbell’s moving to a sharper focus on advertising, rather than promotions and discounting of the company’s food products.” Does that mean a new ad agency? Maybe. And that should be enough to go in there and pitch. CAMDEN, NJ: : Campbell Soup […]

So, Did 72andSunny Win Fiat’s Heart?

Steve’s breakdown: We don’t usually like to jump the gun on news like this but it seems either today or tomorrow, Fiat and 72andSunny will be splitting. TURIN, Italy: Well, after the apparent break-up of Fiat and Impatto, the rumors have been swirling that the automaker has chosen 72andSunny as its new AOR. The L.A./Amsterdam-based agency […]

Naturally Advanced Technologies Names CMO

Steve’s breakdown: Turning hemp into legal products! The new guy is from the shoe business so expect a lot of new product launches which could turn into multiple advertising accounts. VANCOUVER, BC and PORTLAND, OR: Naturally Advanced Technologies Inc. is pleased to announce the appointment of Jay Nalbach as its Chief Marketing Officer, a newly-created […]

Social Drinking: Coca-Cola seeks shop to mine social web

Steve’s breakdown: Why Coca-Cola is not doing this in-house is beyond me. In fact, the whole idea smells a little fishy. On the other hand, who am I to not report an account in review. The featured ad is one of their more popular Facebook videos. ATLANTA, GA: Coca-Cola North America is searching for an […]

Chicago-based Harris Bank Launches Review

Steve breakdown: This is a consolidation type review so you have to figure out who the real players are. It’s a tough assignment but if you can, you’ll be two steps in front of the competition. CHICAGO, IL: Harris Bank has put its creative account, long handled by Element 79, into review. The agency is […]

The Cheesecake Factory Names New CMO

Steve’s breakdown: OK – – The new guy is coming from Hollywood and before that, he had a consulting gig with Wieden + Kennedy as a client PLUS the press releases for this announcement where everywhere!. None of this makes an sense coupled with The Cheesecake Factory so I’m expecting big changes. FYI: Their talking […]

Dukan Diet looks to PR for growth

Steve’s breakdown: Being the #1 diet plan in France is a big deal but it might not mean a thing to Republicans. (i’m just sayin’) Maybe that’s who they are trying to sway. BTW: Dianna Antlocer, DCI’s head of integrated marketing, is fielding inquires at dianna.antlocer@dukandiet.com and 646/545-5250 ex. 300. NEW YORK, NY: Diet Coaching […]

Taco Bell marketing officer resigns

Steve’s breakdown: So the CEO is going to lead marketing until they find a replacement. hmmm… Could be a great time to get in there and help these folks out. IRVINE, CA: David Ovens, chief marketing officer for Taco Bell Corp. , has resigned for personal reasons after four years in the position, the company […]

Miller Lite Marketing VP Leaving Brewer as Sales Slump

Steve’s breakdown: “Man Down!” With Bud Light going into review and now this, expect more changes at Miller Lite. And if you do get the account, do better than the Miller LiteGuards – please! CHICAGO, IL: Miller Lite brand-marketing VP Grant Leech is heading for the exit, leaving MillerCoors as sales trends on the flagship […]

Salesforce.com Reviews PR to Stay Cool in the Cloud

Steve’s breakdown: I always find it curious when a company that is a sales tool hires a marketing or PR firm. It doesn’t seem natural but then there’s salesforce.com. The last big slash they did was the Super Bowl ad so think big when pitching. SAN FRANCISCO, CA: Salesforce.com is close to naming a PR […]

Miller calls pitch for Nastro Azzurro

Steve’s breakdown: They are already planning their agency meetings but that doesn’t mean you can’t get in there if you have “the right stuff.” Speaking Italian should help! ROME, Italy: SABMiller has called a pitch for the below-the-line account for Peroni Nastro Azzurro, its Italian beer brand. The company is meeting with agencies over the […]

“New York Open for Business” campaign issues an RFP for marketing services

Steve’s breakdown; Though there are some big names associated with this organization such as Donny Deutsch (chairman of Deutsch Inc.), Shelly Lazarus (chairman of Ogilvy & Mather) but I still think they will be fair about choosing an agency. The RFP can be located here => Link ALBANY, NY: Ruder Finn CEO Kathy Bloomgarden and […]

Molson Coors International Hires New CMO

Steve’s breakdown: The big-beer business is in flux right now so I suspect there’s going to be more changes and shifts everywhere. Get in line at ever brewery you can to catch the new biz where ever it falls. DENVER, CO: Molson Coors Brewing Company today announced that it has strengthened the leadership team supporting […]

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