Purdue University brand director calls it quits

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Steve's breakdown: Something is fishy about this exit and I suspect it was the "Makers, All" campaign that brought her down. The image above is from that campaign's website. What...

Marsh Supermarkets announces new CEO

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Steve's breakdown: I don't normally report on new CEOs but when a retail business gets one with a marketing background, there's always a chance for a change in marketing strategy...

Procter & Gamble Names New Top Digital Marketer

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Steve's breakdown: The new top digital marketer is a bit of a risk taker. During her watch on Always in the U.S., the brand launched the unusual and sometimes controversial "Have...

H&M Puts Media Account into Review

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Steve's breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has...

Gov. Christie to Sign Atlantic City Rescue Package

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Steve's breakdown: These bills will create a new tourism district and expand horse racing betting options. Both will have marketing budgets! ATLANTIC CITY, NJ: Gov. Chris Christie said Monday night he...

May 2010: New Business Leads Posted to Twitter

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Steve's breakdown: In May of 2010 we posted 22 new business leads on Twitter. Here they are: Xerox Appoints Burns as Chairman http://tinyurl.com/RattiLead225 20 May 10 Orbitz Media in Play....

February 2010: New Business Leads Posted to Twitter

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Steve's breakdown: In February of 2010 we posted 44 new business leads to Twitter. Here they are: AMA PRO RACING: Harris Named Director Of Marketing And Competition Relations http://tinyurl.com/RattiLead100 27...

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