home1

Recruitment Account at William Paterson University in Play

Steve’s breakdown: There are 9 documents with this RFP. You cam view those documents here.   Make sure to check them all out. WAYNE, NJ: The William Paterson University of New Jersey, hereinafter referred to as “WPUNJ”, is soliciting proposals from highly qualified full-service companies specializing in student search services; targeted sophomore, junior & senior […]

Missouri Tourism: In Review

Steve’s breakdown: Normally when an account goes into review and it belongs to one of our beloved subscribers, we take a moment to ask whether we should post this account review. This time when we took a moment, we found that this subscriber is an ex-subscriber so you all win! JEFFERSON CITY, MO: Background of […]

Digital shop needed at Danone for Actimel brand

Steve’s breakdown: If you were wondering as I was, FMCG stands for Fast Moving Consumer Goods. Who knew? LONDON, UK: The FMCG company has approached agencies with a brief to work across all of Actimel’s digital activity as well as on innovation for the brand, which could include developing new flavours. Danone does not currently […]

Breakfast brands of PepsiCo seek Digital Agency

Steve’s breakdown: PepsiCo is looking for an agency to handle UK digital advertising for its Tropicana and Quaker Oats brands. The featured video is a Tropicana campaign called “Sunrise” which will no doubt be part of this account’s creative. THEALE, UK: The food giant has contacted agencies inviting them to pitch for the business. The […]

BetVictor looks to Score with Ad Agency Review

Steve’s breakdown: BetVictor, the online betting brand owned by Victor Chandler, is on the hunt for an advertising agency just months after launching new brand. GIBRALTAR, UK: Agency sources said that BetVictor, which offers an online casino experience alongside sports betting, is talking to agencies via the intermediary Oystercatchers. Chemistry meetings are expected to take […]

Ohio takes Tourism to the next level with Ad Agency Search

Steve’s breakdown: These guys take this account very serious because they made very serious bank with tourism tax revenues in 2011. In fact I told you all about it my Op-Ed piece: Tourism: The growth industry for marketing firms in 2011-2012 Click to View RFP of this account COLUMBUS, OH: Tourism is a $38 billion dollar […]

Vermont Rolls the Dice on a New Ad Agency Search

Steve’s breakdown: The RFP is due May 10th at 2pm. All the information can be seen here on this page.  But if you want to go straight to the RFP click => VT LOTTERY ADVERTISING RFP 2012.pdf BARRE, VT: The Vermont Lottery is seeking bids from qualified vendors to provide advertising and marketing services. The Contractor will […]

Protective Life Appoints New SVP, Chief Marketing Officer

Steve’s breakdown: Today was an incredible light news day and we don’t hold back leads so we have some for later.  That’s a huge tactic in the blogosphere. Anyway hope you saw The Ratti Report v2.0 is coming out – hopefully this within a few weeks. BIRMINGHAM, AL: Protective Life Corp. (PL: News ) said that Frank Sottosanti […]

PR account in review at Wyse

Steve’s breakdown: Wyse Technology Reviews PR Support As Cloud Computing Demand Surges. SAN JOSE, CA: Cloud computing player Wyse Technology is seeking a broad level of public relations support to accompany increasing demand for the company’s products. According to sources involved in the process, Wyse has contacted several agencies regarding its global PR needs, which span […]

Comedy Central puts Ad Account in Review

Steve’s breakdown: BBH India worked on the launch campaign for the channel towards the end of January. MUMBAI, India: Viacom18’s newly launched channel Comedy Central is looking for a creative agency in Mumbai. Earlier, when the channel was launched in the last week of January, it had roped in Bartle Bogle Hegarty (BBH) to work on […]

Marie-France Bodyline group calls regional creative pitch

Steve’s breakdown: Marie-France slimming group has called a regional creative pitch for key markets in China, Hong Kong and South East Asia. HONG KONG: Agencies have been invited to pitch within the next two weeks. An undisclosed industry source said that the brand has seen big growth, especially in China, as the number of overweight people […]

Radio Lead Alert! University of Derby seeks radio ad services

Steve’s breakdown: We don’t usually report on just radio accounts but this sounds kinda fun. DERBYSHIRE, UK: The University of Derby is searching for an agency to provide radio advertising services for a one year period. There will be an option to extend the contract, which has not been given a value, in annual increments […]

North Lake Tahoe puts $1.5 Million Tourism Account in Play

Steve’s breakdown: I’ve never seen this but the RFP for this account has a spread sheet of the entire budget of $1.5 million. This makes me think that this would be a pleasurable account to manage. Check it out here. TAHOE CITY, CA: The North Lake Tahoe Association and Visitors Bureau are soliciting a Request […]

NFU Mutual Reviewing $4.7 Million Brand Task

Steve’s breakdown: Agency Insight is handling the pitch so make sure you have your credentials over there. STRATFORD UPON AVON, UK: The mutual, which offers a range of insurance, pension and investment products, has approached agencies through the intermediary Agency Insight ahead of a pitch. It last reviewed its ad business in 2008 after the […]

$26 Million Online Retail Consolidation Account in Review

Steve’s breakdown: This is one fickle company. Last month we reported Littlewoods.com goes back to the well: Second review in less than a year and now Shop Direct Group is reviewing its £17 million advertising business in a bid to consolidate the accounts for Very.co.uk, Isme and Littlewoods into one agency. Pitch at your own […]

Super Bowl Opportunity: Cars.com shops $26 million Creative Account

Steve’s breakdown: Opportunities like this don’t come around everyday, everyweek or everyquarter so take it. They have sent out RFPs; now ask for one! CHICAGO, IL: After more than 10 years of working with Omnicom Group’s DDB in Chicago, Cars.com is considering new agency options. A request-for-proposal document sent to various creative shops this week […]

U.S. Space Tourism: Your Next Fronteir

Steve’s breakdown: Obviously, the exciting part of this news is the tourism aspect but the more immediate market for the ad industry is marketing suborbital spaceflights to research organizations, educational institutes and businesses that want to conduct experiments and fly payloads in space. There are three lead opportunities mentioned in this article: Space Exploration Technologies, Orbital […]

Nothing to Sneeze at: $300K budget for Solid Waste Ad Campaign

Steve’s breakdown: Okay, this is all about Mecklenburg County encouraging residents and businesses to practice both recycling and waste reduction. Please click here to view the RFP. It’s due April 16 by 5pm. CHARLOTTE, NC: Mecklenburg County is seeking a Service Provider to work in cooperation with County Waste Reduction Staff on the design of […]

Media Buying needed at Central Piedmont Community College

Steve’s breakdown: Before you pass this up, CPCC  is way bigger than you think. There are more than 75,000 students on its six campuses! Direct all questions concerning this RFP via email only to: Rosalynn Hoang ([email protected]) no later than Monday, April 02, 2012. Sealed Proposals are due before 2:00 p.m., 04/10/2012. Please click here to view […]

Ann Inc seek PR representation 1 year after name change

Steve’s breakdown: I’m not too sure about the name change from Ann Taylor to Ann but I guess they have their reasons. COLUMBUS, OH: Ann Inc. is in the midst of a PR agency review. The fashion-apparel company, which owns the Ann Taylor and Loft brands, did not respond to a request for comment. It’s […]

Intel Puts Global Advertising for Major Initiative in Review

Steve’s breakdown: We believe we’re scooping the entire American press here. Intel has called a global creative pitch led by Intel’s Asia-Pacific team in Hong Kong. A number of New York agencies are already said to be participating so you’ll have to move fast! HONG KONG: According to industry sources, the pitch is to appoint […]

Nascar Seeks Agency to Help Attract Youth, Multicultural Fan Base

Steve’s breakdown: From the article “Nascar looks for a full-service agency with experience in youth, multicultural (with a focus on the Hispanic market), and digital marketing, as well as media planning and events and promotions capabilities. The ideal agency will also have sports experience, a passion for Nascar specifically, and demonstrated success in leading a […]

Gloucester, MA Fishing for a PR Firm

Steve’s breakdown: There seems to be a $15 fee to get into this pitch. Must be one of those 100 year old laws. GLOUCESTER, MA: The City of Gloucester seeks proposals from professional public relations (PR) consultants to conduct a PR campaign focusing on key strategic initiatives of importance to the city.  The scope of […]

Silver State Travel PR Account in Review

Steve’s breakdown: By the way, we told you about this account back in October when we reported New Nevada director of tourism & cultural affairs: They shouldn’t forget “The Man” CARSON CITY, NV: The Silver State, which has a new tourism czar, is reviewing its seven-figure tourism and cultural affairs integrated marketing account with an […]

Vimeo with New CEO with Advertising Background

Steve’s breakdown: The new CEO is an ex-Yahoo advertising executive. That probably means two things: more ad revenue from the site and more marketing for the site. It’s worth checking into. NEW YORK, NY: About two months after a complete site overhaul, Vimeo has landed a new CEO. AllThingsD is reporting that Kerry Trainor, formerly […]

Mankinds Seeks Agency for new Eye Care and Skin Treatment Products

Steve’s breakdown: The creative seen here is not for the new products but might give you an idea where their head is at. This is the second pitch in a month for Mankind. Last month we reported Mankind Seeks New Life: Put Ad Accounts in Review. DELHI, India: Mankind Pharma is on the lookout for […]

$230 million AARP Advertising Account Kind of in Review . . .

Steve’s breakdown: I had this account back in 2007 working mostly on DM. They are great people so if you have an opportunity to work with them, grab it! WASHINGTON, DC: AARP is out talking to agencies to handle creative and media work as part of a procurement-driven exercise, Ad Age has learned. The incumbent […]

Bud & Bud Light want you to Pitch Their Business

Steve’s breakdown: Companies fishing for campaign ideas is not a new strategy but this program could be a good way to get your name out there. ST. LOUIS, MO: If you’re a startup, this Bud really is for you. We’re excited to announce Anheuser-Busch InBev as our partner for the 2012 Brand Hacks at the […]

Nestlé Middle East Media in Review

Steve’s breakdown: They are being a little hush-hush on this one so get in there eariler than later. DUBAI, UAE: Nestlé has called a review of its regional media buying and planning account. The review is understood to be statutory and in the early stages, with MediaCom the incumbent on the business. Nestlé Middle East […]

PBR gets new CMO

Steve’s breakdown: This is the second big move for the brewer. Last May we reported Pabst Blue Ribbon moves to LA. Now look for big initiatives out of the new guy. BTW: PABST took down the the featured video after they were sold in September 2014 LOS ANGELES: CA: Pabst Brewing Co. said Friday that […]

Avon goes door-to-door for new CEO

Steve’s beakdown: The company has confused customers by darting between the higher end and affordable, pulling back on advertising, and failing to generate excitement with new products. Time to pounce! NEW YORK, NY:  (Reuters) – Avon Products Inc’s next chief executive officer will face a litany of challenges. One of the biggest will be to […]

In Review: Ramapo College Recruitment Account

Steve’s breakdown: We don’t usually report on recruitment advertising opportunities but some of our subscribers do that sort of thing so here you go. Please click here to view RFP. MAHWAH, NJ: Established in 1969, Ramapo College of New Jersey is a comprehensive institution of higher education dedicated to the promotion of teaching and learning […]

Global Account: Adidas kicks off football World Cup pitch

Steve’s breakdown: Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup. HERZOGENAURCH, Germany: The initial pitch, involving both roster and non-roster agencies, is taking place this week, run out of the Adidas global headquarters in Germany. Adidas’ main global roster agencies are the Canada-based Sid Lee and TBWA […]

National Transportation Safety Board seeks Media Representation

Steve’s breakdown: These folks have a monumental task on their hands in regards to texting while driving and need some help getting the word out. Proposals are due no later than 4:30 p.m. EST on March 23, 2012. RFP link. WASHINGTON, DC: The National Transportation Safety Board, the independent federal agency that investigates civil aviation […]

$78 Million SABMiller Media account in Review

Steve’s breakdown: BEER ALERT! This review includes marketing in UK, Ireland, Italy, Hungary, the Czech Republic, Poland, Romania, the Netherlands and Slovakia LONDON, UK: The company, which owns brands including Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, has contacted agencies ahead of a pitch to consolidate the business. The review spans the […]

Phoenix Convention Center Ad Account in Review

Steve’s breakdown: They say the scope of work includes “planning,    creative    graphic    design,    and    execution    of    integrated marketing/branding campaigns including advertising, media buying, digital strategies, public relations and research initiatives.” Here’s Advertising and Marketing Services RFP. PHOENIX, AZ: The City of Phoenix, Phoenix Convention Center Department (PCCD) is seeking proposals from qualified agencies to provide […]

CarWale in Review and this time They Mean It!

Steve’s breakdown: CarWale.com recently conducted a pitch but will call for a fresh one in Mumbai soon. When exactly is not know but everyone’s getting a second chance. MUMBAI, India: The automotive portal CarWale.com plans to initiate a creative pitch. Interestingly, this will be a repeat act of sorts as the brand had called for […]

Texas “Have an Exit Strategy” Fire Safty Campaign seeks Ad Agency

Steve’s breakdown: Texans don’t make it easy to read and follow their RFPs but here’s the skinny on this one . The RFP can be downloaded here => Package 1. For all the information go here. AUSTIN, TX: The Texas Department of Insurance (TDI), an agency of the state of Texas, has published its Proprietary […]

In Review: California Energy Commission’s Advertising & Social Media

Steve’s breakdown: Alternative and Renewable Fuel and Vehicle Technology Program Outreach and Marketing Campaign! Deadline to Submit Proposals: April 18, 2012 by 3:00 p.m. BTW: The name of the contact is Coco Worthy. I’m just say’in… Here are your documents: RFP Application Manual Solicitation Files , (PDF, Word, Excel files) SACRAMENTO, CA: The purpose of this […]

Los Angeles Zoo hunts for Ad Agency for 2013

Steve’s breakdown: This is one of those rare opportunities we cover that the trade press does not. Even the LA Times didn’t cover this. Good Luck!! All the information including the RFP and additional documents are available here. LOS ANGELES, CA: The City of Los Angeles, Los Angeles Zoo and Botanical Gardens (hereinafter ‘City’ or […]

Branding Assignment: Vermont Energy Investment Corporation

Steve’s breakdown: The Vermont Energy Investment Corporation (VEIC), a nonprofit organization, requests proposals for Branding Services for VEIC to be completed and presented to VEIC by 4pm on Friday, March 30, 2012. Please provide notice of your intention to submit a proposal by 4pm on Thursday, March 15, 2012. The RFP is right here. BURLINGTON, VT: […]

New Samsung Football PR Account goes into Review

Steve’s breakdown: This pitch is moving fast so if you could be a contender, get in there now! LONDON, UK: Samsung Electronics has put a new $500K PR brief up for grabs, aimed at boosting the brand’s association with football. The review comes ahead of the UEFA 2012 European Championships later this year. Although Samsung […]

Long Island Power Authority turns on an Ad Review

Steve’s breakdown: There are a lot of regional government contracts up lately. If this one’s not perfect for you, not to worry, we’ll find you one. Here’s the link to all the documentation UNIONDALE, NY: The Long Island Power Authority hereby solicits proposals from Advertising Agencies, Consultants and individuals in response to this Request for […]

$1.8 million Media Account in Review at University of Exeter

University of Exeter has released a tender for a media buying agency for a contract of up to four years. CORNWALL, UK: The contract, which is valued at between 800,000 and £1.2m, is to supply the University Group all aspects of sourcing, purchasing and monitoring the effectiveness of media space booked for the University of […]

Marketing Pro gets CEO job at PepsiCo Americas Foods

Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico and South America Foods. PURCHASE, N.Y., March 12, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. PEP +1.03% today announced a new global structure and strengthened […]

Arizona seeks PR representation in the UK

Steve’s breakdown: Here’s one of those rare accounts that could help you go international. This time it’s PR services in the UK. There are a ton of documents to download and you can find them all at this link. PHOENIX, AZ: The State of Arizona invites sealed proposals from qualified firms for public relations representation […]

South Dakota finally puts Tourism Advertising in review

Steve’s breakdown: I don’t like to give creative a hard time but the “Great Faces, Great Places” campaign looks like something from the 80s. Get all the info here. PIERRE, SD: The South Dakota Department of Tourism is formally reviewing its advertising and marketing agency contract. The Department of Tourism is seeking the professional services […]

Illinois Finance Authority issues RFP for Marketing Services

Steve’s breakdown: Go to this link to get the all the required documentation. You’re going to have to register but it’s free so who cares? Another good thing is you won’t have to deal with Blagojevich on this pitch! CHICAGO, IL: IFA desires to procure marketing and communication services. IFA does not have marketing personnel […]

Rowan University seeks PR firm to easy merger with Rutgers

Steve’s breakdown: Gov. Christie is not making any friends with this move so issuing the RFP was needed. The problem is they are only giving firms 1 week to submit their proposals which are due March 16th. View the RFQ (PDF). GLASSBORO, NJ: Rowan University, the New Jersey public university of 10,000 which Gov. Chris […]

LEAD? Starbucks to Launch Single Serving Coffee Machines

Steve’s breakdown: This news is just minutes old and it has the industry in a buzz. It’s not yet known which ad agency will be handling the launch but if you want the business, make the call. SEATTLE, WA:  Starbucks Corp. says it will soon sell a single-cup coffee machine for people to brew lattes […]

Perfect together! $5 Million New Jersey Tourism Ad & PR account in review

Steve’s breakdown: The directors cut TV ad we’re featuring looks good to me but I guess they’re going to be doing a little ad shop shopping. Download the download the RFP here but make sure to click on our “Source” below to get all the documentation. TRENTON, NJ: This Request for Proposal (RFP) is issued […]

North Dakota gives Lotto’s Lady Luck the boot: Ad account is in Review

Steve’s breakdown: Here’s the schedule for this pitch process: March 7, 2012: RFP Issued March 19, 2012, 2:00 PM CT: Deadline for receipt of questions and objections related to the RFP March 28, 2012: Responses to questions / RFP amendments (if required) April 16, 2012, 2:00 PM CT: RFP proposals due April 25, 2012: Evaluation […]

Changing the World & Probably the Advertising Biz: “Invisible Children”

Steve’s breakdown: We’ll all be watching this campaign very closely. Maybe many of us will be copying it even before they reach their ultimate goal of catching Joseph Kony. Either way, the game has just drastically changed in the past three days with over 43 million YouTube views. And as the below article sites, it […]

Royal National Institute of Blind People puts $2.3 Million account in Play

LONDON, UK: The charity is looking for an agency through the intermediary Creativebrief. St Luke’s is the incumbent on the account and has worked with RNIB for eight years but is not repitching. The agency won the business from JWT after a five-way pitch. The review comes as the charity looks to refine its strategy […]

$15 Million Media Planning & Buying Up For Grabs at Sony Music

Steve’s breakdown: Sony Music Entertainment is reviewing its $15 million media planning and buying account, currently held by Manning Gottlieb OMD. And our featured video is our Asbury Park hometown brother Bruce Springsteen at the Grammys who, by the way, is a Sony Music artist. NEW YORK, NY: The record label, previously known as Sony […]

Biodiversity Project, Communications to Inspire Environment Action, seek Digital Help

Steve’s breakdown: Biodiversity Project, a nonprofit communications organization, seeks qualifications documents from website, social network and online engagement firms. Qualifications will be kept on file to be used as Biodiversity Project submits grants and proposals for communications projects that would require tech-savvy help. The RFQ can be downloaded here. CHICAGO, IL: Organizational Background: Biodiversity Project […]

Type and press Enter to search