Washington State tourism office to close

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Steve's breakdown: Why would this news be considered a new business opportunity? Because there are hundreds of businesses in Washington that now have to fend for themselves. They have the...

Vail Resorts Names New Chief Marketing Officer

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Steve's breakdown: Another package-goods executive goes into the destination industry. She's used to big agencies but will probably appreciate and agency with local and category experience. BROOMFIELD, CO: Vail Resorts,...

Has Stephen Elop doomed Nokia?

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Steve's breakdown: No matter how fishy a story sounds, when there's failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The...

New Mexico Tourism Director Plans New Approach

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Steve's breakdown: Here's an ex-Quaker Oats executive taking on New Mexico tourism. This account has been all over the place with their alien campaign and then there was the "Be...

Depomed Names Vice President of Marketing

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Steve's breakdown: Depomed has one brand on the market with another on the way. It may sound like small potatoes but this is pharma so give the new guy a...

Tales from the conference room: DigeRatti #1

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http://www.youtube.com/watch?v=-atFiajIr40 Steve's breakdown: My production team and I did this video year ago but I think it's time to start it up again. This particular video segment talks about lessons...

Telstra Reviews International PR Business

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Steve's breakdown: This story comes out of London but we're talking about a global company from Australia. Hoovers' description is: As Australia's #1 telecommunications carrier, Telstra provides fixed-line services to...

Prestige Cruise Holdings issues RFP for PR

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Steve's breakdown: This lead came to us a bit late so if you are interested, move fast. Here's their number: 305-514-2300 MIAMI, FL: Prestige Cruise Holdings issued an RFP for...

SABMiller Intends to Grow with a Foster’s Takeover

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Steve's breakdown: Though SABMiller has been growing mostly through selective mergers, acquisitions and restructurings they can't ignore the marketing requirements of their brands. And that spells opportunity for agencies that...

Redco Foods Names New CEO

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Steve's breakdown: We love it when a marketing guy becomes a CEO because we speak the same language. And so do you so congratulate Debo and make the introductions. LITTLE...

Al Jazeera Sports calls major ad review

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Steve's breakdown: This is the first time Al Jazeera has launched a marketing campaign for their sports channel so it's a blank slate. Perfect for creating award winning work. DOHA,...

Rolls-Royce to issure PR RFP

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Steve's breakdown: This new come in from PRWeek so we only have half the story but don't let that stop you from making the call. WOODCLIFF LAKE, NJ: Rolls-Royce Motor...

BNY Mellon Reviews Global Creative Business

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Steve's breakdown: Here's one of those clients that kicks an agency's client roster up a notch. If you're interested in pitching, you'll have to move fast because they expect this...

Foxwoods picks new Asian marketing chief

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Steve's breakdown: Foxwoods has had it's issues but they can turn into new business opportunities as we reported last month. Enter the new Asian marketing chief. If the Asian market...

Paddy Power calls $9.5 million creative review

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Steve's breakdown: Paddy Power is Ireland's biggest and most successful bookmaker and it operates both a retail and an online/telephone division. The review is just starting to get agencies lined...

Diageo Parts With CP&B, Puts Cuervo Account in Review

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http://www.youtube.com/watch?v=cOYbdYGn5Yc Steve's breakdown: Diageo has been passing it's Cuervo account around for years now but don't let that stop you from attempting to win this brand. Being a roster Diageo...

Omnicare has new Chief Marketing Officer

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Steve's breakdown: The new guy is tasked with rebranding the company and creating a unified message. Sounds like a lot of opportunity for our agency subscribers with older target market...

County Veterans Service Commision issues RFP

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Steve's breakdown: This is a small $75,000 review for a good cause. I've cut and pasted the entire RFP below for your review. DAYTON, OH: Request for Proposals Montgomery County,...

Xylys creative business up for grabs

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Steve breakdown: We've learnt that around five-to-six agencies are currently in the fray for this account but that doesn't mean the pitch is closed yet. They expect the process to...

Visit Florida Reviews Digital Business

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Steve's breakdown: This is probably the most complete and useful article about an account review I've ever read. So just do what it says below. TALLAHASSEE, FL: VISIT FLORIDA wishes...

Ford Aims to Breathe Life Into Lincoln

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Steve's breakdown: Here's the plan: Take the "engaging to drive" from BMW and then add the refinement of Lexus and you get the new Lincoln. OK . . . My...

Agencies line up for Global Radio brief

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Steve's breakdown: It's true, agencies are lining up for this one so get in there quickly as to not miss out. LONDON, UK: Global Radio, the UK commercial radio broadcaster...

Nissan Motors reviews creative duties

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Steve's breakdown: Whenever there are rumors in advertising, there's usually truth so don't hesitate on this account. BTW: That's their brand ambassador, Bollywood actor Ranbir Kapoor, in the picture. CHENNIA,...

West Point seeks agency for recruitment campaign

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Steve's breakdown: Though an official RFP has not been issued, a sources sought document states the work for the campaign will include creative, art, editing, photography, printing and mailing. The...

Wendy’s marketing head to run national pizza chain

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http://www.youtube.com/watch?v=4I0LRIOMC88& Steve's breakdown: A hiring this big has to mean there are more big changes coming. Look for Ken to do a top-to-down review of much of the chain's operations,...

Stockland launches media buying review

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Steve's breakdown: The client said “I think you’ll find the pitch will span group-wide media buying.” I think that's code for "this pitch is for the the whole account." SYDNEY,...

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