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Pantaloon Retail’s FBB seeks Creative Marketing Firm

Steve’s breakdown: FBB seeks a creative partner in Mumbai. The incumbent on the $6 million account is DDB Mudra. MUMBAI, India: Pantaloon Retail’s FBB ([email protected]) plans to appoint a creative agency in Mumbai. The incumbent on the business is DDB Mudra. As per industry sources, the approximate spend on the media is estimated to be […]

MGM Advantage seeks fresh PR after shake-up

Steve’s breakdown: Looks like they are splitting the PR account so we’re not sure of the budget size. Still, it’s a nice piece of business worth pitching. WORTHING, UK: The company has launched a pitch process for a 12-month retained contract following the appointment of  Paul Keeble to the newly created role of head of […]

Oregon State hires CMO for Beavers

Steve’s breakdown: The new guy will be heading up marketing/web development, ticket sales, Beaver Sports Properties, licensing, advertising, fan experience and media contracts. CORVALLIS, OR: John Rizzardini has been named chief marketing officer, Oregon State University Director of Athletics Bob De Carolis announced Monday. Rizzardini’s appointment is contingent on the University’s Administration and Human Resources’ […]

Malaysia Seeks PR Firm to Attract US Investers

Steve’s breakdown: This is a PR account to attract US investors. Go to http://www.mdec.my/ to get a better idea what they are talking about in this article. KUALA LUMPUR, Malaysia, which has identified development of data centers as part of its economic growth program, is looking for a PR firm to promote the campaign and […]

New CMO at Fab.com

Steve’s breakdown: This is a Direct Marketing account if I ever saw one and includes brand loyalty and customer retention program. NEW YORK, NY: Fab.com, an online retailer of design-forward house wares, clothing and accessories, has named Scott Ballantyne their first global CMO. Ballantyne confirmed to Direct Marketing News that he would assume the marketing […]

Unilever Splits $4.5 Billion Account into Two Pitches

Steve’s breakdown: Normally we wouldn’t post about a pitch that’s underway but it seems they have split the account in two: Strategy and Media. The media portion is probably imposible to get into now but the stratgy looks like there might be a crack to slip into. We reported on this review back in December […]

Tennessee Issues PR RFP for New Tax-free College Savings Plan

Steve’s breakdown: A couple of weeks ago we reported The College Savings Plans Network has PR Account in Play. This account is very similar but just for Tennesse. The RFP can be viewed right here. NASHVILLE, TN: Tennessee has kicked off an RFP search for an agency as it plans to launch a new tax-free […]

$30 Million Pizza Pizza in Review

Steve’s breakdown: One look at the present creative and you know why they are doing the review. No disrespect to the present agency because the client is in the beginning stages of a brand correction. DETROIT, MI: Little Caesars is seeking a creative agency to assist with a significant brand and marketing revamp, according to […]

Mercedes Getting Social with Media: Puts SM in Review

Steve’s breakdown: A group of agencies have been contacted but I bet if your shop has social media experience in the auto business, they will take the call. MILTON KAYNES, UK: Mercedes has told them that it will shortly issue a tender for the business as it looks to build social media activity. The brand […]

$6 Million Free-for-all for ONGC Account

Steve’s breakdown: Everyone’s invited! They say the pitch process will involve participation by around 25 agencies, and the process should be over by March 31. DELHI, India: Oil & Natural Gas Corporation (ONGC) has called for a pitch for its creative duties. The pitch process would involve participation by around 25 agencies from the latest […]

New CEO takes root at GreenGro Technologies

Steve’s breakdown: Going from a CEO who is a financial to a CEO who is a marketing guy = new business opportunity for consumer and trade advertising. WESTMINSTER, CA: Greengro Technologies Inc. (PINKSHEETS: GRNH) has engaged business entreprenuer Don Smith as Chairman and CEO to lead the company’s aggressive growth plan. Smith will replace current […]

This is NOT a Lead: O’Charley’s in Review

Steve’s breakdown: Every once in a while we have to remind our readers why they don’t see stories like this in The Ratti Report. It’s because it’s a waist of your time. In fact we don’t cover any stories that talk about new business pitches that have finalists, are past the RFP stage (like this […]

Pennsylvania Road Authority Reviews PR & advertising

Steve’s breakdown: The budget for this marketing & PR account is $450k not including media placement. Questions about the RFP are due back to the Pennsylvania Turnpike Commission Communications & Public Relations Department before March 16th and the actual completed RFP is due April 4th. You can view the RFP here. As for the featured […]

Allstate CMO Resigns

Steve’s breakdown: I don’t think they were planning on any advertising changes before this happened. But since it has, it makes me wonder about the wisdom of taking over Esurance which has been the advertising hot potato of the industry. NORTHBROOK, IL: Allstate Chief Marketing Officer Mark LaNeve resigned Monday for personal reasons, according to […]

Arkansas Rehabilitation Services Issues RFP for Marketing Services

Steve’s breakdown: There are two weeks left to get this RFP in and you can download that right here => LITTLE ROCK, AR: The mission of ARS is to provide services resulting in meaningful employment and independence for Arkansans living with disabilities. The program purpose is the development and implementation of a marketing and communications […]

Chip Brewer is new CEO of Callaway

Steve’s breakdown: Not for nothin’ but if I saw the list of contenders for this position I would have picked out the guy named “Chip Brewer” in a second saving the company thousands in executive search fees. Anyway, if you’ve ever worked for Callaway or any other golf equipment company, a call to the new […]

Creative Pitch for 2 Honda Motorcycle Brands Gets in Gear

Steve’s breakdown: The two-wheeler company has called a pitch for the CB Shine and the new bike, Dream Yuga, which it unveiled at the Auto Expo held in New Delhi. For reference, we reported back in December that Honda hunts for agency for new bike range. DELHI, India: Honda Motorcycle & Scooter India has called […]

Yell looks to Consolidate Global Ad Account

Steve’s breakdown: There are a lot pieces of this account with just as many ad agencies. But I have a feeling a new comer will get the business. READING, UK: The directory service is reviewing the account directly and will be overseen by its first global chief marketing officer, Jenny Ashmore. Rapier currently handles Yell’s […]

Chili’s fires Digital Agency

Steve’s breakdown: They say they are not going to put the digital account into review but I would still keep an eye on these folks. DALLAS, TX: Casual-dining chain Chili’s has parted ways with Digitas, its digital agency of record. The move comes less than a year after Chili’s handed the Publicis Groupe agency the […]

Texas-based Mission Foods puts UK account in review

Steve’s breakdown: This is a US manufacturer putting an ad account in review in the UK. Winning this account could be a way to expand your business overseas. The featured video is a Mission ad from down-under. IRVING, TX: The brand, which has worked with the integrated agency Brass for the past six years, has […]

Sony brand, Multi Screen Media, Seeks Creative Partner

Steve’s breakdown: Multi Screen Media Pvt. Ltd. is an Indian company which was previously known as SET India Pvt. Ltd., the Sony Entertainment Television subsidiary in India. MUMBAI, India: Multi Screen Media (MSM) is on the lookout for a creative partner for its forthcoming sports channel. The multi-agency pitch is currently underway in Mumbai. The […]

Alaska Energy Authority Doubling Down with 2nd Account Review

Steve’s breakdown: We’ve got a few account reviews “out in the sticks” today. We can’t control the news cycle. We just serve up what’s out there.  Download the RFP here. BTW we reported Alaska Energy Authority has $1/2 million PR account running wild last month. ANCHORAGE, AK: State of Alaska, Alaska Energy Authority, Request for […]

Our First Account Review in North Dakota!

Steve’s breakdown: Questions Due: 03/01/2012 03:00 PM CT, RFP Due: 03/15/2012 03:00 PM CT and the contact is Brandy Peterson, Procurement Officer, 1615 Capitol Way, Suite 201, Bismarck ND 58501, 701-328-1888. [email protected] You can download the RFP here. If you’re having a problem with the link, I can email you the RFP. BISMARCK, ND: The North Dakota Information […]

$150 Million Southwest Airlines Launches Agency Search

Steve’s breakdown: It’s not always easy to get into a pitch once Select Resources International starts the process but if you already have your credentials over there, it’s worth a call. My gut tells me they are looking for an agency to work with GSD&M. DALLAS, TX: Southwest Airlines has worked with Omnicom Group’s GSD&M […]

Tiger Beer on the Prowl for Global Ad Agency

Steve’s breakdown: Asia Pacific Breweries is reviewing the global advertising arrangements for its 80 year old Tiger beer brand which is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. And yes, we are scooping the entire American press […]

Hudson, OH Puts Up $100K for Marketing

Steve’s breakdown: We’re always casting a bigger net everyday here at The Ratti Report. This lead was a fish we caught with today’s expansion efforts. She’s a small one but yesterday we would have missed her. HUDSON, OH: A committee of local business leaders was scheduled to meet Feb. 17 to help choose a professional […]

New EVP of Marketing at Island Def Jam Music Group

Steve’s breakdown: The word “marketing” was used 9 times in this article so maybe that’s what the new guy will need from an agency but you know the music biz. Pitching digital would most likely be the way to go. BTW: That’s just the H thru M artists with the group. NEW YORK, NY: Island […]

Campbell Soup to Reinvigorate its Marketing and Advertising

Steve’s breakdown: Campbell Soup Co introduced a range of new products including soups with exotic flavors sold in pouches on Wednesday, as its new CEO aims to deliver on her mandate to turn around the company’s ailing North American soup business. And considering the pressure she’s under, there is no good marketing idea that’s not […]

$11 million Gaming Group Bets on Creative & Media Review

Steve’s breakdown: Rank Interactive, the betting group, is talking to agencies about its $11 million creative and media planning and buying accounts for the online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos. MAIDENHEAD, UK: It is understood that the initial stages of the pitch are being handled through the intermediary service at ISBA. […]

Mankind Seeks New Life: Put Ad Accounts in Review

Steve’s breakdown: Manforce Condoms and Kaloree 1 sugar free tablets brands are both in review representing $4 million. They are looking for fresh thinking so incumbents will not pitch. DELHI, India: Mankind Pharma, one of the largest pharmaceutical companies of India, is on the lookout for creative partners for two of its brands – Manforce […]

Triple Pitch: Visit Pensacola is Divvying its Current Contract

Steve’s breakdown: Here’s a $7.4 million tourism accounts up for grabs. Interested agencies should email [email protected] to obtain a request for qualification (RFQ) by March 2. Scruggs also is available at (850) 434-1234. Pretty easy! Details of the last agency’s contract are below. PENSACOLA, FL: Three marketing contracts for Pensacola-area tourism promotion are up for […]

In review: Shopping portal Rock.in to Launch with $3 million Creative & Media

Steve’s breakdown: Favorite line of the article is “we aren’t scared of risk.” If that’s true, this could be fun so get in there and pitch. MUMBAI, India: Soon-to-be-launched online shopping portal Rock.in has initiated a creative and media pitch in Mumbai. The development is in sync with the brand’s aggressive plans to target the […]

eBay Seeks Internal Communications Agency

Steve’s breakdown: Online retailer eBay is on the hunt for an agency to engage with its employees across its UK and European businesses. LONDON, UK: The company is currently holding initial chemistry meetings with agencies, following a shift in roles for Vanessa Canzini who moves from being head of European corporate comms to head up […]

The College Savings Plans Network has PR Account in Play

Steve’s breakdown: Here’s the schedule for this pitch is as follows: March 2, 2012: Deadline for submitting written questions March 16, 2012: Responses to written questions March 30, 2012: RFP responses due by 5:00 P.M. Eastern Time May 4, 2012: Deadline for initial evaluation of proposals May 15-18, 2012: Possible interviews of finalists May 25, […]

Taking Off Again: Vietnam Airline Reviews Global Ad Account

Steve’s breakdown: We reported in July Vietnam Airlines calls a global creative and media pitch but they called the pitch off because “none of the 17 bidding agencies had proven up to scratch.” But it seems the pitch is back on. HANOI, Vietnam: An undisclosed 4A agency head, who attended the pitch presentation earlier this […]

City of Scottsdale Seeks Firm for Tourism Plan

Steve’s breakdown: The beef of the RFP starts on page 30. Proposals are due March 15th and you can download it here. SCOTTSDALE, AZ: The City of Scottsdale is requesting proposals from firms to provide an innovative and visionary Tourism Development & Marketing Strategic Plan that will guide the City, Tourism Development Commission, the Scottsdale […]

Robson Valley to issue RFP for PR, DM, Digital and Advertising Services

Steve’s breakdown: If I was anywhere near Robson Valley, I’d be pitching this business. They have way too much fun up there not to! PRINCE GEORGE, BC, Canada: The Regional District of Fraser Fort George, the Village of McBride and the Village of Valemount have  launched a new “brand” for the  Robson Valley. Valemount Mayor Andru […]

Bacardi puts Global Grey Goose Account up for Grabs

Steve’s breakdown: The Ratti Report scoops the entire American Press again with this lead!! Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising to push its premium positioning. CORAL GABLES, FL: The brand is conducting the review out of the US and is currently meeting with competing ad agencies. […]

Double Review: VisitBritain & VisitEngland put Accounts in Play

Steve’s breakdown: VisitBritain, which last week announced plans for a £25 million global branding campaign, is looking for an agency to handle its social media business. LONDON, UK: At the same time, its sister tourist authority VisitEngland has kicked off a review of its communications planning account. VisitBritain has issued a tender inviting agencies to […]

$3.1 Million Gaming Account in Play: Unibet

Steve’s breakdown: Unibet, the Swedish-owned online betting company, is looking for an agency to handle its $3.1 million UK advertising account. Funny we couldn’t find a Unibet commercial in English… LONDON, UK: The company, which has previously worked with TBWA\London on its pan-European advertising but is no longer a client of the shop, has approached […]

Lloyds Banking Group is Retooling PR Duties

Steve’s breakdown: Lloyds Banking Group is to undertake a wide-ranging review of its PR roster as it aims to reduce the number of agencies it engages. LONDON, UK: The partially state-owned bank has an array of retained agency relationships across its business and has embarked on what one source called a ‘simplification process’. It is […]

$156 million U of Phoenix Account Shops for new Agency

Steve’s breakdown: They say the new shop’s responsibilities will include brand advertising, TV, print, digital and out-of-home and that they are reaching out to 20 to 25 shops. Go be one of those shops! PHOENIX, AZ: After a three-year run, San Francisco-based agency Pereira & O’Dell and the University of Phoenix are parting ways. The […]

Green Client wants to go after Consumers: SaviCorp

Steve’s breakdown: They have spent most of their time and resources on trade marketing but it looks like the new guy slants consumer so expect some shifts. SANTA ANA, CA: Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®. The DynoValve, when installed on cars or […]

Big shake up at Friendly’s Just Months After Ad Review

Steve’s breakdown: This account went into review last March. Pile & Co did the search. The VIA Agency won the business and launched a new campaign in September. They probably will let the dust settle a bit before rethinking VIA but I would keep a close eye on this account. Mostly because the ad shown […]

Arkansas Transit Authority issues RFP for PR services

Steve’s breakdown: Proposals are due March 9th and the RFP can be downloaded here. The contact is Sharon Williams Director of Aministration Central Arkansas Transit Authority [email protected] LITTLE ROCK, AR: The transit agency for Little Rock and central Arkansas is calling for PR proposals to bolster support and use of public transportation in the region. The […]

Coca-Cola brand Limca seeks Creative Partner

Steve’s breakdown: Bollywood is alive-and-well in the advertising business but it seems Coca-Cola wants something more fresh. GURGAON, India: Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola, is on the lookout for a creative partner. The pitch is currently underway in Delhi. The incumbent on the account is Ogilvy & Mather. Though no official […]

Indiana Tourism Account in Play

Steve’s breakdown: The budget stands around $1.7 million but I think if the right campaign came around, they would up that number; especially when boarding states have seen tax revenues to tourism spending ratios as high as 10 to 1. Proposals are due March 23rd and all the documentation can be found here. INDIANAPOLIS, IN: […]

Peace Corps Looks to go Digital: Seeks Agency

Steve’s breakdown: The Peace Corps are finally entering the 21st century with their recruitment programs. You can view the main page to this pitch here: WASHINGTON, DC: Background:  Regional Recruitment Offices (RROs) have previously used the services of print ad vendors to handle ad placement.  As the RROs shift the majority of their resources towards […]

CavinKare Seeks Creative Partner for New Henna Brand

Steve’s breakdown: CavinKare manufactures and markets personal care products such as ethnic care, skin care, and home care products, as well as offers hair care products, including coconut oil; and food products, such as pickles, vermicelli, and peanut candies. It markets its products in India, Nepal, Sri Lanka, Malaysia, Singapore, Bangladesh, the United States, and […]

AXA hires 1st CMO

Steve’s breakdown: Whenever a company creates a position like CMO, there’s going to be continued changes. The 800 lbs. gorilla campaign has ended so expect something new coming. NEW YORK, NY: AXA Equitable Life Insurance Company today announced it has named Amy J. Radin to the newly created position of senior executive vice president and […]

MG OMD on alert as Mitsubishi UK reviews media business

Steve’s breakdown: This account has been shrinking over the years. In fact, the latest creative we could find was from 2008. But don’t let that stop you from pitching if you want to be in the car biz! GLOUCESTERSHIRE, UK: MG OMD has held the account since 2001, when it was valued at £6m, following […]

Leisure Agency-of-Record Account is in Review in Annapolis

Steve’s breakdown: Proposals are due March 2nd and a decision will be made by April 1st. You can download the RFP here. The featured video is from 2008 but we think it’ll give you an idea where their head is at. ANNAPOLIS, MD: The Annapolis & Anne Arundel County Conference and Visitors Bureau (AAACCVB) is […]

Moo.com puts account in review after Facebook deal

Steve’s breakdown: The Facebook deal they just completed could put this business into high gear. I’d pitch it if I weren’t writting this sentence. EAST PROVIDENCE, RI: The personalised business card and printing company’s head of marketing, Paul Lewis, and its chief revenue officer, Lisa Rodwell, are understood to be handling the review and approaching […]

Ernst & Young kicks off Global Media Review

Steve’s breakdown: Scooping the entire American press again with this one: Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements. Whether they have chosen finalists for the pitch is not known so go ahead and give it try. […]

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