Agencies line up for $8 million Tempur brief

Steve’s breakdown: The holiday week continues with news from over seas. This acount looks to have 3 finalists but if you have the juice, give it a shot. MIDDLESEX, UK: Three agencies are understood have been shortlisted to pitch for the business, ahead of the launch of a new brand campaign. McCann London is the […]

Casino del Sol Resort to open 11/11/11

Steve’s breakdown: Everyone is all excited about this opening but what about the marketing? When you ask, be aware many of the folks in management are descendents of the ancient Uto-Aztecan people. TUCSON, Arizona: Sol Casinos is looking ahead to the planned opening of its new casino resort in November with an eye toward employing […]

Optus reviews $73million media business

Steve’s breakdown: Keep in mind these numbers are in Australian dollars. And also keep in mind the incumbent has been reeling since it took over Mitchell Communication Group. Thirdly, the creative portion of the account is also in review. NORTH RYDE, Australia: Optus is reviewing its $73 million media account, as the Aegis Media / […]

Vietnam Airlines calls a global creative and media pitch

Steve’s breakdown: Some say this review is just the client going through the motions of a review because the O&M work is so good. Even still, an airline account is an airline account. So if you’re in the market for one, go for it! HANOI, Vietnam: National flag carrier Vietnam Airlines has called a global […]

Post University has their first CMO

Steve’s breakdown: Post has been around for a long time. So I think this new position is even more of a big deal. Look for the university to step up their social media marketing in addition to their traditional efforts. WATERBURY, CT: Post University, a traditional university with an excellent online program, announced today it […]

Diageo to switch focus to emerging markets

Steve’s breakdown: There are a lot of changes going down at Diageo in western Europe. And no doubt they will make waves in the advertising assignments. Pick a brand and get in there! LONDON, UK: Diageo is to strip a layer of management from its European operations in a cost-cutting exercise that is likely to […]

Dairylea calls review of $5 million advertising account

Steve’s breakdown: You know it’s July 4th week when all the new business news is coming from over seas. Here’s one from Kraft. BIRMINGHAM, UK: Kraft Foods is holding a review of the $5 million advertising account for its Dairylea cheese brand. The company is understood to have shortlisted a number of agencies to pitch […]

ITC scouts for creative partner for upcoming chewing gum brand

Steve’s breakdown: Being a roster shop for a conglomerate like ITC is reason enough to pitch this account. Other categories they are in include  cigarettes, hotels, paperboards & specialty papers, packaging, agri-business, packaged foods & confectionery, information technology, branded apparel, personal care, stationery and safety matches. BENGALURU, India: The multi-business conglomerate ITC, is looking for […]

Bob Parsons Out as Go Daddy CEO

Steve’s breakdown: A fellow blogger read between the lines of this article and realized the founder of GoDaddy is out. Will there be any repercussions to their advertising account? My guess is yes so get in there now. SCOTTSDALE, AZ: I was reading up a bit about the Go Daddy partnership and found something interesting […]

Electrolux names CEO of Charlotte unit

Steve’s breakdown: Here’s a great opportunity for shops with consumer electronics or furniture experience. You can slip right in there under the umbrella of home goods. CHARLOTTE, NC: Electrolux, the Swedish appliance maker, today named Jack Truong as head of the company’s Charlotte-based North American major appliances unit. Truong, a 22-year veteran of 3M Co., […]

Whistler specialist hired to lead area marketing

Steve’s breakdown: A few months ago Sun Valley decided to go after young affuents. Then they needed a new marketing chief and here she is. The president of the organization said “Very clearly this is a new initiative, and solid leadership is imperative.” As a new business guy, that means there’s a new agency a-comin’. […]

Cici’s Pizza Parts Ways With Deutsch

Steve’s breakdown: Here’s a perfect example why the Ratti Report covers all new CMO news. Cici’s gets a new CMO 9 months ago and BAM; a seven year agency relationship gets terminated. COPPELL, TX: Cici’s Pizza and Interpublic Group of Cos.’ Deutsch have parted ways, and the account is now in review, according to people […]

Great-West hires new chief marketing officer

Steve’s breakdown: Great West has 3,100 employees, $2.4 billion in revenues and more than 50 locations across the nation. So if you haven’t heard of these guys, not to worry, they are big enough to pitch. GREENWOOD VILLAGE, CO: Joe Greene was named senior vice president and chief marketing officer at Great-West Life & Annuity […]

$100 million Post Office account is in review

Steve’s breakdown: The post office is being tight lipped about this review which makes me a bit concerned about the review process. But if you’ve been in this movie before, there’s not reason to do it again. WASHINGTON, DC: The U.S. Postal Service confirmed it is reviewing marketing communications covering strategy and creative; media planning […]

Edna Valley Vineyard sold to Gallo

Steve’s breakdown: This is great news for everyone involved. And it’s a great opportunity to get into the Gallo roster of agencies. SAN LUIS OBISPO, CA: Edna Valley Vineyard has been sold to Gallo Winery, and local vintners say it’s great news for the region. E & J Gallo Winery announced the purchase yesterday, which […]

Pizza Hut Launches $200 million Media Review

Steve’s breakdown: There’s an RFP going out for the media portion of the account in the next two weeks. Give them a call and they will forward you to the search consultant who’s handling the pitch. DALLAS TX: Pizza Hut is gearing up for a media-agency review, according to multiple industry executives. WPP-owned MEC, which […]

William Grant calls review for Hendricks gin

Steve’s breakdown: William Grant & Sons  is looking for an agency to handle digital work for its Hendrick’s gin brand and is finalizing the “short list” of contenders very soon. LONDON, UK: The company has approached a number of agencies, and a shortlist is due to be finalised later this month. The move comes as […]

YouSendIt Continues Aggressive Expansion With New CMO & Sales VP

Steve’s breakdown: We are talking global growth here with new marketing and sales chiefs. If you don’t smell opportunity it’s time for a check-up. CAMPBELL, CA: YouSendIt, the worldwide leader in file sharing solutions for professionals, today announced the appointment of Sandra Vaughan as chief marketing officer. Vaughan brings extensive enterprise, e-commerce and security applications […]

BHS kicks off $8 million ad pitch

Steve’s breakdown: Bhs, the department store owned by Sir Philip Green’s Arcadia Group, is looking for an agency to handle its $8 million advertising account as it looks to battle the gloom that is descending on high street retail. LONDON, UK: The retailer has approached a number of London-based shops with the intention of inviting […]

Maine tourism issues RFP for marketing services

Steve’s breakdown: If you are interested in obtaining the RFP, go to: and email mail them. And as always, we make sure there’s plenty of time for you to complete the RFP. We don’t do that “it’s due next week” stuff. Cheers! AUGUSTA, ME: The State of Maine, Department of Economic and Community Development, […]

New global chief executive of Sony Computer Entertainment

Steve’s breakdown: Another big move over at Sony. In March we reported about the new electronics chief, now this. He’s the first non-Japanese in the position so he’ll be watched extra close. Maybe you can help him out a bit on the marketing side. TOKYO, Japan: Andrew House, head of Sony’s PlayStation businesses in Europe […]

Navistar names new chief marketing officer

Steve’s breakdown: Does the kid in you wants this account sooo bad you’ll even deal with their dealer ship network? Well, that means you’ll be good with calling the new guy up. WARRENVILLE, IL: Navistar, a manufacturer and marketer of medium and heavy trucks, has named Al Saltiel as the new chief marketing officer. In […]

Saab Plans U.S. Agency Review

Steve’s breakdown: Last month we scooped the entire American press about Saab putting their $114 million global advertising account into review. Now it seems after that review is complete, they are going to hire an agency to handle the USA. ROYAL OAK, MI: Saab will launch a U.S. ad agency review after it completes the […]

Cedar Ridge to release Griff’s Cowboy whiskey

Steve’s breakdown: Normally and product launch like this is too small for the Ratti Report but when I saw it was called Cowboy Whiskey, I changed my mind. Having run my own cowboy-style whiskey saloon, I can appreciate the draw of the old west. And if you can too, give these boys a call and […]

Cintron Beverage Group Launches New Premium Iced Teas and Fruit Drinks

Steve’s breakdown: Here’s a brand that’s much bigger than you think because it’s distributed across North America, Latin America, Africa, and Asia. Donna Davin is the CMO and is spearheading the launch. Go forward and gulp this account up! PHILADELPHIA, PA: Cintron Beverage Group has expanded their wildly popular drink line again with an eye-catching, […]

Washington State tourism office to close

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Confection Company Ferrero Launches European Creative Review

Steve’s breakdown: It sounds like this tasty account wants agencies to be big and European to get into this pitch so if you are, start speaking Italian. TURIN, Italy: Confection giant Ferrero is inviting holding companies to pitch for the creative marketing responsibilities across its biggest region, Europe, for its various brands, which include Nutella, […]

Vail Resorts Names New Chief Marketing Officer

Steve’s breakdown: Another package-goods executive goes into the destination industry. She’s used to big agencies but will probably appreciate and agency with local and category experience. BROOMFIELD, CO: Vail Resorts, Inc. today announced the appointment of Kirsten A. Lynch as the new chief marketing officer for the Company. Lynch will assume responsibilities for the Company’s […]

Has Stephen Elop doomed Nokia?

Steve’s breakdown: No matter how fishy a story sounds, when there’s failure, there opportunity. Look for smaller accounts to come loose during the coming months and years. ESPOO, Finland: The N9 and N950 clearly show that Nokia had good smartphones already in the development pipeline, but new CEO Stephen Elop never gave them a chance. […]

Chicago convention officials prepare new moves to tout tourism

Steve’s breakdown: There’s a new sheriff in town and he is former White House chief of staff, Rahm Emanuel. Things are going to be different from now on so expect big changes in tourism marketing. If you can make the big meeting, do it! CHICAGO, IL: The Chicago Convention and Tourism Bureau will unveil new initiatives […]

New Mexico Tourism Director Plans New Approach

Steve’s breakdown: Here’s an ex-Quaker Oats executive taking on New Mexico tourism. This account has been all over the place with their alien campaign and then there was the “Be Enchanted” effort. Neither really worked. Hopefully her traditional package goods background can steer them in the right direction. She’ll probably need help so get in […]

Michigan Strategic Fund issues Public Relations RFP

Steve’s breakdown: This is a PR account that wants to leverage the success of the Pure Michigan campaign. The link to the RFP is at the bottom of this post and proposals are due July 28th. Good luck LANSING, MI: Michigan Strategic Fund issues public relations RFP The purpose of this RFP is to contract […]

Aurora lures giant hotel complex to prairie land near DIA

Steve’s breakdown: A real estate project like this is huge and requires a lot of marketing to many different targets. Give Gaylord Entertainment a call in Nashville to get the details on the account. AURORA, CO: Aurora snagged a deal Monday for a luxurious, $800 million Western-style convention hotel to be erected near Denver International […]

BET Networks Names Executive Vice President of Marketing

Steve’s breakdown: Here’s an opening to get into the Viacom family which includes Nickelodeon, Comedy Central and MTV. I’d send flowers to congratulate Vicky but I’m old fashion. NEW YORK, NY: BET Networks, the leading provider of entertainment for the African-American audience and consumers of Black culture globally, has named industry veteran Vicky Free as […]

Depomed Names Vice President of Marketing

Steve’s breakdown: Depomed has one brand on the market with another on the way. It may sound like small potatoes but this is pharma so give the new guy a call and get acquainted. MENLO PARK, CA: Depomed, Inc. announced today that Kevin Weber will join the company as Vice President of Marketing effective July […]

RBS to give selected brands chance to bid for $80 million media account

Steve’s breakdown: Here’s an account I won back during my M&C Saatchi days. To say thet’re on the stuffy side would be an understatement. Anyway, they’ve got some idea to whom they’re inviting but if you’ve got the juice to pitch, go for it. EDINBURGH, Scotland: The Royal Bank of Scotland is set to review […]

Tales from the conference room: DigeRatti #1

Steve’s breakdown: My production team and I did this video year ago but I think it’s time to start it up again. This particular video segment talks about lessons learned in the conference room while pitching new business. We call it digeRatti. Enjoy!

Telstra Reviews International PR Business

Steve’s breakdown: This story comes out of London but we’re talking about a global company from Australia. Hoovers’ description is: As Australia’s #1 telecommunications carrier, Telstra provides fixed-line services to about 9 million access lines, and it serves 10 million mobile phone customers. It is also the country’s leading ISP, through BigPond, with more than […]

Council for Responsible Nutrition seeking new agency

Steve’s breakdown: I’ve never seen so many PR accounts go into review in just a couple of weeks. It’s probably faster to just contact the organization first to get the skinny than to figure it out on your own. WASHINGTON: The Council for Responsible Nutrition (CRN) Foundation is reviewing the PR duties for its four-year […]

FBI announces media campaign in effort to find mobster

Steve’s breakdown: So here’s an avenue I’ve never taken for new business, crime fighting. It may not be marketing per se but it is communicating to a very specific target a very specific message. So why not contact your local law enforcement agency and pitch? BOSTON, MA: The FBI is hoping to track down fugitive […]

Ceva Appointes Director of Marketing, Companion Animals

Steve’s breakdown: Look, it’s a pharma company for animals. Luckily they don’t have the regulatory restrictions the people pharma folks have so if you want to break into the business, here’s a great starting point. LENEXA, KS: Ceva Animal Health today announced that Steve Hoffman, a 17-year veteran of the animal health business, has joined […]

Prestige Cruise Holdings issues RFP for PR

Steve’s breakdown: This lead came to us a bit late so if you are interested, move fast. Here’s their number: 305-514-2300 MIAMI, FL: Prestige Cruise Holdings issued an RFP for an agency to develop and execute a PR program for the Oceania Cruises and Regent Seven Seas Cruises brands. The company is interested in strengthening the […]

New Leader tapped for New Orleans Tourism Marketing Corp.

Steve’s breakdown: We’ve been writing about New Orleans tourism for months now but this is a dynamic situation down there. Will the local boy keep things where they are or try to do something more. Either way, one should be keep an eye on this account in case there’s any movement. NEW ORLEANS, LA: A […]

Levi’s new CEO to bring some “old spice” to company image

Steve’s breakdown: They’re looking for lightning to strike twice and that’s a tall order for anyone. But maybe with your help, it can be done. SAN FRANCISCO, CA: One of the executives overseeing those popular Old Spice ads (“The Man Your Man Could Smell Like”) has been hired as the new top dog in charge […]

Kia Motors America Announces New Director of Public Relations

Steve’s breakdown: Kia is on a bit of a roll and this appointment of a highly experienced car guy means they’re going to shout it from the mountain tops. Time to get the auto creds together and pitch! IRVINE, CA: Kia Motors America named Scott McKee director of public relations today, reporting to vice president […]

SABMiller Intends to Grow with a Foster’s Takeover

Steve’s breakdown: Though SABMiller has been growing mostly through selective mergers, acquisitions and restructurings they can’t ignore the marketing requirements of their brands. And that spells opportunity for agencies that are fans of Fosters and their 19 other beer brands. LONDON, UK: The process of concentration within the beer industry is continuing. The brewing giant […]

Redco Foods Names New CEO

Steve’s breakdown: We love it when a marketing guy becomes a CEO because we speak the same language. And so do you so congratulate Debo and make the introductions. LITTLE FALLS, NY: Debo Mukherjee has been named chief executive officer of Redco Foods Inc. and will lead Salada Tea, Red Rose Tea, Teekanne Tea and […]

Group 1 Consolidates Regional Markets & Names Marketing Leader

Steve’s breakdown: Here’s someones chance to get in the car business! Group 1 owns and operates 105 automotive dealerships, with 136 franchises and 28 collision centers, in the United States and in the United Kingdom and now finally has a marketing leader. Expect to see a review of much of its communications strategy in the […]

Al Jazeera Sports calls major ad review

Steve’s breakdown: This is the first time Al Jazeera has launched a marketing campaign for their sports channel so it’s a blank slate. Perfect for creating award winning work. DOHA, Qatar: Al Jazeera Sports is looking to appoint agencies to handle its creative advertising and media accounts for the first time. The Qatar-based broadcaster has […]

Rolls-Royce to issure PR RFP

Steve’s breakdown: This new come in from PRWeek so we only have half the story but don’t let that stop you from making the call. WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America is issuing an RFP in mid-July for the first time in its history. “Our company, by policy, wants to do a review […]

BNY Mellon Reviews Global Creative Business

Steve’s breakdown: Here’s one of those clients that kicks an agency’s client roster up a notch. If you’re interested in pitching, you’ll have to move fast because they expect this review to be over in a month. NEW YORK, NY: BNY Mellon, a leader in the realm of asset and securities management, is in the […]

Molson Coors seeks retained agency to promote Carling to new audiences

Steve’s breakdown: Representing the UK’s biggest-selling lager brand has got to have its benefits but what do you do when you’re already on top. If you have the answer, get in there! STAFFORDSHIRE, UK: Molson Coors Brewing (UK) Ltd is seeking a retained agency to promote the lager as it looks to market itself to new audiences. […]

Foxwoods picks new Asian marketing chief

Steve’s breakdown: Foxwoods has had it’s issues but they can turn into new business opportunities as we reported last month. Enter the new Asian marketing chief. If the Asian market is in your sights, it’s time to get on the horn. MASHANTUCKET, Conn. — Foxwoods Resort Casino in Connecticut, hoping to extend its reach into […]

Cohn & Wolfe Declines To Repitch RadioShack PR Duties

Steve’s breakdown: As we reported in May, Radio Shack has appointed their CFO to CEO and that may have something to do with this review. Anyway, they say they require a PR firm with a Dallas office. If that’s you, get on it because it sounds like the review is in progress. DALLAS, TX: 10-year […]

King County, WA issues RFP for the Department of Executive Services

Steve’s breakdown: Here’s the skinny on this RFP from the King County Department of Executive Services – Records & Licensing Division: The challenge for the selected contractor will be to create a new identity for an already-existing service that unifies disparate government entities while still allowing for maximum flexibility and creativity for the County’s partners […]

Paddy Power calls $9.5 million creative review

Steve’s breakdown: Paddy Power is Ireland’s biggest and most successful bookmaker and it operates both a retail and an online/telephone division. The review is just starting to get agencies lined up so get in there. Marketing director, Barni Evans, and brand director, Adam Perrin are handling the review. DUBLIN, Ireland: Paddy Power has called a […]

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