Visit Kent seeks digital agency

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Steve's breakdown: Now that the royal wedding has come and gone, the country is gearing up for the Olympics in London. And now that I think about it, so should...

Aer Lingus seeks creative agency

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Steve's breakdown: You'll need a little luck of the Irish to get into this pitch because from the looks of it, they've already started. But if you're in the neighborhood...

Atkins Nutritional advertising account resigned by agency

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http://www.youtube.com/watch?v=mdyJ3UR-42U&feature=player_embedded Steve's breakdown: This agency was so happy to resign this business it sent out a press release. Not a good sign. On the other hand, Atkins might need a...

adidas has new global CMO

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Steve's breakdown: Accuse me if this smells like stage one of a consolidation. I could be wrong but whether you're a roster shop or not, I'd keep a close eye...

State of Vermont marketing account is in review

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Steve's breakdown: Here's a two year contract to handle the Vermont account. The whole schmear! The proposals are due June 9, 2011. And here's the entire document: RFP LINK And...

Pabst Blue Ribbon moves to LA

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Steve's breakdown: We've been writing a lot about Pabst since the Metropoulos family took over. The Colt 45 Blast debacle and the new CEO & COO announcements are two stories...

HireVue welcomes new CMO

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Steve's breakdown: They seem pretty high on the new guy and are probably expecting some big things. They do have some big clients but a well oiled lead generating marketing...

Best Buy Circulates RFP to Multiple Shops

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Steve's breakdown: It's being reported this review is for radio, email and direct mail services so if that's your bag in the retail sector, there could be a chance to...

BBC Worldwide reviews advertising account

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Steve's breakdown: There are a lot of shops in the BBC agency roster but this assignment is for BBC Worldwide, the commercial arm of the BBC. AAR is handling the review...

Marketing department shake up at TimeWarner

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Steve's breakdown: There was so much movement in the marketing department at TimeWarner, it's almost like shooting fish in a barrel to find some kind of project to get your...

Harveys kicks off $24 million ad review

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Steve's breakdown: This review is being handled by AAR so hopefully they already have your credentials in house. Harvey's has over 150 stores throughout the UK and is the #2...

Nintendo Welcomes New Marketing Overlord

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Steve's breakdown: Package goods dude might have a bit of a learning curve at Nintendo but he will bring in some change. Which, as you know, is what we are...

Aircel reviews creative biz

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Steve's breakdown: Celebrity spokes couple Surya & Jothika are doing the advertising now on this acoount but the creative could use some help. Be aware they seem to prefer big agencies. DELHI,...

Anheuser Taps Gum, Candy Veteran For Marketing Post

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Steve's breakdown: Here's the guy behind the "Stimulate Your Senses" campaign for Wrigley's gum. Whether his success translates to the beer business is anybody's guess but look for him to mix...

Vonage Appoints Chief Marketing Officer

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Steve's breakdown: Vonage hired a new ad agency in 2009 but you have to wonder how happy they are if they're bringing in a new CMO. The image to the...

Tree.com Names new CMO

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Steve's breakdown: This is a big one in the financial dot com world. Tree.com includes the LendingTree, RealEstate.com, GetSmart.com, HomeLoanCenter.com, RealEstate.com, REALTORS®, iNest.com and Domania.com brands. Check out their video at...

Starr Companies hires new CMO

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Steve's breakdown: This is one of those companies that have to look good and that means high production values in their marketing. As for the new CMO, she's and ex-MetLife...

Damas reviews ad brief for Farfasha brand

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Steve's breakdown: This review is underway but if you're in the neighborhood and have the credentials, there's a good chance you can get in the pitch. DEIRA, Dubai: Dubai-based gold and...

ooVoo Appoints new CMO

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Steve's breakdown: The new CMO will be responsible for ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. I happen to know these folks have done...

NaturallyCurly Network Names First CMO

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Steve's breakdown: Wow - a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire....

Sunshine Coast Desination seeks digital agency

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Steve's breakdown: This is a very new organization that's trying to find its way and could use some help. Their website says "Sunshine Coast Destination Ltd's core role is to...

Will GM bring back the El Camino?

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Steve's breakdown: Ray Wert of Jalopnik.com is on a mission from God. GM's Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray's...

Purdue University brand director calls it quits

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Steve's breakdown: Something is fishy about this exit and I suspect it was the "Makers, All" campaign that brought her down. The image above is from that campaign's website. What...

Marsh Supermarkets announces new CEO

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Steve's breakdown: I don't normally report on new CEOs but when a retail business gets one with a marketing background, there's always a chance for a change in marketing strategy...

Procter & Gamble Names New Top Digital Marketer

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Steve's breakdown: The new top digital marketer is a bit of a risk taker. During her watch on Always in the U.S., the brand launched the unusual and sometimes controversial "Have...

H&M Puts Media Account into Review

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Steve's breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has...

Gov. Christie to Sign Atlantic City Rescue Package

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Steve's breakdown: These bills will create a new tourism district and expand horse racing betting options. Both will have marketing budgets! ATLANTIC CITY, NJ: Gov. Chris Christie said Monday night he...

May 2010: New Business Leads Posted to Twitter

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Steve's breakdown: In May of 2010 we posted 22 new business leads on Twitter. Here they are: Xerox Appoints Burns as Chairman http://tinyurl.com/RattiLead225 20 May 10 Orbitz Media in Play....

February 2010: New Business Leads Posted to Twitter

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Steve's breakdown: In February of 2010 we posted 44 new business leads to Twitter. Here they are: AMA PRO RACING: Harris Named Director Of Marketing And Competition Relations http://tinyurl.com/RattiLead100 27...

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