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Kraft Seeks PR Counsel For $31 billion Snacks Spin-Off

Steve’s breakdown: Here’s an account review we predicted back in August in a post titled Kraft Foods Plans To Split Into 2 Companies, To see the corporate video for the new company, click on the image to the right. LONDON, UK: Kraft Foods is seeking European stakeholder counsel as it prepares to spin-off its $31bn […]

Frontier Biscuits Rightly Seeks New Creative Agency

Steve’s breakdown: Bad Line Alert!! Who ever came up with “The Taste of Leadership” needs to get a new job. Either way, the $700K marketing budget is small now but they are planning to go national which could triple it. DELHI, India: Frontier Biscuit Factory, manufacturer of handmade eggless biscuits, is on the lookout for […]

Flybe puts $7.9 million Ad Account in Review

Steve’s breakdown: Flybe, the budget airline, has approached ad agencies regarding its £5 million advertising account, as it looks to bolster its share of a competitive market. DEVON, UK: The airline has been in contact with agencies directly regarding the business, according to sources. Flybe’s advertising is currently handled by Souk 360, a specialist in […]

FSCS Puts Communications Planning in Review

Steve’s breakdown: The Financial Services Compensation Scheme is looking for an agency to handle its communications planning account. LONDON, UK: Mindshare is the incumbent on the business, while M4C handles media buying. The body, which launched in 2000 to help savers who have lost money invested with banks, has approached selected agencies inviting them to […]

PR Firm Needed to Lay the Groundwork for a Price Hike at BC Hydro

Steve’s breakdown: Hydro has put out a call for 10 research companies it will “pre-qualify” and use as needed to gauge public opinion with polls and surveys. BURNABY, Canada: B.C. Hydro wants to keep a close eye on the public mood and have a mass of communications people on standby as it moves to hike […]

Brand Identity Project at Wake Technical Community College

Steve’s breakdown: The Secretary of Education visits Wake Tech in the video. As for the account: A Mandatory Preproposal Conference for all prospective offerors is scheduled for 10:00am Friday February 17, 2012 in Holding Hall Room 105 on the Main Campus; 9101 Fayetteville Road, Raleigh NC 27603. Additional questions concerning the specifications in this request […]

Founded in 1694, the Bank of England seeks PR firm: 1st time in history

Steve’s breakdown: The embattled Bank of England has launched a hunt for PR support to promote itself as a place that encourages diverse employment. LONDON, UK: The Bank has issued the brief to bring in an external agency for a fixed term of three months. This is the first time that the Bank of England […]

New Hampshire Lottery puts Ad Account in Play

Steve’s breakdown: These folks need a new idea to sell the game. Stealing it didn’t work. The dead line for proposals is March 23rd and the RFP can be downloaded here. CONCORD, NH: Request for proposal for advertising services for the New Hampshire lottery commission. The purpose of this Request for Proposals hereafter (RFP) is […]

Multicultural Ad Agency Needed in Oregon

http://blip.tv/metro-events/the-rocket-817478 Steve’s breakdown: This is one of those reviews where either you have it or you don’t. For this particular account you need experience communicating in Spanish, Russian, Laotian and other Asian languages. The featured video is one of the many ways they are talking to the people of Oregon. The proposals are due February 24, […]

Kansas is “Open for Business” and Seeks Ad Agency to Tell the World

Steve’s breakdown: The bid closing date is 3/1/12 and here are the bid documents for downloading: Event Details & Bid Specification TOPEKA, KS: The Office of the Kansas Securities Commissioner (KSC) is requesting competitive proposals from qualified vendors to create and produce public service announcements designed to increase public awareness of the KSC and the […]

AOL Puts Ad Account in Review

Steve’s breakdown: They say a branding campaign to reintroduce the company to the public is needed to show relevance. It’s a tall order but someone has got to do it. It might as well be you. NEW YORK, NY: AOL is searching for an agency to help it devise a new brand campaign in the […]

Wieden+Kennedy allum gets CMO job at Facebook

Steve’s breakdown: Not sure what kind of ad account FaceBook would be but I do know they have some cash right about now! PALO ALTO, CA: Facebook has reportedly hired Rebecca Van Dyck as its first ever chief marketing officer. Van Dyck has been CMO for Levi’s at Levi Strauss & Co since April 2011 […]

National Highway Traffic Safety Administration puts account in Review

Steve’s breakdown: This is a possible 5 year contract so it’s worth jumping through the government hoops. WASHINGTON, DC: The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transportation whose primary mission is to reduce deaths, injuries and economic losses resulting from motor vehicle crashes. This is accomplished by: […]

Bagel guy now Drive-in guy: Sonic gets new CMO

Steve’s breakdown: The background of the new guy seems to point to international expansion but I also suspect they are going to take another look at advertising. The featured ad was done by Goodby and ran last summer. OKLAHOMA CITY, OK: Sonic Corp., the nation’s largest chain of drive-in restaurants, today announced the appointment of […]

Hewlett-Packard scans the globe for Global Creative Agency

Steve’s breakdown: Three client CEOs in two years can’t be easy for an agency to take. Hopefully they are done with that nonsense. BTW: The video technique used in their “hands” campaign was one of the most copied video effects out there. PALO ALTO, CA: Hewlett-Packard is on the hunt for a global creative agency […]

Winning New Business & The Super Bowl II

Steve’s breakdown: This is the second annual Winning New Business & The Super Bowl report. INDIANAPOLIS, IN: So what’s different this year? In the past, marketers would broadcast world preimeres of new creative on the Super Bowl. Last year it was about leveraging social media with the news of a Super Bowl spot. This year […]

New CMO at Gilt.com

Steve’s breakdown: If you didn’t know, Gilt Groupe provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70% off retail. The featured video is from the future 2012. AKA updated. NEW YORK, NY: Gilt Groupe, Inc., the innovative online shopping destination, announced that Elizabeth Francis […]

Ontario City Seeks Marketing Representation

Steve’s breakdown: I’m sure you’ve noticed we’ve been covering more local account review in addition to our regional, national and global coverage. It’s just another step to form a more perfect new business news source. But with this additional coverage come opportunities where you’re going to have to do a bit more work too. This […]

Media Account of Carbon Trust up for Grabs

Steve’s breakdown: The Carbon Trust, the not-for-profit organisation set up by the British Government to help businesses reduce their carbon emissions, is holding a review of its UK and international media planning and buying arrangements. LONDON, UK: The incumbent on the account is UM London, which retained the business the last time the body conducted […]

Ad Agencies invited to pitch Boston Public Schools

Steve’s breakdown: I don’t have all the details because the application for the job will not be issued until February 8th. We do know that those applications are due back on March 6th. BTW: Wasn’t there a TV show called Boston Public? BOSTON, MA: The City of Boston invites competent persons, firms or corporations to […]

Littlewoods.com goes back to the well: Second review in less than a year

Steve’s breakdown: Here we go again! Littlewoods.com, the online retailer responsible for producing last year’s most controversial Christmas TV campaign, is again on the hunt for an advertising agency to handle its $13.5 million business. LIVERPOOL, UK: Marketers from the retailer have directly approached agencies to gauge their interest in working on the account. The […]

Happy 450th birthday: St. Augustine seeks Social Media Strategy Services

Steve’s breakdown: You’ll have to ask them for the RFQ on this one but the email and phone number to do so is below. This is a three year deal and, if you are in the neighborhood, should be a lot of fun. ST. AUGUSTINE, FL: The City of St. Augustine is soliciting written Statements […]

Law firm hires first CMO in company history

Steve’s breakdown: I smell money and it could be going into a newly created advertising budget. Give the new guy a call and see what the plans are. Kleinberg, Kaplan, Wolff & Cohen, P.C. today announced the appointment of its first chief marketing officer, Paris A. Gunther, to the firm. Gunther is a seasoned legal […]

Macy’s makes some moves at the top of Marketing

Steve’s breakdown: There’s a changing of the guard going on at Macy’s and some of this new blood could spell adjustments in advertising. Keep an eye on these folks. CINCINNATI, OH: Macy’s, Inc. M +0.89% today announced a series of changes to its senior executive leadership team: — Ron Klein, Macy’s chief stores officer, will […]

River to River Fest seeks PR firm

Steve’s breakdown: This is a great event and will give your agency a lot of exposure. The video is a promo from 2010 but it still give you an idea of the festival. Proposals are due Feb. 20 and you can get more details here. Manhattan’s River to River Festival, a large summer arts event […]

Delaware Tourism seeks Advertising Agency of Record

Steve’s breakdown: The State of Delaware Tourism Office seeks proposals for a Marketing and Advertising Agency of Record for the Delaware Tourism Office and it’s not soon enough judging by their creative. The deadline for proposals is March 5, 2012 and that RFP can be downloaded here. Click on the Source link for additional documents […]

Conglomerate, Muthoot, puts Eveything in Review!

Steve’s breakdown: The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is said to be more than $24 million. DELHI, India: Muthoot Group, an M George Enterprise, is on the lookout for a creative partner. The pitch, which […]

New Mexico County seeks Ad Agency-of-Record

Steve’s breakdown: Ok – so you have to register and pay $50 to get the RFP but if you’re in the neighborhood, it’s totally worth it. ALBUQUERQUE, NM: On behalf of the Bernalillo County Clerk’s Office, the Purchasing Department is soliciting proposals from qualified firms to assist with advertising and marketing services required by the […]

WTC introduces new CMO

Steve’s breakdown: The new CMO is from the footwear universe so expect some traditional apparel marketing to creep into the organization. And it may even create a few new business opportunities along the way. TAMPA, FL: Today, World Triathlon Corporation (WTC) announces an exciting addition to its team. Erik Vervloet has stepped into the role […]

GSK UK PR in Review

Steve’s breakdown: Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster following a shake-up of its in-house comms team. MIDDLESEX, UK: GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms at InterContinental […]

Oil and gas exploration company, Cairn, seeks creative agency

Steve’s breakdown: In-house agency alert! Though this might be a huge account, there may be a few strings attached. Don’t let that hold you back from pitching but ask a lot of questions. DELHI, India: Oil and gas exploration company Cairn India has called for a creative pitch, according to industry sources. The multi-agency creative […]

Canvas4Life pictures bigger growth with new CMO

Steve’s breakdown: Take the new marketing team headed up by this new CMO, add a new production facility and it all equals a big marketing push. You might as well be the agency doing the work. PINE BROOK, NJ: Canvas4Life is the global leader in personalized canvas printing. The company recently announced that they have […]

Promoted to CMO to promote Tanger upscale outlet shopping centers

Steve’s breakdown: Tanger has a portfolio of 39 upscale outlet shopping centers in 25 states coast to coast and in Canada, totaling approximately 11.8 million square feet leased to over 2,500 stores operated by 455 different brand name companies. Now that’s a mouth full of new client opportunity. GREENSBORO, NC: Tanger Factory Outlet Centers, Inc. […]

The Show me State wants an Agency of Record

Steve’s breakdown: This account looks to be The Agency-of-Record for the State of Missouri. The Tourism, State Fair and Children’s Trust Fund accounts are not included but everything else seems to be part of this account. They list a number of campaigns already planned out in the RFP and I’ve listed them below. The RFP […]

Peak Performances at Montclair State University wants PR representation

Steve’s breakdown: RFP questions are due in February 1st by 4:00pm and the proposals are due the 16th at 3:00pm. They seem very keen to getting someone with “performance” experience so if that’s you, you’ll have a leg up. You can download the RFP here. The featured video gives you a sneak peek at the […]

For a change, Dime Bank hires new lead marketer

Steve’s breakdown: Dime is a community bank with 10 locations and would be a great first financial account for a local ad agency.  And make sure not to get these folks mixed up with The Dime Bank of PA. NORWICH, CT: The Dime Bank on Friday announced a new vice president for marketing and sales […]

Bulmers beer has account in review with AAR

Steve’s breakdown: Bulmers is reviewing its $4.7 million advertising account as it aims to strengthen its positioning against rivals such as Magners. AMSTERDAM, Holland: St Luke’s is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the business in a pitch process handled by AAR. The agency, which also handles […]

Colorado Proud seeks to grow its influence with a new marketing firm

Steve’s breakdown: The commercial shown was highly affective but the 2011 campaign, not so much. To get into this review you’ll have to register with the State of Colorado Department of Agriculture. You can do that and get contact information for this review at this link. And you can also visit this link to learn […]

News International wants to hack its agency relationships: $44 million account in review

Steve’s breakdown: News International is putting its entire agency roster, including WCRS and CHI & Partners, on notice as part of a wide-ranging review of its marketing communications. With all the PR trouble these folks have had which is covered in the featured video, I’m surprised this didn’t happen earlier. LONDON, UK: The embattled newspaper […]

Russian Standard vodka calls global advertising review

Steve’s breakdown: We’re scooping the entire American press again here!! First, get your credentials over to search consultants The Observatory. Then bribe them to get in the review because this brand is on the way up. ST. PETERSBURG, Russia: The premium vodka brand has sent a brief to ad agencies as part of a pitch […]

Tourism Ireland feeling lucky looking for a DM shop

Steve’s breakdown: Tourism Ireland is reviewing its $3 million UK direct marketing account now being handled by Indicia. DUBLIN, UK: The statutory review is being handled directly by the tourist body’s marketing department. Tourism Ireland is looking to appoint an agency in July, with work commencing in October. The appointed agency will be responsible for […]

Vodafone shops aroung retail advertising business

Steve’s breakdown: The appointed agency will be responsible for working on Vodafone’s point-of-sale, digital in-store marketing and high-street events activity, as well as for providing literature across its UK retail stores. NEWBURY, UK: The process is being handled through AAR and overseen by Vodafone’s director of brand marketing, Danielle Crook. The pitch will be open […]

A 150 mile Florida Gulf Coastline Account on the look out for Advertising & PR firm

Steve’s breakdown: Deadline for questions about this RFP are January 30th and proposals are due February 13th. Please downloaded RFP here before asking questions. => New Business Manatee County. If you have problems with the RFP, we can email it to you directly. The scope of work is outlined on page 12 of the RFP […]

FBI seeks social media guidance: Go figure?

Steve’s breakdown: All questions are due on January 27th for this account. All responses will be consolidated and issued as an attachment to this RFI for clarification. The responses will be provided by February 1st. All responses to this RFI are now due February 10th. Here the RFP -> Social Media Application.pdf WASHINGTON, DC: The Federal Bureau […]

Alaska Energy Authority has $1/2 million PR account running wild

Steve’s breakdown: The Alaska Energy Authority has an estimated amount of $500,000 for the initial term of this Susitna-Watana Hydroelectric Project. Proposals are due February 21, 2012 at 4:00 pm and the RFP can be downloaded here -> RFP2012-0800-0919Su-WatPRFirmVF.pdf ANCHORAGE, AK: The Alaska Energy Authority is soliciting proposals for a full range of public relations […]

SUPERVALU switches up CMOs

Steve’s breakdown: SUPERVALU went on a buying spree in 2010 and now does $37 billion in retail sales through brands such as Acme, Albertsons, Cub, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Save-A-Lot, Shaw’s / Star Market, Shop ‘N Save and Shoppers. That’s a lot of brands and they all have different histories and personalities. As of […]

Minnesota Department of Transportation: Pedestrian Safety Education Campaign

Steve’s breakdown: Existing materials to educate citizens about pedestrian safety are limited and outdated.  Organizations across the state need a single source for up-to-date pedestrian safety messaging, collateral, program ideas, and curriculum to distribute to pedestrians and motorists. MnDOT is searching for a firm to help them serve as a centralized source for regional and […]

2 PR reviews for Saudi Oil Giant Aramco are in the pipeline

Steve’s breakdown: We’ve got a couple of hot potatoes here and no one is talking. On the other hand, it’s a giant account. Just take a look at the featured video where Leslie Stahl of 60 minutes gets a tour of the command center of the company. DHAHAN, Saudi Arabia: Saudi Aramco, one of the […]

California tourism puts RFP for PR account out there

Steve’s breakdown: Agencies must file a non-binding notice of intent to bid by Jan. 31 with proposals due Feb. 28. The account is worth $300K/year which also includes Canada. The RFP can be downloaded here =>RFP. SACRAMENTO, CA: California is reviewing its six-figure tourism PR account with an RFP process open through the end of […]

Quaker finds new CMO

Steve’s breakdown: $56 million marketing budget is nothing to sneeze at so keep an eye on Quaker for an account review this year. CHICAGO, IL: Ending a long search, the Quaker Oats Co. has brought in a top marketer from fellow PepsiCo unit Frito-Lay North America as chief marketing officer. Justin Lambeth, a Frito-Lay VP […]

Wallgreen desides a new creative shop will cure what ails them

Steve’s breakdown: After seeing last years creative, it’s obvious that they through the kitchen sink at this account. It’s no wonder why it went into review. DEERFIELD, IL: Add Walgreens to the list of restless retailers. The drugstore chain, which has more than 8,200 locations, has contacted agencies about its creative business via a request […]

EXCLUSIVE: New Brunswick Tourism & Parks puts two accounts in play

Steve’s breakdown: The key line of the article is “The tourism department will now issue two requests for proposals on Jan. 23. One request will be the overall marketing strategy. And the second will be focused on developing the tourism industry and producing a touring guide.” It’s believed the total budget is in the $5 […]

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