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New CEO take the wheel at Mercedes-Benz

Steve’s breakdown: We love it when an ex-marketing director takes the CEO chair. And this one is high social media so expect some changes with the advertising account. MONTVALE, NJ: You may recall an October 2011 column right here in which Steve Cannon, the vice-president of Marketing for Mercedes-Benz, was the principal speaker at the […]

Universal Republic Records hires marketing headliner

Steve’s breakdown: Record labels are notorious for being cheap when it come to traditional advertising but their wallets have opened up for digital communications and social media. The video features my favorite song in their portfolio. NEW YORK, NY: Universal Republic Records has expanded its marketing team with the appointment of respected industry veteran Jim […]

Franklin Templeton seeks to invest in a new creative partner

Steve’s breakdown: Their last campaign was thoughtful but could have been for almost any product. No real branding. MUMBAI, India: Global investment management organisation Franklin Templeton Investments (India) is on a hunt for an advertising agency. The creative pitch is for its entire product portfolio, and is currently underway in Mumbai. Senior-level sources in the […]

End of year report: The 10 New Business Lessons of 2011

Over the past 12 months The Ratti Report has covered 1,040 new business opportunities including 438 account reviews representing over $27,790,000,000 in billings. Stories were based out of 42 states, 32 countries on 4 continents. But we didn’t stop there. Last week we crunched all those numbers and can now respectfully summit to you: The […]

Colorado Ski Country Hires New Senior Marketing Director

Steve’s breakdown: This sounds like the smallest global advertising account ever. Which makes winning the business a great way to make your agency global. DENVER, CO: Colorado Ski Country USA (CSCUSA) is pleased to announce Estrella Woods as senior international and domestic marketing manager. With more than 10 years marketing experience, including eight in international […]

We’re Hiring Contributors, Reporters & Collaborators

That’s right folks, to continue and grow our service to the new business community, we are expanding our staff and could use your help finding these people. Here are the opportunities:     Contributors: We are offering agency executives a forum to highlight their new business expertise in The Ratti Report     Reporters: This is similar […]

Telefónica Digital Seeks PR Firm To Shift Global Perceptions

Steve’s breakdown: This is the first time the company has hired a PR firm so I would suggest pitching them with a huge menu of ideas that they can pick and choose from. Rookies like that! The feature Telefónica ad has nothing to do with this business but it has a singing roasted pig in […]

Landscaper Trade Group Seeks PR Firm to spread the word

Steve’s breakdown: The thing about this organization is they want a little bit of everything and what they really need is a plan. Figure that out and you will win the business. View the RFP here and is due the 18th of this month. HERNDON, VA: The Virginia-based trade group for lawn care and landscaping […]

Tata calls $6 million Tetley tea media review

Steve’s breakdown: I can understand this media review but why not a creative pitch. WOW! Who are they selling to? UXBRIDGE, UK: The review, which covers media duties for its Tetley tea products, will be led by Adrian Mooney, who joined Tata Global Beverages in September as the vice-president of marketing for UK, Ireland and […]

Grand Lucayan Bahamas Appoints New Chief Marketing Officer

Steve’s breakdown: Not a huge account but a great one to barter! The featured video is a bit of a tour of the resort. FREEPORT, Grand Bahama Island: Grand Lucayan, Bahamas has appointed Thomas M. Anderson as Chief Marketing Officer. Anderson brings more than 30 years of travel/tourism experience to the resort. Since 2008, he […]

Two Tourism PR accounts in review in Illinois

Steve’s breakdown: Sometimes the right hand doesn’t know what left hand is doing. Or maybe they do but they do it anyway. In this situation, there are two PR accounts in review. I’ve given you descriptions of both accounts which have the same contact information with links. One is due the 19th, the other is […]

American Eagle takes flight to find First Global Agency of Record

Steve’s breakdown: The review process is being handled by American Eagle’s marketing team, with the help of New York-based search consultants Ark Advisors so make sure you are all up to date with those folks. My guess is this account would be somewhere in the $30 million area. PITTSBURGH, PA: American Eagle Outfitters is launching […]

Minnesota Department of Transportation (MnDOT) seeks Multicultural Marketing

Steve’s breakdown: The featured video gives you an overview of the scope of work the department does. As for the pitch process: Questions regarding this RFP must be received by MnDOT no later than 2:00 p.m. Central Standard Time on Tuesday, January 10, 2012. MnDOT anticipates posting answers to such questions no later than 2:00 […]

Port Authority of NY & NJ puts marketing account in review

Steve’s breakdown: We’ve got an 80 page RFP here but the account is certainly big enough to put the effort into it. Plus it’s a 4 year contract! The RFP can be downloaded here: BTW: We reported back in October: Port Authority has a lot to talk about: PR account in review JERSEY CITY, NJ: […]

Ashworth College bags new CEO with marketing background

Steve’s breakdown: You know how these online colleges are. They have to spend marketing dollars to get students and it works. Look for the new guy to take these folks to the next level; hopefully with you as their ad agency. NORCROSS, Ga., — Ashworth College, a leading provider of accredited, online educational programs, announced […]

Efficiency Nova Scotia Corporation reviewing it’s marketing account

Steve’s breakdown: Here’s the RFP process Intent to Respond confirmation email due: January 6, 2012 Proponents’ conference call: January 10, 2012 Proposals due: January 25, 2012 at 5:00pm AST Short-listed proponents contacted re: presentation: February 2, 2012 Short-listed proponents’ presentations: February 16, 2012 Successful proponent(s) contacted: March 16, 2012 The RFP can be downloaded here […]

Workforce Solutions – Capital Area Workforce Board seeks Marketing Services

Steve’s breakdown: Here’s what they are looking for. Graphic design, lay-out, editing, and pre-printing development of brochures, posters, flyers, post cards, inserts, and publications/reports; Logo design; PowerPoint/presentation templates; Consultation services – marketing plans, branding, crisis management, etc. Video production and Management of any printing processes. Click here to download/view the entire RFQ. AUSTIN, TX: Workforce […]

PR services sought at the Housing Authority of the City of San Antonio

Steve’s breakdown: The pre-submittal meeting is January 11, 2012 at 10:00 A.M., SAHA Central Office, 818 S. Flores, San Antonio, TX 78204. Proposals are due January 30 2012, 11:00 A.M. Central Time at SAHA Procurement Dept. 818 S. Flores, San Antonio, TX 78204. Please click here to view the RFP document SAN ANTONIA, TX: The […]

$375K Cancer Prevention PR account in review

Steve’s breakdown: CPRIT seeks to enter into a services contract with an established, qualified and experienced public relations company to coordinate and implement a strategic communications program by providing communication and public relations support services. View the RFP here and are due the 19th of January. AUSTIN, TX: Texas’ four-year-old, multibillion-dollar cancer research center has re-started […]

$150 Million Media Account of the Indian Government in Play

Steve’s breakdown: In order to optimise its spends on media, the nodal agency under the Ministry of Information and Broadcasting plans to hire expertise for a period of one year. DELHI, India: The Directorate of Advertising and Visual Publicity (DAVP) intends to empanel media planning and buying agencies for a period of one year. This […]

$5.7 million TimesJobs.com account recruiting for creative partners

Steve’s breakdown: Agencies such as McCann Erickson, M&C Saatchi are Black Pencil in the pitch but finalists have not yet been chosen. The featured spot is from 2008 but you get the idea. DELHI, India: TimesJobs.com is hunting for a creative partner in the Capital. According to industry sources, the flagship recruitment portal from Times […]

Honda hunts for agency for new bike range

Steve’s breakdown: There might be some lingering politics from the split with Hero but this account is wide open and a lot of fun. DELHI, India: Japanese auto giant Honda is scouting for a creative partner in India for its bikes business. The pitch process, underway in Delhi, is still in its nascent stages. Senior-level […]

Uttarakhand Tourism hunts for creative partner for $1.5 million account

Steve’s breakdown: These are tough requirements but here we go. The eligibility criteria for empanelment requires agencies to have minimum of five years of business standing as an INS accredited agency with an annual turnover of Rs 10 crore for the last three years, good experience of handling tourism accounts with the Ministry of Tourism […]

$1 to $6 million PR account running loose in Alaska

Steve’s breakdown: This is a tourism account for the state. The featured spot is from their travel association but it should give you an idea of what they’re selling. The deadline for proposals is January 20, 2012 and the RFP can be downloaded here =>Public Relations RFP 2013-0800-0833.pdf JUNEAU, AK: The Department of Commerce, Community & Economic Development […]

Atkins Nutritionals, Inc. Announces the Re-Launch of Atkins.com

Steve’s breakdown: Website to offer even more free, customizable tools to educate, connect and engage dieters but no word on their marketing strategy. Maybe you should be pitching them one? BTW: We reported back in May that Atkins Nutritional advertising account resigned by agency. DENVER, CO: Just in time for New Year’s resolutions, Atkins Nutritionals, […]

Penney-Saatchi Split and Retailer shifts toward multi-shop approach

Steve’s breakdown: As we predicted/reported back in October “Target CMO Departs for JCPenney: No love lost . . . yet”, Saatchi & Saatchi is out and there could be more opportunity to be had. PLANO, TX: JC Penney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its […]

T3 Motion Launches Consumer T3 Electric Vehicle

Steve’s breakdown: This is a fun product that would be great to have in cities, boardwalks and family compounds around the globe. So it might as well be you doing the advertising. COSTA MESA, CA: www.t3motion.com – T3 Motion, Inc. a producer of clean/green technology, announced its newest product launch—a T3 power sports product. With […]

Corporation Bank scouts for creative agencies again

Steve’s breakdown: This account was awarded to BBDO just 14 months ago and here they go again. (And judging by the creative, I don’t blame them.) If you were in the last pitch, get in this one ASAP. DELHI, India: In an interesting development, Corporation Bank has called advertising agencies for empanelment once again. The […]

Faster than a Tweet: Twitter & Edelman Part Ways

Steve’s breakdown: Here we go again. When this account went in to review in August I said in our breakdown then: “The fact that this account exists is surprising enough. Even fishy if you ask me but it’s probably just very complicated.” Will they hire a new firm? I’d go in-house if I were them […]

IM Thapar Group hunts for creative partner for Indian City Properties

Steve’s breakdown: The news is a bit slow in the good old USA but we did drum up this review overseas. NEW DELHI, India: The business conglomerate Inder Mohan (IM) Thapar Group has called for a creative pitch for its real-estate business Indian City Properties Limited(ICPL). The multi-agency creative pitch, currently underway in New Delhi, […]

Rolling out the red carpet: Inspirato Appoints new Chief Marketing Officer

Steve’s breakdown: With the new CMO coming from Dish, I suspect he’s going to be highly aggressive with their marketing and I do see an opportunity for an agency with luxury travel experience. DENVER, CO: Inspirato, the destination club for a new generation of luxury consumers, is pleased to announce the recent appointment of Ira […]

Winning!?! Mattel puts game business in play

Steve’s breakdown: We pride ourselves with getting you the freshest, hottest and most leads in the industry. But sometimes we need to step back and make sure we covered the entire globe and didn’t miss anything. Well, here’s one we missed. EL SEGUNDO, CA: Mattel is on the hunt for a new creative agency for […]

Morris Yacht charts a course for of growth: Hires 1st CEO

Steve’s breakdown: This is a family run business finally getting their first CEO. This usually means growth is in the big picture which, in turn, means more marketing. BASS HARBOR, ME: Morris Yachts announces the hiring of Doug Metchick as the company’s first Chief Executive Officer. In his new role, Metchick will lead and direct […]

Grant Money Alert: Sustainable Planning Group Seeks PR in Ohio

Steve’s breakdown: This is a new account so they might be open to bold ideas. The deadline is Jan. 13 and you can view the RFP here. AKRON, OH: An Ohio planning consortium focused on sustainability and backed by a $4.25M federal grant as well as other funds is seeking PR support for its efforts. […]

Alberta Securities Commission seeks marketing firm to help harmonize regulation

Steve’s breakdown: You’ll have to register at their website to get the RFP, which is due back January 17th, but it shouldn’t be a big deal. Here’s the link. CALGARY, Canada: The Alberta Securities Commission (ASC) is the regulatory agency responsible for administering the province’s securities laws. It is entrusted to foster a fair and […]

Shopping for creative: Highpoint shopping center puts account in review

Steve’s breakdown: Spending is around the $500,000 mark for this shopping center. The agency will be charged with the center’s re-launch campaign and its ongoing creative work including in-centre, above the line advertising and digital. MELBOURNE, Australia, Melbourne’s Highpoint Shopping Centre is searching for a creative agency to bring to life its refreshed brand strategy […]

Minutemen on TV: UMass Seeks Broadcast Media Planning & Buying

Steve’s breakdown: This is a straight forward account review. Proposals are due  January 20, 2012 and the RFP can be downloaded here. SHREWSBURY, MA: The University of Massachusetts requests proposals for a Marketing and Communications firm to provide media planning, distribution and placement buying services for television, cable, and radio broadcast of University produced media. […]

Bet on it: Texas Lottery account is waiting for you to pitch!

Steve’s breakdown: Just visit this page and “follow the bouncing ball” to get into this pitch. Mumbo-jumbo below. AUSTIN, TX: The Texas Lottery Commission is issuing this Request for Proposals (RFP) to obtain proposals from qualified vendors to provide advertising services for the Texas Lottery with the objective of reaching the public to responsibly increase […]

$27 million BBC Media Account in Play

Steve’s breakdown: Here’s one that pretty convenient. All you have to do to get into the pitch is to register here: http://www.bbc.co.uk/supplying/tenders/media-services.shtml LONDON, UK: The BBC is searching for an agency to handle all the media planning and buying for a range of its departments including local radio, the Proms, the iPlayer and TV licensing. […]

PR Account in review: Florida A&M University seeks a crisis communications plan

Steve’s breakdown: This will not be easy but it has to be done after that tragedy. Here’s the RFP that are due December 22nd. TALLAHASSEE, FL: Florida A&M University, enmeshed in a crisis after the possible hazing-related death of a drum major in its vaunted marching band, has hired New York-based DKC in the short-term […]

$1.3 million anti-smoking PR account in play in Little Rock

Steve’s breakdown: This is a sizable campaign so go for it. Click here to download the RFP: LITTLE ROCK, AR: Arkansas has kicked off a review of its $1.3M anti-tobacco PR efforts with an RFP process through late January 2012. The campaign, dubbed “Stamp Out Smoking,” works to educate adults and youth about tobacco prevention […]

Santa outsources digital work for the first time in history!

Steve’s breakdown: We don’t usually report on accounts won because that’s a waist of time to the new business hunter. But this story touched our hearts and reminds us that the holiday season is upon us and that there are a million ways to promote your agency!! NORTH POLE: Critical Mass, an Omnicom digital marketing […]

Daimler’s hunt for creative agency on track

Steve’s breakdown: The pitch is for its truck portfolio which has been branded as BharatBenz. The featured video is a news announcement of the brand.. CHENNAI, India: German auto giant Daimler is on the hunt for a creative partner for its truck portfolio in India. The pitch process, which began a few weeks back, is […]

Adconion conducts PR agency review

Steve’s breakdown: PR account reviews in the media business confuse my ad guy brain but if it’s out there, we’re reporting it. SANTA MONICA, CA: Adconion Media Group, an independent content and audience network, has issued an RFP seeking a PR agency. The company is searching for a firm to help it expand its customer […]

Unilever Puts $6B-Plus Global Media Account in Play

Steve’s breakdown: Two things: 1) It’s not clear where the review will be based out of  2) The last time this happened it took six months for the review to be completed. LONDON, UK: Any hope of a quiet Christmas break for media agencies has been scuttled as Unilever is launching a global review of […]

Ad account gets naked: Air New Zealand pitches creative

Steve’s breakdown: They are being tight-lipped on this one but I suspect if you have the credentials to pitch, they’ll take the call. By the way: Yes, those are painted bodies in that ad. WOW! AUCKLAND, New Zealand: Air New Zealand has placed its creative account out to pitch with a number of agencies still […]

Through the grapevine: Finlandia & Skyy vodkas in sepratew reviews

Steve’s breakdown: Back in February we reported Skyy Vodka seeks new Agency of Record so to hear about this review now seems odd. As for Finlandia, they’ve been out of the scene for some time so an agency search will do them good. And as you can see, both brands do their best creative overseas. […]

Sir Richard Branson’s club Kensington Roof Gardens in agency review

Steve’s breakdown: One of London’s best-known private members’ clubs is looking for fresh PR support after five years with consumer agency EdenCancan. LONDON, UK: Kensington Roof Gardens, which incorporates the Babylon restaurant, is one of a collection of establishments that target high-earners under Sir Richard Branson’s Virgin Limited Edition brand. Other venues include the Kasbah […]

Red Sox gear up marketing pitch for Fenway’s 100th anniversary

Steve’s breakdown: This could be the perfect opportunity for an agency with a great idea to come out of left field and win a nice project for the team. And by the way, we’ve been keeping an eye on the Red Socks. Last February we reported Red Sox promote seven executives. BOSTON, MA: Red Sox […]

Publisher plans promotion push for portfolio of print properties: Trinity Mirror

Steve’s breakdown: Trinity Mirror is looking for an agency to handle an advertising campaign for a new deals website that it plans to launch next year. LONDON: UK: The group, which publishes the Daily Mirror and a range of local newspapers, has already approached a number of agencies, with pitches expected to take place before […]

Virgin launches ad review for new water brand

Steve’s breakdown: Sir Richard Branson’s Virgin Group is looking for an agency to handle advertising for a new water venture that it plans to launch next year in the UK and expand across Europe “at a later date.” LONDON, UK: The move follows Virgin’s deal with the water giant Strauss Group, which was officially agreed […]

London Business School issues $8 million brief

Steve’s breakdown: Weirdly I got this line off the google alert but it doesn’t exsist in the article. So is it correct? I don’t know but I’m passing it along. “London Business School is looking for an agency to handle its estimated £5 million global advertising account.” LONDON, UK: A brief has been issued to […]

Comet stores reviews $26.5 million account

Steve’s breakdown: Comet, the electrical retailer that was acquired last month by a private equity company, has called a review of its $26.5 million advertising account as it looks at new ways to revive its business fortunes. RICKMANSWORTH, UK: The retailer has approached a number of advertising agencies as it bids to develop a new […]

Digital scanning company, ibml, captures new CMO

Steve’s breakdown: We don’t cover much news in Alabama so we couldn’t miss this one. It’s heavy BtoB but they have a new CMO with big brand experience. Check out their silent film featured here. BIRMINGHAM, AL – ibml, a leading provider of scanning and document capture solutions and services, today announced the appointment of […]

BT Business cooks up $26 million creative overhaul

Steve’s breakdown: Some might say a commercial with Gordon Ramsay not saying anything was a good idea but I guess not. AAR London is handling the pitch. LONDON, UK: The incumbent, Rainey Kelly Campbell Roalfe/Y&R, won the account in 2006, when the billings on the business were £17 million. The review, which will be handled […]

Lands End shops for an agency for $20 million account

Steve’s breakdown: These guys can be a fickle bunch but it looks like they are getting serious here. And I suspect they are going to use a search consultant because they have in the past. DODGEVILLE, WI: Land’s End is searching for an agency, according to people familiar with the matter. The review is believed […]

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