home1

Delaware Tourism seeks Advertising Agency of Record

Steve’s breakdown: The State of Delaware Tourism Office seeks proposals for a Marketing and Advertising Agency of Record for the Delaware Tourism Office and it’s not soon enough judging by their creative. The deadline for proposals is March 5, 2012 and that RFP can be downloaded here. Click on the Source link for additional documents […]

Conglomerate, Muthoot, puts Eveything in Review!

Steve’s breakdown: The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is said to be more than $24 million. DELHI, India: Muthoot Group, an M George Enterprise, is on the lookout for a creative partner. The pitch, which […]

New Mexico County seeks Ad Agency-of-Record

Steve’s breakdown: Ok – so you have to register and pay $50 to get the RFP but if you’re in the neighborhood, it’s totally worth it. ALBUQUERQUE, NM: On behalf of the Bernalillo County Clerk’s Office, the Purchasing Department is soliciting proposals from qualified firms to assist with advertising and marketing services required by the […]

WTC introduces new CMO

Steve’s breakdown: The new CMO is from the footwear universe so expect some traditional apparel marketing to creep into the organization. And it may even create a few new business opportunities along the way. TAMPA, FL: Today, World Triathlon Corporation (WTC) announces an exciting addition to its team. Erik Vervloet has stepped into the role […]

GSK UK PR in Review

Steve’s breakdown: Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster following a shake-up of its in-house comms team. MIDDLESEX, UK: GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms at InterContinental […]

Oil and gas exploration company, Cairn, seeks creative agency

Steve’s breakdown: In-house agency alert! Though this might be a huge account, there may be a few strings attached. Don’t let that hold you back from pitching but ask a lot of questions. DELHI, India: Oil and gas exploration company Cairn India has called for a creative pitch, according to industry sources. The multi-agency creative […]

Canvas4Life pictures bigger growth with new CMO

Steve’s breakdown: Take the new marketing team headed up by this new CMO, add a new production facility and it all equals a big marketing push. You might as well be the agency doing the work. PINE BROOK, NJ: Canvas4Life is the global leader in personalized canvas printing. The company recently announced that they have […]

Promoted to CMO to promote Tanger upscale outlet shopping centers

Steve’s breakdown: Tanger has a portfolio of 39 upscale outlet shopping centers in 25 states coast to coast and in Canada, totaling approximately 11.8 million square feet leased to over 2,500 stores operated by 455 different brand name companies. Now that’s a mouth full of new client opportunity. GREENSBORO, NC: Tanger Factory Outlet Centers, Inc. […]

The Show me State wants an Agency of Record

Steve’s breakdown: This account looks to be The Agency-of-Record for the State of Missouri. The Tourism, State Fair and Children’s Trust Fund accounts are not included but everything else seems to be part of this account. They list a number of campaigns already planned out in the RFP and I’ve listed them below. The RFP […]

Peak Performances at Montclair State University wants PR representation

Steve’s breakdown: RFP questions are due in February 1st by 4:00pm and the proposals are due the 16th at 3:00pm. They seem very keen to getting someone with “performance” experience so if that’s you, you’ll have a leg up. You can download the RFP here. The featured video gives you a sneak peek at the […]

For a change, Dime Bank hires new lead marketer

Steve’s breakdown: Dime is a community bank with 10 locations and would be a great first financial account for a local ad agency.  And make sure not to get these folks mixed up with The Dime Bank of PA. NORWICH, CT: The Dime Bank on Friday announced a new vice president for marketing and sales […]

Bulmers beer has account in review with AAR

Steve’s breakdown: Bulmers is reviewing its $4.7 million advertising account as it aims to strengthen its positioning against rivals such as Magners. AMSTERDAM, Holland: St Luke’s is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the business in a pitch process handled by AAR. The agency, which also handles […]

Colorado Proud seeks to grow its influence with a new marketing firm

Steve’s breakdown: The commercial shown was highly affective but the 2011 campaign, not so much. To get into this review you’ll have to register with the State of Colorado Department of Agriculture. You can do that and get contact information for this review at this link. And you can also visit this link to learn […]

News International wants to hack its agency relationships: $44 million account in review

Steve’s breakdown: News International is putting its entire agency roster, including WCRS and CHI & Partners, on notice as part of a wide-ranging review of its marketing communications. With all the PR trouble these folks have had which is covered in the featured video, I’m surprised this didn’t happen earlier. LONDON, UK: The embattled newspaper […]

Russian Standard vodka calls global advertising review

Steve’s breakdown: We’re scooping the entire American press again here!! First, get your credentials over to search consultants The Observatory. Then bribe them to get in the review because this brand is on the way up. ST. PETERSBURG, Russia: The premium vodka brand has sent a brief to ad agencies as part of a pitch […]

Tourism Ireland feeling lucky looking for a DM shop

Steve’s breakdown: Tourism Ireland is reviewing its $3 million UK direct marketing account now being handled by Indicia. DUBLIN, UK: The statutory review is being handled directly by the tourist body’s marketing department. Tourism Ireland is looking to appoint an agency in July, with work commencing in October. The appointed agency will be responsible for […]

Vodafone shops aroung retail advertising business

Steve’s breakdown: The appointed agency will be responsible for working on Vodafone’s point-of-sale, digital in-store marketing and high-street events activity, as well as for providing literature across its UK retail stores. NEWBURY, UK: The process is being handled through AAR and overseen by Vodafone’s director of brand marketing, Danielle Crook. The pitch will be open […]

A 150 mile Florida Gulf Coastline Account on the look out for Advertising & PR firm

Steve’s breakdown: Deadline for questions about this RFP are January 30th and proposals are due February 13th. Please downloaded RFP here before asking questions. => New Business Manatee County. If you have problems with the RFP, we can email it to you directly. The scope of work is outlined on page 12 of the RFP […]

FBI seeks social media guidance: Go figure?

Steve’s breakdown: All questions are due on January 27th for this account. All responses will be consolidated and issued as an attachment to this RFI for clarification. The responses will be provided by February 1st. All responses to this RFI are now due February 10th. Here the RFP -> Social Media Application.pdf WASHINGTON, DC: The Federal Bureau […]

Alaska Energy Authority has $1/2 million PR account running wild

Steve’s breakdown: The Alaska Energy Authority has an estimated amount of $500,000 for the initial term of this Susitna-Watana Hydroelectric Project. Proposals are due February 21, 2012 at 4:00 pm and the RFP can be downloaded here -> RFP2012-0800-0919Su-WatPRFirmVF.pdf ANCHORAGE, AK: The Alaska Energy Authority is soliciting proposals for a full range of public relations […]

SUPERVALU switches up CMOs

Steve’s breakdown: SUPERVALU went on a buying spree in 2010 and now does $37 billion in retail sales through brands such as Acme, Albertsons, Cub, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Save-A-Lot, Shaw’s / Star Market, Shop ‘N Save and Shoppers. That’s a lot of brands and they all have different histories and personalities. As of […]

Minnesota Department of Transportation: Pedestrian Safety Education Campaign

Steve’s breakdown: Existing materials to educate citizens about pedestrian safety are limited and outdated.  Organizations across the state need a single source for up-to-date pedestrian safety messaging, collateral, program ideas, and curriculum to distribute to pedestrians and motorists. MnDOT is searching for a firm to help them serve as a centralized source for regional and […]

2 PR reviews for Saudi Oil Giant Aramco are in the pipeline

Steve’s breakdown: We’ve got a couple of hot potatoes here and no one is talking. On the other hand, it’s a giant account. Just take a look at the featured video where Leslie Stahl of 60 minutes gets a tour of the command center of the company. DHAHAN, Saudi Arabia: Saudi Aramco, one of the […]

California tourism puts RFP for PR account out there

Steve’s breakdown: Agencies must file a non-binding notice of intent to bid by Jan. 31 with proposals due Feb. 28. The account is worth $300K/year which also includes Canada. The RFP can be downloaded here =>RFP. SACRAMENTO, CA: California is reviewing its six-figure tourism PR account with an RFP process open through the end of […]

Quaker finds new CMO

Steve’s breakdown: $56 million marketing budget is nothing to sneeze at so keep an eye on Quaker for an account review this year. CHICAGO, IL: Ending a long search, the Quaker Oats Co. has brought in a top marketer from fellow PepsiCo unit Frito-Lay North America as chief marketing officer. Justin Lambeth, a Frito-Lay VP […]

Wallgreen desides a new creative shop will cure what ails them

Steve’s breakdown: After seeing last years creative, it’s obvious that they through the kitchen sink at this account. It’s no wonder why it went into review. DEERFIELD, IL: Add Walgreens to the list of restless retailers. The drugstore chain, which has more than 8,200 locations, has contacted agencies about its creative business via a request […]

EXCLUSIVE: New Brunswick Tourism & Parks puts two accounts in play

Steve’s breakdown: The key line of the article is “The tourism department will now issue two requests for proposals on Jan. 23. One request will be the overall marketing strategy. And the second will be focused on developing the tourism industry and producing a touring guide.” It’s believed the total budget is in the $5 […]

Yogi Gets Fired: Müller kicks off $39 million creative pitch

Steve’s breakdown: Talk about throwing the kitchen sink at a last ditch effort to save an account. WOW! No wonder it’s in review. ISBA in London is handling the pitch. FISCHACH, Germany: Müller Dairy is holding a review of its $39 million creative account, just four months after the launch of its blockbuster advertising campaign. […]

BNSF gets new CMO

Steve’s breakdown: These guys have been running a corporate spot on PBS for over a year. Follow this link to view it. GRAPEVINE, TX: BNSF Logistics, a leading third party logistics provider, today announced the appointment of Jim Craig as its new Chief Marketing Officer. “Jim’s extensive experience and focus on superior customer service ensures […]

Arizona needs an Ad Agency

Steve’s breakdown: This account could not be more general but if you are an ad agency in Arizona, go for it!  You can find the RFP to download at this link: PHOENIX, AZ: State Agencies, Departments, Divisions, Boards and Commissions require professional advertising, public relations, media services and related marketing services to make the general […]

Livebookings is hungrey for a full-service ad agency

Steve’s breakdown: Livebookings, the online real-time reservations service for restaurants, is looking for a full-service agency as it faces an increasingly competitive marketplace. The featured video gives you a total understanding of the business. LONDON, UK: It is understood that the firm is searching for an agency to help promote its Bookatable.com brand to consumers, […]

Spreading the wealth: The Co-operative to review agency roster

Steve’s breakdown: The Co-operative Group is the UK’s largest mutual business, owned not by private shareholders but by over six million consumers. It is the UK’s fifth biggest food retailer, the leading convenience store operator and a major financial services provider, operating The Co-operative Bank, Britannia and The Co-operative Insurance. MANCHESTER, UK: The Co-operative Group […]

U.S. Cellular Throws Creative, Media and Digital account Into Review

Steve’s breakdown: This is the 6th largest cellular business out there but it still represents a $74 million advertising account. CHICAGO IL: Wireless carrier U.S. Cellular has put its creative account into review, according to people familiar with the matter. Publicis Groupe’s Publicis & Hal Riney handles creative, and sibling agency Modem handles digital marketing; […]

$26 million BMW account in review

Steve’s breakdown: This looks like a wide open review because the client does not believe in incumbents! YIKES! And it’s been a while since ther was ground-breaking creative. WOODCLIFF LAKE, NJ: BMW Mini is talking to agencies, making it the first car account up for grabs in 2012, Ad Age has learned. Independent Butler Shine […]

Department of Defense seeks PR firm for buying unit AT&L

Steve’s breakdown: Here’s a whopper! A $7 million PR account trying to deal with $900 billion in cuts in the budget. Proposals are due Feb. 2. View the solicitation. WASHINGTON, DC: The powerful Department of Defense division that handles purchasing of weapons and  technology is on the hunt for a communications firm as the Pentagon prepares for […]

3VR Appoints New Chief Marketing Officer

Steve’s breakdown: This is a BtoB surveillance account but the technology looks to be something much bigger. I’d get in there sooner than later. The featured video will give you a better idea how the system works. SAN FRANCISCO, CA: 3VR, the video intelligence company, today announced the addition of Chief Marketing Officer Joe Boissy to […]

Movie Studio Weinstein Co. Holds $100 Million Media Review

There are a lot of cooks in this kitchen and they all live in Hollywood. Best of luck to all contenders. LOS ANGELES, CA: The Weinstein Co. is conducting a review of its media-buying and -planning account. The Hollywood film studio is embarking on the move just months after it named Stephen Bruno, most recently […]

Fireman’s Fund Insurance Appoints CMO

Steve’s breakdown: The new CMO has a boatload of banking experience so look for some changes in the marketing department of this insurance company. NOVATO, CA: Fireman’s Fund Insurance Company is pleased to announce the appointment of Juliene Conway as Chief Marketing Officer. In Conway’s role, she will lead the market management team and be […]

Verizon Wireless calls for Digital Review

Steve’s breakdown: Select Resources International is handling the process so make sure you have you SRI fact sheet updated. BASKING RIDGE, NJ: Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, however, could not be […]

Northern Ireland Seeks To Boost Tourism with $1 million account review

Steve’s breakdown: The Northern Ireland Tourist Board is searching for an agency to help it develop consumer and corporate campaigns to promote it as a destination to the whole of Ireland. BELFAST, UK: The £650,000 brief will see the winning agency devise and implement a consumer campaign within the Republic of Ireland and Northern Ireland to […]

Burger King surfs for digital agency

Steve’s breakdown: The reassignment of the Burger King business continues after the firing of Crispin Porter. This time it’s the UN digital business. Logic says the winner of this review will be working with UK AOR shop CHI & Partners. LONDON, UK: The process is being handled through the intermediary Agency Assessments, which has issued […]

ObamaCare PR account in review: That’s 2 out of 50 so far

Steve’s breakdown: As predicted earlier this week, every state in the union is probably going to be creating accounts like this. Proposals are due Feb. 2 and can be viewed here MONTPELIER, VT: The state-backed entity created to enact a universal healthcare system in Vermont is on the hunt for PR help with an RFP process open through […]

TV & Video project at UMASS

Steve’s breakdown: We are going to be covering a lot more smaller project based accounts in 2012. Our philosophy is more is better so why not. Here’s the RFP. Cheers! AMHERST, MA: The Department of Continuing and Professional Education at the University of Massachusetts Amherst is seeking bids from all qualified vendors that will provide […]

Gio Compario! Insurance Comparison Website GoCompare Seeks Digital Agency

Steve’s breakdown: Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has banned contenders from using brand mascot Gio Compario.  NEWPORT, UK: One firm has already dropped out of competing for the brief, complaining that the campaign would not be able to make use of the site’s mascot. The agency also […]

Shell launches $230 million global media review

Steve’s breakdown: While every other news outlet is still scrambling to cover the Bank of America story which we reported on yesterday, we’re plugging away on the real fresh news. This morning it was the For Seasons global account and this evening it’s Shell’s global media account which is currently held by WPP’s MediaCom. HOUSTON, […]

CityJet calls $6 million advertising pitch

Steve’s breakdown: CityJet, the London-based airline, has called a review of its estimated $6 million pan-European advertising account. The carrier is a subsidiary of Air France. LONDON, UK: CityJet is reviewing the account through Creativebrief. Euro RSCG currently handles the business, having been appointed in March 2009 after a shoot-out against Grey London. The majority […]

Four Seasons Hotels calls review of global accounts

Steve’s breakdown; Scooping the American press again with this global review. Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM accounts which totals at least $31 million in billings. The featured video is a tour of their new website which also gives you an idea of their properties […]

Bank of America seeks to change Americans’ perceptions: Account in review

Steve’s breakdown: With what the Occupy Wall Street movement did to B0fA, it’s no wonder they are looking to polish up their image. NEW YORK, NY: Besieged Bank of America has launched a global review of its marketing communications agencies, sources said. The Charlotte, N.C.-based company, which spends an estimated $2 billion globally on its […]

NYC Seeks Firm for a Diane von Furstenberg “Project POP-UP” Competition

Steve’s breakdown: New York City is getting in on fashion’s biggest trend, taking the next step toward launching an annual competition for young designers that will help them open pop-up shops on the city’s dime. The deadline for firms to submit proposals to run this competition is Feb. 14. View the RFP (PDF). New York […]

Suzuki Motorcycles scouts for creative partner for $2.8 account

Steve’s breakdown: This review is for a new brand launch. Winning it would be a good step in the right direction to pitching the whole Suzuki account which is 5 times as big. DELHI, India: Suzuki Motorcycles India is on the lookout for a creative partner. The two-wheeler company had called for a multi-agency pitch […]

New CEO take the wheel at Mercedes-Benz

Steve’s breakdown: We love it when an ex-marketing director takes the CEO chair. And this one is high social media so expect some changes with the advertising account. MONTVALE, NJ: You may recall an October 2011 column right here in which Steve Cannon, the vice-president of Marketing for Mercedes-Benz, was the principal speaker at the […]

Type and press Enter to search