NaturallyCurly Network Names First CMO

Steve’s breakdown: Wow – a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire. And because it’s a newly created position, his marketing plan is a work in progress and could probably use some guidance from a qualified marketing […]

Diageo kicks-off pan-Euro cocktail advertising review

Steve’s breakdown: This assignment is for Smirnoff Mojito, Smirnoff Cosmopolitan, Jose Cuervo Margarita and J&B Manhattan drinks. Who knows if the products will fly but for now, this is a real tasty account. Go for it. LONDON, UK: The global drinks giant has shortlisted Johnny Fearless, the agency launched in February by the former Grey managing partner […]

Sunshine Coast Desination seeks digital agency

Steve’s breakdown: This is a very new organization that’s trying to find its way and could use some help. Their website says “Sunshine Coast Destination Ltd’s core role is to promote the Sunshine Coast as a premier holiday and Business Events destination locally, nationally and internationally, to achieve maximum social and economic benefit for the […]

Will GM bring back the El Camino?

Steve’s breakdown: Ray Wert of Jalopnik.com is on a mission from God. GM’s Chief Marketing Officer said he would bring back the El Camino if 100,000 people comment on Ray’s post. I think this could be big! You might ask “Hey Steve, what does that have to do with new business?” Well if you have […]

Nokia calls $148 million global pitch for smart devices account

Steve’s breakdown: There are some good shops in the Nokia’s agency roster but it seems they want one more. The sooner you make the decision to go after this account, the easier it will be to do so. UPDATE: W+K Denies Report of Nokia RFI ESPOO, Finland: Nokia has issued a global request for information to […]

Bad strategy is the #1 reason clients fire agencies

Steve’s breakdown: This post won’t help you win business but it will help you keep it. RSW/US has just completed a new business survey and I encourage you to read as much as your stomach can handle. You can also download the entire report. EVERYWHERE, USA: The 2011 New Business Report: A Client’s Look Ahead at Agencies was […]

Choose New Jersey economic development to issue marketing RFP in June

Steve’s breakdown: It seems folks are all excited about a Texan taking over the Choose New Jersey campaign. Say what you want about their decision but she means business and will be issuing “a request for proposal in June for a firm to aid with developing the state’s brand for Choose New Jersey’s marketing efforts.” […]

Purdue University brand director calls it quits

Steve’s breakdown: Something is fishy about this exit and I suspect it was the “Makers, All” campaign that brought her down. The image above is from that campaign’s website. What ever the reason, Purdue is going to be developing a new marketing program soon. If you’re an alum, it’s time to make the call. WEST […]

$4.3 million Ruth’s Hospitality account loses its CMO

Steve’s breakdown: Don’t be confused by the article below. Sometimes we learn of a new business opportunity in a backwards sort of way. The article is about the ex-CMO of Ruth’s Hospitality starting a new venture but the real news is that Ruth’s needs a new CMO and maybe a new ad agency. And BTW: […]

$20 million LeadingTree.com account seeks new creative

Steve’s breakdown: The “You to the rescue” campaign was a great idea and completely different from the rest of the industry but it looks like they want something new. So get your financial creative portfolio together and go forth. CHARLOTTE, NC: Seeking to redefine its brand, LendingTree.com is reaching beyond lead creative agency Mullen on […]

California’s office of traffic safety issues an RFP for marketing services

Steve’s breakdown: You’ll have to go to the link and login to get the details but here’s what I know. ELK GROVE, CA: The California Department of General Services’ Procurement Division issued the following proposal request notice for the California Office of Traffic Safety for Public Relations, Advertising and Marketing Services. Bid #OTS RFP 10-02 […]

Marsh Supermarkets announces new CEO

Steve’s breakdown: I don’t normally report on new CEOs but when a retail business gets one with a marketing background, there’s always a chance for a change in marketing strategy and advertising agency. INDIANAPOLIS, IN: Marsh Supermarkets, Inc. announced today that Joseph M. Kelley has been named chairman, chief executive officer and president of the […]

Procter & Gamble Names New Top Digital Marketer

Steve’s breakdown: The new top digital marketer is a bit of a risk taker. During her watch on Always in the U.S., the brand launched the unusual and sometimes controversial “Have a Happy Period” which worked incredibly well. I suspect there’s going to be some changes so see if you can get in on the action. CINCINNATI, […]

Leaders Praise Governor’s Restoration of $15 million Tourism, Arts Funding

Steve’s breakdown: Malloy’s budget, which takes effect in July, includes $15 million for tourism marketing and $1.5 million for arts and culture grants. I’d make the calls now while their all pumped up with the plan. MIDDLETOWN: CT: State and local leaders met Thursday in Middletown to laud Gov. Dannel P. Malloy’s restoration of cultural, […]

Qatar Airways calls $32 million global media review

Steve’s breakdown: Qatar Airways, the national airline for the Arab emirate, is a family owned business so approach with care. The creative portion of the account went into review in February – as reported in The Ratti Report. DOHA, Qatar: The airline, which uses the tagline “The world’s five-star airline”, has approached a number of […]

H&M Puts Media Account into Review

Steve’s breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has launched a U.S. media review, per sources. The company spends close to $25 million annually on U.S. ads, according to Nielsen. The incumbent is WPP […]

The Woodwind & Brasswind Welcomes Kurt Witt as Director of Marketing

Company seeks to remain the dominant band and orchestra music instrument retailer with top-notch marketing director South Bend, IN (PRWEB) November 29, 2010 The Woodwind & Brasswind, the largest direct response retailer of band instruments and orchestra musical instruments in the U.S., welcomes Kurt Witt as Director of Marketing to its South Bend, IN, office. […]

May 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In May of 2010 we posted 22 new business leads on Twitter. Here they are: Xerox Appoints Burns as Chairman http://tinyurl.com/RattiLead225 20 May 10 Orbitz Media in Play. Mullen’s recent JetBlue victory created a conflict http://tinyurl.com/RattiLead224 20 May 10 Agencies line up for Freesat ad account http://tinyurl.com/RattiLead223 20 May 10 Cory Chapman Promoted […]

April 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In April of 2010 we posted 47 new business leads on Twitter. Here they are: KUALA LUMPUR – Asia-Pacific Breweries has called a regional pitch for one of its key beer brands, Tiger Beer http://tinyurl.com/RattiLead202 30 Apr 10 Sears’ top marketing officer Gerstein resigns http://tinyurl.com/RattiLead201 30 Apr 10 Former PepsiCo Executive Named to […]

March 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In March of 2010 we posted 53 new business leads to Twitter. Here they are: Darden Restaurants today (Friday) promoted John Caron to a newly created role of chief marketing officer http://tinyurl.com/RattiLeads154 26 Mar 10   Major League Baseball is rebranding its MLB Home Plate channel on XM Satellite Radio as MLB Network […]

February 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In February of 2010 we posted 44 new business leads to Twitter. Here they are: AMA PRO RACING: Harris Named Director Of Marketing And Competition Relations http://tinyurl.com/RattiLead100 27 Feb 10   Starbucks Taps Pizza Hut Vet for U.S. Marketing Role http://tinyurl.com/RattiLead99 27 Feb 10   LONDON: E.ON, the energy provider, is on the […]

January 2010: New Business Leads Posted to Twitter

UPDATE: Steve’s very first lead ever sent to the digital universe is at the bottom of the page. Steve’s breakdown: In January of 2010 we posted 55 new business leads to Twitter. Here they are: Arby’s chief Tom Garrett resigns. Advertising account could go into review sooner than later http://tinyurl.com/RattiLead55 29 Jan 10 Steve August […]

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