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Trade association seeks marketing firm for buying genuine products campaign

Steve’s breakdown: This account is all about anti-counterfeiting and the contract is for 5 years! Proposals are due September 8th at 5:00pm Contact: Jessica  Tuquero   Manager,  Communications   International Trademark  Association, 655  Third  Avenue,  10th  Floor   New  York,  NY  10017-­‐5617  Email:  [email protected] Here’s the RFP => RattiReportRFP9 NEW YORK, NY: The International Trademark […]

Local.com Appoints New Vice President of Marketing

Steve’s breakdown: This account has great growth potential so get in there now before the site takes off. IRVINE, CA: Local.com Corporation, a leading online local media company, today announced the appointment of Lori Chavez as the company’s new vice president of marketing. Chavez will be responsible for leading and managing Local.com’s brand and marketing […]

Bare Necessities hires “Red Bra” campaign creator

Steve’s breakdown: Nothing better than creating an ad so hot a TV network banns it from airing. And of course, we here at The Ratti Report had to show it to you! Now Jay Dunn has another chance with Bare Necessities and one of you should be his agency! EDISON, NJ: Internet lingerie retailer Bare […]

Broadridge Financial Solutions gets new CMO

Steve’s breakdown: The new CMO has worked at Capital One, Citibank, JP Morgan Chase, GE and GE Capital so she’s used to big marketing budgets. And that’s always good news for ad agencies looking for a new account. LAKE SUCCESS, NY: Broadridge Financial Solutions, Inc. announced today that it has appointed Stefanie Shelley as its […]

ICC seeks media agency for 2012 Twenty20 World Cup

Steve’s breakdown: Sorry for the late notice on this one but we just found it and I couldn’t resist posting. How many cricket accounts are out there for crying out load? MUMBAI, India: The International Cricket Council (ICC) is requesting proposals from companies interested in becoming the official marketing, communications, advertising and media agency for […]

Telstra reviews $20m search business

Steve’s breakdown: This pitch is not formalized yet so there’s time to get in – for sure. But that also is indicative to how this account behaves. MELBOURNE, Australia: Telstra is reviewing its $20 million search marketing account, one of the biggest search businesses in Australia, putting incumbent OMD on alert. The review is in […]

Hitting the road for marketing money! 5 of 100 possible leads

Steve’s breakdown: It’s Friday and we love to do an Op-Ed post to get the weekend started. So – Even with all that’s happening with the economy, states, counties and municipalities across this nation still realize tourism marketing dollars are the best ROI. We reported on the surge of tourism money back in March. And […]

Numero Uno searching for creative agency

Steve’s breakdown: Well, if you ever wanted a jeans brand, here you go. It’s in India. And why does The Ratti Report cover India you might ask. It’s because we present the entire English speaking globe here. And that give you an international view point everyday. GURGAON, India: Numero Uno Clothing is scouting for a […]

Online credit checker Experian seeks digital and social media agency

Steve’s breakdown: They say they’ve picked the starting pitch list but don’t let that stop you from checking it out yourself. Experian digital PR manager Alexandra Banks’ email is: [email protected] DUBLIN, Ireland: Experian, the online credit checking company, is searching for a digital and social media agency as it reviews its digital comms across its […]

Brandt Names New Chief Marketing Officer

Steve’s breakdown: These folks might be a BtoB client but they understand what it means to get the word out to the masses. And that’s always good news to new business guy. SPRINGFIELD, IL: Brandt Consolidated, Inc. has named Karl Barnhart to its senior management team as Chief Marketing Officer. Barnhart will lead Brandt’s corporate […]

Florida county issues an RFP for PR services

Steve’s breakdown: This didn’t take long. Just three weeks ago we were talking about how something like this would happen. Download the RFP here =>RattiReportRFP8 NAPLES, FL: Florida’s Collier County, which has fought to counter PR fallout from last year’s BP oil spill, is reviewing its tourism PR account with an RFP process open through […]

Arby’s picks a winner for its fake ad contest

Steve’s breakdown: Not to take anything away from the contest winner but what are they thinking at Arby’s? 1) Now they have 800 fans who just lost their contest. Did I say fans, I meant ex-fans. 2) Nothing gets an ad agency more pumped up to do great work than to have the client ask […]

DC Housing Authority issues an RFP for PR work

Steve’s breakdown: If you know the ways of DC and real estate, this might be a perfect fit for you. I can send you the RFP via email if you are interested. WASHINGTON, DC: The District of Columbia Housing Authority, D.C.’s top landlord and one of its largest developers, is dangling a strategic communications contract […]

Sharps Bedrooms reviews media account

Steve’s breakdown: Considering the recent history of this brand, I wouldn’t touch this account with a ten foot pole. But if you are in the neighborhood and have the right case studies, maybe you should find out what’s going on. MANCHESTER, UK: Sharps Bedrooms is reportedly reviewing its media planning and buying account, which was […]

American Petroleum Institute Seeks Agency for Advocacy Campaign

Steve’s breakdown: Here’s an account you might not want but $20 million is $20 million so here ya go. The client said “given the political nature of the debate around energy issues, API is looking for an advertising firm with an established record of Inside-the-Beltway issue advocacy campaigns.” The consultant that’s handling this review is Wendy […]

GSK names new chief marketing officer

Steve’s breakdown: Back in December we reported about an ad agency shoot-out GSK was having. Hopefully the new guy knows better. FYI: He’s an ex-J&J exec so look for him to bring in the cronies. Maybe you’re lucky enough to be one. PITTSBURGH, PA: GlaxoSmithKline Consumer Healthcare on Monday named John Graham chief marketing officer […]

Mohegan Sun hires ex-Bacardi exec to be marketing chief

Steve’s breakdown: Anyone who doesn’t think this move is going to bring big changes is living in la-la land. Get in there now if you have the juice. MOHEGAN, CT: Mohegan Sun has hired Bacardi USA’s marketing chief to be its new chief marketing officer. Paul Wright was named to the position Wednesday. He replaces […]

Zimmerman Resigns Captain D’s

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New Hampshire’s Conservation License Plate account in review

Steve’s breakdown: Selling license plates. That’s the gig with this account. Sounds like it could be fun. The proposals are due August 19th. Here’s where you can download the RFP: Ratti Report RFP7 CONCORD, NH: The State of New Hampshire’s Conservation License Plate Marketing Subcommittee is soliciting proposals from qualified interested parties to provide advertising […]

ANZ bank puts global media in review

Steve’s breakdown: I worked on this account while at M&C Saatchi and the one thing I remember is they love creative thinking – even with media. If can’t can’t place that face in the TV advert, it’s Patrick Jane. MELBOURNE, Australia: ANZ has entered the early stages of a global review of its media agency […]

Hampton Inn Launches Creative Review

Steve’s breakdown: Hotel creative can be the coolest to the most boring in the business. Hopefully, Hampton Inn realizes you can be cool and still sell rooms. MCLEAN, VA: Hilton Hotels has launched a review of its Hampton Inn creative account, with annual revenue estimated at $2 million. Incumbent Draftfcb in Chicago is not defending. […]

Marketing account to stop auto theft in Texas

Steve’s breakdown: Texas is seeking a qualified vendor to partner in meeting the following objectives: (1) Reduction of auto theft, (2) Reduction of auto burglary (3) Increase public awareness and (4) Prevention thru various public platforms. The goal is to provide an integrated means to prevent, deter and reduce automobile thefts and burglaries. The RFP […]

Shmaltz Brewing Company Releases Coney Island Barrel-Aged Human Blockhead

Steve’s breakdown: These guys are on a roll and cool packaging works but eventually they are going to make the sobering commitment to marketing. Be there when they do. NEW YORK, NY: Shmaltz Brewing Company, ringleaders of the sideshow-inspired Coney Island Craft Lagers®, is excited to announce the release of Coney Island Barrel-Aged Human Blockhead®. […]

Nokia, Wieden & Kennedy Part Ways

Steve’s breakdown: This split mean there will be more slices of the Nokia pie to pitch. And as far as Jerri Devard, she was an ex-client of mine when she was at Verizon so I know the idea of no AOR might be new to her. So if you do pitch, make it sound easy […]

AIA to review regional creative business

Steve’s breakdown: AIA Group is to hold an integrated creative pitch across Asia-Pacific, led out of Hong Kong. R3 Consulting is coordinating this pitch and Leo Burnett is expected to defend. HONG KONG: The insurance conglomerate has issued an RFP, with creative and strategy pitching expected to take place in September. The agencies to compete […]

Guam Issues RFP for China Marketing Representative Services

Steve’s breakdown: Here’s an Asian US territory tourism RFP. That doesn’t happen often so if you’re thing of breaking to the east, here’s a good opportunity. The RFP can be downloaded here=> Ratti Report RFP6 And here’s a “fact sheet” => China RFP Cover Sheet Check List TUMON, Guam: The Guam Visitors Bureau (GVB) is […]

Heineken in hunt for Desperados global digital agency

Steve’s breakdown: Scooping the American Press again with this one. Here’s a great way to get a global account and get on the agency roster of Heineken. AMSTERDAM, Netherlands: Heineken has called a global review to find an agency to develop a digital strategy for Desperados, its tequila-flavoured beer. The brewer is talking to agencies […]

Agencies line up for Freixenet media business

Steve’s breakdown: Freixenet, the Spanish wine producer, is reviewing its media planning and buying business in key global markets including the UK, France and Germany, as well as the US. Get in there now because they are short listing the review in two weeks. It probably wouldn’t hurt if you spoke Spanish. The wine brand […]

Miami Convention & Visitors Bureau Issues RFP

Steve’s Breakdown: The RFP is due by the end of day of August 29th, 2011. Submit your Statements of Interest to: [email protected] You can download the RFP here. MIAMI, FL: GMCVB  seeks  a  strategic,  creative  and  passionate  digital  shop  to  act  as  its   Digital  Agency  of  Record.  This  partner  will  take  the  brand  book […]

Suzlon looks for creative partner for corporate duties

Steve’s breakdown: Lowe Lintas already holds part of the account’s creative mandate; the agency is part of the ongoing pitch. PUNE, India: Power company Suzlon has initiated a creative pitch for its corporate brand. The process, currently in its early stages in Pune, was initiated about a week back. The news has been confirmed to […]

Microsoft Reviews Singapore PR Account

Steve’s breakdown: Lots of changes going on with Microsoft PR so I suspect the incumbent doesn’t have a chance with this account or any others they have. SINGAPORE: Microsoft has put its six-figure Singapore PR business up for review, with incumbent agency Edelman declining to repitch for the business. Edelman has handled the Microsoft business […]

India & UK DLF Brands call for creative pitch for its retail brand

Steve’s breakdown: The home solutions brand has already met a few creative agencies but no decision has been made. The size of the business is said to be between $1.8-2.3million. UPDATE: 8/4/11: DFS, the furniture retailer, is reviewing its £80 million advertising UK account. So look for another region to go into review. NEW DELHI, […]

Elevation Burger issues RFP for Public Relations

Steve’s breakdown: We heard this through the grapevine so if you’re interested, you’ll have to contact the client directly. ALEXANDRIA, VA: Elevation Burger, The nation’s first organic hamburger chain, is looking for a PR firm to support its market expansion program. They are specifically  looking for PR, media/blogger outreach, “relationship building with appropriate centers of […]

Siemens launches global B2B media pitch

Steve’s breakdown: Here we go again. The Ratti Report is scooping the entire American Press with this post. It’s a new account with no incumbent and the pitch is being handled in the USA DANVERS, MA: Siemens, the electronics and electrical engineering giant, is looking for a media network to handle its B2B venture Siemens […]

Holy Smoke launches with a bang

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Perdue Puts Marketing & PR Accounts Into Review

Steve’s breakdown: WOW! We all knew this was going to happen but not for another generation. How ever you thought it was going to go down, it doesn’t matter now. Just contact Selected Resources International and get in this pitch! SALISBURY, MD: Poultry company Perdue has ended its 40-year relationship with Deutsch and its predecessor […]

Norfolk Airport Authority issues RFP for marketing services

Steve’s breakdown: The RFP is due on August 31, 2011 at 4:00pm. Download the RFP here:  Ratti ReportRFP4Norfolk Airport Contact: Robert S. Bowen, Deputy, Executive Director, Norfolk Airport Authority, Norfolk International Airport 2200 Norview Avenue Norfolk, VA 23518-5807 NORFOLK, VA: Scope of services required: A.    Develop a comprehensive program to include consistent messages and strategies […]

Chobani Yogurt Searches for Creative Shop After Gotham CEO Departure

Steve’s breakdown: Here’s a $9 million account looking for a shop near their upstate New York headquarters. The process is being led by Chobani VP-Marketing Doron Stern. SOUTH EDMESTON, NY: Chobani Yogurt has begun reaching out to a select group of shops to potentially succeed Gotham as its creative agency of record, after the Interpublic […]

New TV venture looks for creative agency

Steve’s breakdown: The pitch is specifically for the group’s upcoming TV channels being launched by the joint venture. MUMBAI, India: The Ratti Report has learnt that the JV (joint venture) company between Reliance Broadcast Network Limited (RBNL) and the Luxembourg-based media company RTL Group, is looking for a creative partner. Specifically, the group is looking […]

Gadhafi seeks PR help to repair image

Steve’s breakdown:Back in April we reported that a “Top Libyan defector seeks PR firm in Europe.”  I guess they found a firm and it worked. Other wise I don’t think Moammar would be trying this. Either way, it’s still an account in review. NEW YORK, NY: Moammar Gadhafi is looking for PR firms in New […]

Horry County open for bids on Myrtle Beach airport creative services, marketing

Steve breakdown: Got what it takes to design an identity package for the Myrtle Beach International Airport? Here’s your shot. It’s due August 24th at 3:00pm. CONWAY, SC: Thanks to an open and competitive bidding process, Horry County Department of Airports is looking for quotes to help them re-brand and promote the new airport. According […]

Subaru Names New Chief Marketing Officer

Steve’s breakdown: Back in March Subaru got a new CEO and now this. Judging by the new guys’ background, they are going to be moving towards a more digital strategy. CHERRY HILL, NJ: Subaru of America today named a new chief marketing officer, reported Automotive News, rebuilding its executive team after two top executives left […]

Al Jazeera English Launches In New York City

Steve’s breakdown: Here’s a new business opportunity we predicted back in February. Back then we said “It’s seems the market has finally spoken and we will be able to watch Al Jazeera Engish very soon. Well, as soon as our cable companies decide who to kick off their programing to make room. My point is […]

Capital One Bank Reviews Creative Account

Steve’s breakdown: We reported back in December that the media portion of this account went into review. It was only a matter of time before the creative would too. And it’s about time. Their creative is embarrassing! McLEAN, VA: Capital One’s banking division is reviewing its creative business, now split between DDB and Kirshenbaum Bond […]

Aspen Skiing Co. Names VP of Marketing

Steve’s breakdown: The new guy not only has a new job, he’s also part of the Colorado Tourism Office Board of Directors so he’s got an additional $10 million in marketing budgets to over see. ASPEN, CO: Aspen Skiing Company today announced the appointment of Christian Knapp as Vice President of Marketing. “Christian comes with […]

HP Parts Ways with 72andSunny

Steve’s breakdown: Here’s one of those times when no good deed gets unpunished. 72andSunny creates something special and then loses the business. Hopefully your agency can have better luck. PALO ALTO, CA: Sources are telling us that Hewlett-Packard and 72andSunny are no longer working together. If you remember, the agency created that rather amusing “Let’s […]

Bupa calls review of social media

Steve’s breakdown: Bupa, the UK private healthcare provider, is looking for an agency to work on its social media strategy. LONDON, UK: Having seen credentials, Bupa is to contact agencies to participate in a pitch. It is unclear how this will impact on Publicis Modem, which was appointed last year as Bupa’s global social media […]

Glasgow Games 2014 Seeks Digital Media Agency

Steve’s breakdown: Hosting the Olympics is big business even if your city doesn’t get the nod. Go forth and pitch with gusto! GLASGOW CITY, UK: The Commonwealth Games Glasgow 2014 team is on the hunt for a digital media agency. Glasgow 2014: wants digital media agency The successful agency will offer online support to some […]

Florida beach town woos New York’s gay newlyweds

Steve’s breakdown: As we reported last month, there’s money to be made from gay marriage tourism. And here’s an account that was created completely by the new law in New York. Is this a lead? Absolutely! Especially for an agency in Fort Lauderdale with connections in NYC. But it’s also a reminder to always keep […]

Visit Orlando seek Canadian agency for media buying, PR & promotions

Steve’s breakdown: Visit Orlando requires an experienced Canadian agency team with extensive experience in the travel space to work with our internal team to supplement and extend our PR, promotions and media buying efforts. “We are looking for an Agency partner(s) to work with us on developing, executing and delivering a comprehensive PR, promotions and […]

Global Trident gum account is in review

Steve’s breakdown: There’s a lot of movement going on over at Kraft and this is probably not the last review to happen in the near future. So my advise is to get in there for this pitch and then you’ll be introduced for the next. (that is if you are not an AOR already) And […]

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