Ratti Report

Marketing department shake up at TimeWarner

May 12, 2011

Steve’s breakdown: There was so much movement in the marketing department at TimeWarner, it’s almost like shooting fish in a barrel to find some kind of project to get your foot in the door. NEW YORK, NY: Time Warner is promoting Kristen O’Hara to Chief Marketing Officer and has hired Michael Benson, ABC (NYSE: DIS) […]

York County Communities That Care issues RFP for logo and web design

May 12, 2011

Steve’s breakdown: Here’s one of those small regional opportunities I’ve been talking about. The RFP is due May 20, 2011 and the you can view the document at the URL below. YORK, PA: The County Organization is accepting proposals to design and develop their logo and website. This will be a concept-to-completion production. The logo design should […]

Harveys kicks off $24 million ad review

May 12, 2011

Steve’s breakdown: This review is being handled by AAR so hopefully they already have your credentials in house. Harvey’s has over 150 stores throughout the UK and is the #2 chain in it’s market. THURROCK, UK: Harveys, the furniture store, is on the hunt for an agency to handle its $24 million advertising account. The company […]

Nintendo Welcomes New Marketing Overlord

May 11, 2011

Steve’s breakdown: Package goods dude might have a bit of a learning curve at Nintendo but he will bring in some change. Which, as you know, is what we are all looking for. If you know gaming, go for it. REDMOND, WA: Nintendo of America has finally filled the empty position of Executive Vice President […]

Aircel reviews creative biz

May 11, 2011

Steve’s breakdown: Celebrity spokes couple Surya & Jothika are doing the advertising now on this acoount but the creative could use some help. Be aware they seem to prefer big agencies. DELHI, India: Telecom major Aircel is reviewing its creative business. It is understood that the presentation would take place later this month. The current incumbent on […]

$2.5 million National Museums Northern Ireland account seeks advertising agency

May 11, 2011

Steve’s breakdown: It’s rare to find news about a review before the actual review so if you’re in the market for a museum account in Ireland, you’ve got a chance at this one. Deadline to get into this review is June 6th! CULTRA, Holywood, Northern Ireland: National Museums Northern Ireland is to tender for an agency […]

Anheuser Taps Gum, Candy Veteran For Marketing Post

May 11, 2011

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Vonage Appoints Chief Marketing Officer

May 10, 2011

Steve’s breakdown: Vonage hired a new ad agency in 2009 but you have to wonder how happy they are if they’re bringing in a new CMO. The image to the left is from the latest TV campaign which you can see via the YouTube link at the bottom of this post. HOLMDEL NJ: Vonage Holdings […]

Tree.com Names new CMO

May 10, 2011

Steve’s breakdown: This is a big one in the financial dot com world. Tree.com includes the LendingTree, RealEstate.com, GetSmart.com, HomeLoanCenter.com, RealEstate.com, REALTORS®, iNest.com and Domania.com brands. Check out their video at Tree.com and you’ll get an idea of how to pitch these folks. BTW: We reported on May 4th that LendingTree.com creative went into review so […]

S.C. hotel executive to lead Lexington, KY tourism group

May 10, 2011

Steve’s breakdown: If you’ve been reading our tourism reports over the past few months you that tourism advertising is the hottest line item in any government’s budget. ROI is incredible high so look for Lexington to step it up. BTW: I went to school in Lexington so be nice. LEXINGTON, KY: The new head of […]

CouponCabin.com gets CareerBuilder’s ex-CMO

May 10, 2011

Steve’s breakdown: They seem to be all jazzed up about the advertising the new guy did while at CareerBuilder. So my guess is there’s probably a new ad agency in their future. Be the first to call. CHICAGO, IL: CouponCabin.com, a leading online coupon website, has hired Richard Castellini as CMO. Prior to joining CouponCabin.com, Castellini […]

Starr Companies hires new CMO

May 10, 2011

Steve’s breakdown: This is one of those companies that have to look good and that means high production values in their marketing. As for the new CMO, she’s and ex-MetLife and AIG executive so she knows how to spend money. NEW YORK, NY: Leilani Brown has joined Starr Companies as vice president and chief marketing […]

Precious Metals Exchange Purchases Legends Bar BQ Inc

May 10, 2011

Steve’s breakdown: Did your brain have a mini-seizure when you read that headline? Mine did. It doesn’t seem to bother the almost new owners because they’ve already figured out their marketing. They say “our promotional events and national advertising campaign will feature stars from sports both from today and yesterday. We will also cater to […]

Virginia Tech issues recruitment advertising RFP

May 9, 2011

Steve’s breakdown: We are going to be posting more recruitment account news here at the Ratti Report. If you have a suggestion of another industry you’d like us to cover, please drop us a note. As for this account, the RFP is due May 24, 2011 at 3:00 PM and the entire RFP can be viewed […]

Damas reviews ad brief for Farfasha brand

May 9, 2011

Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the credentials, there’s a good chance you can get in the pitch. DEIRA, Dubai: Dubai-based gold and jewellery company Damas is reviewing the advertising account for its Farfasha brand. The review is in the early stages, with a number of agencies having […]

Hudson Valley Community College issues marketing RFP

May 9, 2011

Steve’s breakdown: This RFP is due June 9, 2011 at 2:00pm and the entire RFP with contact information can be seen at the URL at the bottom of this post. BTW: The school got some national coverage when the President made a visit there in ’09. TROY, NY: Hudson Valley Community College seeks a marketing […]

ooVoo Appoints new CMO

May 9, 2011

Steve’s breakdown: The new CMO will be responsible for ooVoo’s marketing efforts including product branding, market research, product marketing and marketing communication. I happen to know these folks have done TV advertising for their BtoB business and are now marketing to consumers as a competitor to Skype. NEW YORK, NY: Today ooVoo announced three senior […]

NaturallyCurly Network Names First CMO

May 9, 2011

Steve’s breakdown: Wow – a social media outlet for people with curly hair. Who knew? Anyway, it looks like these folks are putting it into high gear with this hire. And because it’s a newly created position, his marketing plan is a work in progress and could probably use some guidance from a qualified marketing […]

Diageo kicks-off pan-Euro cocktail advertising review

May 6, 2011

Steve’s breakdown: This assignment is for Smirnoff Mojito, Smirnoff Cosmopolitan, Jose Cuervo Margarita and J&B Manhattan drinks. Who knows if the products will fly but for now, this is a real tasty account. Go for it. LONDON, UK: The global drinks giant has shortlisted Johnny Fearless, the agency launched in February by the former Grey managing partner […]

Sunshine Coast Desination seeks digital agency

May 5, 2011

Steve’s breakdown: This is a very new organization that’s trying to find its way and could use some help. Their website says “Sunshine Coast Destination Ltd’s core role is to promote the Sunshine Coast as a premier holiday and Business Events destination locally, nationally and internationally, to achieve maximum social and economic benefit for the […]

Nokia calls $148 million global pitch for smart devices account

May 5, 2011

Steve’s breakdown: There are some good shops in the Nokia’s agency roster but it seems they want one more. The sooner you make the decision to go after this account, the easier it will be to do so. UPDATE: W+K Denies Report of Nokia RFI ESPOO, Finland: Nokia has issued a global request for information to […]

Choose New Jersey economic development to issue marketing RFP in June

May 4, 2011

Steve’s breakdown: It seems folks are all excited about a Texan taking over the Choose New Jersey campaign. Say what you want about their decision but she means business and will be issuing “a request for proposal in June for a firm to aid with developing the state’s brand for Choose New Jersey’s marketing efforts.” […]

Purdue University brand director calls it quits

May 4, 2011

Steve’s breakdown: Something is fishy about this exit and I suspect it was the “Makers, All” campaign that brought her down. The image above is from that campaign’s website. What ever the reason, Purdue is going to be developing a new marketing program soon. If you’re an alum, it’s time to make the call. WEST […]

$4.3 million Ruth’s Hospitality account loses its CMO

May 4, 2011

Steve’s breakdown: Don’t be confused by the article below. Sometimes we learn of a new business opportunity in a backwards sort of way. The article is about the ex-CMO of Ruth’s Hospitality starting a new venture but the real news is that Ruth’s needs a new CMO and maybe a new ad agency. And BTW: […]

$20 million LeadingTree.com account seeks new creative

May 4, 2011

Steve’s breakdown: The “You to the rescue” campaign was a great idea and completely different from the rest of the industry but it looks like they want something new. So get your financial creative portfolio together and go forth. CHARLOTTE, NC: Seeking to redefine its brand, LendingTree.com is reaching beyond lead creative agency Mullen on […]

Taco Bell Franchisee Advisors want advertising change

May 3, 2011

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Volvo appoints acting head of marketing with an ad review in the cards

May 3, 2011

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

California’s office of traffic safety issues an RFP for marketing services

May 2, 2011

Steve’s breakdown: You’ll have to go to the link and login to get the details but here’s what I know. ELK GROVE, CA: The California Department of General Services’ Procurement Division issued the following proposal request notice for the California Office of Traffic Safety for Public Relations, Advertising and Marketing Services. Bid #OTS RFP 10-02 […]

Marsh Supermarkets announces new CEO

May 2, 2011

Steve’s breakdown: I don’t normally report on new CEOs but when a retail business gets one with a marketing background, there’s always a chance for a change in marketing strategy and advertising agency. INDIANAPOLIS, IN: Marsh Supermarkets, Inc. announced today that Joseph M. Kelley has been named chairman, chief executive officer and president of the […]

Procter & Gamble Names New Top Digital Marketer

May 2, 2011

Steve’s breakdown: The new top digital marketer is a bit of a risk taker. During her watch on Always in the U.S., the brand launched the unusual and sometimes controversial “Have a Happy Period” which worked incredibly well. I suspect there’s going to be some changes so see if you can get in on the action. CINCINNATI, […]

Leaders Praise Governor’s Restoration of $15 million Tourism, Arts Funding

April 30, 2011

Steve’s breakdown: Malloy’s budget, which takes effect in July, includes $15 million for tourism marketing and $1.5 million for arts and culture grants. I’d make the calls now while their all pumped up with the plan. MIDDLETOWN: CT: State and local leaders met Thursday in Middletown to laud Gov. Dannel P. Malloy’s restoration of cultural, […]

Qatar Airways calls $32 million global media review

March 31, 2011

Steve’s breakdown: Qatar Airways, the national airline for the Arab emirate, is a family owned business so approach with care. The creative portion of the account went into review in February – as reported in The Ratti Report. DOHA, Qatar: The airline, which uses the tagline “The world’s five-star airline”, has approached a number of […]

H&M Puts Media Account into Review

February 28, 2011

Steve’s breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has launched a U.S. media review, per sources. The company spends close to $25 million annually on U.S. ads, according to Nielsen. The incumbent is WPP […]

Gov. Christie to Sign Atlantic City Rescue Package

January 31, 2011

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

RK Motors Taps Collector Car Industry Marketing Expert Jamie Wiehe As New Marketing Director

December 30, 2010

Steve’s breakdown: This company has such a great concept one wonders why it hasn’t been around for years. If you drive a classic car, this is an easy cold call to make. Even if you’re just shopping! Here’s the article: PRLog (Press Release) – Dec 30, 2010 – Charlotte, N.C. – Dec. 30, 2010 – […]

The Woodwind & Brasswind Welcomes Kurt Witt as Director of Marketing

November 30, 2010

Company seeks to remain the dominant band and orchestra music instrument retailer with top-notch marketing director South Bend, IN (PRWEB) November 29, 2010 The Woodwind & Brasswind, the largest direct response retailer of band instruments and orchestra musical instruments in the U.S., welcomes Kurt Witt as Director of Marketing to its South Bend, IN, office. […]

May 2010: New Business Leads Posted to Twitter

May 31, 2010

Steve’s breakdown: In May of 2010 we posted 22 new business leads on Twitter. Here they are: Xerox Appoints Burns as Chairman http://tinyurl.com/RattiLead225 20 May 10 Orbitz Media in Play. Mullen’s recent JetBlue victory created a conflict http://tinyurl.com/RattiLead224 20 May 10 Agencies line up for Freesat ad account http://tinyurl.com/RattiLead223 20 May 10 Cory Chapman Promoted […]

April 2010: New Business Leads Posted to Twitter

April 30, 2010

Steve’s breakdown: In April of 2010 we posted 47 new business leads on Twitter. Here they are: KUALA LUMPUR – Asia-Pacific Breweries has called a regional pitch for one of its key beer brands, Tiger Beer http://tinyurl.com/RattiLead202 30 Apr 10 Sears’ top marketing officer Gerstein resigns http://tinyurl.com/RattiLead201 30 Apr 10 Former PepsiCo Executive Named to […]

March 2010: New Business Leads Posted to Twitter

March 31, 2010

Steve’s breakdown: In March of 2010 we posted 53 new business leads to Twitter. Here they are: Darden Restaurants today (Friday) promoted John Caron to a newly created role of chief marketing officer http://tinyurl.com/RattiLeads154 26 Mar 10 Major League Baseball is rebranding its MLB Home Plate channel on XM Satellite Radio as MLB Network […]

February 2010: New Business Leads Posted to Twitter

February 28, 2010

Steve’s breakdown: In February of 2010 we posted 44 new business leads to Twitter. Here they are: AMA PRO RACING: Harris Named Director Of Marketing And Competition Relations http://tinyurl.com/RattiLead100 27 Feb 10 Starbucks Taps Pizza Hut Vet for U.S. Marketing Role http://tinyurl.com/RattiLead99 27 Feb 10 LONDON: E.ON, the energy provider, is on the […]

January 2010: New Business Leads Posted to Twitter

January 31, 2010

UPDATE: Steve’s very first lead ever sent to the digital universe is at the bottom of the page. Steve’s breakdown: In January of 2010 we posted 55 new business leads to Twitter. Here they are: Arby’s chief Tom Garrett resigns. Advertising account could go into review sooner than later http://tinyurl.com/RattiLead55 29 Jan 10 Steve August […]

home1