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Diageo Parts With CP&B, Puts Cuervo Account in Review

Steve’s breakdown: Diageo has been passing it’s Cuervo account around for years now but don’t let that stop you from attempting to win this brand. Being a roster Diageo shop will always be good business. NORWALK, CT: Liquor giant Diageo has yanked creative advertising from CP&B for Jose Cuervo, the biggest tequila brand in the […]

Ratti Report launches new business news alert system

Steve’s breakdown: It’s my first time on video so don’t judge me, judge my message. But if you’re going to judge me anyway, see if you can catch when I call an advertiser by the wrong name. And what’s up with my jacket? NEW YORK, NY: The New Business Bureau, publishers of this blog, has […]

Omnicare has new Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with rebranding the company and creating a unified message. Sounds like a lot of opportunity for our agency subscribers with older target market experience. COVINGTON, KY: Omnicare, Inc. today announced Tim Canning has been appointed Senior Vice President and Chief Marketing Officer and will join the Company effective […]

County Veterans Service Commision issues RFP

Steve’s breakdown: This is a small $75,000 review for a good cause. I’ve cut and pasted the entire RFP below for your review. DAYTON, OH: Request for Proposals Montgomery County, OH Veterans Service Commission Marketing/Media Campaign I. PURPOSE The purpose of this Request for Proposal (RFP) is to solicit offers from marketing firms for a […]

J. C. Penney Names Next Chief Executive Officer, Effective November 1

Steve’s breakdown: The quote of the story is “As a demonstration of his confidence in J. C. Penney’s long-term potential, Mr. Johnson requested and has committed to make a personal investment of $50 million in the Company through the purchase, at fair market value, of 7 1/2-year warrants on 7.257 million shares of J. C. […]

Xylys creative business up for grabs

Steve breakdown: We’ve learnt that around five-to-six agencies are currently in the fray for this account but that doesn’t mean the pitch is closed yet. They expect the process to yield results in a month’s time so move fast. BENGALURU, India: Xylys, the Swiss-made watch brand from the Titan stable is looking for a new […]

Roark Capital gobbles up Corner Bakery & Arby’s

Steve’s breakdown: These two deals are going to take some time to complete but that doesn’t mean you can’t give these folks a call and introduce yourself. ATLANTA, GA: Roark Capital Group is on a buying spree. On Monday, the Atlanta-based investment firm announced that it had acquired Corner Bakery’s parent company Il Fornaio America […]

Mr. Clean Car Wash wants to expand into Baltimore area

Steve’s breakdown: I’ve never been a fan of P&G but this idea is brilliant and they have the pockets to pull it off. In addition to Mr. Clean Car washes they are doing Tide Dry Cleaners. So there’s two great advertising opportunities in one post! CINCINNATI, OH: One of the most recognizable names in household […]

Visit Florida Reviews Digital Business

Steve’s breakdown: This is probably the most complete and useful article about an account review I’ve ever read. So just do what it says below. TALLAHASSEE, FL: VISIT FLORIDA wishes to announce the review of its digital service business in the subject matter areas of digital publishing, content distribution, SEM & media buying and trafficking, […]

2012 election will be the most expensive (read pofitable) ever

Steve’s breakdown: The 2012 election year will have more money to pitch for than any other. Don’t let this money train pass you by. Contact the local campaign in your neighborhood to help fight for “the cause.” EVERYWHERE USA: The 2012 elections are shaping up to be the priciest in history, with the political parties […]

Ford Aims to Breathe Life Into Lincoln

Steve’s breakdown: Here’s the plan: Take the “engaging to drive” from BMW and then add the refinement of Lexus and you get the new Lincoln. OK . . . My advise is they get some messaging help for that because is sounds like a recipe for every luxury car ad I’ve ever seen! DEARBORN, MI: […]

$8 million Triscuit Creative Goes Into Review

Steve’s breakdown: All this account movement at Kraft could mean this is not the last brand to go into review. Get in there now and you’ll at least be ready for the next one. NORTHFIELD, IL: In yet another agency shakeup at Kraft Foods, the marketer has put the Triscuit creative account into review, according […]

$4M tourism budget OK’d for Escambia County, FL

Steve’s breakdown: We told you about this money back in April so hopefully you already had your foot in the door. And don’t get this tourism budget mixed up with the Pensacola account review that was posted today. ESCAMBIA COUNTY, FL: By a 3-2 margin, Escambia’s Tourist Development Council adopted a $4.12 million 2012 budget […]

The City of Pensacola issuses RFP for marketing serives

Steve’s breakdown: The City is seeking a qualified firm to assist with marketing and advertising services that will increase passenger traffic at the City’s airport, increase the number of commercial and residential natural gas customers, help market the Port. The intent is to use the branding opportunity “to tell the City story” in order to […]

Agencies line up for Global Radio brief

Steve’s breakdown: It’s true, agencies are lining up for this one so get in there quickly as to not miss out. LONDON, UK: Global Radio, the UK commercial radio broadcaster that owns stations such as Classic FM, Capital FM and the Heart Network, is looking for an agency to handle its estimated $8 million advertising […]

Nissan Motors reviews creative duties

Steve’s breakdown: Whenever there are rumors in advertising, there’s usually truth so don’t hesitate on this account. BTW: That’s their brand ambassador, Bollywood actor Ranbir Kapoor, in the picture. CHENNIA, India: The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such […]

Princeton, IL names tourism, marketing director

Steve’s breakdown: This appointment seems very folksy but they do spend money here. So what I think they really need is some ideas – from you. PRINCETON, IL: The city of Princeton announced Joni Hunt has been hired as the part-time tourism and marketing director to stimulate economic development through the expansion of tourism in […]

West Point seeks agency for recruitment campaign

Steve’s breakdown: Though an official RFP has not been issued, a sources sought document states the work for the campaign will include creative, art, editing, photography, printing and mailing. The contact is Vivian Malta at 845-938-8637. WEST POINT, NY: The US Military Academy (USMA) at West Point, NY issued a sources sought notice on June […]

Wendy’s marketing head to run national pizza chain

Steve’s breakdown: A hiring this big has to mean there are more big changes coming. Look for Ken to do a top-to-down review of much of the chain’s operations, especially marketing. VANCOUVER, WA: Ken Calwell, chief marketing officer for Wendy’s International, has been hired as president of Papa Murphy’s International, which operates the Vancouver, Wash.-based […]

Rockland Trust appoints chief marketing officer

Steve’s breakdown: Rockland says they have a story to tell and the new guy is just the person to tell it. Sounds like they have something cooking so get on the phone and say hi. And besides, who doesn’t like a good old fashion retail bank account? HANOVER, MA: Rockland Trust has announced the appointment […]

CKE Restaurants Promotes Chief Marketing Officer

Steve’s breakdown: Even though the company just did an agency search, there are few restaurant chains more fickle than CKE so keep an eye on these folks. I’m sure a “crazy Ivan” is not to far away. CARPINTERIA, CA: Brad Haley has been promoted to Chief Marketing Officer for CKE Restaurants, Inc., parent company of […]

Caribbean Tourism to re-launch regional marketing campaign

Steve’s breakdown: This relaunch is the perfect event to get your foot in the door of the Caribbean. Here’s their number: 212-635-9530 NEW YORK, NY: The Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) are to re-launch the marketing and business development unit, the Caribbean Tourism Development Company (CTDC), a jointly […]

Stockland launches media buying review

Steve’s breakdown: The client said “I think you’ll find the pitch will span group-wide media buying.” I think that’s code for “this pitch is for the the whole account.” SYDNEY, Australia: Property group Stockland is reviewing its $6m media buying business, with a number of unnamed agencies selected to take part in a competitive pitch. […]

Offshore-Drilling Giant Transocean Launches PR-Agency Review

Steve’s breakdown: Talk about a day of sketchy reviews but this one takes the cake. We’ve reported on only one other that could be worst. Check it out! Anyway, these folks do have a PR problem and if you can fix it, you will be famous! HOUSTON, TX: Transocean, the offshore drilling giant in the […]

Volkswagen calls regional creative advertising review

Steve’s breakdown: The Middle-East VW account says they want to “see what is out there.” It doesn’t sound too motivating but it’s still a great account to work on. DUBAI, UAE: Volkswagen has begun a review of its creative advertising account for the GCC and Levant. The review is at the credentials stage, with an […]

Thomas Cook to review pan-Euro digital media

Steve breakdown: They say they are “The name you can trust” but I’d be careful approaching this one. Read on . . . LONDON:UK: Thomas Cook, the advertiser which courted controversy last year by demanding a substantial “signing-on fee” during a media pitch, is once again reviewing a substantial chunk of its media account. The […]

In Review: Almond Board of California

Steve’s breakdown: This is for their media account but you’ll have to move fast because the short list is taking shape right now. MODESTO, CA: Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, […]

Dairy giant Fonterra launches creative pitch

Steve’s breakdown: This pitch is on the other side of the world but if it’s a review, we cover it. And this one is a tasty one so if you’re in the neighborhood, go for it. AUCKLAND, New Zealand: New Zealand-owned dairy conglomerate Fonterra has kicked off a local pitch for its creative account, as […]

Illinois Casinos vs. Casino boats in Indiana

Steve’s breakdown: We might be getting ahead of ourselves on this one but that’s how it goes in the casino biz. In fact, it’s news like this that helped me win the Mount Airy Casino Resort account last year. Anyway, keep an eye on both sides of this story because once Illinois Gov. Quinn signs […]

Bel Group reviews $215 million global media account

Steve’s breakdown: The usual suspects are already on the roster agency list but there are a few more that could join in. You know who you are so get to it. PARIS, France: Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated $215 million […]

Aer Lingus reviews $6.5 million ad business

Steve’s breakdown: Fickle client alert! Two weeks ago we reported that the creative portion of this account was in play. Now we here they want to separate the UK and Ireland portions of the account. I wonder what they want to do with the rest of the world. Stay away unless you’re really committed. DUBLIN, […]

Freixenet kicks off advertising review

Steve’s breakdown: It seems Freixenet, the UK’s bestselling sparkling-wine brand, would like to separate UK digital from its global advertising. That’s good news for smaller shops in the neighborhood. Jump in now because there will be a flood of agency calls to the prospective client. BARCELONA, Spain: The Spanish company has approached a number of […]

LA Inc to create $11.5 million hotel marketing plan

Steve’s breakdown: LA Inc., formally the Los Angeles Convention and Visitors Bureau, is the organization who’s handling the account. No word on a marketing firm but if I were in LA, I’d be picking up the phone. LOS ANGELES – Hotels in Los Angeles will have new support to keep rooms booked under a tourism […]

Black Bear Golf Course puts account in review

Steve’s breakdown: This is an agency-of-record account and is being handle with an RFP process. The proposals are due July 1, 2011 and I’ve outlined the Scope of Services section of the RFP below. You can download the entire RFP from this link: http://www.crt.la.gov/parks/blackbear/rfp/ BATON ROUGE, LA: Purpose. This Request for Proposals (RFP) is issued […]

Kobrand Corporation will introduce Vikingfjord Vodka this summer

Steve’s breakdown: This news is very similar to a brand new product launch. The marketing team hasn’t even been formed so get in there now while the excitement is high. PURCHASE, NY: Kobrand Corporation, importer of fine wine and spirits, breaks new ground entering the vodka category with the addition of Vikingfjord Vodka to its […]

MapMyFITNESS Announces New CEO

Steve’s breakdown: By the tone of this press release, MapMyFITNESS has got some big plans. First off, their shooting to be the FourSquare of healthy people. Secondly, the fitness solutions they offer are pretty good. It’s time to bend this guys’ ear about some marketing AUSTIN, TX: MapMyFITNESS, an Austin-based company that empowers active lifestyles […]

Community Building Initiative issuse RFP for PR & Media services

Steve’s breakdown: This is a small account but it would be perfect for Charlotte-based PR firm. Plus it’s a great cause that works to achieve racial and ethnic inclusion and equity. The entire three page RFP document is below. CHARLOTTE, NC: RFPs For Communications, Public Relations and Media Awareness Respond to: Dianne English, Executive Director, […]

Porsche kicks off digital agency hunt

Steve’s breakdown: This account is mostly to promote their Cayman two-seater sports car. Interested agencies should contact the company directly and very very soon. READING, UK: Porsche, the luxury car marque, is looking for an agency to handle its first dedicated UK digital marketing campaign. Agencies have been contacted directly by Porsche’s marketing department and […]

Ball Park franks looking for “creative opportunities”

Steve’s breakdown: Who knows what Sara Lee is looking for when they say they’re “exploring creative opportunities.” It’s always worth a call to find out. DOWNERS GROVE, IL: As the battle for the bun heats up, the nation’s top two wiener purveyors seem to agree on strategy — a focus on all-natural products — but […]

SAAB’S $114M Global Ad Account Up For Grabs

Steve’s breakdown: The Ratti Report has done it again and scooped the entire American media reporting this major account review. Last time it was Heineken. OK, this article is a bit confusing in regards to the budget size but don’t let that hold you back. There’s an RFI out there that you’ll have to get […]

Costa Rica plans to increase marketing spend from $18 to $50 million

Steve’s breakdown: Costa Rica’s new tourism minister talks about marketing the future. There’s a lot to read but if this is in your sweet spot, take the time and start a relationship. SAN JOSE, Costa Rica: In his second term serving as Costa Rica’s tourism minister, Allan Flores says he feels a little savvier. His first […]

Specialized Hires Chief Marketing Officer

Steve’s breakdown: Specialized is truly a global bike company with a massive distribution system that the new guy is going to head up. There’s probably no advertising but if you have an awesome production department with global capabilities, give him a call. MORGAN HILL, CA: Specialized has hired Steve Francisco for the newly-created role of […]

Agencies line up for Unicef global creative brief

Steve’s breakdown: We reported on a global ad review back in December but this seems to be different. They are seeking a global agency to handle a campaign in the run up to Christmas. The RFP is due June 15th so call to get your hands on it. Here’s their number in the UN building: 212 1 326 […]

Ladbrokes in $13 million ad review

Steve’s breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested in participating. They put their digital & direct marketing account into review in April as we reported. This is for the whole shebang. HARROW, London, UK: Ladbrokes […]

Panasonic names new head of marketing, branding

Steve’s breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either way, there’s opportunity in New Jersey. SECAUCUS, NJ: Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Ms. Noonan, who was most […]

IMAX Corporation Names Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with “tapping into the emotional connection consumers have with The IMAX Experience” around the globe. And I guess this ex-Red Bull executive can also tap into the “Red Bull gives you wings” idea too but he’s never worked with Hollywood before. He’s going to need your help with […]

FIAT North America issues RFI

Steve’s breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don’t have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120 East 79th Street, Suite 5C, New York, NY 10021, 212 861 9420 FYI: We reported on Fiat’s digital business going into review back in January. DETROIT/NEW […]

Tim Hortons CEO exits abruptly

Steve’s breakdown: Did taking on McDonalds, Dunkin’ Donuts & Starbucks head-on break this 20 year vet. If it didn’t, it should have. Look for some big marketing chances over at Tim Hortons. If you ask me, and I know you’re not, having a human resources guy be your CEO when invading the USA is just […]

Whitbread reviews creative account for restaurant portfolio

Steve’s breakdown: This is a big company with not only restaurants but hotels and coffee shops. So becoming a roster agency will lend itself to further opportunities. Though it seems a formal brief has been given out to a number of shop, don’t let that stop you from making contact. That’s especially if you have […]

Restaurant.com Welcomes New President/CMO/IT Guy

Steve’s breakdown: The reason for this hire was to find someone to oversee and unify the company’s marketing and IT functions. If your agency has that kind of capability, I’d call him just to find out what he’s thinking let alone win some business. ARLINGTON HEIGHTS, IL: Restaurant.com, the trusted and valued source connecting restaurants and diners […]

$250 million Dish Network account launches creative review

Steve’s breakdown: We had the Dish Network account back in the day at the Romann Group. Does anybody remember the “Stop Feeding the Pig” campaign? If you haven’t been in the cable/satellite provider biz, it is brutal. So make sure you have the guts to handle it before you commit to the pitch. ENGLEWOOD, CO: Dish Network’s new […]

Ireland plans marketing blitz after success of two visits

Steve’s breakdown: You gotta love it when the guy at the top says something like “if extra money has to be spent, I want this to happen.” Here’s an example of how excited they are. Marketing experts estimate that the photograph of President Obama downing a pint of plain in Ollie Hayes’s bar is worth over $200 […]

AP Hires Marketing Director From American Express

Steve’s breakdown: Normally I wouldn’t report on this type of news but when they say the new guy “will be in charge of developing and implementing a marketing strategy for the company as it expands its video business and helps customers evolve in a digital age” I take notice. Make sure to introduce yourself before this […]

Nevada Commission on Economic Development issues RFP

Steve’s breakdown: The RFP is due on June 23, 2011 @ 2:00 p.m to the State of Nevada, Purchasing Division, via e-mail at [email protected] The RFP document can be downloaded here: http://purchasing.state.nv.us/services/1930.doc For additional information, please contact: Marcy Troescher, Purchasing Officer, [email protected], (775) 684-0199 And as usual, the first question will be what’s the budget but be gentle when asking. They get […]

Malaysia Airlines readies RFP for global pitch

Steve’s breakdown: RFPs have not been sent out yet so whether or not your agency can get in on the fun is completely up to your powers of persuasion and global capabilities. The sooner you make the call, the better. KUALA LUMPUR, Malaysia: Malaysia Airlines is inviting agency networks to pitch for its creative advertising account in […]

J.P. Morgan Asset Management Names Retirement CMO

Steve’s breakdown: One wonders why this position never existed before considering the huge amount of work she now has to do. The job description is as follows: “In this new position, Ms. Baer will define and develop J.P. Morgan Asset Management’s retirement client experience, leveraging the vast intellectual capital and resources of the firm to […]

New CEO takes the reins of RadioShack

Steve’s breakdown: Though there wasn’t much fanfare, the new CEO of RadioShack did announce some big plans to expand the signature assortment, improve in-store presentation and increase spending on targeted marketing. And since he is a financial guy, he might need a little guidance on that last one. FORT WORTH, TX: At a sparsely attended […]

T-Mobile on the Hunt for Social-Media Shop

Steve’s breakdown: There are a lot of moving parts with this news but one executive said the pitch includes social-media management, app development and web design. Developing . . . BELLEVUE, WA: Hot on the heels of T-Mobile USA’s proposed $39 billion sale to AT&T, T-Mobile is ramping up its digital efforts with a review for […]

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