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H&M Puts Media Account into Review

Steve’s breakdown: Media companies tent to defend their accounts but MediaCom is not. That means agencies should approach with caution. NEW YORK, NY: Swedish clothing retailer Hennes & Mauritz has launched a U.S. media review, per sources. The company spends close to $25 million annually on U.S. ads, according to Nielsen. The incumbent is WPP […]

The Woodwind & Brasswind Welcomes Kurt Witt as Director of Marketing

Company seeks to remain the dominant band and orchestra music instrument retailer with top-notch marketing director South Bend, IN (PRWEB) November 29, 2010 The Woodwind & Brasswind, the largest direct response retailer of band instruments and orchestra musical instruments in the U.S., welcomes Kurt Witt as Director of Marketing to its South Bend, IN, office. […]

May 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In May of 2010 we posted 22 new business leads on Twitter. Here they are: Xerox Appoints Burns as Chairman http://tinyurl.com/RattiLead225 20 May 10 Orbitz Media in Play. Mullen’s recent JetBlue victory created a conflict http://tinyurl.com/RattiLead224 20 May 10 Agencies line up for Freesat ad account http://tinyurl.com/RattiLead223 20 May 10 Cory Chapman Promoted […]

April 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In April of 2010 we posted 47 new business leads on Twitter. Here they are: KUALA LUMPUR – Asia-Pacific Breweries has called a regional pitch for one of its key beer brands, Tiger Beer http://tinyurl.com/RattiLead202 30 Apr 10 Sears’ top marketing officer Gerstein resigns http://tinyurl.com/RattiLead201 30 Apr 10 Former PepsiCo Executive Named to […]

March 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In March of 2010 we posted 53 new business leads to Twitter. Here they are: Darden Restaurants today (Friday) promoted John Caron to a newly created role of chief marketing officer http://tinyurl.com/RattiLeads154 26 Mar 10   Major League Baseball is rebranding its MLB Home Plate channel on XM Satellite Radio as MLB Network […]

February 2010: New Business Leads Posted to Twitter

Steve’s breakdown: In February of 2010 we posted 44 new business leads to Twitter. Here they are: AMA PRO RACING: Harris Named Director Of Marketing And Competition Relations http://tinyurl.com/RattiLead100 27 Feb 10   Starbucks Taps Pizza Hut Vet for U.S. Marketing Role http://tinyurl.com/RattiLead99 27 Feb 10   LONDON: E.ON, the energy provider, is on the […]

January 2010: New Business Leads Posted to Twitter

UPDATE: Steve’s very first lead ever sent to the digital universe is at the bottom of the page. Steve’s breakdown: In January of 2010 we posted 55 new business leads to Twitter. Here they are: Arby’s chief Tom Garrett resigns. Advertising account could go into review sooner than later http://tinyurl.com/RattiLead55 29 Jan 10 Steve August […]

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