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West Point seeks agency for recruitment campaign

Steve’s breakdown: Though an official RFP has not been issued, a sources sought document states the work for the campaign will include creative, art, editing, photography, printing and mailing. The contact is Vivian Malta at 845-938-8637. WEST POINT, NY: The US Military Academy (USMA) at West Point, NY issued a sources sought notice on June […]

Wendy’s marketing head to run national pizza chain

Steve’s breakdown: A hiring this big has to mean there are more big changes coming. Look for Ken to do a top-to-down review of much of the chain’s operations, especially marketing. VANCOUVER, WA: Ken Calwell, chief marketing officer for Wendy’s International, has been hired as president of Papa Murphy’s International, which operates the Vancouver, Wash.-based […]

Rockland Trust appoints chief marketing officer

Steve’s breakdown: Rockland says they have a story to tell and the new guy is just the person to tell it. Sounds like they have something cooking so get on the phone and say hi. And besides, who doesn’t like a good old fashion retail bank account? HANOVER, MA: Rockland Trust has announced the appointment […]

CKE Restaurants Promotes Chief Marketing Officer

Steve’s breakdown: Even though the company just did an agency search, there are few restaurant chains more fickle than CKE so keep an eye on these folks. I’m sure a “crazy Ivan” is not to far away. CARPINTERIA, CA: Brad Haley has been promoted to Chief Marketing Officer for CKE Restaurants, Inc., parent company of […]

Caribbean Tourism to re-launch regional marketing campaign

Steve’s breakdown: This relaunch is the perfect event to get your foot in the door of the Caribbean. Here’s their number: 212-635-9530 NEW YORK, NY: The Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) are to re-launch the marketing and business development unit, the Caribbean Tourism Development Company (CTDC), a jointly […]

Stockland launches media buying review

Steve’s breakdown: The client said “I think you’ll find the pitch will span group-wide media buying.” I think that’s code for “this pitch is for the the whole account.” SYDNEY, Australia: Property group Stockland is reviewing its $6m media buying business, with a number of unnamed agencies selected to take part in a competitive pitch. […]

Offshore-Drilling Giant Transocean Launches PR-Agency Review

Steve’s breakdown: Talk about a day of sketchy reviews but this one takes the cake. We’ve reported on only one other that could be worst. Check it out! Anyway, these folks do have a PR problem and if you can fix it, you will be famous! HOUSTON, TX: Transocean, the offshore drilling giant in the […]

Volkswagen calls regional creative advertising review

Steve’s breakdown: The Middle-East VW account says they want to “see what is out there.” It doesn’t sound too motivating but it’s still a great account to work on. DUBAI, UAE: Volkswagen has begun a review of its creative advertising account for the GCC and Levant. The review is at the credentials stage, with an […]

Thomas Cook to review pan-Euro digital media

Steve breakdown: They say they are “The name you can trust” but I’d be careful approaching this one. Read on . . . LONDON:UK: Thomas Cook, the advertiser which courted controversy last year by demanding a substantial “signing-on fee” during a media pitch, is once again reviewing a substantial chunk of its media account. The […]

In Review: Almond Board of California

Steve’s breakdown: This is for their media account but you’ll have to move fast because the short list is taking shape right now. MODESTO, CA: Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, […]

Dairy giant Fonterra launches creative pitch

Steve’s breakdown: This pitch is on the other side of the world but if it’s a review, we cover it. And this one is a tasty one so if you’re in the neighborhood, go for it. AUCKLAND, New Zealand: New Zealand-owned dairy conglomerate Fonterra has kicked off a local pitch for its creative account, as […]

Illinois Casinos vs. Casino boats in Indiana

Steve’s breakdown: We might be getting ahead of ourselves on this one but that’s how it goes in the casino biz. In fact, it’s news like this that helped me win the Mount Airy Casino Resort account last year. Anyway, keep an eye on both sides of this story because once Illinois Gov. Quinn signs […]

Bel Group reviews $215 million global media account

Steve’s breakdown: The usual suspects are already on the roster agency list but there are a few more that could join in. You know who you are so get to it. PARIS, France: Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated $215 million […]

Aer Lingus reviews $6.5 million ad business

Steve’s breakdown: Fickle client alert! Two weeks ago we reported that the creative portion of this account was in play. Now we here they want to separate the UK and Ireland portions of the account. I wonder what they want to do with the rest of the world. Stay away unless you’re really committed. DUBLIN, […]

Freixenet kicks off advertising review

Steve’s breakdown: It seems Freixenet, the UK’s bestselling sparkling-wine brand, would like to separate UK digital from its global advertising. That’s good news for smaller shops in the neighborhood. Jump in now because there will be a flood of agency calls to the prospective client. BARCELONA, Spain: The Spanish company has approached a number of […]

LA Inc to create $11.5 million hotel marketing plan

Steve’s breakdown: LA Inc., formally the Los Angeles Convention and Visitors Bureau, is the organization who’s handling the account. No word on a marketing firm but if I were in LA, I’d be picking up the phone. LOS ANGELES – Hotels in Los Angeles will have new support to keep rooms booked under a tourism […]

Black Bear Golf Course puts account in review

Steve’s breakdown: This is an agency-of-record account and is being handle with an RFP process. The proposals are due July 1, 2011 and I’ve outlined the Scope of Services section of the RFP below. You can download the entire RFP from this link: http://www.crt.la.gov/parks/blackbear/rfp/ BATON ROUGE, LA: Purpose. This Request for Proposals (RFP) is issued […]

Kobrand Corporation will introduce Vikingfjord Vodka this summer

Steve’s breakdown: This news is very similar to a brand new product launch. The marketing team hasn’t even been formed so get in there now while the excitement is high. PURCHASE, NY: Kobrand Corporation, importer of fine wine and spirits, breaks new ground entering the vodka category with the addition of Vikingfjord Vodka to its […]

MapMyFITNESS Announces New CEO

Steve’s breakdown: By the tone of this press release, MapMyFITNESS has got some big plans. First off, their shooting to be the FourSquare of healthy people. Secondly, the fitness solutions they offer are pretty good. It’s time to bend this guys’ ear about some marketing AUSTIN, TX: MapMyFITNESS, an Austin-based company that empowers active lifestyles […]

Community Building Initiative issuse RFP for PR & Media services

Steve’s breakdown: This is a small account but it would be perfect for Charlotte-based PR firm. Plus it’s a great cause that works to achieve racial and ethnic inclusion and equity. The entire three page RFP document is below. CHARLOTTE, NC: RFPs For Communications, Public Relations and Media Awareness Respond to: Dianne English, Executive Director, […]

Porsche kicks off digital agency hunt

Steve’s breakdown: This account is mostly to promote their Cayman two-seater sports car. Interested agencies should contact the company directly and very very soon. READING, UK: Porsche, the luxury car marque, is looking for an agency to handle its first dedicated UK digital marketing campaign. Agencies have been contacted directly by Porsche’s marketing department and […]

Ball Park franks looking for “creative opportunities”

Steve’s breakdown: Who knows what Sara Lee is looking for when they say they’re “exploring creative opportunities.” It’s always worth a call to find out. DOWNERS GROVE, IL: As the battle for the bun heats up, the nation’s top two wiener purveyors seem to agree on strategy — a focus on all-natural products — but […]

SAAB’S $114M Global Ad Account Up For Grabs

Steve’s breakdown: The Ratti Report has done it again and scooped the entire American media reporting this major account review. Last time it was Heineken. OK, this article is a bit confusing in regards to the budget size but don’t let that hold you back. There’s an RFI out there that you’ll have to get […]

Costa Rica plans to increase marketing spend from $18 to $50 million

Steve’s breakdown: Costa Rica’s new tourism minister talks about marketing the future. There’s a lot to read but if this is in your sweet spot, take the time and start a relationship. SAN JOSE, Costa Rica: In his second term serving as Costa Rica’s tourism minister, Allan Flores says he feels a little savvier. His first […]

Specialized Hires Chief Marketing Officer

Steve’s breakdown: Specialized is truly a global bike company with a massive distribution system that the new guy is going to head up. There’s probably no advertising but if you have an awesome production department with global capabilities, give him a call. MORGAN HILL, CA: Specialized has hired Steve Francisco for the newly-created role of […]

Agencies line up for Unicef global creative brief

Steve’s breakdown: We reported on a global ad review back in December but this seems to be different. They are seeking a global agency to handle a campaign in the run up to Christmas. The RFP is due June 15th so call to get your hands on it. Here’s their number in the UN building: 212 1 326 […]

Ladbrokes in $13 million ad review

Steve’s breakdown: This pitch is going through ISBA, Incorporated Society of British Advertisers, so if you don’t have your credential over there, the time is now if you’re interested in participating. They put their digital & direct marketing account into review in April as we reported. This is for the whole shebang. HARROW, London, UK: Ladbrokes […]

Panasonic names new head of marketing, branding

Steve’s breakdown: This ex-Kodak executive has some integration to do and I suspect that could mean an agency consolidation and/or a social media strategy to tie it all together. Either way, there’s opportunity in New Jersey. SECAUCUS, NJ: Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Ms. Noonan, who was most […]

IMAX Corporation Names Chief Marketing Officer

Steve’s breakdown: The new guy is tasked with “tapping into the emotional connection consumers have with The IMAX Experience” around the globe. And I guess this ex-Red Bull executive can also tap into the “Red Bull gives you wings” idea too but he’s never worked with Hollywood before. He’s going to need your help with […]

FIAT North America issues RFI

Steve’s breakdown: Though we are scooping the entire ad blogosphere  breaking this one, we don’t have all the details. Luckily Roth Associates does. So ask their New York Office ASAP. Roth Associates, 120 East 79th Street, Suite 5C, New York, NY 10021, 212 861 9420 FYI: We reported on Fiat’s digital business going into review back in January. DETROIT/NEW […]

Tim Hortons CEO exits abruptly

Steve’s breakdown: Did taking on McDonalds, Dunkin’ Donuts & Starbucks head-on break this 20 year vet. If it didn’t, it should have. Look for some big marketing chances over at Tim Hortons. If you ask me, and I know you’re not, having a human resources guy be your CEO when invading the USA is just […]

Whitbread reviews creative account for restaurant portfolio

Steve’s breakdown: This is a big company with not only restaurants but hotels and coffee shops. So becoming a roster agency will lend itself to further opportunities. Though it seems a formal brief has been given out to a number of shop, don’t let that stop you from making contact. That’s especially if you have […]

Restaurant.com Welcomes New President/CMO/IT Guy

Steve’s breakdown: The reason for this hire was to find someone to oversee and unify the company’s marketing and IT functions. If your agency has that kind of capability, I’d call him just to find out what he’s thinking let alone win some business. ARLINGTON HEIGHTS, IL: Restaurant.com, the trusted and valued source connecting restaurants and diners […]

$250 million Dish Network account launches creative review

Steve’s breakdown: We had the Dish Network account back in the day at the Romann Group. Does anybody remember the “Stop Feeding the Pig” campaign? If you haven’t been in the cable/satellite provider biz, it is brutal. So make sure you have the guts to handle it before you commit to the pitch. ENGLEWOOD, CO: Dish Network’s new […]

Ireland plans marketing blitz after success of two visits

Steve’s breakdown: You gotta love it when the guy at the top says something like “if extra money has to be spent, I want this to happen.” Here’s an example of how excited they are. Marketing experts estimate that the photograph of President Obama downing a pint of plain in Ollie Hayes’s bar is worth over $200 […]

AP Hires Marketing Director From American Express

Steve’s breakdown: Normally I wouldn’t report on this type of news but when they say the new guy “will be in charge of developing and implementing a marketing strategy for the company as it expands its video business and helps customers evolve in a digital age” I take notice. Make sure to introduce yourself before this […]

Nevada Commission on Economic Development issues RFP

Steve’s breakdown: The RFP is due on June 23, 2011 @ 2:00 p.m to the State of Nevada, Purchasing Division, via e-mail at [email protected] The RFP document can be downloaded here: http://purchasing.state.nv.us/services/1930.doc For additional information, please contact: Marcy Troescher, Purchasing Officer, [email protected], (775) 684-0199 And as usual, the first question will be what’s the budget but be gentle when asking. They get […]

Malaysia Airlines readies RFP for global pitch

Steve’s breakdown: RFPs have not been sent out yet so whether or not your agency can get in on the fun is completely up to your powers of persuasion and global capabilities. The sooner you make the call, the better. KUALA LUMPUR, Malaysia: Malaysia Airlines is inviting agency networks to pitch for its creative advertising account in […]

J.P. Morgan Asset Management Names Retirement CMO

Steve’s breakdown: One wonders why this position never existed before considering the huge amount of work she now has to do. The job description is as follows: “In this new position, Ms. Baer will define and develop J.P. Morgan Asset Management’s retirement client experience, leveraging the vast intellectual capital and resources of the firm to […]

New CEO takes the reins of RadioShack

Steve’s breakdown: Though there wasn’t much fanfare, the new CEO of RadioShack did announce some big plans to expand the signature assortment, improve in-store presentation and increase spending on targeted marketing. And since he is a financial guy, he might need a little guidance on that last one. FORT WORTH, TX: At a sparsely attended […]

T-Mobile on the Hunt for Social-Media Shop

Steve’s breakdown: There are a lot of moving parts with this news but one executive said the pitch includes social-media management, app development and web design. Developing . . . BELLEVUE, WA: Hot on the heels of T-Mobile USA’s proposed $39 billion sale to AT&T, T-Mobile is ramping up its digital efforts with a review for […]

Former A-B InBev exec buys O’Fallon Brewery

Steve’s breakdown: Here’s a brewery that almost didn’t make it. Distributed in 11 states with a loyal following, O’Fallon now has a steady hand on the wheel. Look for these folks to pump up marketing to return to its former glory and beyond. O’FALLON, MO: Wheach, 5-Day IPA and other O’Fallon Brewery beers will soon […]

Fall TV season prediction: Pan Am takes flight

Steve’s breakdown: It’s Friday and I love to take time to post something fun before the weekend. I don’t usually make predictions. That’s how lots of new business guys go down in flames. But the new ABC show Pan Am is going to rock prime time. Not only have I always thought Pan Am was […]

Crown Seeks New Agencies for Corona Light, Modelo Especial

Steve’s breakdown: With craft beers taking off and big beer brands taking a beating, there is one brew bucking the trend. Modelo Especial. If you can get in this review and win, you’ll be riding the wave of success. The Corona Light biz is major gravy. CHICAGO, IL: Modelo Especial, one of the hottest brands […]

Coca-Cola CMO promoted to Chief Sustainability Officer

Steve’s breakdown: The company seems pretty happy about this promotion but they don’t say a word about the next CMO. Let’s all keep a close eye on this. ATLANTA — The Coca-Cola Company today announced that Beatriz (“Bea”) Perez, currently Chief Marketing Officer for Coca-Cola North America, will become the Company’s Chief Sustainability Officer, effective […]

Kraft opens talks with creative hotshops

Steve’s breakdown: Kraft Foods is looking to add more creative firepower to its advertising roster. The lead guy on the pitch is an Ogilvy alum but they already have some of the business. I think this is a good old fashion creative shootout so go for it! LINDBERGH, Switzerland: The global food corporation is currently […]

Mitsubishi scouts for creative partner

Steve’s breakdown: It’s account reviews like this that remind us the English speaking world is much bigger than we think. India was part of the British Empire until 1947 so don’t be afraid to dream about opening an Indian office.  Or better yet, you already have one and can call these guys today. CHENNAI, India: […]

Müller Dairy calls $48 million media review

Steve’s breakdown: Their marketing director, Lee Rolston, is running this pitch. Be patient with him because he just went through a creative review in February which TBWA\London won. SHROPSHIRE, UK: Müller Dairy has launched a review of its estimated $48 million media planning and buying business in key markets in Europe. The review is thought […]

USA creates marketing body for tourism & economic development

Steve’s breakdown: It’s been a while since we’ve had an organization like this and it’s about time. They just started but plan to be up and running with funding by October. One of the Vice Chairs of the board is George Fertitta; founder of advertising agency Margeotes|Fertitta + Partners and my ex-boss. You might want […]

TD Ameritrade launches $300 million creative review

Steve’s breakdown: Here’s one we didn’t just call but asked for back in April. Hopefully you all took notice and already have credentials over there. If not, maybe now you’ll listen . . . There are two separate articles presented below. OMAHA, NE: TD Ameritrade is reviewing its creative business at Ogilvy & Mather. Ogilvy’s […]

Central Texas Regional Mobility Authority issues RFP

Steve’s breakdown: No account-in-review is too small for the Ratti Report so if you’re in the market, here are the deets. The “mobility” stands for transportation if you were wondering. A full description of the authority and the scope of work is outlined below. The marketing budget is estimated at $350,000. The due date for […]

$115 million Toys ‘R’ Us media account is in review

Steve’s breakdown: This review looks well underway so it’s time to pull out any magic phone numbers you might have if you want in. WAYNE, NJ: Toys “R” Us is conducting a media review for its nearly $115 million account, according to executives familiar with the matter. The company has sent a request-for-information document to […]

Time to contact Western Union

Steve’s breakdown: On CNBC today, Hikmet Ersek, Western Union president & CEO talked about the who, what & where of the company. The most surprising fact that came out of the interview was he said the “I” word. When asked who were his customers, he plainly said Immigrants! As for Ersek, he has moved fast […]

Smucker’s adds two leading Hispanic coffee brands to portfolio

Steve’s breakdown: To quote a Smucker’s VP “These brands are particularly strong in Florida and New York and we expect to grow these brands both within and beyond these regions by expanding distribution and marketing.” What else do you need to hear? Make the call. We reported on big changes at Smucker’s in March including […]

KB Home Names VP of Marketing

Steve’s breakdown: Beverage guy alert! Hey – I’m a big fan of “cross training” marketing folks. That’s what most advertising professionals are and why they can tackle almost any project. But from drinks to dwellings is a bit of a leap. Needless to say, this guy will probably welcome any big ticket item advise you […]

Visit Kent seeks digital agency

Steve’s breakdown: Now that the royal wedding has come and gone, the country is gearing up for the Olympics in London. And now that I think about it, so should you. So check this opportunity out and then start brain storming who will be next. We will! KENT, UK: As Visit Kent begins a partnership […]

Aer Lingus seeks creative agency

Steve’s breakdown: You’ll need a little luck of the Irish to get into this pitch because from the looks of it, they’ve already started. But if you’re in the neighborhood and have airline experience, that might be all the luck you’ll need. DUBLIN, Ireland: Several of the biggest agencies in Ireland are pitching for the […]

Atkins Nutritional advertising account resigned by agency

Steve’s breakdown: This agency was so happy to resign this business it sent out a press release. Not a good sign. On the other hand, Atkins might need a “rebound boy friend” . . .  I mean agency so go for it! ATLANTA, GA:  – LeeReedy/Xylem Digital goes on Atkins Diet; sheds 800 lbs. Effective […]

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