Bupa calls review of social media

Steve’s breakdown: Bupa, the UK private healthcare provider, is looking for an agency to work on its social media strategy.

LONDON, UK: Having seen credentials, Bupa is to contact agencies to participate in a pitch. It is unclear how this will impact on Publicis Modem, which was appointed last year as Bupa’s global social media agency.

Publicis Modem was hired to work on creating a five-stage plan to build social media campaigns for branding and customer acquisition.

The healthcare company also works with agencies including WCRS&Co for its above-the-line activity and OgilvyOne on its integrated activity. These relationships are unaffected by the review.

James Davies, the search engine optimisation and social media manager at Bupa, said: “We are looking for an agency to work across different products, customer segments and geographies to drive transformation across our businesses.”

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