Carnival Cruises Hunts for Agency for Brand Launch in UK

Steve’s breakdown: Ratti Report here with yet another international account review. It looks like the RFP went out already but give them a call anyway to see if you can be included.

MIAMI, FL: Owned by the Carnival Corporation, Carnival Cruises is the world’s largest cruise ship company and is the group’s US flagship brand.

Carnival Cruises, which has issued an RFI to agencies, will now join its sister company P&O Cruises as a key brand for the group in the UK.

Arnold Worldwide handles the $70 million advertising account for the brand in the US. Its sister agency Arnold KLP oversees the £7 million UK integrated account for P&O Cruises. It won the account in June and is unaffected by the Carnival review.

In January, Arnold launched a TV ad campaign for Carnival Cruises in the US to convey the entertainment that can be had on board its ships. The ads, which used the strap-line “fun for all”, featured a voiceover by the actor John Krasinski, who stars in the US version of The Office.


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