Unlimited business-class on La Compagnie
Steve’s breakdown: Spec pitch idea.
Is unlimited business-classs the next big thing in air travel? We think it worth keeping an eye on and possibly start strategizing the idea for an American airline.
PARIS France: Since launching in July 2014, La Compagnie and CEO Frantz Yvelin have operated with the goal of disrupting the status quo of business-class travel.
For the past two years, the boutique all-business-class airline has championed the idea that premium air travel doesn’t necessarily have to break the bank.
To commemorate the company’s two-year anniversary, La Compagnie will offer one year of unlimited flights between New York and London or Paris for $35,000.
“Over the past two years, we’ve established a loyal fan base and want to reward them for our second anniversary,” said Yvelin in an emailed statement.
The airline will make the unlimited passes, called “L’Unlimited by La Compagnie,” available to only 10 lucky passengers on a first come, first serve basis.
For each pass holder, the airline will also assign a personal concierge to handle booking and flight-management duties.
At $35,000, these passes are far from cheap, which leads one to ask whether they are worth it.
After all, La Compagnie generally offers round-trip business-class seats at significantly lower prices than its mainstream competitors.
The airline routinely advertises discounted fares on its website for round-trip business class between New York and London for as low as $1,500, and round-trips to Paris for as low as $1,800. Those are prices are usually associated with premium economy tickets.
At those discounted prices, a pass holder would have to make between 20 and 23 transatlantic round-trips to break even on their investment. Anything more than that is gravy.
The unlimited passes will be available for sale between July 18 and 23.
La Compagnie currently operates a pair of Boeing 757-200 airliners. According to Yvelin, the airline is expected to add a third 757 to the fleet early next year. In addition, La Compagnie is in talks with Airbus and Boeing to add even more aircraft to its fleet.
Each of the airline’s jets are outfitted with 74 business-class seats. Although the seats do not fully recline into a bed, they get close. In-flight entertainment is available through personal Samsung Galaxy tablets, while the menu is designed by award-winning chef Christophe Langrée.