4-H issues PR RFP

M_061713-cals-4hSteve’s breakdown: We don’t really “do” pro-bono stuff but, come on, it’s 4-H. Read on for more info.

WASHINGTON, DC: 4-H has put out an RFP for PR services. The youth development organization is looking for PR support for a national branding campaign designed to boost awareness about the group.

The campaign rolls out in Washington, D.C., during the week of April 11-15, 2016, when American youth, parents and educators gear up for graduation season. It kicks off with a Media Day on April 12.

PR services that 4-H wants include earned media strategy, survey consultation, spokesperson training, campaign launch media outreach, post-launch media outreach and project management.

Bidders must be willing to commit some investment of pro-bono support as part of their overall proposal for services and also establish metrics to track success. The overall budget was not disclosed.

The deadline for proposals, which should be submitted electronically, is December 10. The winning agency will be selected December 17.

Work will begin immediately and run through May 2016.

At that point, the work will be assessed based on measurable outcomes and opportunity to continue as agency of record for the organization.

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