7 beverage brands with their own “personality” up for grabs
Steve’s breakdown: Will the new owners of these 7 water brands just be squeeze them for every dollar possible before the brands collapse or help them along with sound marketing to grow the businesses? We think a little of both so it’s time to do a little research before they execute what ever plan they pick. As in advertising review . . .
NEW YORK, NY: Nestle SA has entered into exclusive talks to sell its North American bottled water business, whose brands include Pure Life and Poland Spring, to private equity firm One Rock Capital Partners LLC, people familiar with the matter said.
If the negotiations conclude successfully, a deal could be announced as early as this month, said the sources, who requested anonymity because the deal discussions are confidential.
The sources cautioned that there is no certainty an agreement between Nestle and One Rock will ultimately be reached.
One Rock declined to comment. Nestle also declined to comment.
Nestle, whose products include KitKat chocolate bars and Nescafe coffee, had said in June it was exploring a potential sale of part of its North American water business.
The Vevey, Switzerland-based company’s boss Mark Schneider has said the company wanted to keep control of premium water brands like Perrier and San Pellegrino, and sell the rest of its lower-growth portfolio that is less lucrative.
Bottled water sales have come under pressure amid environmental concerns about plastic waste and transportation.
But the global market for bottled water packaging market is seen growing to $278 billion by 2026 from $181.7 billion in 2020, research firm Mordor Intelligence has estimated.
Based in New York, One Rock manages about $3.2 billion of committed capital across three flagship funds, its website said.