Steve’s breakdown: Funny that Wieden + Kennedy wins this account in August and now this. One hint: carefull using their logo! The creative brief is here and the deadline is February 3rd, 2013

NEW YORK, NY: Simplify the way you manage your expenses. Introducing ReceiptMatch℠ from American Express OPEN (OPEN is the payment card issuer division for small business owners).

ReceiptMatch℠ helps small business owners keep better track of their (and their employees) expenses.

• Streamline Your Expenses – Why track down receipts at the end of the month? Upload receipts as you go to simplify monthly reconciliations.
• Spend Less Time Sorting – Tired of matching receipts to every charge on your statement? Send them to us and we’ll look for the match for you.
• Keep Everything Organized – With your statements, receipts, and notes together in one secure place, you can access them virtually anytime, anywhere.

American Express OPEN is turning, yet again, to the talent in the Poptent community to develop video content that leads to product buzz, and awareness. While this is the primary goal, videos should also tell a story that informs viewers by demonstrating how the product works to ultimately lead to enrollment of the service from American Express OPEN Cardmembers.

You will have 30 seconds to 2 minutes to tell your story. Videos will be used primarily online on various social channels including Facebook, Twitter and blogs.

Please make sure to read the Creative Brief and Assignment Guidelines before you get started. There are important details surrounding logo usage.

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