Another CMO is leaving his post: This time at Kodak

Another CMO is leaving his post: This time at Kodak

Steve’s breakdown: Kodak has been going through a lot of changes lately. Filing for chapter 11 in January, announcing it was ending its line of consumer digital cameras and pocket camcorders in February and now this. Is an agency search next?

ROCHESTER, NY: One of Eastman Kodak Co.’s highest-placed executives is leaving the company.

The Rochester-based printing and imaging company announced Thursday that Chief Marketing Officer Pradeep Jotwani was resigning effective May 31. Jotwani also was president of Kodak’s consumer business.

Kodak did not give any reason for the resignation of one of its five top executives. Jotwani is the highest-level person to leave the struggling company since its fiing for Chapter 11 bankruptcy protection in January.

A former Hewlett-Packard Co. executive, he started with Kodak in 2010.

In a statement, CEO Antonio M. Perez said that “Even under the circumstances of the last several months, our consumer segment has continued to improve performance, and the Kodak brand remains extremely strong.”

Jotwani’s leaving comes as Kodak is overwhelmingly a business-to-business company, with it announcing in February it was ending consumer products’ digital capture line, meaning digital cameras and pocket camcorders. Kodak’s remaining consumer business lines include its desktop inkjet printers and its retail photo kiosks.

Kodak President/Chief Operating Officer Laura Quatela will oversee the consumer business. According to Kodak, marketing already has been realigned into two separate consumer and commercial lines of business.



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