Auto Review is On

Auto Review is On

Steve’s breakdown: MINI has called a global creative review which will be carried out over videoconferencing meeting during April. BMW procurement will be handling so get your stuff over there pronto!

As for a contact, since Jung von Matt doesn’t have offices in the USA and that this review is a new project, I think hiring a United States based agency is definitely in the cards for this pitch.

With that, hitting up the BMW USA headquarters will probably be fertile ground for clues. The best name I found via my LinkedIn contacts is Harper B Hagedorn, Global Brand Strategy and Innovation, MINI at BMW Group. Check your LinkedIn contacts and see what you find.

We might not find the main contact but starting off with a few names is a good start.

MUNICH, Germany & WOODCLIFF LAKE, NJ: Mini has begun a creative agency review for a new global account. The British car marque is looking to hold pitches in April for a new global “brand partner” as it considers bigger international product launches, campaigns and activations, according to a source familiar with the review.

Mini’s global agency partner, Jung von Matt, is not thought to be affected by the review, since it is a new piece of business. It’s understood that the review is being led by the procurement team at BMW, Mini parent’s company. Despite the coronavirus pandemic, the review is expected to continue with online conference meetings. A Mini spokeswoman confirmed the pitch, but declined to comment further.


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