Betterment to invest in new CMO

Betterment to invest in new CMO

Steve’s breakdown: These guys have a great idea here. Now they just need a CMO to bring it to the masses. Help fill that position and the account could be yours! Here’s the job description/classified ad . . .

NEW YORK, NY: You are a brand-builder. A master storyteller. An unabashed data-junkie. You know how to think both “inside” and “outside” the box. And to top it all off, you’re a visionary leader. We want your help to bring Betterment to the masses and the mass affluent, through partnerships, relationships, branding, community building, great customer service, and direct marketing. Nothing makes you happier than knowing you’re a part of building and spreading the word about a product that’s really great for people – that helps them make better decisions and get more out of their limited resources. With your help, Betterment will have a bigger impact on more people’s lives, and that’s a great thing.

Role and responsibilities:
Manage Betterment’s marketing budget and marketing team (composed of marketing managers, community managers, designers, and content editors).

Determine both short-term and long-term customer acquisition channels, evaluating both volume and life time value.

Search for, grow, and manage new opportunities including affiliate relationships, partnerships, content-sharing, co-branding, etc.

Define Betterment’s brand.

Determine customer growth and balance targets and track results through detailed reports and analysis.

10-15 years of work experience; 7+ years of experience in an executive marketing role

Team leadership experience

In depth knowledge and experience of marketing channels in both online and offline media

History of success with large scale customer acquisition strategies

Extreme attention to detail and superior organization skills

An eye for what works, and an attitude of testing everything

Strong quantitative and presentation abilities

A “can-do” attitude and unbeatable work ethic

Nice to have: Prior experience marketing a startup company or service

Nice to have: MBA or advanced degree

Killer compensation, stock options, healthcare, etc

Free food and flexible working environment/hours, new computer of your choosing, gym membership

Create and market something that will change the world and the way people treat their money


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